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The series is a sleuthing, supernaturally

infused mystery charting Wednesday
Addams’ years as a student at Nevermore
Academy. Wednesday's attempts to master her
emerging psychic ability, thwart a monstrous killing spree
that has terrorized the local town, and solve the
supernatural mystery that embroiled her parents 25 years ago
- all while navigating her new and very tangled
relationships at Nevermore
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D�� ��D��O��’S
DOS
• Add filters or distress to artwork
• Remove editorial within provided compositions
• Replace existing editorial within provided compositions with other approved editorial
• Create compositions using approved editorial and graphics without character art
• Use artwork from recommended target audience for a different target audience if it fits more for your region

REQUIRES 3RD PARTY APPROVAL

• Changing approved composed art by adding elements to existing artwork
• Extracting elements from existing artwork and creating a new composition
• Redrawing provided character artwork in a different art style
• Creating new character art
• Adding new editorial to existing compositions
• New editorial compositions using editorial which is not provided in the style guide

DONT’S
Include reference to any of the below within a design
• Alcohol products and/or usage
• Tobacco products/replacements (e.g, vapes) and/or usage
• Personaly hygiene products
• Gambling
• Currently sensitive topics (i.e., those falling in the inappropriate or “too soon” catergory
• Politics
• Drugs
• Derogatory verbiage
• Profanity
1
E��t��i��
QUOTES EDITORIAL
• Not a Hugger, got it! • What would Wednesday Do?
• No-hug zone • Outcasts are in
• You are making me nauseous, not in a good way • On Wednesdays, we wear black
• I’m not weird, everyone else is • Sarcasm is the only friend I need
• I’m not friend material • Socially distant
• I don’t do tears • I’m allergic to color
• Tears don’t fix anything • I’ll stop wearing black when they make a darker color
• Love is torture • Black is my happy color
• Solitude suits me • Sun is for the plants
• Flattery will get you nowhere • It’s the perfect day to wear black
• Life is never a fair fight… • Smiling will give you wrinkles
• Romance..... Loathe. Detest. Abhor. • What a great day. (Wednesday)
• Our first order of business is to escape this teenage purgatory • What a great day to leave me alone forever
• Believe nothing you hear and half of what you see • Wednesday… Always a dark and miserable day
• I prefer to remain sharp-edged • Very hands-on (thing related)
• The most interesting plants grow in the shade • Nyctophilia- (One word, means a love of the darkness.)
• The rapture can’t come soon enough • I just can’t, not in the daylight
• Stay kooky • Be the strange you want to be
• Are you mansplaining my power? • A little ray of jet black
• Five more minutes, I was just getting comfortable • I’m saaaorry, I didnt mean to roll my eyes so loudly
• I never bury hatchets, I sharpen them • Keep talking… accidents happen everyday
• My roommate couldn’t handle my poisonous personality • Darkness… My old friend
• Tonight was truly torture. Thank you. • We all have a dark side
• It’s not my fault I can’t interpret your emotional Morse Code • The blackest heart, the palest skin
• I don’t do social media. I find it to be a soul-sucking void • Give me a hand here
of meaningless affirmation • Once an Addams, always an Addams
• I act like I don’t care if people dislike me... but deep down I actually enjoy it • This is my writing time
• Little Storm Cloud • We prefer spooky
• Sub-urban gothic
• Nightshades & Ravens
• American gothic (crossed out “IC” to leave American Goth) 2
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BLACK PMS 433c PMS 2765c PMS 2695c PMS 2685c PMS Violet c PMS 600c

PMS 432c PMS 446c PMS Cool Gray 11c PMS 445c PMS Cool Gray 9c PMS Cool Gray 5c PMS 420 c

PMS 427c WHITE

4
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UglyQua (available on DaFont.com) Roman Antique (available on DaFont.com)

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1550 (available on DaFont.com)

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Titania (available on DaFont.com)

5
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*Artwork not to be released before show airdate

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*Artwork not to be released before show airdate

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12
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13
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Wed_TV_Core_Pat_01 Wed_TV_Core_Pat_02 Wed_TV_Core_Pat_03

Wed_TV_Core_Pat_04 Wed_TV_Core_Pat_05 Wed_TV_Core_Pat_06

14
15
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PRIMARY

SECONDARY

All colors are CMYK

17
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Surabanglus Normal (available on DaFont.com)

