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  • Questionnaire 1 1

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    Maria Cecilia Y. Abella
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    This document appears to be a survey that is assessing predictors of consumer buying behavior at night markets. It asks respondents for demographic information and then presents a series of statements about personal, cultural, social, psychological, and economic factors that may influence why someone purchases food at a night market. Respondents are asked to indicate their level of agreement with each statement on a 5-point scale. The survey aims to better understand what drives consumer decisions to buy food from night markets.

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    QUESTIONNAIRE-1-1

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    This document appears to be a survey that is assessing predictors of consumer buying behavior at night markets. It asks respondents for demographic information and then presents a series of statements about personal, cultural, social, psychological, and economic factors that may influence why someone purchases food at a night market. Respondents are asked to indicate their level of agreement with each statement on a 5-point scale. The survey aims to better understand what drives consumer decisions to buy food from night markets.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views2 pages

    Questionnaire 1 1

    Uploaded by

    Maria Cecilia Y. Abella
    This document appears to be a survey that is assessing predictors of consumer buying behavior at night markets. It asks respondents for demographic information and then presents a series of statements about personal, cultural, social, psychological, and economic factors that may influence why someone purchases food at a night market. Respondents are asked to indicate their level of agreement with each statement on a 5-point scale. The survey aims to better understand what drives consumer decisions to buy food from night markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Predictors of Consumer Buying Behavior towards Night Market

    Name (Optional)
    Age Sex: Occupation
    ( )Male ( )Female :
     Have you ever had food from a Night Market before?
    ( )Yes ( )No
     Where particular Night Market did you purchase?
    ( ) Toril ( ) Puan ( ) Roxas
    Directions: For each statement in the survey, please indicate how much you rate with
    the statement by putting a check in the box on the right side of each statement. There
    are no right or wrong answers. Your answers and identity will kept strictly
    confidential.

    Scale:
    5- Strongly Agree 2- Disagree
    4- Agree 1- Strongly Disagree
    3- Neutral
    INDICATORS 5 4 3 2 1
    SA A N D SD
    Personal Factors
    I buy food in Night Market because of its nutritional
    content
    I buy food in Night Market because of its taste
    I buy food in Night Market because it is part of my
    lifestyle
    Cultural Factors
    I buy food in Night Market because of it is familiar
    I buy food in Night Market because it gives multi-
    cultural experience
    I buy food in Night Market because of its traditional
    vibe
    Social Factors
    I buy food in Night Market because of my friends
    influence
    I buy food in Night Market because of my family
    influence
    I buy food in Night Market because of people's
    influence
    Psychological Factors
    I buy food in Night Market because of my cravings
    I buy food in Night Market because it is my comfort
    zone
    I buy food in Night Market because of its appearance
    Economic Factors
    I buy food in Night Market because it is within my
    budget
    I buy food in Night Market because it is only type of
    food I can afford.
    I buy food in night market because it is cheap.

    Reference for Questionnaire:


    Consumer Behavior of Buying Food Products in Dapitan City
    Author: Ellan Cobero, Ida Jaira T. Lumatag, Rannie Lyn Catapan, and Shella Mae A. Romano
    URL: https://www.studocu.com/ph/document/jose-rizal-memorial-state-university/language-
    education-research/consumer-behavior/35120405?
    fbclid=IwAR1YKpTN6oovVj5gHQllAObYOT76WNpYoN5I9wvZt6gvKMYz7dSiQVCm0tw

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