SEO Guide: SEO

Tips To Rank Better

on Google
Page Loading Speed

Users dislike waiting for a page to load, causing them to leave your website quickly
Data shows that a one-second delay in page loading time leads to a 7% decrease in
conversions
40% of people abandon a website that takes more than 3 seconds to load.
Users find slow websites to be untrustworthy
Search engines use robots to examine webpages before indexing them
Pages need to load quickly in order for search engines to properly index them

Remove any unnecessary graphics or high-resolution images

If using WordPress, deactivate any plugins you are not using or are unimportant
Remove any nonessential widgets from the sidebar
Outbound Linking

Click-through rate is one of the most important elements of SEO

Having high-quality outbound links from your website to other similar
websites improves the experience for your viewers
Helps create a strong relationship with authoritative sites and
influencers in your niche
Leads to guest posting opportunities
Creates opportunities to receive inbound links from authoritative
websites
Long-Tail Keywords

Keywords that are more than 3 words in length

Less search volume but higher conversion rate
More specific and thus, more targeted
Less competitive
Content created with long-tail keywords in mind is more engaging for the
user
Search spiders are just scripts, they won’t purchase anything
Write content that will help users (SEO copywriting)
Long-tail keywords compel users to take action
Search engines will eventually rank content focusing on long-tail keywords
and helping users higher because users will have found that content
compelling, and search engines follow users
Google Analytics

Google Analytics should provide enough information for you, however,

if you need further data, paid options are available
Helps understand which backlinks are generating the most traffic
Google search console will help discover what keywords your
audience is searching for
If using paid SEO methods, analytics will help determine whether the
investment is worth making
Understand how visitors behave on your website
Helps determine what is working and what isn’t
Meta Description

Text which appears describing your website on the search results

page
Effective meta descriptions will lead to a higher click-through rate
Although meta descriptions do not effect rankings, user behavior
does, so a higher click-through rate will cause your page to improve
it’s ranking
High-quality meta descriptions will attract a more targeted audience
Meta descriptions are like a first impression
Effective meta descriptions improve the user experience of your
website
Try not to use duplicate meta descriptions
Thank You!