Janish P.

Reyes TVL = C Makabansa June /06/2021

Jollibee

1. Whose message is this? Who created or paid for it? Why?

Answers:

With our customers' needs always in mind, we hope that this ad and

the Jollibee App itself sends a message of joy, inspiration, and
encouragement to everyone during these challenging times where delivery
and online services have become a necessity,” said Francis E.

2. Who is the “target audience”? What is their age, ethnicity, class,

profession, interests, etc.? What words, images or sounds suggest this?
Answers:
The target audience id ordinary Citizens of any age, possibly up to the age of
adolescence to adulthood. It targets middle class people for affordable,
delicious food. The add contains a large number of people from teenagers to
adults so it has a chance to attract customers in any age limit.

3. What is the “text” of the message?

Answers:
Our thrust has always been about pushing for innovation and
creative imagination, giving our customers a joyful experience,
whether through our food or through the ads we produce. I’m proud
of the Jollibee App ad as it is our first fully animated ad and it also
features an original track composed especially for the campaign.
With our customers’ needs always in mind, we hope that this ad and
the Jollibee App itself sends a message of joy, inspiration, and
encouragement to everyone during these challenging times where
delivery and online services 

4.What is the subtext of this message ?

Answers:

What is the “subtext” of the message? (What do you think is the

hidden or unstated meaning? -For us it's ” Buy Jollibee Burger Steak
for it is a delicious meal in an affordable price
and Jollibee restaurants arw a happy and fun place to be with your
friends and family.

5. What kind of Lifestyle is presented ? Is it glamorized ? How?

Answers:
 Its happy, homey ambiance, plus its food choices—from the all-time
favorite juicy ChickenJoy to their Classic Spaghetti to their Yum Burgers—
don't speak too much, but can surely take away the blues and make life a
little bit better. Here are three reasons why Jollibee will always be a staple
of our lives as Filipinos

6. What values are expressed?

Answers:

 Customer Focus. We put our customers at the core, ensuring we

consistently deliver on our promises of taste, value, and
experience. ...
 Speed with Excellence. We set challenging objectives and execute
with urgency and quality. ...
 Humility to Listen and Learn. ...
 Spirit of Family and Fun. ...
 Integrity.

7. What positive messages are presented? What negative messages are

presented?
Answers:
It is made possible by well-trained teams that work in a culture
of integrity and humility, fun and family-like.
Every Jollibee outlet welcomes customers with a clean and
warm in-store environment and friendly and efficient service .
8. What groups of people does this message empower? What groups
does it disempower? How does this serve the media maker's interests?
Answers:

The marketing strategy of Jollibee Food Corporation is

attraction and highly commercialized using various media
including TV, Radio, Newsprint and more, they must have spend
millions of their budget to stay on top of the mind of their
customers especially among the Filipino .

9. What part of the story is not being told?

Answers:
In 1975, Tony Tan Caktiong and his family opened a Magnolia ice
cream parlor in Cubao, Quezon City. ... When the food items
became more popular than ice cream, the family decided to
convert the ice cream parlor into a fast food restaurant which
became the first Jollibee outlet in 1978.