Lady Darlene S.

Roque

Product Lines Product and Product Variants Prices (PHP)

Sneakers (Low-top, high-top, slip-on) PHP 1,500 - 3,000
Casual Shoes
Loafers (Penny loafers, driving loafers) PHP 2,000 - 3,500
Dress shoes (Oxfords, derbies, monk
PHP 2,500 - 5,000
straps)
Formal Shoes
Business shoes (Brogues, cap-toe, plain-
PHP 3,000 - 6,000
toe)
Flip-flops (Basic, printed, embellished) PHP 500 - 1,500
Sandals
Slides (Athletic slides, fashion slides) PHP 800 - 2,000

Ankle boots (Chelsea boots, desert boots) PHP 3,000 - 6,000

Boots
Winter boots (Fur-lined, waterproof) PHP 4,000 - 8,000
Running shoes (Neutral, stability, trail) PHP 2,000 - 4,000
Athletic Shoes Training shoes (Cross-training,
PHP 2,500 - 5,000
weightlifting)
Orthopedic shoes (Diabetic, orthotic-
PHP 3,500 - 7,000
friendly)
Specialty Footwear
Work boots (Steel toe, composite toe,
PHP 4,000 - 10,000
waterproof)
Shoe care products (Polish, brushes,
PHP 100 - 500
shoelaces)
Accessories
Insoles (Gel, memory foam, arch support) PHP 200 - 1,000

11-Strategy

Rusty Lopez PH - Product Mix

Figlia - Product Mix

Product and Product

Product Lines Prices (in PHP)
Lines
Women's Shoes Heels 1500

Flats 1200

Sandals 1000

Men's Shoes Formal Shoes 1800

Casual Shoes 1500

Sneakers 1600

Accessories Handbags 2000

Wallets 1000

Belts 800
Mario d' Boro - Product Mix

Product and Product

Product Lines Prices (in PHP)
Lines
Men's Shoes Classic Leather Loafers 1500

Formal Oxfords 2000

Casual Sneakers 1800

Women's Shoes High Heel Pumps 1700

Ballet Flats 1200

Sandals 1500

Kids' Shoes School Shoes 1000

Sneakers 1200

Sandals 800
 Rusty Lopez PH - Comparative Marketing Mix
Marketing Mix Rusty Lopez PH
Areas
Product Rusty Lopez PH offers a wide range
of trendy and fashionable footwear
for men, women, and children. They
focus on comfortable yet stylish
designs suitable for various
occasions. Their product line
includes casual shoes, sandals,
boots, and formal footwear.
Price Rusty Lopez PH positions its
products as affordable yet
fashionable, targeting mid-range
consumers. They offer competitive
pricing while maintaining quality
and style.
Place Rusty Lopez PH distributes its
products through various channels,
including physical stores, online
platforms, and authorized retailers.
They have a strong presence in
malls and shopping centers
nationwide.
Promotion Rusty Lopez PH's promotional
efforts include advertising
campaigns, social media marketing,
and collaborations with influencers
Competitor 1 - Figlia Competitor 2 - Mario d'
Boro
Figlia specializes in Mario d' Boro provides
women's footwear, a mix of men's,
offering a diverse range women's, and children's
of stylish heels, sandals, footwear, catering to
flats, and wedges. Their different style
products often target preferences. They offer
fashion-conscious women classic and
looking for trendy and contemporary designs
chic designs. suitable for both formal
and casual wear.
Figlia's pricing strategy Mario d' Boro's pricing
positions its products in strategy varies, with
the mid to high range, some products
reflecting their focus on positioned in the mid-
quality materials and range and others in the
trendy designs. They higher range. They offer
target consumers willing a balance between
to invest more in stylish quality, style, and price
footwear. to appeal to a diverse
consumer base.
Figlia distributes its Mario d' Boro's
products primarily distribution network
through its own stores includes company-
and select retail partners. owned stores,
They focus on franchised outlets, and
establishing flagship authorized retailers.
stores in key locations to They aim to reach
enhance brand visibility consumers through a
and customer combination of physical
experience. and online channels,
ensuring accessibility
and convenience.
Figlia engages in targeted Mario d' Boro uses a
marketing campaigns, mix of traditional and
often featuring brand digital marketing
ambassadors and strategies to promote
 and celebrities. They emphasize the
comfort and style of their footwear,
targeting fashion-conscious
consumers.
People Rusty Lopez PH focuses on providing
excellent customer service, training
their staff to assist customers
effectively and create a positive
shopping experience. They prioritize
customer satisfaction and aim to
build long-term relationships with
their consumers.
Processes Rusty Lopez PH ensures efficient
processes in product design,
manufacturing, and distribution to
maintain quality and meet
consumer demand. They
continuously improve their
processes to streamline operations
and enhance product availability.
Physical Evidence Rusty Lopez PH's physical stores are
designed to reflect the brand's
image, with modern and inviting
interiors that showcase their
footwear collections. They prioritize
cleanliness, organization, and visual
merchandising to create an
endorsers to promote its products. They
their products. They participate in trade
leverage social media shows, sponsor fashion
platforms and fashion events, and collaborate
events to increase brand with influencers to
awareness and engage create brand buzz. They
with their target also utilize social media
audience. and online advertising
to reach a wider
audience.
Figlia places importance Mario d' Boro values
on knowledgeable and skilled and
attentive staff to assist knowledgeable
customers in finding the employees who
right footwear. They understand their
invest in training their products and can assist
employees to provide customers effectively.
personalized service and They emphasize
enhance the overall customer satisfaction
shopping experience. and train their staff to
provide personalized
service and build
rapport with
consumers.
Figlia focuses on quality Mario d' Boro
control throughout the emphasizes efficient
production process to processes in sourcing
ensure that their materials, production,
footwear meets high and distribution to
standards. They work deliver quality footwear
closely with suppliers and to consumers. They
manufacturers to collaborate with
maintain consistency and suppliers and
quality in their products. manufacturers to
streamline operations
and maintain product
consistency.
Figlia's stores feature Mario d' Boro's physical
contemporary and stylish stores are designed to
interiors that reflect the brand's
complement their identity, with a focus on
footwear designs. They simplicity and
pay attention to store functionality. They
layout and display to prioritize cleanliness
 enjoyable shopping environment.
Personalization Rusty Lopez PH offers limited
personalization options, such as
custom fitting for certain styles or
limited edition releases. They focus
on providing a wide range of sizes to
accommodate different foot shapes
and preferences.
https://rustylopez.com/
https://www.figlia.com.ph/
https://www.mariodboro.net/
create an aesthetically and organization to
pleasing atmosphere that ensure that customers
enhances the overall can easily browse
shopping experience. through their footwear
collections.
Figlia provides limited Mario d' Boro offers
personalization options, limited personalization
such as made-to-order options, such as custom
services for select styles fitting for certain styles
or customization of or made-to-order
certain design elements. services for select
They cater to customers designs. They focus on
looking for unique and providing a diverse
exclusive footwear range of styles and sizes
options. to meet the needs of
their customers.