The ultimate goal of The Campus Companion is to help college students succeed academically, socially, financially, and spiritually.

While doing so The Campus Companion wishes to leverage its content, writers, and general presence on the internet by providing services and products to both college students and corporations.

The Campus Companion Inc. Apple Tree Ln. Cape Elizabeth, ME, 29464 781-367-7799 8/9/2011

EXECUTIVE SUMMARY
The ultimate goal of The Campus Companion is to help college students succeed academically, socially, financially, and spiritually. While doing so The Campus Companion wishes to leverage its content, writers, and general presence on the internet by providing services and products to both college students and corporations. This business plan covers every aspect of the companys first three years of operations including marketing efforts, product developments, financial projections, and other factors.

GOALS
1. 2. 3. 4. Introduce The Campus Companion as a viable source for all college needs Obtain an Alexa site ranking below 500,000 by January, 1st 2012 Receive an average of 10,000 unique visitors daily by January, 1st 2012 Complete books, posters, and merchandising projects by May, 1st 2012 in order to begin production for incoming 2012 freshman and high school seniors looking at college 5. Gain a market share of 50,000 students (.25% of the college population) by August 1st 2012

MAIN WEBSITE The Campus Companion BUSINESS WEBSITE The Campus Companion Inc. WRITING COMMUNITY The Campus Companion Writers Corner

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BUSINESS DESCRIPTION
MISSION STATEMENT
It is the mission of The Campus Companion to help college students succeed academically, socially, financially, and spiritually.

WHAT THE COMPANY DOES

The Campus Companion is A College Blog Network A Corporate Consultant

The Campus Companion wishes to leverage its content, writers, and general presence on the internet by providing services and products to both college students and corporations.

HISTORY
In March of 2010 Jon Blumenfeld began the process of creating a book instructing new students in the matters of more implicit knowledge typically derived from experiencing college oneself. From this book he hoped he could teach students about a breadth of topics ranging from personal finance to the college party themes. After writing a variety of articles and gathering a myriad of resources in the form of online tools, magazine clippings, newspaper stories, and much more Jon began to realize that his book might be better suited, and more accessible, as a website. He began working on this new project, The Campus Companion website, at the end of summer 2010. After a years worth of evolution and refinement The Campus Companion appears as it is today. The Campus Companion has grown into a network of websites all dedicated to different aspects of college. It currently has over 300 published articles, 25 student writers, 5 book outlines, 6 poster ideas, and much more. It hopes to grow this business into 2012, and complete many of its projects.

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DEFINITION OF THE MARKET

The college population currently hovers around 19 million students, but is forecasted to grow around 186,000 students per year until 2018. The Campus Companion projects that it can realistically capture .25% of this population in the first year giving it a customer base of around 50,000 individuals. For purposes of comparison, 50,000 individuals is the undergraduate enrollment of a large university such as Arizona State. To be profitable The Campus Companion only needs to attract a fraction of a percent of the total college population to become profitable. Below is a chart of the college population broken down by date, public enrollment, private enrollment, and total enrollment. DATE 2010 2011 2012 2013 2014 2015 2016 2017 2018 PUBLIC 14,200,000 14,312,000 14,435,000 14,605,000 14,758,000 14,874,000 14,981,000 15,116,000 15,241,000 PRIVATE 4,926,000 4,974,000 5,027,000 5,105,000 5,170,000 5,223,000 5,273,000 5,331,000 5,379,000 TOTAL 19,126,000 19,286,000 19,462,000 19,710,000 19,928,000 20,097,000 20,254,000 20,447,000 20,620,000

Table 1 - College Enrollment: 2010 to 2018 - National Center for Educational Statistics

These statistics completely ignore the year immediately before and after college that The Campus Companion also seeks to attract. However, to be conservative in its projections The Campus Companion projects that it can realistically reach an audience of 50,000 students. Lastly, this market cycles every four years with new consumers that generates consistent demand for the same information. Our products and services will need to evolve, but over time they will require less work and provide more profit.

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MARKET RESEARCH
The Campus Companion staff has conducted extensive research to gain a better understanding of who, what, and where The Campus Companion should be marketing. This research includes a thorough analysis of the current college help texts and blogs on the market, crowd sourced information from Reddit, closely monitored website viewership statistics, and routine focus groups.

