Oktay Hassanzadeh 1

BB4M1
Mr.Smart
Nike Company Report

Introduction/Background

Nike, a global leader in the athletic footwear and apparel industry, was originally founded as

Blue Ribbon Sports in 1964 by Bill Bowerman and Phil Knight. In 1971, the company chose the

name Nike, inspired by the Greek goddess of victory. With headquarters near Beaverton, Oregon,

Nike is recognized as the largest supplier of athletic footwear and apparel and a major

manufacturer of athletic equipment. The company's rise is attributed to its innovative product

design and smart marketing strategies, setting it as a key player in the global market of clothing.

Code of Ethics Guidelines/Rules

Nike's code of ethics, reflecting on the company's commitment to integrity, surrounds several key

principles:

● Board Conduct and Governance: Boards are expected to maintain high standards of

integrity with policies related to retirement age, compensation, and access to management

and advisors. This ensures that the board operates with transparency and accountability.

● Management Review and Succession: The company places importance on evaluating the

performance of the CEO and carefully plans for the succession of key management roles.

This approach reflects Nike's commitment to sustainable and responsible leadership.

● Policies and Guidelines: Nike maintains clear policies and guidelines, including a

publicly available code of business conduct and ethics. This transparency in corporate

governance shows the company's commitment to ethical and responsible business

practices.
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CSR Initiatives

● Nike's corporate social responsibility (CSR) initiatives demonstrate its commitment to

ethical and sustainable practices:

● Environmental Sustainability: Nike focuses on reducing its environmental impact through

using sustainable materials and efforts to minimize carbon emissions, highlighting its

commitment to environmental stewardship.

● Social participation: This company actively participates in community awareness,

especially in the development of sports and youth, intending to inspire and create a

healthier and more active lifestyle.

● Ethical Manufacturing: Nike is dedicated to ethical manufacturing practices, ensuring

compliance with labour standards and improving working conditions throughout the

supply chain.

Conclusion

Nike's evolution from a small distributor to the largest sports footwear and apparel manufacturer

in the world is a testament to its innovative strategies in product development, marketing, and

ethical business practices. Its commitment to sustainability, community involvement, and ethical

manufacturing not only enhances its brand reputation but also sets an industry standard. Nike's

ethical behaviours and social responsibility reflect its continuous efforts to be a market leader

and a responsible and sustainable organization.

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Works Cited

Carlson, Debbie. “Nike, Inc. | History, Logo, Headquarters, & Facts.” Britannica,

https://www.britannica.com/topic/Nike-Inc . Accessed 18 January 2024.

“How Nike Got Its Name.” Business Insider, 19 January 2016,

https://www.businessinsider.com/how-nike-got-its-name-2016-1 . Accessed 18 January

2024.

Murakami, Takashi. “Nike, Inc.” Wikipedia, https://en.wikipedia.org/wiki/Nike,_Inc . Accessed

18 January 2024.

“NIKE, Inc. - Investor Relations - Investors - Corporate Governance - Code of Conduct.” Nike

Investor Relations,

https://investors.nike.com/default.aspx?SectionId=ac8b12dc-4a08-4098-8f9e-ceadd3a214

98&LanguageId=1 . Accessed 18 January 2024.