The document discusses how Adidas has been impacted by geopolitical and global events like the Russia-Ukraine conflict and the COVID-19 pandemic. It reports that Adidas has halted all sales in Russia due to the current conflict, which the company warns could impact its 2022 business and result in over €250 million in lost sales. Previous global events like the pandemic saw Adidas lose €3.5 billion in revenue in 2020 as its sales were severely affected by store closures. The company is working to mitigate impacts on its business through strategies like increasing online sales and prioritizing sustainability.
The document discusses how Adidas has been impacted by geopolitical and global events like the Russia-Ukraine conflict and the COVID-19 pandemic. It reports that Adidas has halted all sales in Russia due to the current conflict, which the company warns could impact its 2022 business and result in over €250 million in lost sales. Previous global events like the pandemic saw Adidas lose €3.5 billion in revenue in 2020 as its sales were severely affected by store closures. The company is working to mitigate impacts on its business through strategies like increasing online sales and prioritizing sustainability.
The document discusses how Adidas has been impacted by geopolitical and global events like the Russia-Ukraine conflict and the COVID-19 pandemic. It reports that Adidas has halted all sales in Russia due to the current conflict, which the company warns could impact its 2022 business and result in over €250 million in lost sales. Previous global events like the pandemic saw Adidas lose €3.5 billion in revenue in 2020 as its sales were severely affected by store closures. The company is working to mitigate impacts on its business through strategies like increasing online sales and prioritizing sustainability.
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