VOLUME 1

volianne.com

V O Lwrists
I Agems
NNE
PROJECT PROPOSAL

Prepared for: Volicia Henderson

Prepared by: Lorge Lampon

HEY VOLI CI A,

Thank you for taking the time to interview

me and continue our discussion about your
company, Volianne. It was a pleasure
speaking with you.

During our conversation, you said that your

primary objective is to have consistent
sales and that you needed someone to
assist you in relaunching Volianne.

At the same time, you want paid coaching

the later on.

And the only thing holding you back is you

only have few of ideas on what to do, that's
why you need someone to do it in order to
effectively implement this plan.
Campaign Focus
Based on those I suggest we focus on these three things:

The first step is to create/improve your social media handles,

such as Instagram and Facebook. This campaign will also
incorporate Tiktok. TikTok might not seem like the most natural
space, but right now, jewelry brands are thriving there.

Create a process and strategy in place in which each channel

you have compliments each other. You will be the brand first, so
that we can eventually build a following to leverage on your
paid coaching plans.

Once we have those, we can now focus on generating leads for

those platforms I mentioned. Whether it's running contests or
giveaways, different marketing strategy. We can go all in since
we have now our assets ready.

I believe that, this in place would allow you to focus more on

crafting more amazing pieces and ideas that you want to put into
action, while I take care everything in the backend.

Don't let
YOUR WRISTS GO NAKED
Campaign Strategy
This strategy is intended to guide you through the process of establishing and
growing your social media presence. Nonetheless, we can be ahead of schedule if
all relevant information is delivered on time.
Phase 1: Asset Inventory, Planning and Research
Duration: 1 week
I will onboard you and analyze your assets (content, photographs,
videos) and devise a strategy for using them or adding more
photos and videos. We will also update your branding this week. It
comes with a new logo, tagline, and brand kit.
Target audience and competitor analysis - Identifying your ideal
customer segments and understanding their preferences and
behaviors on social media. Evaluating the social media strategies
of your competitors to identify opportunities for differentiation
Setting up automation messaging for your social media handles
Social media profile optimization - Updating your profile on each
platform to ensure consistency and professionalism.

Phase 2: Content Strategy and Creation

Duration: 2 weeks
Creating a plan for the type of content to be shared on each
platform, including the frequency and timing of posts.
Developing engaging and shareable social media content that
resonates with your target audience, such as images and reels.
Content scheduling and publishing

Phase 3: Monitoring and Optimization

Duration: 1 week
Community engagement - Actively responding to comments,
messages, and inquiries from your audience to foster a sense of
community and encourage brand loyalty.
Social media advertising - Setting up and launching targeted ad
campaigns on your chosen platforms to reach a larger audience
and drive desired actions.
Performance tracking and optimization - Analyzing the results of
your social media efforts to identify areas for improvement and
optimize your strategy for better engagement and growth.
Don't let
YOUR WRISTS GO NAKED
Investments
Based on what I've gathered on the call, the deliverables needed and your
primary objective is to get more sales regularly and launch a youtube channel
for paid coaching plans later on, I've crafted these 2 options for you.

Solution 1:
INVESTMENT: $500USD
Includes everything outlined in the strategy above.

Solution 2:
INVESTMENT: $400USD
Includes everything outlined in the strategy above. Limited to one
social media handle.

50% UPFRONT PAYMENT, 25% DAY 15, 25% DAY 30

After 30days, it's essential to continue investing in ongoing monthly services to
maintain and expand your online presence. As the digital landscape constantly
evolves, businesses must adapt to stay competitive and relevant. Here are the
key reasons why taking monthly services for social media is necessary for
sustained success

Benefits of Monthly Social Media Management for your Jewelry

Business
Consistent Branding: I will ensure your social media profiles are professionally
designed and consistent with your brand image across all platforms.

Engaging Content: I will create and curate high-quality, relevant content that
resonates with your target audience, keeping your followers engaged and
informed.

Community Building: I will manage your online community by actively

responding to comments and messages, fostering a sense of connection
between your brand and its followers. Maximum 2hours daily for Engagement

Increased Visibility: My strategic approach to content planning and promotion

will help your brand reach a wider audience and attract new customers.

Time Savings: By entrusting me with your social media management, you can
focus on other important aspects of your business, knowing that your online
presence is in expert hands..
Monthly Subscription FEE - Solution 1 Monthly Subscription FEE - Solution 2
Option 1: $400USD Option 1: $300USD
Option 2: $300USD + 10% sales Option 2: $250USD + 10% sales
By choosing one of these
packages, you'll gain access to a
suite of digital marketing services
designed to establish and grow
your online presence. We will work
HAND AND HAND to ensure your
business reaches its digital goals.

Well, basically that’s it, Volicia. I

don’t want to make this strategy NE VOLIA
AN
any more complicated than it

NE VOLI

NN
E VOL
should be.

AN
AN

I
NE VOLI

So, if everything is alright with you,

just reply with a “LET'S DO IT”
together with your selected
investment option.

Either way, I would love to hear

back from you.

To Yours Sucess,

Lorge Lampon
Social Media Strategist
@scaleupwithlorge