宿务亚典耀圣心学校

SACRED HEART SCHOOL – ATENEO de CEBU

H. Abellana St., Canduman, Mandaue City
SENIOR HIGH SCHOOL
FINAL EXAM 2nd SEMESTER
SY 2022-2023

MEDIA INFORMATION LITERACY GRADE 12 FIDES, HUMILITAS

MAGIS, HUMILITAS, SAPIENTIA,
MAGNANIMITAS

WRITE ALL THE ANSWERS/OUTPUTS ON THE ANSWER SHEET.

I. INTELLECTUAL PROPERTY RIGHTS, COPYRIGHTS, AND FAIR USE

Learning Competence: Demonstrate an understanding of intellectual property, copyright, and fair use
guidelines.

LEVEL OF PERFORMANCE
ACTION GOAL Intervention
Advanced Proficient Developing
Required
The answers The answers demonstrate The answers The answers LACK
demonstrate STRONG SUFFICIENT evidence demonstrate LIMITED evidence of mastery
evidence of mastery of mastery toward the evidence of mastery toward the action goal.
toward the action goal action goal. A certain toward the action goal The output does not
Demonstrate an
by correctly identifying openness is exhibited in by correctly identifying demonstrate an
understanding of
10 - 9 of the the output by correctly 7-6 the Intellectual understanding of
intellectual property,
Intellectual Property identifying 8 of the Property Right Intellectual Property
copyright, and fair use
Right violations. Intellectual Property violations. Rights and is only able
guidelines
Right violations. to identify 5 - below
of the violations.

Directions: Identify the correct answer among the choices presented by writing the letter of your choice on the
blank provided on the answer sheet.

1.) (i) Copyright protects the intellectual property rights of an artist.

(ii) Copyright protection includes works of arts, literary works and scientific
breakthroughs.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

2.) (i) Trademark protects a company’s/business’ branding which includes slogans, logos,
words and colors that can be associated with the company.
(ii) Trademarks can be placed on naturally occurring, organic phenomena that exist in a
language.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

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MEDIA INFORMATION LITERACY Page 2
3.) (i) A song can be considered a Patent.
(ii) A singer can claim ownership of a song if they made a cover of it.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

4.) (i) Under fair-use, any artist can make a cover of a song provided that they do not sing the
song exactly like how the original singer sang it.
(ii) Fair use allows other artists to creatively interpret an existing song.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

5.) (i) Patents are granted to whoever files for a patent first, regardless if they are the
inventor or not.
(ii) Patents cannot be passed from one person to another.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

6.) (i) Patents can last for 20 years but need to be regularly updated every other year.
(ii) Once a patent has been filed, no other company can produce or recreate the product
that has been patented.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

7.) (i) A sports team that creates and sell their own products is protected under copyright.
(ii) The sport team is able to decide who gets to reproduce and sell their products.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

8.) (i) Anyone can file for a Patent, Copyright or Trademark regardless of the country.
(ii) Owning a trademark guarantees international recognition.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

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MEDIA INFORMATION LITERACY Page 3
9.) (i) When someone copies a brand name, one can file an intellectual property infringement
case under copyright.
(ii) There are grounds to file a trademark infringement case because of the
misrepresentation of the brand name.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

10.) (i) Copyright claims cannot be filed against online or digital content.
(ii) When content is uploaded to the internet such content becomes part of the public
domain.

A.) Both Statements are correct.

B.) Only statement (i) is correct, while statement (ii) is incorrect.
C.) Only statement (ii) is correct, while statement (i) is incorrect.
D.) Both statements are incorrect.

II. CYBERCRIME AND DATA PRIVACY

Learning Competence: Demonstrate an understanding of intellectual property, copyright, and fair use
guidelines.

LEVEL OF PERFORMANCE
ACTION GOAL Intervention
Advanced Proficient Developing
Required
The answers The answers LACK
The answers The answers demonstrate
demonstrate LIMITED evidence of mastery
demonstrate STRONG SUFFICIENT evidence
evidence of mastery toward the action goal.
evidence of mastery of mastery toward the
toward the action goal The output does not
Demonstrate an toward the action goal action goal. A certain
by correctly identifying demonstrate an
understanding of by correctly identifying openness is exhibited in
7- 6 of the cybercrime understanding of
cybercrime and data 10 or 9 of the the output by correctly
and data privacy cybercrime and data
privacy cybercrime and data identifying 8 of the
violations. privacy and only
privacy violations. cybercrime and data
identifies 5 - below of
privacy violations.
the violations.

