1. Ray Kroc was struggling to sell milkshake machines until he noticed an unusually large order from McDonald's brothers. Intrigued, he visited their restaurant in California and was impressed by their fast, affordable food production.
2. The McDonald brothers were reluctant to franchise due to bad experiences but Kroc convinced them by sending flyers to potential franchisees.
3. Kroc grew McDonald's enormously through franchising but did so unethically by taking advantage of the brothers' lack of business experience, falsifying accounts, and claiming credit for their ideas.
1. Ray Kroc was struggling to sell milkshake machines until he noticed an unusually large order from McDonald's brothers. Intrigued, he visited their restaurant in California and was impressed by their fast, affordable food production.
2. The McDonald brothers were reluctant to franchise due to bad experiences but Kroc convinced them by sending flyers to potential franchisees.
3. Kroc grew McDonald's enormously through franchising but did so unethically by taking advantage of the brothers' lack of business experience, falsifying accounts, and claiming credit for their ideas.
1. Ray Kroc was struggling to sell milkshake machines until he noticed an unusually large order from McDonald's brothers. Intrigued, he visited their restaurant in California and was impressed by their fast, affordable food production.
2. The McDonald brothers were reluctant to franchise due to bad experiences but Kroc convinced them by sending flyers to potential franchisees.
3. Kroc grew McDonald's enormously through franchising but did so unethically by taking advantage of the brothers' lack of business experience, falsifying accounts, and claiming credit for their ideas.
1. At the beginning of the movie, Ray was trying to sell milkshake
machines because he had created them and advertised them to people, but after getting rejected repeatedly, he became frustrated and wanted to close down his business because he had lost hope and thought what he was doing was pointless. However, despite these thoughts, Ray still desired success in life and would constantly push himself to achieve it. 2. Ray Kroc first learned about the McDonald brothers when he noticed an unusually large order for one of his milkshake mixer machines. Thinking there might have been a mistake in the order, he called the store's current owners and inquired about the milkshake mixers, as well as whether the quantity they purchased was possibly an error in the process. 3. The first location of McDonald’s was in San Bernadino, California and this fast-food restaurant was known for its quick food production, cheap food, good variety, and still producing excellent quality all at once. The experience Ray Kroc first had when he went to that restaurant was surprised to get his order very quickly has he was confused on where to eat, what was in front of him, and how to eat it knowing that very little fast food restaurants existed that could produce food like that in a short amount of time and didn’t know what to do as he had never ordered food that came in a paper bag. It was different to all the restaurants at the current time as McDonald’s was one of the very first restaurants to serve fast food in a paper bag that you can take on the go and eat anywhere you like and throw it all out without the hassle. 4. The reason why the first McDonald brothers were first reluctant to use a franchise model is because in the past, they had multiple restaurants across the country but having that meant they could not have control over the restaurants like they did if they had one and realizing that after the fact that other restaurants had completely messed up the idea of their original restaurant plan and started selling items that weren’t on their menu or standards were lowered. 5. The very first McDonald’s menu only had a few select items and at a insanely low cost allowing it to be very cheap and affordable for anyone to get a quick bite. 6. The potential method Ray Kroc used was sending out flyers to people who in that time were interested in owning a McDonald’s restaurant. 7. Ray Kroc's actions in the film "The Founder" can be viewed as unethical. In order to succeed, Ray Kroc was shown to be a businessman who would do whatever it took, even if it meant taking advantage of people. Because the McDonald brothers lacked business acumen, he took advantage of their ignorance to sign a contract giving him control over the company because he saw a chance to grow the McDonald's franchise. Breaking his contract with the McDonald brothers was among Ray Kroc's most unethical actions. Despite his assurance that he would give them a share of the profits, he managed to falsify the accounts and pocket the money instead. Additionally, he broke their agreement by opening new franchises without their consent, going against their wishes. Ray Kroc's treatment of his business partners was yet another immoral act. If they didn't concur with his decisions, he was willing to fire them from the company. He also claimed credit for their ideas while denying them the due credit.