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PRIVATE ESTATES FOR THE PUBLIC:

THE MANAGEMENT AND INTERPRETATION OF

AMERICAN COUNTRY HOUSES AS PUBLIC-FACING PROPERTIES

by

Cara Caputo

A thesis submitted to the Faculty of the University of Delaware in partial


fulfillment of the requirements for the degree of Master of Arts in American Material
Culture.

Spring 2021

© 2021 Cara Caputo


All Rights Reserved
PRIVATE ESTATES FOR THE PUBLIC:

THE MANAGEMENT AND INTERPRETATION OF

AMERICAN COUNTRY HOUSES AS PUBLIC-FACING PROPERTIES

by

Cara Caputo

Approved: __________________________________________________________
J. Thomas Savage, M.A.
Professor in charge of thesis on behalf of the Advisory Committee

Approved: __________________________________________________________
Martin Brückner, Ph.D.
Director of the Winterthur Program in American Material Culture

Approved: __________________________________________________________
John A. Pelesko, Ph.D.
Dean of the College of Arts and Sciences

Approved: __________________________________________________________
Louis F. Rossi, Ph.D.
Vice Provost for Graduate and Professional Education and
Dean of the Graduate College
ACKNOWLEDGMENTS

This thesis would not have been possible without the support and guidance of
several individuals and institutions. First, I am extremely grateful to my advisor,
Thomas Savage, whose engaging presentation on English country houses during a
course on British design history initially sparked the inspiration for this project. Since
then, he has provided valuable guidance, sources, and conversations that helped shape
this thesis into its final product. Other significant contributions and direction came
from Martin Brückner, Thomas Guiler, Catherine Dann Roeber, Gregory Landrey, and
Jeff Groff. In addition to their help with this thesis, they have been endless sources of
knowledge during my time in the Winterthur Program and I am indebted to the
expertise and experience they have shared with me for the past two years.
A large debt of gratitude is due to Joanie Mackie, the family liaison for the
Ardrossan Estate. Without her willingness to share her family’s stories and graciously
opening the doors of Ardrossan—both literally and figuratively—to me, this thesis
would not have been possible. Her intimate knowledge of the interiors and her passion

for preserving the house for future generations provided another layer to my research
and allowed me to better communicate the importance of the estate within this project.
My understanding of Ardrossan is also due to the help of David Nelson Wren, whose
extensive knowledge of the property was integral to this project.
I also wish to thank the staff at each case study’s institution who facilitated and
supported my exploration of each property’s institutional history despite limitations on
research due to the COVID-19 pandemic. Access to the Winterthur Museum’s

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archives was made possible by Heather Clewell, Emily Guthrie, Sarah Lewis, and
Carley Altenburger. The help of Lauren Henry at the Biltmore Estate was especially
integral as I was unable to travel to and conduct research at the estate’s archives. Her
assistance, along with that of Jill Hawkins, made the inclusion of Biltmore as a case
study possible and I am extremely grateful for their continued assistance throughout
the research process. Meanwhile, through Winterthur’s Brock Jobe Student Travel,
Research, and Professional Development Fund and Susan Hill Dolan’s willingness to
provide a private tour, I was able to visit the Crane Estate on Castle Hill in Ipswich,
Massachusetts, an experience that deepened my understanding of the property.
Furthermore, Alison Bassett and Sarah Hayes facilitated my visit to the Trustees of
Reservations’ Archives and Research Center, which supplemented my visit to Castle
Hill with the site’s rich institutional archive. Throughout this unique research process,
Chase Markee was also a great source of help and I am grateful for her continued
support of WPAMC fellows during our time at Winterthur.
Of course, my classmates, the WPAMC Class of 2021, had a large impact on
my experience at Winterthur and the ways in which I think about and approach
material culture research. Whether during classes, museum visits, or even virtual field

trips, I thank them for sharing their perspectives with me and for always being willing

to talk through various aspects of this project. Finally, I wish to wholeheartedly thank
my family and friends who have supported me in every endeavor, offered much-
needed distractions from stress, and celebrated every success.

