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HONG BANG INTERATIOAL UNIVERSITY

FACULTY OF ECONOMICS AND MANAGEMENT
BUSINESS ADMIMISTRATION
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INTERNSHIP REPORT

EVALUATION OF SALES ACTIVITIES AT FIRMENICH VIETNAM

CO., LTD.

Lecturer : Master. NGUYEN AN PHU

Student name : PHUNG DANG HUY
HOANG
Student ID : 191401233
Class : QT19DHE-QT1
Year : 2019-2023

HOCHIMINH CITY, APRIL 2023

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ACKNOWLEDGEMENTS

I sincerely thank the Rector Board and the esteemed teachers of Hong Bang
International University for imparting invaluable knowledge to me during my time
studying at the University.

I would like to express my sincere gratitude to Professor Nguyen An Phu, who directly
supervised me throughout my internship and helped me complete this graduation
internship report.

I would like to extend my heartfelt thanks to the entire leadership team of Nguyen
Ngoc Thuy One Member Limited Liability Company Joint Stock Company, as well as
the staff and employees of Nguyen Ngoc Thuy One Member Limited Liability
Company who patiently guided and supported me throughout my internship at the
company, enabling me to complete this graduation internship report successfully.

Thank you very much!

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AGENCY Socialist Republic of Vietnam

Firmenich Vietnam One Member Independence – Liberty - Happiness
Limited Liability Company
OBSERVE
GRADUATE INTERNS
Name of intern student: Phung Dang Huy Hoang
Class QT19DHE-QT1 of the Faculty of Economics and Business Administration,
major in Business Administration.
Hong Bang International University.
Internship at Agency: Firmenich Vietnam One Member Limited Liability Company
Address: 29a, Quarter 1, Da Kao Ward, Ho Chi Minh City
Comments from Agency/ Unit (The Agency/ Unit may comment on the following
criteria: Compliance with regulations and discipline, working hours, compliance with
assignments, attitude, internship spirit, ability to apply professional knowledge to
specific work, ...)
During the internship at Firmenich Vietnam One Member Limited Liability Company
from February 13, 2023 to April 8, 2023, the intern student Phung Dang Huy Hoang
has demonstrated a sense of compliance with the company's regulations, made efforts
to learn, study and understand the activities and organization of the unit, and consulted
relevant documents to complete her internship report.
The content presented in the internship report "The current situation and measures to
enhance operations at Firmenich Vietnam One Member Limited Liability Company"
by intern student Phung Dang Huy Hoang is appropriate to the situation of our
company.

GENERAL DIRECTOR
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LECTURER’S COMMENTS

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LECTURERS
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TABLE OF CONTENTS

OPENING....................................................................................................................8
CHAPTER 1: INTRODUCTION TO NGUYEN NGOC THUY ONE MEMBER
LIMITED LIABILITY COMPANY..........................................................................9
1.1 INTRODUCTION TO NGUYEN NGOC THUY ONE MEMBER LIMITED LIABILITY
COMPANY..................................................................................................................9
1.1.1 Overview of the company..............................................................................9
1.1.2 Business activities..........................................................................................9
1.1.3 Functions and tasks of the company.............................................................9
1.2 REASON FOR CHOOSING THE TOPIC....................................................................9
1.3 OBJECTIVES AND TASKS OF THE TOPIC............................................................10

CHAPTER 2: ANALYSIS OF THE CURRENT STATE OF BUSINESS

OPERATIONS OF NGUYEN NGOC THUY ONE MEMBER LIMITED..........11
2.1 BUSINESS PERFORMANCE RESULTS OF NGUYEN NGOC THUY ONE MEMBER
LIMITED LIABILITY COMPANY DURING THE PERIOD OF 2018-2020.....................11
2.2 SWOT..................................................................................................................24

CHAPTER 3: SOLUTIONS TO ENHANCE OPERATIONS...............................25

CONCLUSION..........................................................................................................29
REFERENCE............................................................................................................. 30
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TABLE OF FIGURES

SWOT......................................................................................................................... 24
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OPENING

The COVID-19 epidemic increased consumer demand, which led to a huge surge in
the flour market in 2020. In contrast to a growth rate of 2.2% in 2019, Euromonitor
International forecasts that the global sales of the flour business climbed by 2.7% in
2020.