COLLEGE FOCUSED TEXTS AND WEBSITES

There are a number of college help books, websites, and blogs currently in existence. Many of these are included in the competitor list later in this business plan. To gain a better idea of what the college population needs help with, and also what type of student needs this information all of these resources were read, evaluated, and improved upon.

CROWD SOURCING INFORMATION

To expand on this information we submitted many questions to the popular crowdsourcing site Reddit. We received over 1,000 responses, and this information helped us narrow the scope of our marketing efforts significantly. It also helped us define which of our sites we should focus on marketing the most extensively.

Figure 1 - Reddit crowd sourced over 800 responses for our target market research

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GOOGLE AND CLICKY ANALYTICS

Below is a clipping from the companys Google Analytics account showing the geographic distribution of visitors to The Campus Companion website. This is a typical distribution, and has greatly helped The Campus Companion narrow its target market. Additionally, Google Analytics has allowed us to identify our most popular content, keywords, and other SEM and SEO metrics.

TARGET MARKET
After extensive research The Campus Companion has determined that its primary audience is males between the age of 17 and 23 that have higher than average GPAs, and most likely go to a liberal arts college. However, the content presented on The Campus Companion does not exclude any college demographic explicitly. Age The Campus Companion appeals primarily to those between the ages of 17 and 23. Essentially, high school seniors to those that have just graduated or are doing a 5th year in college. The website is not gender specific. However, The Campus Companion has noticed that the mix of those that view their site is about 70% male and 30% female. The typical GPA of The Campus Companions audience is above a 3.0, and although this may seem like an odd measurement, it is extremely relevant.

Gender

GPA

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The Campus Companions target market is a mix of schools located primarily in New York, Pennsylvania, Massachusetts, Connecticut and other Northeastern schools as well as schools in Florida, Texas, and Southern California. These schools have a smaller, more intelligent, liberal arts crowd. Most of the target schools are public with campuses near urban areas, but located in more suburban locations. Some possible schools we will try to target in depth include Clark, Bentley, Emerson, Villanova, Brandeis , Skidmore, Wesleyan, Vassar, Swarthmore, Providence and a variety of others.

PSYCHOGRAPHICS
Many college students are familiar with this diagram. Essentially, the premise is that any one college student can achieve two of the feats, but will inevitably die if they try to accomplish all three. The type of college student that The Campus Companion appeals to is the type of student that challenges this diagram, and attempts to circle all three. This student studies hard all day for a test the next day so that he / she can get blackout drunk at night, wake up right before the test, take it drunk, and still get an A. This is the best way we can describe our audience. They want to get EVERYTHING they can out of college, and they are going to put their entire being into making the most of the experience. In one sentence we can describe our target market as WORK HARD, PLAY HARD.

COMPETITORS
The Campus Companion has a wide variety of competitors. Some of these are purely competitors while others have the potential to be serious content partners. Below is a chart that lists the major college blogs in existence, their Alexa rank, their position in relation to TCC, and what TCC should do strategically to take advantage of them.

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WEBSITE NAME http://collegelife.about.com/ http://www.usnews.com/blogs/college-cash101/index.html http://hercampus.com/ http://www.collegefashion.net/ http://chronicle.com/ http://www.education.com/ http://www.collegenews.com/ http://www.lifeaftercollege.org/blog http://www.unigo.com/ http://newgradlife.blogspot.com/search/label/resumes http://www.collegeanswer.com/ http://www.zencollegelife.com/ http://www.collegestats.org\ http://www.collegeparentcentral.com/ http://ultimateintern.com/ http://www.designyourdormblog.com/ http://www.hackcollege.com/ http://www.nextstudent.com/the-students-blog/ http://insidecollege.com/ http://www.everycollegegirl.com/ http://www.therealcollegeguide.com/ http://www.universitychic.com http://www.gradspot.com/ http://stuvu.com/ http://thecollegesolutionblog.com/ http://www.debtfreescholar.com/ http://bettergrads.org/ http://decadentdorm.com/ http://www.collegehumor.com/ http://www.collegeconfidential.com/ http://collegecandy.com/ http://www.collegesurfing.com/blog/collegesurfing/ http://collegetimes.us/ http://www.campusgrotto.com/ http://www.xatal.com/ http://collegeblender.com/ http://www.survivingcollegelife.com/ http://www.collegethrive.com/ http://myusearchblog.com/ http://studentbloggers.org/ http://www.collegejolt.com/ http://www.thecampusbuzz.com/ http://www.collegegrazing.com/ http://www.thecollegeblognetwork.com/ http://www.thecampuscompanion.com/