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TABLE OF CONTENTS

LIST OF FIGURES ....................................................................................................... vi


ABSTRACT .................................................................................................................. ix

Chapter

1 INTRODUCTION .............................................................................................. 1

2 THE STATE AND FUTURE OF THE COUNTRY HOUSE ......................... 12

3 ARDROSSAN: THE UNCERTAIN FATE OF A QUINTESSENTIAL


AMERICAN COUNTRY HOUSE .................................................................. 33

4 THE WINTERTHUR MUSEUM: AN EDUCATIONAL, NON-PROFIT ..... 52

5 THE BILTMORE ESTATE: A PRIVATE, FOR-PROFIT TOURIST


ATTRACTION................................................................................................. 75

6 CASTLE HILL: A MODEL OF EDUCATION, ENTERTAINMENT, AND


LAND CONSERVATION ............................................................................... 98

7 CONCLUSION .............................................................................................. 122

FIGURES ................................................................................................................... 129


REFERENCES ........................................................................................................... 151

Appendix

A IMAGE PERMISSIONS ................................................................................ 162

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LIST OF FIGURES

Figure 1. The Lynnewood Estate in Elkins, Pennsylvania serves as an example of a


“lost” American country house. This Trumbauer-designed country
house is devoid of furnishings and has passed through several owners.
It remains unoccupied and in disrepair to the current day. Image
courtesy of James Kelleher.................................................................... 129

Figure 2. Graph tracking the number of English country houses demolished since
1800. The 1930s to 1960s is clearly identified as a critical period in
which hundreds of English country houses were “lost” each decade.
Image courtesy of Matthew Beckett / Lost Heritage
(www.lostheritage.org.uk). .................................................................... 130

Figure 3. The front facade of the Ardrossan Estate. Photograph by Steve Gunther
and published in Ardrossan: The Last Great Estate on the
Philadelphia Main Line. Image courtesy of Bauer and Dean
Publishing. ............................................................................................. 131

Figure 4. Ardenrun Place, the English country house that inspired Ardrossan.
Image published in Country Life. This image is in the Public Domain. 132

Figure 5. The dining room of Ardrossan, featuring Grinling Gibbons-inspired


woodwork approve the fireplace. Photograph by Steve Gunther and
published in Ardrossan: The Last Great Estate on the Philadelphia
Main Line. Image courtesy of Bauer and Dean Publishing. .................. 133

Figure 6. The rear wall of Ardrossan's sitting room, featuring the Montgomery's
familial coat of arms above the doorway. Photograph by Steve
Gunther and published in Ardrossan: The Last Great Estate on the
Philadelphia Main Line. Image courtesy of Bauer and Dean
Publishing. ............................................................................................. 134

Figure 7. Ardrossan's "ballroom," which features several portraits of family


members. Photograph taken by the author in 2021. .............................. 135

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Figure 8. The Meet at Ardrossan, Christmas Day, 1925 by Charles Morris Young.
Photograph by Tom Crane and published in Ardrossan: The Last
Great Estate on the Philadelphia Main Line. Image courtesy of Bauer
and Dean Publishing. ............................................................................. 136

Figure 9. Examples of Charlotte Montgomery's needlepoint works that feature


Ardrossan's interiors. Photograph by Tom Crane and published in
Ardrossan: The Last Great Estate on the Philadelphia Main Line.
Image courtesy of Bauer and Dean Publishing. .................................... 137

Figure 10. Exterior of the Winterthur Museum in the current day. Image courtesy of
Wikimedia Commons. This image is in the Public Domain. ................ 138

Figure 11. Front and back of the applications used to visit Winterthur prior to its
opening as a museum in 1951. Courtesy, Winterthur Library:
Winterthur Archives. ............................................................................. 139

Figure 12. Cover of the November 1951 Winterthur issue of the Magazine
Antiques. Vol. LXI, No. 5. Photograph taken by the author in 2021. ... 140

Figure 13. A group of four guests participating in the first iteration of tours at the
Winterthur Museum. “Winterthur, Adventure in the Past,” 1963.
Courtesy, Winterthur Library: Winterthur Archives. ............................ 141

Figure 14. Photograph of visitors in the mid-twentieth century viewing the spiral
staircase in the courtyard of the Château de Blois in the Loire Valley,
France. This building served as partial inspiration for Biltmore’s
architectural design. Image courtesy of Granger Academic. ................ 142

Figure 15. Front Façade of the Biltmore House, the main house on the Biltmore
Estate designed by Richard Morris Hunt for George Washington
Biltmore II. Library of Congress, Prints & Photographs Division,
Detroit Publishing Company Collection. This image is in the public
domain. .................................................................................................. 143

