os Chase Dimond | Email Marketing Ner... \ @ecomchasedimond 5 MORE timeless copywriting lessons from the world’s best brands. Use these for your ads, landing pages, emails, and everything fel fea)y Coe ME areca cee yy Reyer T et ollie 1. Chubbies - Show your personality a EV Aare Lesa NLM LOL] stand out from the crows. It makes you: prem Lec >> Trustworthy be alae ala} The best brands out there show their personality in their copy, all mh Example from Chubbies:ee feTeCOD yen MCI ect a Coee fortran el ole) 2. TransferWise - Show them Varela Veioi8 When reading your copy, your Feycex-jex-roum cM tal ial diay -Melat-m dal a) = a Varela Ma olan La It's your duty as a copywriter to answer that question as early as possible. Example from TransferWise:@ecomchasedimond 2 Chase Dimond | Email Marketing Ner... 3. iPod - Benefits over features People don't care about the features of your product. They care about how each one of those features will benefit ROT STOR Kol M\ BLL Role product has, show them the loY-Tat Vil meat Nolo) Example from the iPod: hana 1,000 Songs in your pocket.ry ee nn ctr ca Cee eae 4. Hulu - Address objections Your prospect enters your copy with a bunch of questions on cali a=r-ce Some examples: Sea CR Lia Salmon oad - What do | get? - Can | cancel anytime? It's your job to address those objections as soon as they Chica Example from Hulu: Jnlimited nstan StreamingPy eee anc 5. Geico - Make it memorable aaa Roa ec your message is to make it memorable. Lalo) ied - Cool slogan rae lsiela) - Catchy phrases Include any of these anywhere ila (oleae Mela alo) emails. Pc Tii)>) micros