ALEXA PAGE RANK 32 849 17,926 8,221 3,150 3,444 44,557 50,537 56,035 64,505 73,793 88,854 153,804 778,192 3,459,369 6,482,728 75,565 109,890 117,176 172,304 195,256 211,106 254,907 345,477 393,486 630,728 3,268,165 9,024,459 509 2,477 7,965 11,495 37,478 99,951 122,003 129,118 214,914 337,194 413,932 731,464 2,933,849 3,463,852 5,695,974 12,596,189 5,904,327-(2,795,978)

COMPETITIVE POSITION Partner Partner Partner Partner / Competitor Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Partner / Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor Competitor THIS IS US

STRATEGIC ACTIONS Advertise Advertise Advertise Advertise Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Link Exchange Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy Destroy THIS IS US

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PRODUCTS AND SERVICES

The Campus Companion wishes to serve college students with websites, products, and services. However, it also wished to serve as a college liaison for corporations, advertisers, and other institutions. At the most basic level, The Campus Companions product is the blog post. Each and every blog post follows a very well defined path that eventually leads it in many directions. Below is an insightful graph demonstrating how a blog post goes from merely a blog post to a fully leveraged piece of writing that consists of a variety of derivative works. These derivative works are what will eventually attract corporate customers, comprise TCC products, and ultimately make the company money.

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WEBSITES
The Campus Companion blog network is the front line of the companys business. This is where all of the companys blog posts will first appear to be viewed by college students. This will provide the college population with entertainment and provide the company with feedback regarding what kinds of products the college population would like to see. THE CAMPUS COMPANION The Campus Companions main site is dedicated to a variety of subjects that can be related to by any college student in the country. Its topics include academics, finances, health, sex/dating, and a variety of other subjects. From this main site visitors can move seamlessly to any of TCCs other sites focusing more narrowly on certain topics. OFF THE RECORD Music is undeniably of huge importance to college students. College students are perpetually on the prowl for new artists, songs, genres, and playlists. They listen to music constantly. TCC Off the Record uses embeddable music players to bring students the artists, songs, genres or playlists that they might be interested in and that is brought to them by expert music prospectors. KITCHEN When most college students move into their dorm they have absolutely no idea how to cook. Maybe they know how to cook mac and cheese or spaghetti. However, that is the extent of their culinary skills. The Campus Companion Kitchen is designed to help make cooking easy and enjoyable for college students. CONFESSIONS Confessions is place for students to anonymously post their most salacious college-type sins. This section serves three purposes: first, it is very humorous and college students love to hear about other peoples funnier mistakes. Secondly, it can be a potent disclaimer for things students should probably avoid. Finally, it encourages and provides a forum for how to repent for their sins. PARTY LAB The Campus Companion Party Lab is dedicated to the development of party attractions, themes, legality and virtually anything else associated with throwing parties. Virtually every college student will encounter a scenario in which they desire to host some kind of event; in this scenario, TCC Party Lab should be the place students can turn to make their event above par. WINGS IN DEVELOPMENT The Campus Companion has a variety of sites in the works, and will aggressively put out these wings to compete with some of the countrys most popular websites. The appeal of The Campus Companion will be the convenience of having all of these options in one place.
Oracle Yahoo Answers competitor for the college population Quick Tips Quick tips on college from other college students and graduates. Hot Spots Yelp competitor for college students.

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U-Phonics Competitor to Urban Dictionary Snippets PopURLs like website with only college related listings Skeleton Keys Crowd sourced tips about individual campuses Thredded College style and fashion blog. Juked College sports blog Tech College tech blog Humor College Humor competitor Artsy Forum for college artists to post their works Politics College political blog Crashpad Couch surfing competitor for college students. So College College Humor Competitor

PRODUCTS IN DEVELOPMENT
The Campus Companion has a variety of products in the works, and many of these projects are derivative works of the posts published on the TCC blog network. These products will make the company money, but they will also serve as guerilla marketing mediums, corporate advertising space, and much more. BOOKS The Campus Companions posts will eventually be collected, organized, and published as books to be sold at retailers such as Amazon, Barnes and Noble, and Bed Bath and Beyond. THE CAMPUS COMPANION 101 RESOURCES, TOOLS, AND GADGETS 50 HOMEWORK ASSIGNMENTS FOR COLLEGE STUDENTS 65 AWESOME PARTY THEMES 45 RECIPES FOR COLLEGE STUDENTS 100 COLLEGE CONFESSIONS