Figure 16. Pages from the Biltmore House Guide, 1930. Courtesy of the Biltmore
Estate Archives. Used with permission from The Biltmore Company,
Asheville, North Carolina...................................................................... 144

Figure 17. Plaque depicting the deed between Maskonomett and John Winthrop Jr.,
which is mounted on the southeast side of the Great House.
Photograph taken by the author in 2020. ............................................... 145

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Figure 18. Front view of Castle Hill, which was inspired by the Belton House
(Lincolnshire). Photograph taken by the author in 2020. ...................... 146

Figure 19. Rear view of Castle Hill, which was inspired by the Ham House
(Surrey). Castle Hill on the Crane Estate Stewardship Files. Image
courtesy of The Trustees of Reservations, Archives and Research
Center. ................................................................................................... 147

Figure 20. One of the two Griffin Statues created by Paul Manship in the Art Deco-
style and gifted to Richard Crane by Crane Company Employees in
1928. Photograph taken by the author in 2020. ..................................... 148

Figure 21. First page of a document sent to the Trustees by Crane’s son, Cornelius
Crane, entitled, “Some Non-impossible Uses of the Crane
Reservation.” David C. Crockett Papers (CH.MS.Coll.5). Image
courtesy of Trustees of Reservations Archives and Research Center. .. 149

Figure 22. “Important English Furniture, Other Valuable Art Property from the
Estate of the Late Florence H. Crane on the Premises of Castle Hill at
Ipswich, Mass.” Parke-Bernet Galleries, New York 1950. Image
courtesy of Trustees of Reservations Archives and Research Center. .. 150

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ABSTRACT

As a distinct category of historic house museums and significant repositories of


material, architectural, and social history, country houses are an important aspect of a
nation’s cultural heritage. In the context of America, the sprawling estates that once
served as the private homes of late nineteenth- and early twentieth-century
industrialists now provide windows into the domestic lifestyles of the nation’s Gilded
Age elite for twenty-first-century visitors. While scholars have studied the various
afterlives of English country houses, the transitions of American country houses into
public-facing properties have received less attention. This thesis utilizes case studies
to assess the various management models and interpretive strategies employed by
three American country houses (the Winterthur Museum, the Biltmore Estate, and the
Crane Estate on Castle Hill) as they transitioned from private estates to more
accessible public sites in the mid-twentieth century. By tracing the decisions made at
these properties during their institutional origins, this thesis not only evaluates each
transition’s lasting impact on the present-day iteration of these country houses but also

identifies valuable strategies that can be applied to country houses and other historic
houses that may be struggling to survive in the twenty-first century, including the
Ardrossan Estate. As it is unsustainable for Ardrossan to remain in private family
ownership, the property faces an uncertain future and this thesis ultimately identifies
and suggests avenues to ensure Ardrossan’s sustainability into the future as a public-
facing property.

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Chapter 1

INTRODUCTION

In October of 1936, The Times reported on the National Trust’s new

organizational model, eventually finalized as the National Trust Acts of 1937 and

1939, that would create “a stronger National Trust” and usher in a new era of country

house ownership in England.1 The article cites the growing difficulty for historic

houses and estates to be preserved under private ownership and states that the “public

ownership of everything…is a policy that has eager advocates.”2 These acts proposed

a “scheme” in which owners would transfer their properties to the Trust, allowing

them to avoid estate duties and the financial burden of upkeep while continuing to live

on the property. In exchange, the public would be allowed a greater degree of access

to the property.3 The Times argued that the public would greatly benefit from this

arrangement as their access to the estates’ “treasures” would be preserved under the

nature that “makes the difference between a dwelling and a museum, a country place

1"A Stronger National Trust," Times, October 20, 1936, The Times Digital Archive,
accessed December 21, 2020.
2 “A Stronger National Trust,” Times, October 20, 1936.
3 See the conditions of the National Trust Acts of 1937 and 1939 in “The National
Trust Acts 1907-1971,” https://nt.global.ssl.fastly.net/documents/download-national-
trust-acts-1907-1971-post-order-2005.pdf.

