Professional Documents
Culture Documents
By
R.Anbumathi,
S.Sangeetha
Abstract
Capital markets once enjoyed higher profit margins and shined bright in the economic index of
the country. The 2008 crisis, however, changed everything for financial services organizations.
The credit crisis forced regulators around the world to closely monitor and impose strict
regulations that demanded higher budgets, attracted greater fines/penalties, while revenues were
stretched due to restrictions on proprietary trading.
The COVID-19 pandemic has further fueled the “Digital First” calls across the capital
market industry, primarily to bring in more efficiency, transparency, and higher savings on costs.
Remove fear and guesswork from the organization. This can be done with a use-case
based approach and clear outcomes defined for success and failure
Drive design-thinking and human-centric service design to build new product-service
experiences
Move from project and budgeting-based model to product/platform approach and
prioritization based on business outcomes
Build a T and π shaped organization by investing in cross skilled resources across the
multiple capabilities needed to deliver on user experience and effectiveness.
Conclusion
Digital transformation is being used by businesses to reduce manual intervention and operational
risks. Digital automation also sits perfectly well with the core typical requirement of such an
industry – uninterrupted service. New technologies, such as artificial intelligence, machine
learning, and blockchain, are increasingly finding a way in the areas of reconciliation, static data
update, instructions update, to some extent in settlements, client off boarding analysis, and so on.
Hence it is important for financial service institutions to build strong digital collaboration
and strategy not just to maximize profits, but also to improve customer experience in the new
digital era.