CARD GAMES The Campus Companion Party Lab has a variety of posts dedicated to party games. One of The Campus Companions projects is to complete a drinking game that will be the first game college students want to play at any party. BACCHANAL

MECHANDISE There are countless ways that The Campus Companion can merchandise. Many of these merchandising opportunities involve drinking paraphernalia, but others include posters, clothing, and much more. These products also serve as guerilla advertising for the website. Ping Pong Balls Page 10

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Do Not Disturb Door Hangers T-shirts Posters (Information Beautiful) o Party Constitution o Periodic Table of College Students o 30 ways to cook ramen o College Bucket List o 365 excuses to party/theme of the day

CORPORATE CONSULTING
The Campus Companions core competency is college students, and it will offer services to major corporations wishing to get in touch with their college audience. These services will include product reviews, paid articles, focus groups, advertising, mystery shopping, content syndication, and idea generation. The Campus Companion will leverage its writing community by putting corporations and businesses in touch with their college audience. Providing corporations with a way to refine their efforts to more efficiently capture their college market is a very promising way to make money. PRODUCT REVIEWS / PAID ARTICLES Once established, The Campus Companion can and will serve as a conduit through which other companies can access their target market. By writing reviews of products and paid articles, companies can use our expertise to convey to the college market exactly what WE think a products strengths are, and why WE find it beneficial to everyday college life. Ideally, this can leverage a products appeal in the college market. FOCUS GROUPS Many companies need constructive input from college students, but there is no way for them to access this information without paying an arm and a leg for Neilson, IRI, or other syndicated data. Focus groups can be conducted using the current writing community which is comprised of a diverse set of students from many different backgrounds. ADVERTISING
The Campus Companion network has a variety of websites. Each one of these websites has a unique personality, and so do the college students that view them. This makes pairing advertisers with advertising space extremely easy. The Campus Companion would offer banner, post, contextual, and navigational advertising space.

PRODUCT REVIEW
The Campus Companion staff loves receiving products to review. They are also exceptional at verbalizing their opinions and coming up with creative solutions to any problems they perceive the product or service to possess. If your company would like exceptional feedback on your product and/or service please contact us and we will get in touch with you shortly.

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FOCUS GROUPS The Campus Companion has a dedicated staff that also participates in extensive focus groups in addition to writing. Corporate customers would have access to the writing community in the sense that we could conduct focus groups on products, services, and other things. The Campus Companion has already worked with several companies including Flabongo and Bed Bath and Beyond. Below is an example of some of the idea generation projects that the TCC staff has come up with for Bed Bath and Beyond. These ideas earned TCC great loyalty from Bed Bath and Beyond, and have led to a partnership between the two companies.

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ADVERTISING SPACE
The Campus Companion will make money from advertising. Many companies can be used to display advertisements but most of the money will come from paid advertising and affiliate purchases.
ADVERTISEMENTS Adsense Adbrite Chitika Commission Junction Info-Links Paid Advertising AFFILIATE PURCHASES Commission Junction Campus Books Best Buy Academic Superstore Amazon Associates Bed Bath and Beyond

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ORGANIZATION AND MANAGEMENT

The Campus Companion is a Media Network composed of a variety of sites. It is similar to media networks such as Gawker, I Can Has Cheezburger, and Envato. Much of the companys organizational structure, legal structure, and organization in general is designed around this fact.

LEGAL STRUCTURE - S-CORP

Because The Campus Companion started as a small company with absolutely no funding it was originally seeking to offer equity as an incentive for people to join the company. Because the company didnt anticipate having more than 100 shareholders it elected to start as an S-Corp to take advantage of pass through taxation if it started to make money. Also, starting the company as an S-Corp prevents large corporations from purchasing equity in the company and moving it in a direction that deviates from the companys strategy; to be all about the students.

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Should the company experience a great amount of success it would be easier to convert the company to a C-Corp from an S-Corp rather than an LLC. If a network such as AOL decided to purchase the media network The Campus Companion could come up with terms to convert and exit from business. This is exactly what happened with the Gawker network.

