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Nike Inc.

’s Corporate Social Responsibility

Nike is the most popular brand in the sports footwear and clothing business. Nevertheless, in
recent years, it has made significant investments in CSR and sustainability. Company is
recognised for amazing products and strong marketing and advertising strategies. CSR
initiatives, on the other hand, are an essential investment in a brand's reputation. Most major
businesses have invested much in social and environmental projects. The company's financial
and operational performance has improved as a result of these efforts. Nike has reached a
few significant signs in the fields of CSR and sustainability.

Nike has increased its efforts to reduce its environmental effect in recent years and wants to
four-fold its production pace soon. Nike is committed to building a better future for the planet
and the communities where it operates via sustainable innovation. Nike has expanded its
investment in goods created from sustainable raw materials since innovation is the path to a
better future. As Nike's dominance in the shoe business grows, so does its ability to manage
costs and increase profits.

The sports shoe business is reinventing its manufacturing methods and supply chain so that
it may repurpose waste material created in its production and supply chain, according to the
company. Its designers have already built a palette of 29 high-performance waste materials.
Tennis courts, sporting tracks, and Nike shoes are currently being made from Nike's shoe
trash. To further reduce its environmental effect, it also uses superior cotton, recycled
polyester, ecologically preferable rubber, and certified leather.

For its employees, the brand has placed a high priority on creating an inclusive workplace
culture that maximises its effectiveness. He or she is attracted to and develops a highly
diversified staff that brings a wide range of abilities to the table. In addition, Nike invests in
community-based programmes. In addition, the Nike Foundation matched employee gifts 2-
to-1 in FY20 to fund COVID-19 pandemic relief efforts and racial and social justice. To battle
the epidemic, more than $5.1 million was distributed to 1,360 organisations.

REFFERENCE : https://notesmatic.com/nike-csr-and-sustainability/

:https://purpose.nike.com/reports

NAME: MOHD ALIF RIDHWAN ISMAIL


STUDENT ID: 2020530085

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