Coc Lake service travel

List member of group 04:

1. Nguyễn Huy Phúc (L)
2. Sherika Mae Borjal
3. Phạm Thị Thảo
4. Ngô Thị Thúy Quỳnh

Answer question:

3. Marketing objectives

Where will you focus the efforts?

-Improving reputation - improving the way customer experience your service

can lead to higher satisfaction rater ,better review and more enjoyable
customer experience because happier customer can lead to more tourist and
higher revenue.

-improve presence - being visible attracts more potential customer

increasing service and the tourist destination presence by posting are actively
using .

What results do you expect?

-get positive reviews and recommendation for the business.

- achieve customer service expectation .

-serve the tourist and receive higher satisfaction

-Boost the revenue

-provide a meaningful experience for the travelers

Why are the objectives important?

 - objectives are important because it gives the business or company
direction ,purpose and vision . by having objectives a business can easily
determine whether their efforts are effective and benefit the saves and
performance of the business .

When should you achieve the objectives?

-Achieving your objectives is hard especially if you don’t know the direction
or purpose of your business .once you start your business you should have
prepare your objectives because it will serve as your guide to the efforts
your going to set for your business .

-when you establish a good marketing object it will be easier for your
business to achieve its goals.

Who is responsible for attaining the objectives?

-in a business the one responsible for attaining the objectives are the
managers but in our case in the tourism business sine where providing
service the responsible for attaining the objectives are all the people should
work together in achieving the objective which is provide and ensure a
meaning full , comfortable and enjoyable experience for the travelers.

How do you plan to achieve the results? 

-provide good and services.

-establish and create a good customer service .

-take good care and treat the customer well .

-high quality facilities .

-relaxing and enjoyable atmosphere.

6. Market research

What is your market size?

-Our market scale is aimed at customers inside and outside Thai Nguyen province,
expanding to the whole North region.

What is the growth potential?

-A completely new type of experiential tourism service, attracting young people
and suitable for middle-income families in and out of the region, in line with the
development trend of the region, meeting entertainment needs of customers.

What are the latest market trends?

-Trend camping and experience with nature and resort,entertainment with thrilling
games.discounts for couples and families on holidays.

How is the business environment?

Business environment is the synthesis or collection of all internal and external

factors from macro to micro, internal factors such as (financial, human resources,
reputation, reputation, service attitude) and the level of customer satisfaction) and
external factors such as (economic, political, socio-cultural, technical and natural
environment, ..)

How are customers segmented?

In order for people to know more about NAM PHUONG CAMP, we have provided
information and advertising to areas in vsf outside Thai Nguyen province to meet
the needs of customers with different customer segments. .

-Age: for all ages from children to the elderly.

-Time: Open from 7:00 - 19:00 daily.

-The entrance price is 30,000 VND / person on weekdays and 50,000 VND on
weekends and holidays, children under 1m are free and other services range from
120,000 VND to 300,000 VND per activity.

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