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BSBA MKTG 3E
MOVIE REFLECTION
THE FOUNDER
1. What is the Name of the Main Character and their chosen profession? (Short
Summary of the Movie)
-What a destitute Illinoisan Ray Kroc, played by Michael Keaton, met Mac
(John Carroll Lynch) and Dick McDonald, proprietors of a burger business in
1950s Southern California. The cuisine was effectively produced by the
brother, and Kroc was satisfied and saw the potential for franchising. In a
short amount of time, Kroc skillfully positions himself to take over the
company from the brothers and establish a multibillion-dollar empire.
2. How can you relate the movie to our subject Distribution Management
(MKTG P302)?
- Michael Keaton portrays Ray Kroc in the film The Founder, which takes us
back to the early days of McDonald's. The movie provides an intriguing look
at the early brand strategy that supported the storied McDonald's brand.
the expense of millions of people's health, and What director John Lee
Hancock depicts about Kroc's influence on our food system and food
culture is a far bigger story that affects the entire world.
3. Memorable Character in the Movie that you would want to emulate in real
life?
- One of the best movie scenes, in my opinion, included the McDonald
brothers leading their team in a conceptually designed kitchen that was
drawn in chalk on a tennis court. The scene perfectly demonstrates how
operations affect how well a brand promise is delivered. As the kitchen
workers struggled, the product worsened, increasing wait times and
breaking the initial promise to complete the food order in 30 seconds.
When Ray Kroc found out about this, he began to see what few others
could. Even the McDonald brothers found it difficult to comprehend what
he was attempting to do as his goals grew increasingly lofty. Kroc saw an
opportunity to build the McDonald's brand across the country. As seen in
Kroc, golden arches.
4. Moral Lessons that you have learned while watching the movie?
- Persistence is one of the movie's lessons, and it's also probably its most
moral one. How can one open a restaurant and become successful right
away at the age of 52? Nothing is more common than talented guys who
fail in their pursuits, and Ray Kroc said, "I was an overnight success, okay,
but 30 years is a long, long night." Calvin Coolidge had a nice comment in
the movie, "Nothing in this world can take the place of persistence." Genius
won't; the idea of underappreciated genius has practically become cliché.
Education won't work because the world is filled with smart fools. The only
true powers are perseverance and willpower.