Prior to that, however, in 2018 and 2019, the flour industry experienced significant
challenges due to a number of causes, such as excess production, sluggish economic
development, and decreased consumer demand. Because many customers have
switched to consuming alternative grains like rice, wheat, or gluten-free grains, flour
consumption in Europe has dramatically decreased in recent years.

The consumption demand for flour and related goods including bread, pastries, and
quick noodles has increased as a result of the COVID-19 pandemic. The flour sector
will see a big boost in sales in 2020 as a result of many consumers looking for ways to
bake and cook at home.

To meet the rising demand of the market, flour production enterprises all over the
world have adapted and boosted production. However, in other nations, like India,
transportation and production restrictions brought on by the COVID-19 pandemic have
made it difficult to produce flour.
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CHAPTER 1: INTRODUCTION TO NGUYEN NGOC THUY ONE MEMBER

LIMITED LIABILITY COMPANY

1.1 Introduction to Nguyen Ngoc Thuy One Member Limited Liability Company
1.1.1 Overview of the company
- Company name: Nguyen Ngoc Thuy One Member Limited Liability Company
- Trading name: Nguyen Ngoc Thuy One Member Limited Liability Company
- Tax code: 0313183312
- Address: 6/12 Nguyen Van Lich, Ward. Linh Tay, Thu Duc District, Ho Chi Minh
City
- Date of establishment: 4/2012
- Phone number: 0903830739
- Field of operation: Food
- Market: Southern Vietnam

1.1.2 Business activities

- Wholesale and retail of wheat flour

1.1.3 Functions and tasks of the company

- Supplying wheat flour to bakeries of all sizes in Ho Chi Minh City
- Trading other related products such as additives, yeast, oil, etc.
- Nguyen Ngoc Thuy One Member Limited Liability Company is a legal entity under
Vietnamese law from the date of registration for business operations, having an
independent accounting system, using its own seal, and opening a bank account in
accordance with legal regulations.

1.2 Reason for choosing the topic

As an intern at Nguyen Ngoc Thuy Company Limited, I had the opportunity to gain
valuable insights into the company's operations and development. Throughout my
internship, I observed that the company has been growing rapidly in recent years, but
there are still areas that need improvement. Therefore, I have chosen the topic of
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"What is the situation and solution to evaluate the development of Nguyen Ngoc Thuy
Company Limited" for my final report.
By conducting an evaluation of the company's development, I aim to identify the key
factors that have contributed to the company's success, as well as the challenges that
the company is facing in terms of growth and expansion. Additionally, I hope to
propose effective solutions to address these challenges and help the company continue
to develop and thrive in the competitive flour industry in Vietnam.
Overall, I believe that this topic is important as it will provide insights into the
company's strengths, weaknesses, opportunities, and threats, which will be useful for
the company's management team to make informed decisions and chart the course for
the company's future growth and success.

1.3 Objectives and tasks of the topic

Analyzing the business operations of Nguyen Ngoc Thuy One Member Limited
Liability Company from 2019 to 2022

Identifying the challenges and profits that affect the business results of the company

Proposing measures to enhance the business operations and improve the efficiency of
the company.
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CHAPTER 2: ANALYSIS OF THE CURRENT STATE OF BUSINESS

OPERATIONS OF NGUYEN NGOC THUY ONE MEMBER LIMITED

2.1 Business performance results of Nguyen Ngoc Thuy One Member Limited
Liability Company during the period of 2018-2020.
Business performance results of Nguyen Ngoc Thuy One Member Limited Liability
Company during the period of 2018-2020: Nguyen Ngoc Thuy One Member Limited
Liability Company, with nearly 10 years of experience in the wheat flour distribution
industry, is currently operating strongly. Through the continuous development results
report of 2018, as we entered 2019, we stepped into the global COVID-19 pandemic
that changed lives all over the world. The COVID-19 epidemic has affected the global
economy, not only in Vietnam but also in other countries, and the wheat flour industry
has been interrupted by:

 Supply chain disruption: Due to social distancing and lockdown orders, many
wheat flour factories had to temporarily halt production or reduce production
scale, leading to supply chain disruptions. This can lead to raw material
shortages and an increase in wheat flour product prices.

 Market growth of wheat flour: Meanwhile, consumers tend to buy more dry
stored for longer periods during difficult times, leading to market growth for
wheat flour.

 Changes in consumption habits: COVID-19 has changed the consumption

habits of consumers, with many people trying to cook at home rather than
eating out. This has led to an increase in demand for wheat flour and wheat
flour products.

