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Colouring the past: Pleasantville and the textuality of media memory - Paul

Grainge - 2003

« When Ted Turner purchased MGM Entertainment in 1986, and then financed a plan to digitally
colourise a series of black and white movies from the studio’s back catalogue, a beachhead of
Hollywood directors, actors, film critics and cinematic guilds vociferously attacked the idea in
practice and principle. The crux of complaint focused on the fact that, as a technical process,
colourisation did not simply enhance the visual quality and resolution of old monochrome movies,
but artfully doctored their entire chromatic character. Believing that colourised films would
eventually replace the memory of their black and white progenitors, digital alteration was
denounced by the anti-colourisation lobby as a venal process. » (Grainge, 2003, p. 202)
« In transforming a monochrome movie into a digitally re-made spectacle, colourisation was said to
mutilate and destroy the visual pastness that could embed original black and white films within the
tissues of cultural and aesthetic memory. » (Grainge, 2003, p. 202)

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