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Cardenio Modern (available on DaFont.com) Colendra Alternate (available on DaFont.com)

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Hallowed Grounds (available on DaFont.com)

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Mahrpedig Sans (available on DaFont.com)
18
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24
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25
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26
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29
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Titania (available on DaFont.com)

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Coraline’s Cat (available on DaFont.com)

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Monster Game (available on DaFont.com)

30
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34
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35
 Wed_TV_Tween_lcon_07
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36
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37
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39
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L��a�
This Style Guide is for the exclusive use of authorized "WEDNESDAY” licensees. It is highly confidential and is being provided to you for the sole purpose of assisting you in developing merchandise and advertising
and/or promotional materials pursuant to the terms of your license agreement and confidentiality agreement with MGM Consumer Products. Any and all artwork must be submitted in the form of a product submission
before the manufacturing of any materials or the use for advertising or promotional purposes. No part of this style guide, or any reproduction thereof may be publicly displayed or transferred by you to any other party
for any purpose whatsoever. All artwork and other materials depicted herein are the property of MGM Consumer Products. By opening these files and/or package you manifest your assent to the below terms and
conditions and agree to be bound by such terms and conditions. (If not, please return all materials to MGM Consumer Products). You acknowledge that this Style Guide is offered "as is". MGM Consumer Products does
not wish and cannot warrant the performance of the digital files or the result you may obtain by using these digital files. MGM Consumer Products does not warrant that the functions provided by the digital files will
meet any of your requirements, including without limitation, specific operating system versions, efficiency standards and/or program specific interfacing requirements, or that the operation of the digital files will be
uninterrupted or error-free. MGM Consumer Products' entire liability, and your exclusive remedy, for any claim or cause of action whatsoever arising out of your use of these digital files shall be (at MGM Consumer
Products' sole option) the replacement of the digital files for “WEDNESDAY” Style Guide. MGM Consumer Products shall not, under any circumstances, be liable to you for any damages whatsoever arising out of, and
makes no warranties or representations, express or implied, relating to, any third party intellectual property rights, merchantability or fitness for any particular purpose. Further, MGM Consumer Products shall not, under
any circumstances, be liable to you for consequential, indirect or incidental damages including, without limitation, lost profits, anticipated business, loss of data, interruption of service or loss of business, even if MGM
Consumer Products has been advised of the possibility of such loss or damage and whether in contract, tort or otherwise.

PANTONE® is a registered trademark of Pantone LLC.

Only artwork approved by MGM Consumer Products may be used by licensees on their products and for advertising or promotional purposes. Please contact your
Account Executive for the name of the Product Development contact who has been assigned to your account. If needed, he or she will supply you with
Submission Guidelines and artwork.

All artwork must be submitted for approval for use on each particular product, packaging and item of advertising and/or promotional material. At MGM Consumer Products,
the quality and success of your licensed merchandise is as important to us as it is to you. In order to ensure high product standards, it is critical that you adhere to the following development and approval guidelines.
The copyright notice must appear on all "WEDNESDAY" product, packaging, advertising and promotional materials.
An approved sewn in label containing the legal line is preferred over printing the line on product. If printed on the product, it must be legible and positioned adjacent to the art.

Unless otherwise instructed, the full legal line should read as follows:
WEDNESDAY © 2022 MGM Television Entertainment Inc. WEDNESDAY is a trademark of Tee and Charles Addams Foundation. © [year of manufacture] Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

Where space limitations dictate, MGM may approve the following abbreviated legal line or a similar iteration thereof:
WEDNESDAY © 2022 MGM. WEDNESDAY is a trademark of Tee and Charles Addams Foundation. © [year of manufacture] MGM. ARR.

The year of manufacture in the legal line should be the year of production for your particular product. The MGM logos must appear on the back of
all packaging and hangtags.

While MGM Consumer Products will try to accommodate your requested approval time frames, please note that this is not always possible. Please note that a product or other submission of materials is not approved
unless you receive written confirmation from MGM Consumer Products. Manufacture, distribution and retail sales of any product, as well as any advertising or promotional materials, are strictly prohibited until you
receive final, written approval thereof from MGM Consumer Products.

45