OWNERSHIP BREAKDOWN
The Campus Companion currently has three shareholders including Jon Blumenfeld, Isaac Moche, and Dave Blumenfeld. Jon Blumenfeld serves as the CEO and chairman of the board while Isaac Moche serves as the COO and Dave Blumenfeld serves as the Editor in Chief. In the future more shareholders will be added including a Chief Media Director, CTO, and other functions necessary to running an online media network. These positions will inherit a predetermined number of shares based on their contribution to the company. Below is a breakdown of what the current distribution of shares looks like. Jon Blumenfeld is the primary shareholder while Dave Blumenfeld and Isaac Moche own minority shares.

Jon Blumenfeld Dave Blumenfeld Isaac Moche

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ORAGNIZATIONAL STRUCTURE
This is what the current / near future structure will look like. The company is broken down into executive, functional, and sectional groups. The companys organizational matrix is designed around the business processes that the company engages in to optimize its operations. The company will be organized on Google business Apps, a Buddypress Social Network, Salesforce.com, and a host of other networks.

GOOGLE BUSINESS APPS WORKPLACE

The Campus Companion would use Google for official communication and business processes because it is free for up to 50 users. Google will be used because it integrates with all of the major services that would be used to manage The Campus Companion:
Salesforce - Sales Operations Mailchimp - Newsletter Freshbooks - Invoicing Others

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WRITERS CORNER

All college students are familiar with social networks. It would be the ideal way to set up an intranet where all interns at TCC could meet up at and brainstorm ideas and spread knowledge. It would be the virtual collective mind of TCC composed of all past, present, and future TCC employees and interns. This social network would be using Buddypress and would allow writers, editors, managers, and anyone at TCC to use the below means to communicate and work on articles. Like the FedEx system, the writers corner would be a hub wherein all content must first arrive before being exported to respective branches of the website. This hub would create a powerful hive-type mind that can be utilized to manage quality extremely effectively.
Chat Forum Groups Documents Email Blogs Events

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SALESFORCE

The Campus Companion will be organized on Salesforce.com for all sales and promotional activities. Several students involved with The Campus Companion will be using Salesforce for all sales and promotional activities to be discussed later in the business plan.

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MARKETING AND SALES STRATEGY

The Campus Companions marketing and sales strategy focuses on a combination of social media marketing, guerrilla marketing, extensive business outreach, and corporate cooperative marketing.

GOALS
The Campus Companions primary marketing and sales goals for the upcoming years include: 1. 2. 3. 4. Introduce The Campus Companion as a viable source for all college needs Obtain an Alexa site ranking below 100,000 by January, 1st 2012 Receive an average of 10,000 unique visitors daily by January, 1st 2012 Complete books, posters, and merchandising projects by May, 1st 2012 in order to begin production for incoming 2012 freshman and high school seniors looking at college 5. Gain a market share of 50,000 students (.25% of the college population) by August 1st 2012

PROMOTIONAL STRATEGIES
SOCIAL MEDIA MARKETING FACEBOOK REDDIT TWITTER DIGG STUMBLE UPON GUERILLA TECHNIQUES PERSONAL SELLING WEBSITE OUTREACH LAUNCH PARTIES STICKERS PLACED STRATEGICALLY ON CAMPUSES TCC SEXY DO NOT DISTURB DOOR HANGERS LINKS PLACED IN RELEVANT FORUMS STENCILING CO-BRANDING SERVICES FOR PROMOTION SWAPS STRATEGIC AFFILIATION

SOCIAL MEDIA MARKETING

FACEBOOK The Campus Companion will spearhead its marketing efforts using Facebook in several ways. These will include: The Campus Companion Inc. Page 19

A Facebook page Contacting class admins Advertising to targeted schools through Facebooks advertising platform Using Facebook Opengraph for better SEO

By creating a page we can update all of our fans on recent articles and activities via their news feeds which will in turn lead to exponential sharing. Contacting class admins and influential college class members will allow us to create a credible avenue for spreading the word about our website. Using the advertising network on Facebook will allow TCC to advertise to the areas, demographics, and psychographics that they believe will be most interested in their products. Lastly, making sure all of TCCs articles are correctly tagged using Facebook open graph metadata will make sharing articles more efficient from a multimedia, speed, and content perspective. REDDIT The Campus Companion has identified that the same demographic mix that enjoys the social sharing site Reddit also enjoys reading the articles on The Campus Companion. It is for this reason that one of the major initiatives TCC will undergo upon launch is posting relevant articles in various subreddits (but not spamming), advertising on the Reddit network, and in general participating in the Reddit community. DIGG Like Reddit, those that read the articles of Digg also enjoy the articles published by The Campus Companion. TCC will take the same strategy with Digg as it does with Reddit. However, involvement will be to a lesser extent due to Diggs waning popularity.

