You are on page 1of 3

Product Portfolio of Bata

The product lineup of the company includes house slippers, sandals, shoes suitable
for formal wear, shoes suitable for casual wear, infant shoes, and sports shoes.
Products are marketed and sold by Bata India under a variety of brand names,
including Bata Comfit, Footin, Disney, Power, Cat, Bata Industrials, Marie Claire,
Naturalizer, Bubblegummers, Redlabel, Power, North Star, Hush Puppies, Scholl, and
Weinbrenner.

 Sandals/Chappals –
In this category company markets its product under various brand names such as
Scholl, Bata comfit, Footin, Weinbrenner, Naturalizer, Marie Claire. For production
company use various materials such as PVC Synthetic, Fabric, PU Synthetic, TPR
(Thermoplastic Rubber), Lycra, Genuine Leather, Rubber (natural or recycled rubber).
Products available in Rs.1500 to Rs.15000 price range.

 Sports Shoes –
Power is the brand name for sports shoes category. Product speciality includes
outdoor shoes, running shoes made with Genuine Leather uppers along with
Phylon and Rubber sole and PU and Mesh uppers along with Phylon and TPR
soles. Consumer finds the product very comfortable for all day use. Products
available in this category around at Rs.1500 to Rs.15000 price range.
 Casual Shoes/Sneakers –
In this category company markets its product under various brand names such as
North Star, Red Label, CAT, Weinbrenner, Naturalizer. The material used for
production is Flyknit PU synthetic, PVC (Polyvinyl chloride), Eva (Ethylene Vinyl
Acetate). Products available in this category around at Rs.700 to Rs.5000 price
range.
 Premium Outdoor Shoes -

Hush Puppies
On the basis of consumer trends, changes in leadership standards, and feedback
from corporate clients, they have expanded the Hush Puppies brand to include
casual styles such as sneakers, slip-ons, and loafers in addition to formals that
reflect the dynamic spirit that best characterizes Neo Leaders .

Because of the timeless style and superior comfort of their formalwear, Hush
Puppies has always been one of the most popular brands among influential
people. They primarily use leather material for formal shoes with multiple
design patterns. The product also available mainly in two colors such as
black, brown.

You might also like