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In accordance with the Prada analysis of its cash flow from investing activities, the company
has spent a huge amount of money for purchasing properties, intangible assets, plant and
equipment.
Such investment is invaluable to Prada’s competitive power. Such investment in invisible
assets are Prada’s real source of competitive edge that can be sustained over time as
intangible assets hold the key to corporate growth
This depicts that Prada has recorded an increase in the cash flow from investing activities
allowing Apple to gain higher returns from the huge investment they make.