Shoes

ADIDAS

Materials

- Sustainable cotton

- Recycled Polyester

Cost to make one pair

- The factory costs of producing a pair of Adidas shoes that will retail at $100 is roughly $20.

Tax

- Adidas AG annual/quarterly income taxes history and growth rate from 2010 to 2022. Income taxes
can be defined as the total amount of income tax expense for the given period.

Adidas AG income taxes for the quarter ending September 30, 2022 were $0.347B, a 96.45% increase
year-over-year.

Adidas AG income taxes for the twelve months ending September 30, 2022 were $0.298B, a 45%
decline year-over-year.

Adidas AG annual income taxes for 2021 were $0.426B, a 155.38% increase from 2020.

Adidas AG annual income taxes for 2020 were $0.167B, a 76.73% decline from 2019.

Adidas AG annual income taxes for 2019 were $0.717B, a 9.28% decline from 2018.

Advertising

- The major source of promotion for Adidas is marketing through television. Another major promotion
method of Adidas is product placement.

Conclusion

Adidas use quality materials for their products. As we notice that their brands offer great comfort and
durability in every case, this is possible only due to their materials. Adidas shoes are designed with
different materials and every material has its distinct benefit in the case of keeping runners’ feet secure
and stable.Adidas also use different technologies, sustainable cotton, and recycled materials for making
their products eco-friendly.

Justifiable
 - Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods. In
the early 21st century it was the largest sportswear manufacturer in Europe and the second largest
(after Nike) in the world.

NIKE

Materials

- Leather

Nike advertises through traditional media (e.g., television and print) and online. For example, the
company places athletic shoe ads on Google's digital advertising network, including YouTube - Fabric

- Foam

- Rubber

Cost to make one pair

- It costs Nike an average of $28.50 to make a pair of shoe that will retail for $100.

Tax

- NIKE annual/quarterly income taxes history and growth rate from 2010 to 2022. Income taxes can be
defined as the total amount of income tax expense for the given period.

NIKE income taxes for the quarter ending November 30, 2022 were $0.319B, a 94.51% increase
year-over-year.

NIKE income taxes for the twelve months ending November 30, 2022 were $888M, a 4.31% decline
year-over-year.

NIKE annual income taxes for 2022 were $0.605B, a 35.22% decline from 2021.

NIKE annual income taxes for 2021 were $0.934B, a 168.39% increase from 2020.

NIKE annual income taxes for 2020 were $0.348B, a 54.92% decline from 2019.

Advertising

- Nike advertises through traditional media (e.g., television and print) and online. For example, the
company places athletic shoe ads on Google's digital advertising network, including YouTube.

Conclusion

- Nike has been enjoying a steady consistent profitability due to its superior sports shoes, diversification
of its products and its good relationship with its suppliers and distributors.

Justifiable
 - The world's largest athletic apparel company, Nike is best known for its footwear, apparel, and
equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek
goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000
people worldwide.