Mission, Vision and Value

statements, its transparency in

governance and its ESG reporting.
TABLE OF CONTENTS

Mission, Vision and

ESG
01 Value statements 03
Community , Diversity ,
Sustainability

Transparency in Conclusion
02 governance 04
 ¨To bring inspiration and
innovation to every athlete
in the world¨
¨To do everything possible to expand human potential.
We do that by creating ground-breaking sport
innovations, by making our products more
sustainably, by building a creative and diverse global
team and by making a positive impact in communities
where we live and work.¨¨
• Bringing Inspiration and human potential - As a
consumer company, Nike has mastered the use of
marketing to stimulate demand and its slogan “Just Do
It” reflects this element perfectly.

• Innovation - This includes developing new technologies,

materials, and designs that can improve athletic
performance.

• Supporting every athlete in the world - One of Nike's

founders, Bill Bowerman, said that “if you have a body,
you are an athlete.” This is an accurate reflection of the
company's point of view that every single person is an
athlete, not just professional players
Value statements
 1
Community
Every employee in a company has equal
value
 2
Diversity
Nike products appeal to people of all ages,
races, income level and athletic backgrounds.
Moreover, 43% of Nike’s leadership
positions are held by women and 45%
women in leadership positions globally by
2025.
 3
Sustainability
Sustainability - Nike has a
significant financial investment in
environmental activities, such as
extraordinary efforts to recycle plastic
bottles to create sustainable footwear
and a goal of using 100% renewable
energy.
Transparence in
governance
• A report on Nike's environmental initiatives, including its progress
toward its target of using 100% renewable energy in all owned and
operated sites by 2025, was published in 2018. The study also detailed
the company's initiatives to cut waste and enhance working conditions
throughout its supply chain.

• Nike has made action to make its labor practices more transparent in terms
of its social responsibility. The business issued a list of its factories and
suppliers in 2019 along with the nations in which they are situated.
Information on each factory's workforce and the percentage of female
workers are included in the list.

• A Corporate Social Responsibility Committee was also established by Nike

in 2020, and its job is to oversee and advise the business's social and
environmental activities.
WORDS
 Nike ESG

Environmental Social Governance

Nike's governance
Nike is focused on minimizing its Nike collaborates with procedures are made to
environmental impact and a range of parties guarantee:
reducing its carbon footprint. By • openness,
2025, Nike wants to have zero • NGOs, • responsibility,
waste and zero carbon emissions. • governments, • and moral conduct.
• labor unions,
The business has a thorough
set of governance policies
and procedures.
 Conclusion
In conclusion, ESG is essential for
Nike because it aligns with its
values and commitment to
sustainability, responsibility, and
accountability. By prioritizing ESG
factors, Nike is not only doing its
part to address global challenges
but also contributing to its long-
term success as a business.
Any questions?
 References
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https://www.comparably.com/companies/nike-vision/mission (Accessed: February 25, 2023).

●/entity/gennaro-Cuofano (2023) Nike mission statement and vision statement in a Nutshell,

FourWeekMBA. What is The FourWeekMBA. Available at: https://fourweekmba.com/nike-vision-
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●(no date) About.nike.com. Available at: https://about.nike.com/en/newsroom/reports/fy21-nike-inc-

impact-report-2 (Accessed: February 25, 2023).

●Frauenheim, E. (2021) Why Nike's diversity disclosure is just the first step, Fortune. Fortune.
Available at: https://fortune.com/2016/05/16/nike-diversity-transparency/ (Accessed: February 25, 2023).

● (no date) About.nike.com. Available at: https://about.nike.com/en/impact/focus-areas/diversity-equity-

inclusion (Accessed: February 25, 2023).

● CSRHub: Consensus ESG ratings for Dow Jones 30 companies - knoema.com (no date) Knoema.
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companies (Accessed: February 25, 2023).