 Despite the challenges posed by the pandemic, Nguyen Ngoc Thuy One
Member Limited Liability Company has continued to operate strongly.
However, it is important to note that the pandemic has had an impact on the
wheat flour industry and supply chain, which may have affected the company's
operations to some extent. More detailed information on the financial
performance of the company during this period would be required for a more
comprehensive analysis of its business performance.
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Financial statement report (2018)

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Business activity report sheet (2018)

The year-end inventory level reached 623,353,277 VND, which was decreased by
more than half compared to the beginning of the year (1,245,569,353 VND). This may
indicate that the company has strengthened its management and more effectively
consumed goods in 2018. The after-tax profit in 2018 was 5,234,006 VND, which
doubled compared to the previous year (393,126,414 VND). This indicates that the
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company had a better business plan and achieved better business results in 2018. Net
sales and services revenue:

 2017: 9,835,716,250 VND

 2018: 7,359,310,275 VND

 We can see that the company's net sales revenue decreased in 2018 compared to
the previous year. This could be due to various factors such as lower selling
prices, decreased product sales, or reduced customer demand.

Gross profit from sales and services:

 2017: 217,699,872 VND

 2018: 1,309,722,898 VND

 We can see that the company's gross profit increased significantly in 2018
compared to 2017. This could be due to the company increasing its selling
prices or reducing production costs. However, it's important to note that gross
profit is just a basic indicator and doesn't reflect the detailed financial situation
of the company.
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Financial statement report (2019)

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Business activity report sheet (2019)

The COVID-19 pandemic has affected many businesses globally in 2019, and it seems
that the business in this example has also been affected by this epidemic. Based on the
provided figures, we can analyze and comment as follows: The end-of-year inventory
in 2019 was 2,385,680,437 VND, an increase of about 3.8 times compared to the
beginning of the year (623,353,277 VND). This shows that the business has faced
difficulties in selling goods and services this year. Revenue from sales and services in
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2019 was 8,286,362,000 VND, an increase of about 12.6% compared to 2018

(7,359,310,275 VND). This may indicate that, although the COVID-19 pandemic has
affected business activities, the company is still able to increase revenue by seeking
new customers or expanding the market. Gross profit from sales and services in 2019
was 1,311,906,963 VND, slightly higher than in 2018 (1,309,722,898 VND). This
shows that the company has maintained its competitiveness in terms of price or
optimized production costs. Net profit from business operations in 2019 was
97,783,008 VND, about 3 times higher than in 2018 (32,552,866 VND). This may
indicate that the company has found ways to reduce costs and increase productivity to
ensure maximum profits. Overall, the business has gone through a challenging year in
the COVID-19 pandemic. However, thanks to the ability to find new customers,
compete on price, and optimize production costs, the business has still been able to
optimize its performance.
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Financial statement report (2020)

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Business activity report sheet (2020)

In 2020, it continued to be a challenging year for many businesses worldwide as the

COVID-19 pandemic still remained complex. Data provided showed that businesses
continued to be impacted by the pandemic. Below is a detailed analysis and comments
on the provided figures:
The inventory at the end of 2020 was 2,303,558,153 Vietnamese Dong, higher than the
beginning of the year's level of 513,165,190 Vietnamese Dong. This indicates that
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businesses still faced difficulties in product consumption and service supply due to the
pandemic's impact.
The net revenue from sales and service provision in 2020 was 7,247,846,500
Vietnamese Dong, lower than the 2019 level of 8,286,362,000 Vietnamese Dong. This
shows that businesses have not fully recovered from the pandemic's impactThe gross
profit from sales and service provision in 2020 was 1,024,911,887 Vietnamese Dong,
lower than the 2019 level of 1,311,906,963 Vietnamese Dong. This indicates that
businesses continued to face difficulties in cutting costs and optimizing business
operations.
The net profit from business operations in 2020 was 195,480,020 Vietnamese Dong,
significantly higher than the 2019 level of 97,783,008 Vietnamese Dong. This may be
a result of businesses finding ways to cut costs and optimize business operations to
cope with the pandemic's difficulties.
Overall, the data shows that businesses still face many difficulties in recovering their
business operations from the impact of the COVID-19 pandemic. However, the efforts
to cut costs and optimize business operations have helped the businesses.

