MBA - Marketing Management (2 Years)

Program Features

Highlights:
• This two-year program offers a deeper understanding of the various functions and principles
of marketing, which can be practically applied in the corporate world.
• Updated courseware to keep in step with the changing business landscape.
• Explore contemporary marketing techniques and offers an understanding of marketing at
a regional and global level.
• Understand the concepts of management and integrate them with marketing management.
• Effectively navigate the marketing segment which includes both traditional and modern-day
marketing.
Outcomes:
• Effectively develop a marketing plan that is cost conservative which also delivers
optimum results
• Skilfully identify the target markets and craft communication that talks to them in
their language
• Develop effective marketing strategies & integrated marketing campaigns
• Strengthen existing relationships with customers & convert them into brand advocates.
• Give you an edge over the competition and help you create a path for a successful
business career
Program Structure
Semester-1 Subjects Credits
1 Management Theory & Practice 4
2 Organizational Behavior 4
3 Marketing Management 4
4 Business Economics 4
5 Financial Accounting & Analysis 4
6 Information Systems for Managers 4
Semester-2 Subjects Credits

1 Business Communication 4
2 Essentials of HRM 4
3 Business Law 4

4 Strategic Management 4

5 Operations Management 4

6 Decision Science 4

Semester-3 Subjects Credits

1 Brand Management 4

2 Consumer Behaviour 4
3 Marketing Strategy 4

4 Customer Relationship Management 4

5 Sales Management 4

6 International Marketing 4
 Semester-4 Subjects Credits
1 Services Marketing 4
2 Marketing Research 4
3 Digital Marketing 4

4 Business: Ethics, Governance & Risk 4

5 Research Methodology 4

6 Project 4
Eligibility of the Program
Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized
by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR
Bachelor’s Degree in any discipline from any recognized University or equivalent degree
recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level
and minimum 2 years of work experience.
How to Apply
Registration Form is available on the school’s website distance.nmims.edu.
Admission procedure
1. Fill up the online registration form.
2. NGA-SCE shall allot Registration number to the candidate
3. On receipt of Registration number candidate will make the payment of Admission
processing fees
4. Candidate will submit the Eligibility documents at the Information Centre selected by them
for approval from the University.
5. The student will make the payment of the program fees on getting the approval
of documents by the University.
6. The student shall be admitted to the program after the confirmation of receipt of fees
from University Finance department
GENERAL INFORMATION
SVKM’s NMIMS reserves the right to deny admission to any candidate without assigning
any reason for the same.
Fee Structure

Fee Semester Annual Option Full Payment Exam Fee Per Application
Description Option Option Subject Fee

Live + 41,000 77,500 1,44,000 600 1200

Recording
Session

Recording 35,000 65,500 1,20,000 600 1200

Sessions
In addition to the above fees, the following fees are applicable:
• Personal Contact Program (Optional) fees: INR 250 per course.