Directions: Read the statements below, carefully and decide if you AGREE with each of them. If you agree
with the statement, write AGREE on the blank provided. If you do not agree with the statement,
write DISAGREE and explain in 1 or 2 sentences why you disagree.

1.) Data privacy is synonymous with Data security.

2.) Data privacy only concerns Management and is not a problem for employees.

3.) Phone numbers are not considered as Personal Identifiable Information.

4.) You can protect your data by disconnecting from the internet.

5.) Data security breaches can be avoided by not having a firewall.

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MEDIA INFORMATION LITERACY Page 4

6.) Identity theft does not affect an individual and only affects corporations.

7.) It is okay to impersonate someone for the purpose of research.

8.) When you search for people online and follow where they go, it is not considered

stalking.

9.) Being as open as we can be online is a way to secure our data.

10.) We can prevent cybercrime by using a Virtual Private Network (VPN).

III. CODES AND CONVENTIONS

Learning Competence: Evaluate media techniques used in presenting information through real-life examples
found and shown in advertisements, movies, and other forms of media

LEVEL OF PERFORMANCE
ACTION GOAL Intervention
Advanced Proficient Developing
Required
The output
The output The output The output
demonstrates
demonstrates demonstrates demonstrates a LACK
LIMITED evidence of
STRONG evidence of SUFFICIENT of evidence of mastery
mastery toward the
mastery toward the evidence of mastery toward the action goal;
action goal. There is an
action goal by toward the action goal there is no attempt at
attempt to explain the
Evaluate media thoroughly explaining by explaining the explaining the
stereotype(s) and the
techniques used in the stereotype(s) and stereotype(s) and the stereotype(s) and the
social/cultural
presenting information the social/cultural social/cultural social/cultural
implications presented
through real-life implications presented implications presented implications presented
in the advertisement
examples found and in the advertisement in the advertisement in the advertisement
and to demonstrate an
shown in and demonstrates an and demonstrates an and does not
understanding of Visual
advertisements, movies, in-depth understanding understanding of Visual demonstrate an
Literacy by evaluating
and other forms of of Visual Literacy by Literacy by evaluating understanding of
the Visual Techniques
media evaluating the Visual the Visual Techniques Visual Literacy by
used.
Techniques used. used. evaluating the Visual
Techniques used.

(10 - 9) (8) (5 - below)

(7-6)

Directions: In not more than five (5) sentences, evaluate the subliminal message(s) implicated
in EACH of the advertisements found on the next page based on our discussion on
codes and conventions. Make sure to focus on the prevalent stereotypes and
symbolism in the picture by following these guide questions:
● What stereotype is presented in the advertisement?
● What visual techniques were used in the advertisement?
● How does MEDIA influence stereotypes and how do these
implications affect our general perception of the “TRUTH”?

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MEDIA INFORMATION LITERACY Page 5

1.) 5 points

source: Coconuts Manila

2.) 5 points

source: Coconuts Manila

Please turn to page 6

MEDIA INFORMATION LITERACY Page 6

IV. 5 LAWS OF MIL, 5 CORE CONCEPTS and ADVERTISING LITERACY

Learning Competence: Identify characteristics /describe a responsible user and competent producers of media
and information

LEVEL OF PERFORMANCE
ACTION GOAL Advanced Proficient Developing Intervention Required
The output The output The output The output
demonstrates demonstrates demonstrates demonstrates a LACK
STRONG evidence of SUFFICIENT LIMITED evidence of of evidence of mastery
mastery toward the evidence of mastery mastery toward the toward the action goal;
action goal by toward the action goal action goal. There is an there is no attempt at
thoroughly and clearly by explaining the attempt to explain the explaining the
explaining the connection between the connection between the connection between the
Identifies
connection between the 5 core concepts of 5 core concepts of 5 core concepts of
characteristics 5 core concepts of media information media information media information
/describes a responsible media information literacy with that of the literacy with that of the literacy with that of the
user and competent literacy with that of the 5 laws of media 5 laws of media 5 laws of media
producers of media and 5 laws of media information literacy and information literacy and information literacy
information information literacy the 5Ps of Advertising the 5Ps of Advertising and the 5Ps of
and the 5Ps of Literacy. 4 out of the 5 Literacy. Advertising Literacy.
Advertising Literacy. . concepts are well 3 concepts are well
All 5 concepts are well connected to all 4 out connected to all 3 laws
connected to all 5 laws. of 5 laws

Directions: In not more than 5 sentences, explain the connection of the 5 laws of Media
Information Literacy and the 5 Core Concepts of Media Information Literacy with the
5Ps of Advertising Literacy. Give specific examples and details to prove your point/s.

—END OF TEST —