1
and a public playground.”4 This phrasing clearly separates a private home and public

museum into two distinctive categories and suggests an impossibility for these

properties to simultaneously exist in both categories. However, when applied to

country homes and estates around the globe, the line between private and public has

been and continues to be blurred in various ways, especially with regards to how the

property is managed and interacts with the public.

The country house is often considered as a unique sub-category of the historic

house museum, and even houses that are not strictly “museums,” such as those that

remain private family homes like Blenheim Palace, are frequently opened to the

public. Broad definitions of the museum also present an intriguing dichotomy between

the public and private sphere when applied to the country house. For example, the

International Council of Museums (ICOM) provides the following definition for a

museum:

Museums are not for profit. They are participatory and transparent, and work
in active partnership with and for diverse communities to collect, preserve,
research, interpret, exhibit, and enhance understandings of the world, aiming to
contribute to human dignity and social justice, global equality and planetary
wellbeing.5

4“A Stronger National Trust,” The Times, October 20, 1936, emphasis added by the
author.
5“Museum Definition,” International Council of Museums, accessed December 2,
2021, https://icom.museum/en/resources/standards-guidelines/museum-definition/,
emphasis added by the author.

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When ICOM released this definition in 2019, it received much criticism and

“unleashed a flurry of controversy from museum professionals all over the world.”6

Brenda Salguero examined these responses and one of the most common arguments

was that it was “too narrowly focused” as “not all museums are non-profits, after all.”7

In fact, the Merriam-Webster definition merely states that a museum is “an institution

devoted to the procurement, care, study, and display of objects of lasting interest or

value,” and is inclusive of privately-owned entities—whether owned by a family or a

private corporation.8 While these definitions differ on this aspect, both assert that the

main function of a museum is to gather, care for, and display objects for the benefit of

both present and future generations of the public. Whether a country house is owned

by a public entity or remains in private ownership, these properties nevertheless meet

this criterion as they have consistently acted as significant repositories of material

culture as well as large sources of architectural, social, and cultural knowledge for the

public, reinforcing the importance of the country house to the field of museum studies.

In her comprehensive survey of historic houses, Linda Young distinguishes the

country house from other historic houses, including those that fit into the categories of

6Brenda Salguero, “Defining the Museum: Struggling with a New Identity,” Curator:
The Museum Journal, May 2020, https://curatorjournal.org/virtual-issues/defining-the-
museum/.
7 Brenda Salguero, “Defining the Museum: Struggling with a New Identity.”
8“Museum,” Merriam-Webster, accessed February 2, 2021, https://www.merriam-
webster.com/dictionary/museum.

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“hero” (someone deemed as important lived there), “design” (especially important

form, technique, or innovation), and “historic event or process.”9 Instead, she defines

the country house museum as the “product of multi-generational development of the

house, furnishings, collections, and gardens.”10 Her definition applies to country

houses across the globe, but the use of this term is particularly intriguing when applied

to English and American country houses as while one was born from the other, they

both deserve their own category and definition due to several distinctive differences in

these houses’ past and present.

Though English settlers brought the idea and implications of the country house

to America, the trajectory of country houses took varying paths in the two nations as

British estates have more consistently maintained their status as private, ancestral

homes (whether by remaining in private ownership or with the help of public entity,

such as the National Trust) whereas a majority of American country houses passed

through several hands before eventually being repurposed, most often as house

museums. When the model of the British country house was transported to America to

serve as a visual representation of one’s wealth and power, the very nature of the

country house inevitably changed due to the nation’s different cultural, governmental,

and tax systems. Therefore, the history, present, and future of American country

9Linda Young, “Is There a Museum in the House? Historic Houses as a Species of
Museum,” Museum Management and Curatorship 22, no. 1 (2007): 63.

10
Young, “Is There a Museum in the House? Historic Houses as a Species of
Museum,” 63.

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houses deserve to not only be examined and studied as a separate category of the

“historic house” within museum studies, but also within its own national context as is

the case for its predecessor, the English country house, in order to better understand

and more definitively answer how these properties function in the current day. How

did the divergence between these two types of country houses affect their survival into

the twenty-first century? How does the trajectory of the American country house

manifest within current iterations of these properties and how is the public able to

access and interact with them?

