IV. The target market and main value proposition to the customers.

The target market of our business would be students, faculty, and people who are familiar with
and enjoy Polvoron, a popular Filipino dessert. Our target customers would be those who value
convenience, affordability, and delicious snacks. As such, we could focus on marketing our Polvoron as a
quick and easy snack option, perfect for students looking for a pick-me-up between classes or as a study
snack, while also offering customized packaging or flavors to appeal to a wider audience.

Sweet Dust

Target No. Of Costumers: 150

V. The market, market justification, and SWOT analysis.

The estimated demand for our Polvoron, a product priced at 5 pesos per unit with 150 potential
customers, assuming each customer purchases one unit per day, would be 150 units per day. The
estimated supply for Polvoron would also be 200 units per day, assuming that there are enough
resources and production capacity to meet the estimated demand. However, it’s important to note that
these estimates are rough and can vary depending on several factors such as consumer preferences,
marketing efforts, product quality, production efficiency, and availability of raw materials. Therefore,
conducting thorough market research and analysis is recommended to obtain a more accurate estimate
of the demand and supply for our Polvoron.

Sweet Dust

Estimated Demand: 150

Estimated Supply: 200

SWOT Analysis

Strengths

• Sell directly to the consumers.

• Homemade product.

Weaknesses

• Limited amount of capital.

• Lack of brand awareness.

Opportunities

• Similar products on the market are not as reliable or are more expensive.

• Growing population.

Threats
• Competitors have stronger brand name.

• Changing customer taste.

VI. The product and service offerings

Indulge in the heavenly goodness of Sweet Dust Polvoron – “Dusted with sweetness”. Our
Polvoron is a delectable treat that’s perfect for satisfying your sweet cravings. Our cookies and cream
flavor is a delicious twist on a classic favorite, with a creamy and crunchy texture that will leave you
wanting more. And with an affordable price of 5 pesos per piece, you can enjoy our delightful Polvoron
without breaking the bank. Come and try our Sweet Dust Polvoron today, and experience the perfect
balance of flavor, texture, and sweetness!