THE

FOUNDER
S U B M I T T E D T O : I C C H YA M A ` A M
S U B M I T T E D B Y: P R A N I T K U S H WA H A
1. Do you agree with Ray’s logic? Explain what he means by if
you increase supply then demand follows.
Yes, I agree with Ray's logic.
By the statement, I think he means that increasing the supply will lead to faster
service which the customers will prefer and it will result in higher demand.
2. In this scene, Ray gets a behind - the scene look how
McDonald’s operates. What is it about their system that
makes them different from their competitors?
Custom built kitchen.
Division of labor.
Faster service.
Good market research.
3. Mac McDonald says that he and his brother were an
overnight sensation, 30 years in the making. What can you
learn from their captivating story that will help you in
pursuit of your own goals?
From the story, we can learn that hard work and determination is required to
pursue any goals. Overnight success is rare but possible to achive.
4. During this discussion between Ray Kroc and his wife he asks her, “Why
should I settle when other men won’t?” She feels that he is not home enough to
enjoy their life together. Do you think it’s possible to persistently pursue your
dreams but also take time to enjoy life? Discuss this question with a partner and
then write your thoughts below.
Yes, I think it’s possible to persistently pursue dreams and also take time to
enjoy life when we schedule our time and stick to it.
5. The McDonald brothers, especially Dick, are worried
about maintaining standards in their franchises. What are
at least three standards that are not being met with this
franchise that Ray is checking on in this scene?
The areas were dirty.
The hamburger patty was overcooked.
Some of the burgers had two garlic pickles instead of three.
McDonald's locations focused on fried chicken.
6. Why has Ray been more successful with these newest
franchisees than the first few from the country club? Use
details from the movie in your explanation.
Ray has been more successful with these newest franchisees than the first few
from the country club because McDonald's is has established itself as a major
brand and it is not Ray who goes up to businessmen to offer them business, it’s
the businesspeople who come up to Ray to be a part of Mc Donald’s.
7. In your own words, summarize how this new character,
Mr. Sonneborn, plans to help Ray Kroc? How is his advice
different than what Ray Kroc has been trying to do?
Sonneborn advised Kroc to buy land then lease it out to his McDonalds' franchisees and take full
control of the company and to be in real estate business rather than burger business.
8. Discuss with a partner what you would do if you were in
the McDonalds’ shoes. Explain what you would do with
this blank check and why you would make that decision.
I would have done the same thing as the brothers if I was to be in McDonalds’
shoes.
9. Were you surprised to learn at the end of the film that Ray
Kroc didn’t honor the handshake royalty deal with the
McDonalds? Use details from the movie to support your answer.
No, I was not shocked to know that Ray Kroc didn’t honor the handshake royalty
deal with the McDonalds because handshake deal was not a good way for
agreement and also Ray Croc was the person who couldn’t be trusted.
10.
a. Persistence
Persistence is the most important quality because sticking with the idea and working hard with
dedication is important for being successful.
b. Education
Education is important to have clarity about how the things works like in the movie about
franchising.
c. Genius/talent
A genius or talent can generate an idea but it is dedication and hard work that makes the idea
successful.