BIRMINGHAM CITY BUSINESS SCHOOL

MSc ACCOUNTANCY & FINANCE

COURSEWORK - DIPLOMA STAGE

MODULE TITLE : STRATEGIC MANAGEMENT

MODULE CODE : ACC7023

LECTURER : MARTIN BEAVER

ISSUE DATE : 23rd JANUARY 2023

HAND IN DATE : 10TH MARCH 2023

HAND BACK DATE : 11th April 2023

Learning outcomes and pass attainment level:

2. Critically appraise the strategic position of an organisation.

3. Evaluate the strategic options for an organisation and recommend an option.

4. Recommend and justify an appropriate Strategic Implementation Strategy.

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Brief

Business success depends upon effective strategic choices as to which industry an

organisation will complete in and how competitive advantage will be achieved in that
industry. The assessment requires you to analyse Ocado’s Business Strategy
between 2018 and 2022

Answer the questions set taking into account the mark distribution for each question.

1. Identify Ocado’s Business Strategy between 2018 and 2022 and produce a
critical appraisal of Ocado’s strategic position.
(70 marks)

2. Identify and evaluate the strategic options available to Ocado and recommend
an option.
(30 marks)

(Total 100 marks)

Submission Guidelines:

 Using Microsoft Word the assignment must be written in English.

 The assignment should be submitted electronically in a Word document via the
module Moodle site no later than 12pm on the date stated on the cover sheet.
 Any references should be clearly shown and in Harvard format.
 The assessments must be your own work and adhere to the presentation
requirements outlined above. Cheating and plagiarism is considered to be a
serious issue within the University.
 This is an individual assignment.
 Please ensure your submission uses the assignment cover sheet.

To be submitted by 12.00pm on 10th March 2023

NOTE: WORD LIMIT

This assignment should have up to a maximum of 2000 words.

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Note on Plagiarism, Collusion and Cheating

This is an individual assignment - University policy will apply where cases of copying and
plagiarism are suspected.

When you submit the assignment you declare that you:

 Have read and understand that university’s guidance on plagiarism and cheating.
 You confirm that it is solely your own work or, in the case of a group submission, that
it is the result of joint work by members of the group that you represent.
 That it contains no unreferenced material from another source.
 That you keep a copy of the assignment.
 Failure to abide by the rules will result in disciplinary action against you.

Advice:

 Do not copy tracts of work from printed material, the internet or another student.
 Do not share an electronic copy of your work with anyone not concerned in its
production.

 Please refer to https://www.bcu.ac.uk/library/services-and-support/referencing for

guidance on how to reference using Harvard referencing.

 Please also read: https://icity.bcu.ac.uk/Academic-Services/Information-for-

Students/Assessment/Avoiding-Allegations-of-Cheating.

Guidance Notes
- You need to research Ocado using business databases and articles.
- For the Strategic Analysis use the Rational Top Down method.
- For the evaluation of options use the SAF model.

Marking Guide

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Criterion Critically appraise the strategic position of an organisation.
2 Unable to A limited A good A very good An excellent An outstanding
Mark: select the application of application of the application of application of application of
correct model the model. model that meets the model the model. the model.
to apply or if the requirements which meets
the correct Some degree of the the A high degree A high degree
model is of analysis is assignment. requirements of of critical of critical
selected the provided, the awareness and awareness
application of though not A fair degree of assignment. analytical skills and analytical
the model necessarily critical awareness are skills are
provides no critical or and analytical A good degree demonstrated. demonstrated.
insight into the relevant skills are of critical In addition
situation. analysis. demonstrated in awareness and links are made
addition to some analytical skills to other
recommendations are appropriate
for which some demonstrated. strategic
justification is analysis
provided. models.

Criterion Evaluate the strategic options for an organisation and recommend an option
3 Unable to A limited A good A very good An excellent An outstanding
Mark: select the application of application of the application of application of application of
correct models the models. models that the models the models. the models.
to apply or if meets the which meets
the correct Some degree requirements of the A high degree A high degree
models are of analysis is the assignment. requirements of of critical of critical
selected the provided, the awareness and awareness
application of though not A fair degree of assignment. analytical skills and analytical
the models necessarily critical awareness are skills are
provides no critical or and analytical A good degree demonstrated. demonstrated.
insight into the relevant skills are of critical In addition a
situation. analysis. demonstrated in awareness and critical
addition to some analytical skills evaluation is
recommendations are made of the
for which some demonstrated recommended
justification is option.
provided.

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