The net profit of Nguyen Ngoc Thuy One Member Limited Liability Company in 2019
was 13,687,194 VND compared to 103,211,110 VND in 2020. In the context of the
COVID-19 pandemic, many businesses have faced difficulties and losses due to
decreased sales and other barriers in production and business. However, some
businesses have grown in this pandemic, especially those specializing in distributing
essential goods for consumers. From 2019 to 2020, the net profit of Nguyen Ngoc
Thuy One Member Limited Liability Company increased more than 7 times, from
13,687,194 VND to 103,211,110 VND. This shows that the company had a positive
business result in 2020
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2.2 SWOT
SWOT analysis is an important strategic analysis tool for evaluating internal and
external factors of a company. Below is a SWOT analysis for the flour product of
Nguyen Ngoc Thuy Member Limited Liability Company:

SWOT
STRENGTH WEAKNESS
 The company has many years of  The company still depends heavily
experience in distributing flour, on large companies, so it cannot
and the product quality is highly control the quality, leading to
rated. differences in product quality
 The flour is made from natural between batches.
ingredients, without preservatives  There is no effective marketing
or harmful chemicals. strategy to promote the product and
 The company owns a wide enhance the brand.
distribution network, making it  The company's flour product is
easy for customers to access the priced higher than its competitors.
product

OPPORTUNITIES THREATS
 Strengthen cooperation with  Fierce competition from large
business partners to expand the competitors in the flour
market. manufacturing industry.
 Flour products are widely used in  The impact of economic, political,
the food industry, with potential and social factors may affect
for long-term development. product consumption.
 The natural and safe nature of the  Changes in customers' taste and
product may attract customers who consumption trends may affect
demand safety and quality. product demand.
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CHAPTER 3: SOLUTIONS TO ENHANCE OPERATIONS

The following methods can be put into practice to enhance and better Nguyen
Ngoc Thuy One Member Limited Company's operations:

 Strengthen brand promotion: The business needs to professionally promote

its brand to increase business effectiveness. Use media such as increasing
marketing promotion, introducing products, and showing customers the quality
of the flour product. Nowadays, as social media develops day by day,
consumers will research their desired products by searching on various web
pages.Create a website or fan page on social media platforms such as Facebook,
Instagram, Twitter, TikTok to introduce your products. On the website or fan
page, you can post pictures and videos about the product, how to use it, the
cooking recipes that your flour can be used in.
Carry out online advertising campaigns on advertising channels such as Google
Adwords, Facebook Ads or other channels to introduce the product to more
people.
Find business partners in the same industry or related to flour to bring the
product to more people through product combinations, product packages or
promotional programs.
Participate in exhibitions, trade fairs, or events related to your industry to
introduce your product to the public and seek opportunities to collaborate with
potential partners.
Build good relationships with customers through promotional programs,
discounts, product warranty policies, gifts, consultation, and customer support.
 Improve product quality: The business needs to focus on improving product
quality to increase reliability and customer satisfaction. At the same time, the
business needs to continuously update the latest products, meet market demand
and partners.
Choose high-quality wheat flour raw materials, from reliable sources and
produced with high-quality processes.
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Improve the production process: Optimize production steps, tightly control