While the trajectory and current state of the British country house has been and

continues to be thoroughly studied, the transition of American country houses into

public sites has received less attention. In fact, the field of “country house studies,” a

recent but burgeoning field at British universities, is dedicated to examining the rise,

fall, and revival of the English country house as well as the current dangers facing

these properties.11 Scholarship from this field, including David Cannadine’s The

Country House: Past, Present, and Future and Clive Aslet’s Old Homes, New Lives:

The Resurgence of the British Country House, places a renewed emphasis on the

relevance of these houses to twenty-first-century visitors. This thesis ultimately aims

to provide insight on the American perspective of this field and examines how certain

11 M.A programs dedicated to studying the British country house can be found at
Oxford University, the University of Buckingham, and the University of Leicester.
See projects supported by the Oxford Heritage Network for examples,
https://www.heritagenetwork.ox.ac.uk/research-projects-0#/.

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American country houses’ transitions into public-facing institutions have impacted the

current iteration of these sites as well as attempting to glean insights from these

processes that can be applied to historic house museums that may be struggling to

survive or face an uncertain future.

Investigating the transitions and institutional origins of American country

houses raises several questions, including: What does the process of “museumization”

entail? Which management models did various houses decide to use? What decisions

were made regarding the site’s interpretation? Why is studying this process important?

This project attempts to answer these questions by closely examining and analyzing

the formative moments of certain American country houses that have employed

different management models when they transitioned to public-facing institutions in

the mid-twentieth century. The goal of this study is to not only highlight the lasting

impact these transitions have on the current identity and interpretation of these country

houses but to also consider how the decisions to create these public institutions

ultimately prevented the loss of these houses’ architectural, material, and cultural

histories.

Linda Young echoes this idea and reinforces the critical importance of

studying these transitional moments as she argues that transforming a private house

into a museum is “often an act of rescue and redemption.”12 Not only does turning a

12
Young, “Is There a Museum in the House? Historic Houses as a Species of
Museum,” 59.

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property into a museum save and preserve the house’s structure, grounds, and

collections for future generations, but the decision to turn a private property into an

accessible cultural site also requires selecting a new management model and creating a

public image for the property, both of which inevitably shape the public’s interactions

with and perceptions of the site. If these properties did not become public sites, each

house’s historical and cultural influence would be lost to history and inaccessible to

future scholars—a fate that has inevitably fallen on several American country houses

(fig. 1).13 Furthermore, the “loss” of a country house has a substantial impact on

material culture studies as selling or demolishing the house often entails the selling

and separation of its collections to museums, antique dealers, or private collectors. Not

only does this act jeopardize the degree of accessibility the public may have to these

objects, but the context of how these objects were once displayed—in an assemblage

of objects within a domestic space—is also lost.

In addition to considering what was “rescued” when these sites became public,

it is also necessary to contemplate what was created during the “redemption” of these

country houses as questions regarding the current state and future of American country

houses, especially their relevance to the public, can in part be traced to the site’s

13Examples of abandoned American country houses include: Lynnewood Hall (Elkins


Park, Pennsylvania), Elda Castle (Ossining, New York), Ashlar Hall (Memphis,
Tennessee), and Carleton Island Villa (Cape Vincent, New York)

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origins as a public institution.14 The recent publication, Reimagining Historic House

Museums: New Approaches and Proven Solutions, encourages museum professionals

to rethink their current strategies in order to enhance sustainability, and the authors

repeatedly assert the importance of reflection as the first step of this process.

Analyzing the ways in which these sites have historically interacted with the public

will provide insight into how these initial decisions are connected to the site’s current

relationship with the public.15 Gaynor Kavanagh’s 1996 essay, “Making Histories,

Making Memories,” also largely informs the framework for this project. Kavanagh

redefines the historic site as not only a place of history-telling but of history-making.

She writes that “museums are a meeting ground for official and formal versions of the

past called histories, offered through exhibitions, and the individual or collective

accounts of reflective personal experience called memories, encountered during the

visitor or prompted because of it,” essentially identifying museums and historic sites

as places where cultural and personal knowledge is actively produced.16 This theory

14 The history of visiting British country houses and how these properties were
interpreted has been outlined in several works, including Adrian Tinniswood’s The
Polite Tourist: A History of Country House Visiting (2001) and The Long Weekend:
Life in the English Country House, 1918-1939 (2016). The visiting of American
country houses—both as private estates and public museums—has received little
attention.
15Kenneth Turino and Max Van Balgooy, Reimagining Historic House Museums:
New Approaches and Proven Solutions (New York: Rowman & Littlefield, 2019).
16
Gaynor Kavanagh, “Making Histories, Making Memories” in Making Histories in
Museums (London: Leicester University Press, 1996), 1.

