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    Rain Infante
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    The document is a summary response from a student named Janrein Infante in their third year of a Bachelor of Science in Business Administration in Marketing program at Don Honorio Ventura State University in Bacolor, Pampanga, Philippines. The student's response defines purchase decision making as a thought process where consumers identify needs, consider options, and select a specific product and brand. They also explain that cultural factors like beliefs, values, traditions, and laws shape how people view the world and make decisions, influencing how and why they consume goods and services.

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    CONSUMER BEHAVIOR

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    The document is a summary response from a student named Janrein Infante in their third year of a Bachelor of Science in Business Administration in Marketing program at Don Honorio Ventura State University in Bacolor, Pampanga, Philippines. The student's response defines purchase decision making as a thought process where consumers identify needs, consider options, and select a specific product and brand. They also explain that cultural factors like beliefs, values, traditions, and laws shape how people view the world and make decisions, influencing how and why they consume goods and services.

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    © All Rights Reserved
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    1 views1 page

    Consumer Behavior

    Uploaded by

    Rain Infante
    The document is a summary response from a student named Janrein Infante in their third year of a Bachelor of Science in Business Administration in Marketing program at Don Honorio Ventura State University in Bacolor, Pampanga, Philippines. The student's response defines purchase decision making as a thought process where consumers identify needs, consider options, and select a specific product and brand. They also explain that cultural factors like beliefs, values, traditions, and laws shape how people view the world and make decisions, influencing how and why they consume goods and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    DON HONORIO VENTURA STATE

    UNIVERSITY
    BACOLOR, PAMPANGA
    COLLEGE OF BUSINESS STUDIES

    INFANTE, JANREIN

    BSBA MKTG 3E

    1. How consumers makes purchase decisions? Explain your answer.


    - Purchase decision is the thought process that leads a consumer from identifying a need,
    generating options, and choosing a specific product and brand.
    2. Identify and explain the cultural factors that affect consumer buying decisions?
    - Cultural Factors encompass the set of beliefs, moral values, traditions, language, and
    laws (or rules of behavior) held in common by a nation, a community, or other defined
    group of people. It can affect consumer decisions on how people perceive the world
    around them, their place in it, and how they make decisions, it tends to play a role in
    determining how and why we consume goods and services.

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