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  • Longquestions

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    Ishita Ahlawat
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    The document lists 20 long questions and 14 short questions related to marketing concepts and frameworks. The long questions cover topics like consumer buying behavior, the marketing mix, segmentation targeting and positioning, branding, product levels, pricing methods, distribution channels, advertising, global marketing factors, customer relationship management, SWOT analysis, and the nature and scope of marketing. The short questions cover additional topics such as marketing myopia, consumer marketing, market segmentation, elements of the marketing mix, branding, packaging, pricing strategies, and the product lifecycle.

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    The document lists 20 long questions and 14 short questions related to marketing concepts and frameworks. The long questions cover topics like consumer buying behavior, the marketing mix, segmentation targeting and positioning, branding, product levels, pricing methods, distribution channels, advertising, global marketing factors, customer relationship management, SWOT analysis, and the nature and scope of marketing. The short questions cover additional topics such as marketing myopia, consumer marketing, market segmentation, elements of the marketing mix, branding, packaging, pricing strategies, and the product lifecycle.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views3 pages

    Longquestions

    Uploaded by

    Ishita Ahlawat
    The document lists 20 long questions and 14 short questions related to marketing concepts and frameworks. The long questions cover topics like consumer buying behavior, the marketing mix, segmentation targeting and positioning, branding, product levels, pricing methods, distribution channels, advertising, global marketing factors, customer relationship management, SWOT analysis, and the nature and scope of marketing. The short questions cover additional topics such as marketing myopia, consumer marketing, market segmentation, elements of the marketing mix, branding, packaging, pricing strategies, and the product lifecycle.

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    © All Rights Reserved
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    of 3

    LONGQUESTIONS

    Q1. Determining the stage of consumer buying


    behaviour of a normal consumer when he is
    willing to purchase flatfor hisown.

    Q2. Illustrate the 4psvs 4cs and the extended


    marketing mix for serviceswith an example

    Q3. Stp

    Q4. Illustrate brand, brand equity and brand


    positioning with example of fmcg industry

    Q5. Explain the concept of product and difference


    between levels of product with example

    Q6. Global pricing methods

    Q7. Channelsof distribution

    Q8. Explain advertising

    Q9. Explain push or pull factorsfor going in global


    marketing

    Q10. Crm

    Q11. Swot analysis

    Q12. Explain the nature and scope of marketing


    Q13. Concept of pricing and its significance

    Q14. Difference between relationship management


    and relationship marketing

    Q15. Holistic marketing

    Q16. Difference between selling and marketing

    Q17. Process of new product development

    Q18. Producthicrarchy

    Q19. Plc

    Q20. Direct marketing

    Shortquestions
    Q1. Marketing myopia

    Q2. Consumermarketing

    Q3. Varioustypes ofmarketsegmentation

    Q4. Consumermarket

    Q5. Elements of marketing mix

    Q6. Branding

    Q7. Explain role of labelling in packaging


    Q8. Penetration pricing

    Q9. Agile marketing

    Q10. Geographic segmentation

    Q11. Stages of plc

    Q12. Aida

    Q13. Gray market

    Q14. By product and captive product marketing

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