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emphasizes the value and significance of analyzing the narratives that have historically

been communicated at these properties—whether through informational materials,

tours, public programming, or marketing—as the current relevance of these sites to the

American public are inextricably tied to these initial interactions with the public.

As each country house is different and faces its own set of unique challenges,

this project utilizes case studies to track the development of three American country

houses that chose different business and management models during their institutional

origins in the mid-twentieth century and continue to operate under different models in

the current day. The three main case studies will include the non-profit Winterthur

Museum in Winterthur, Delaware; the privately owned, for-profit Biltmore Estate in

Asheville, North Carolina; and Castle Hill on the Crane Estate in Ipswich,

Massachusetts, which is managed by a private, non-profit land conservation

organization. As well as tracing these properties’ transitions into public-facing

properties, these case studies will also attempt to address the following questions:

How did these management decisions help create the current entity of the house? How

did these decisions impact visitors’ perceptions and interpretations of the house? What

are the future implications and challenges of these decisions?

The assessment of these country houses’ transitions will ultimately provide

insight on the future of a particular American country house that remains owned and

occupied by the family and whose future is uncertain: the Ardrossan Estate in

Villanova, Pennsylvania. As Ardrossan has become financially unsustainable to

remain in family ownership, examining the historical decisions that shaped the

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ownership and management models used by three American country houses that

successfully transitioned into public institutions will generate possible strategies and

management models that would facilitate Ardrossan’s own transition into a sustainable

public site. This house faces the risk of having to be sold and as a result, its material

contents would be separated and ultimately removed from their context within

Ardrossan’s interiors and social history. Furthermore, the various challenges facing

the sustainability of historic house museums in America, including the recent financial

hardships created by the COVID-19 pandemic, have placed the survival of several

museums into question.17 As a result, it is as critical as ever to consider the

sustainability of historic house museums, which can, in part, be traced to the decisions

made during each site’s institutional origin. This project hopes to highlight how

various country house museums navigated their own foundational moments and asks

how today’s historic house museums can adapt these lessons from the mid-twentieth

century to a very uncertain twenty-first century.

To provide context on the American country house, the second chapter briefly

addresses the current state of the English country house, how it was emulated in

America, and how the American country house eventually diverged from its English

17In her 2007 work, New Solutions for House Museums: Ensuring the Long-Term
Preservation of America’s Historic Houses, Donna Ann Harris outlines various
challenges and threats facing American historic house museums, including an aging
board of directors, small endowments and little planned giving, and limited staff.
These issues can also broadly apply to the specific challenges facing American
country houses.

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predecessor. The third chapter provides further detail on the Ardrossan Estate and a

note on the methodology and nature of sources used in the three subsequent case

studies clarifies how lessons from these properties’ transitions will be used to inform

and guide the possible future of Ardrossan as a sustainable public-facing institution.

The next three chapters focus on the formative moments of the Winterthur Museum,

the Biltmore Estate, and the Castle Hill Estate, respectively, as they transitioned from

private estates to public institutions. Each case study provides a brief history of the

property, a thorough examination of the site’s transition into a public-facing property,

including analyzing the decisions made by the sites’ founders as they created the

public-facing identity of their respective institutions, and finally, lessons, or actionable

items, that can be applied to Ardrossan’s current situation.

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Chapter 2

THE STATE AND FUTURE OF THE COUNTRY HOUSE

The American country house is inherently connected to its English counterpart

as the very idea of the American country house was born from the English tradition to

use grand estates as a way to communicate one’s wealth and power. However, the

sustained practice of primogeniture and the system of aristocracy in England cemented

these properties as a noble family’s dynastic seat within the nation and essentially

elevated these properties into symbols of national heritage. In his 1974 essay, “The

Future of the Country House,” country house historian Marcus Binney underscores the

importance of this system as he argues that the survival of several English country

houses into the twentieth century is “largely due to the system of primogeniture” as

without it, “estates would long ago have been broken up, collections dispersed and

many of the houses themselves and their parks transformed out of

recognition.”18 Linda Young echoes these ideas as she argues that the very definition

of the country house is “deeply connected to the presence of a hereditary aristocracy in

which property inheritance was by primogeniture,” which ultimately made it “difficult

18Marcus Binney, “The Future of the Country House,” in The Destruction of the
Country House, ed. Roy Strong, Marcus Binney, and John Harris (London: Thames
and Hudson, 1974), 184.