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TWITTER Twitter will be used by The Campus Companion to try and reach out to major corporations, universities, media outlets, and other institutions. Many of TCCs articles are those that others will want to read, and could be covered by major media outlets such as Huffington Post. Tweets, retweets, and @ mentions will be metrics for measuring the success of The Campus Companions presence on Twitter.

STUMBLEUPON Stumbleupon can increase traffic significantly much like Reddit, Digg, and Facebook can. Many of the Articles that are in the works at The Campus Companion have the potential of going viral on such sites. StumbleUpon will not be a major focus of the company but will be used nonetheless.

OUTREACH EFFORTS
The Campus Companion will be contacting a host of media outlets, blogs, corporations, and other institutions upon launching. This initial outreach will be to alert them of our existence, provide them with a basic description of what we do, and possibly provide them with access to some of our more impressive articles. Some of the companies, blogs, corporations, and media outlets The Campus Companion will be reaching out to include:
Contact group administrators of ___________ Class of ______ (ex. Michigan Class of 15) Start with 50 of them. Create a form letter, notifying them about TCC and explaining briefly why it would benefit the members of the group. Contact Nick Scaggs from Flabongo. Discuss advertising, cross-promotional quote/testimonial on his website. Huffington Post College: Contact them to have TCC listed as a college resource. Ask to write an article for them with TCC in the byline info@huffingtonpost.com Hercampus.com : This is very important and could serve as a fruitful partnership Im Partying: UVM Based company who might be willing to do partnerships or buy adspace

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Skip-Class Calculator Makeuseof.com Gawker Network Mashable Techcrunch Icanhazcheeseburger Network Zenhabits.net: Guest Content Wired Academic Earth Study Music Project Artofmanliness.com: Cross-promotional article writing. Informationisbeautiful.com - Provide information/do research for infographic, ask them to provide infographics for the site. Contact local businesses that sell ping pong balls. Offer ours with logos at a comparable price. BBBY - Ask to publicize the website on their facebook fan page. http://college.biggirlssmallkitchen.com/contributors http://collegepartyguru.com/games/ spencers gifts uomo universale scholar list

UOMO UNIVERSALE SCHOLARSHIP

Start a Non-Profit 501(c)(3) The Uomo Universale Scholarship Foundation will be owned by The Campus Companion. Apply for 501(c )3 status. Allow corporations to make charitable donations to it and take advantage of the favorable tax advantages of making charitable donations. It provides them with highly positive exposure for their company and saves them money on taxes. It provides The Campus Companion with free advertising, as the scholarship would be clearly associated with the company. The Campus Companion can donate to the organization and not pay taxes for anything it donates. The scholarship also opens up doors to corporations that may want to begin getting more involved with The Campus Companion and might take more advantage of their offerings. Example: Barnes and Noble or Amazon may wish to carry TCC books.

PROJECTIONS BASED ON OTHER COMPANIES

All of The Campus Companions projections are based on the statistic provided by Quantcast on the college blog Her Campus. This is a blog run out of Boston by three recent Harvard grads that is experiencing a lot of success doing the same activities that The Campus Companion does.

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Her campus launched in September of 2009. Seven months after their launch they had almost 10,000 visitors per day. Below is a graph of The Campus Companions current traffic, and projected traffic after its official launch and promotion. Her Campus did not start to receive traffic until around 7 months after launch, but now maintains about 40,000 unique visitors per day.

5000 4500 4000 3500 3000 2500 2000 1500 1000 500
1 31 61 91 121 151 181 211 241 271 301 331 361 391 421 451 481 511 541 571 601 631 661 691 721 y = e0.0113x Series1 Expon. (Series1)

The Campus Companion believes that it can match these numbers, and will try to do so after its official launch in August of this year. The Campus Companion Inc. Page 23

PRICING STRATEGY
The Campus Companion projects putting out quite a few products, many of which have varying characteristics and appeal to different markets. To sell our TCC book products a skimming strategy should be taken because it has been shown that most of the college oriented book purchases are made by the parents who possess more disposable income. However, products such as The Campus Companion drinking game, posters, and other various types of merchandise a penetration strategy should be pursued. This is because these are the products that college students will most likely be purchasing for themselves. Additionally, these products also serve as advertising mediums. Depending on the distribution avenue, the volume, and the types of products TCC is able to put out into the market the wholesale, msrp, and other pricing points cannot easily be determined. Most likely The Campus Companion will be working closely with Bed Bath and Beyond, Barnes and Noble, and other stores.

