Shark Tank Marketing Mix Strategies

Directions: Watch an episode of Shark Tank. Be observant of the entrepreneur’s “sales

pitch” and the shark’s questions. Apply the questions below to each entrepreneur’s
pitch.

1st Pitch:
1. What is the primary element (product)?
2. Price?
3. Who is this product for?
4. What are some strategies that the entrepreneur has tried in the past?  
5. Were they successful and why?
6. What do the sharks suggest they change about their marketing mix or strategies?

2nd Pitch:
1. What is the primary element (product)?
2. Price?
3. Place: Where are they selling it?
4. What are some strategies that the entrepreneur has tried in the past?  
5. Is there a need for this product? Would you buy it? Why or why not?
6. What do the sharks suggest they change about their marketing mix or strategies?

3rd Pitch:
1. What is the primary element (product)?
2. Price?
3. Place: Where are they selling it?
4. What are some strategies that the entrepreneur has tried in the past?  
5. Were they successful and why?
6. How much money has the person made since they have been in business?

4th Pitch:
1. Was there a deal made?
2. What did Mark say about the presentation?
3. Which Shark made the deal?
4. What was the terms of the deal?

**IF they were stated, what are the:

 goals,
 strategies,
 and tactics
of the pitched product/service?