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to replicate in America.” 19 The systems of aristocracy and primogeniture were not

present or enduring, respectively, when the English country house was transported to

colonial America and interestingly, American country houses did, in fact, follow a

different trajectory than their English equivalents largely due to this dissimilarity.20

For instance, American industrialists implemented the idea of the country house

merely to imitate the upper-class lifestyle associated with the country estate and used

their grand estates as a physical representation of their wealth rather than aristocratic

and dynastic seats. As a result, these properties were rarely passed down

generationally and as they were not established ancestral homes, they are not

considered to be as vital to the nation’s cultural heritage as their British counterparts.

Despite these differences, country houses in both nations have left an

unmistakable mark on both the physical and cultural landscapes to which they belong

and consistently served the public in various ways. Therefore, the long, well-

established tradition of country house ownership and visiting in England, including the

period in the twentieth century that placed the survival of these pieces of cultural

fabric into question, provides a model to which the state of the American country

house can be compared. Why and in which ways did English country houses transition

19
Young, “Is There a Museum in the House? Historic Houses as a Species of
Museum,” 61.
20These laws were applied to the British colonies, but primogeniture laws were
abolished throughout America by the end of the eighteenth century; several states
never recognized entail laws, but they are still partially practiced in the states of
Massachusetts, Delaware, Maine, and Rhode Island.

13
into public-facing properties? Which models of reuse and ownership were employed?

What can we learn about the state of the American country house from their English

predecessors? This chapter addresses these questions by providing a brief overview of

the English country house’s historical relationship with the public, the significant

period of “crisis” that forced English country house owners to rethink and readapt how

these properties were being used and managed in the mid-twentieth century, and the

threat facing private country houses in the present day before pivoting to the trajectory

of the American country house and how it differs.

The English Precedent: A Cautionary Tale?

The public aspect of the English country house dates to the seventeenth

century as grand palaces and stately homes were often popular destinations for

members of the upper and middle classes who wished to tour their impressive grounds

and material contents. In his work, The Polite Tourist, Adrian Tinniswood tracks the

tradition of visiting English country houses throughout four centuries and writes of the

country house’s evolving meaning to the British public: “to the seventeenth century, it

talked about power; to the eighteenth, taste; and to the twentieth, nostalgia for a world

we never lost because we never owned it.”21 These houses have continuously held

specific meanings for the nation’s public and served as popular destinations, elevating

these properties to integral aspects of the nation’s cultural heritage. In her work, The

21Adrian Tinniswood, The Polite Tourist: Four Centuries of Country House Visiting
(London: National Trust, 1998), 209.

14
Uses of Heritage, Laurajane Smith identifies country house visiting as an act of

heritage “in which the visitor considers they are participating in a national process of

maintaining values and historical meaning.”22 In a survey conducted at various

English country houses for the purposes of Smith’s research, visitors were asked

“What meaning does a place like this have in modern England?” Responses often

highlighted the connection of the house to the participants’ own national identities. For

instance, one male argued “Without [places like this] we would lose English identity

and history,” while a female respondent stated that “the past is important as we won’t

know who we are if we don’t know our past.”23 These responses help justify the

indelible mark these grand properties have left on both the nation’s physical and

cultural landscapes.

Despite the sustained importance of the country house to British heritage and

culture, the state of the English country house has faced periods of uncertainty and

decline, ultimately forcing owners to reposition and rebrand their properties as public

entities—a pattern that continues in the present day. Discussion and debate regarding

the “loss” and “destruction” of the country house have been present in scholarship

since the second half of the twentieth century with topics ranging from the financial

hardships facing the owners of these home, decreased public interest, and the more

recent criticism of the National Trust’s lack of dedication to these sites of cultural

22 Laurajane Smith, The Uses of Heritage (London: Routledge, 2006), 133.


23 Smith, The Uses of Heritage, 149.

15
heritage.24 Country house scholars, including Clive Aslet, Marcus Binney, and John