DISRTRIBUTION STRATEGY
The Campus Companion has been working with Bed Bath and Beyond in the form of a strategic partnership. Should the relationship endure and provide Bed Bath and Beyond enough positive attention TCC would pursue BBBY as a company to distribute their products. They have partnerships with over 4,000 high schools, and 700 some colleges. TCCs products will be produced on demand by different manufacturers and publishers depending on the product. However, because Bed Bath and Beyond will be the sole distributor the distribution process will be focused on moving product in tandem with the companys other products. In order to achieve this kind of distribution close communication will be needed between the operations division of Bed Bath and Beyond and The Campus Companion. The entirety of TCCs distribution strategy would be centered around Bed Bath and Beyond at the beginning of the school year.

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Internal Factors Offerings

M ana

Marketing

Personnel

Finance

Strengths Diverse, All encompassing, many core competencies good quality content and services provided on the basis of experiential authority and research -A large, growing market. -Market not only grows but cycles in a way that causes perpetual demand for the same information -Perpetual flow of potential interns willing work for nothing more than reported experience and possible publication. -Low startup -Large amounts of value derived from sweat equity

Weaknesses Diversity causes labor to be spread thinly.

-Internet culture is constantly in flux, and trends tend to shift

-Workers may be pretty inexperienced -Cash poor

Manufacturing R&D -Abundance of time and a surplus of resources

External Factors Competitive

Technological

Opportunities -Linkswaps with established non-threatening competitors -Can constantly add utilities making TCC a one stop shop for all College needs -Computer Science Interns can supercharge performance -Ad Revenue -Product Revenue -Affiliate Revenue -

-We currently have no supply chain -Difficulty establishing credibility in more official matters Threats -More Specialized sites could produce better content.

Economic

- Inexperienced and relatively incompetent at programming and web design -Lawsuits?

Legal/Regulatory

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FINANCIAL MANAGEMENT
The financial statements are simplified to the very bare basics because it is hard at this point to project what the companys expenses will be. In reality it is all contingent on the amount of web traffic the company gets. It is extremely cheap to run a WordPress powered website. However, should the website experience a large influx of viewers the need would arise to change content management systems, hire a CTO, and manage the website accordingly. The financials of the company will change from year to year. However, the projections we have made are based on our current expenses.

WEBSITES
All of the websites are currently powered by WordPress and the necessary plugins. All of the expenses associated with these are reflected in the financials and planned for in the coming years. These are the only costs associated with running the webs

PRODUCTS
The financial management for all of the TCC products would be determined by the publishers, manufacturers, and other partners that are currently to be determined. Costs would be put on the company for publishing / manufacturing, and in turn for accepting such risk the companies would earn a portion of the margin received for products sold.

UOMO UNIVERSALE
The Uomo Universale scholarship would be set up in perpetuity for all future scholarships if the scholarship experienced success. If not then the scholarship fund would exhaust at the end of the year when all resources had been allotted.

SEE ATTACHED FINANCIAL DOCUMENTS

The Campus Companion Inc.

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CONCLUSION
The Campus Companion hopes to grow its business into 2012 by growing its traffic, forming partnerships, fostering a growing community of writers, and in general trying to help the college population. The companys major goals for the upcoming years include:

GOALS
1. 2. 3. 4. Introduce The Campus Companion as a viable source for all college needs Obtain an Alexa site ranking below 100,000 by January, 1st 2012 Receive an average of 10,000 unique visitors daily by January, 1st 2012 Complete books, posters, and merchandising projects by May, 1st 2012 in order to begin production for incoming 2012 freshman and high school seniors looking at college 5. Gain a market share of 50,000 students (.25% of the college population) by August 1st 2012

MAIN WEBSITE The Campus Companion BUSINESS WEBSITE The Campus Companion Inc. WRITING COMMUNITY The Campus Companion Writers Corner

The Campus Companion Inc.

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