processes to ensure that the product achieves the best quality.
Adjust chemical composition: Adjust the ratio of gluten, enzymes and other
ingredients to achieve the best fluffiness, chewiness, and shine.
 Quality control: Conduct regular quality control checks on products, from
production to packaging, to ensure that they meet quality standards.
Apply advanced technology: Use the latest technologies in wheat flour
production to improve product quality, save energy, and optimize production
processes.
Create a unique brand: Identify the strengths of your product, create a
distinctive and unique brand to attract customers.
 Expand partnerships and customers: Seek and develop new partnerships, as
well as strengthen relationships with current partners. At the same time, expand
the market and attract new customers to increase sales and profits.
Participate in exhibitions, fairs, and events in the wheat flour industry to
introduce your products to potential customers.
Build good relationships with business partners related to the wheat flour
industry, such as bread, pastry, and cake manufacturers, restaurants, eateries,
grocery stores, and supermarkets.
Find distribution partners to bring your products to many consumer locations.
Implement online advertising campaigns, such as Google Ads, Facebook Ads,
and email marketing, to promote your products to potential customers.Create
attractive promotional programs, discounts, or gifts to attract new customers
and enhance relationships with existing customers.
Improve product quality and customer service to maintain and enhance
customer trust and satisfaction.
Use social media channels, such as Facebook, Instagram, Twitter, and
LinkedIn, to promote your products to a large number of potential customers.
Search and collaborate with international business partners to expand your
export market.
 Employee training: The business needs to train employees on product
knowledge, sales skills, and communication skills to improve customer service
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quality.
Training on production processes: Provide employees with the necessary
knowledge about wheat flour production processes, from selecting ingredients,
production, packaging, to quality control of products.
Training employees: Businesses need to train their employees on product
knowledge, sales skills, and communication skills to improve customer service
quality.
Training on production processes: Provide employees with the necessary
knowledge about flour production processes, from selecting raw materials,
production, packaging, and quality control.
Training on food safety and hygiene: Ensure that employees understand and
comply with regulations on food safety and hygiene to avoid health-related
issues and product quality problems.
Training on production management skills: Train employees on production
management skills to ensure the efficiency and productivity of the production
process.
Sales skills training: If the business sells products directly to customers, train
employees on sales skills to increase sales and enhance the brand image of the
business.
Training on communication skills: Train employees on communication skills to
enhance their understanding and support for customers during product use.
Training on product quality management: Train employees on quality control
skills to ensure that the quality of the product meets customer standards and
requirements.
Training on innovation and product quality improvement skills: Train
employees on research and development of new products to help the business
improve product quality and compete in the market.
 Application of technology: Businesses should apply technology to optimize
production and business processes. This also helps businesses increase
competitiveness and operational efficiency.
Using modern equipment and machinery: Flour businesses can use modern
equipment and machinery to improve the production process and enhance
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product quality.
Optimizing the production process: Applying process optimization technologies
such as production automation, production data management, and other
advanced technologies to minimize production errors and increase productivity.
Using production management software: Using production management
software to manage the production process well and ensure products meet
requirements and standards.
Applying blockchain technology: Blockchain technology can help flour
businesses manage the origin of raw materials and check product quality,
enhance transparency, and meet customer needs.
Using communication technology: Using communication technologies such as
social networks, email marketing, and online advertising to promote products
and attract new customers.In summary, to improve and promote the operations
of flour agent businesses in Ho Chi Minh City, solutions such as brand
promotion, improving product quality, expanding partners and customers,
employee training, and technology application need to be implemented.
Overall, to improve and enhance the operations of wheat flour trading
businesses, it is necessary to implement solutions related to brand promotion,
product quality improvement, expansion of partners and customers, employee
training, and technology application. Businesses should apply technology to
optimize production and business processes, use modern equipment and
machinery, optimize production processes, use production management
software, and utilize blockchain technology for product quality and traceability.
In addition, using communication technology such as social media, email
marketing, and online advertising can help promote products and attract new
customers.
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CONCLUSION

During my studies and work at Nguyen Ngoc Thuy One Member Limited
Liability Company, I have learned and researched about the company. In addition, I
have gained a lot of experience during my working days and have clearly understood
the company's business operations process.

In conclusion, this report provided an introduction to Nguyen Ngoc Thuy One

Member Limited Liability Company, including its overview, business activities, and
functions. The reason for choosing this topic was also discussed, which was to
evaluate the company's development and propose effective solutions to address the
challenges it is facing. The objectives and tasks of the topic were also presented, which
include analyzing the business operations of the company, identifying the challenges
and profits affecting its business results, and proposing measures to enhance its
operations and improve efficiency. The chapter also provided an analysis of the
current state of business operations of Nguyen Ngoc Thuy One Member Limited
Liability Company during the period of 2018-2020, highlighting the impact of the
COVID-19 pandemic on the wheat flour industry and the company's operations.
Additionally, some methods to enhance the company's operations were proposed,
including strengthening brand promotion, finding business partners, and participating
in exhibitions and events related to the industry. Overall, this report provides a
foundation for the subsequent report, which will delve deeper into the company's
performance and propose more specific recommendations for improvement.

Thank you professor and the co-worker in Nguyen Ngoc Thuy One Member Limited
Liability Company for supporting and helping me to complete this internship report.
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REFERENCE
Tran Thi Phuong Dung, SELL PROCESS IN THE US CENTER BUSINESS
ELECTRONIC INVOICE SOFTWARE OF MISA COMPANY (2020)

Huynh Minh Thanh, ANALYSIS OF THE SALES STATUS OF DONG NAI

AGRICULTURE PRODUCTS JOINT STOCK COMPANY (2017)