Harris, consider the so-called “decline” of the English country house to be primarily

due to the rise of taxation and modern industry in the late nineteenth century as well as

the simultaneous agricultural depression, which was caused by the significant fall of

grain prices that coincided with the increased use of steamships and lower

transportation costs.25 During this period, several country house owners were forced to

find secondary sources of income or even resorted to marrying American heiresses for

their substantial fortunes, such as the Duke of Marlborough’s marriage to Consuelo

Vanderbilt that ultimately saved Blenheim Palace.26

Another primary cause of this “crisis” and “demise” can be traced to the severe

and devastating financial and social impacts of the World Wars and, as a result, the

early and mid-twentieth century proved to be a significant period of change and

adaptation for the English country house. James Lees Milne wrote of the English

country house that “it is true that the First World War gravely shook the foundations.

24 “National Trust to Scrap its Experts,” The Times, August 21, 2020,
https://www.thetimes.co.uk/article/national-trust-to-scrap-its-experts-hdmzlqbhd.
25For further reading on the British Agricultural Depression, see David Cannadine’s
The Decline and Fall of the British Aristocracy (1992) and Richard Perren’s
Agriculture in Depression, 1870-1940 (1995).
26 The Duke received about $2.5 million in their marriage settlement in 1895. For
further reading on their marriage and Vanderbilt’s impact on Blenheim Palace, see
Amanda Stuart’s Consuelo and Alva Vanderbilt: The Story of a Daughter and Mother
in the Gilded Age (2005).

16
The Second World War toppled it.”27 During World War I, owners not only faced

financial stress, but the number of staff maintaining these estates also dramatically

decreased as several were drafted to fight and then never returned.28 The state of the

country house only worsened during World War II when numerous houses were

seized by the military and following the war, they were returned in disrepair, and

owners were faced with higher tax rates.29 These challenges directly impacted the

public’s accessibility to these properties as in his work, The Rise and Fall of the

Stately Home, Peter Mandler writes that “neither the supply nor the demand for

country-house visiting was certain in the aftermath of the war[s].”30 This development

can also be attributed to the social impacts of the wars, which led the English public to

view the country house as an outdated symbol that represented an old social order and

the privilege of the wealthy noble class.31 Diminishing public interest in touring

country houses coupled with the substantial maintenance costs that these estates

27James Lees-Milne, “The Country House in Our Heritage,” in The Destruction of the
Country House, 1875-1975, ed. Roy Strong (London: Thames and Hudson, 1974), 11.
28 Giles Worsley, “Country Houses: The Lost Legacy,” The Telegraph, June 2002,
https://www.telegraph.co.uk/culture/art/3578853/Country-houses-the-lost-legacy.html.
29
John Martin Robinson, Requisitioned: The British Country House in the Second
World War (London: Aurum Press, 2014).
30Peter Mandler, The Rise and Fall of the Stately Home (New Haven: Yale University
Press, 1997), 369.
31See the chapter, “Desertion, Demolition, Disuse,” in Peter Mandler’s The Rise and
Fall of the Stately Home (New Haven: Yale University Press, 1997), 242-253.

17
required ultimately forced owners to either sell their homes and contents or to remodel

the house’s ownership and use, leading this period to be considered as the “decline” of

the privately-owned country house.

Data collected by the Lost Heritage Project illustrates the number of country

houses that have been “lost” (meaning either demolished, abandoned, or repurposed)

since the 1890s and reinforces that the 1930s to 1960s were a critical period for the

English country house as over 1,000 houses were demolished within four decades (fig.

2).32 Along with properties being demolished and abandoned, several country houses

were also repurposed. For example, the owners of Heslington Hall, the de Yarburgh-

Batesons, vacated their ancestral home at the outbreak of World War II when it

became a headquarters for the Royal Air Force, but they never returned to the estate.

The house was subsequently acquired by the University of York and eventually

transformed into their administrative building.33 Other estates were more drastically

repurposed during this time, including Alton Towers—originally the private estate of

the Earls of Shrewsbury. The family was forced to open the property to the public as

early as 1860 to generate revenue but it was ultimately put up for auction in the

32The Lost Heritage Project (lostheritage.org.uk) was founded by Matthew Beckett in


an effort “to create an authoritative and comprehensive list of the many significant
English country houses which have been demolished or severely reduced.”
33“Heslington Hall,” National Heritage List for England, Historic England, accessed
October 17, 2020, https://historicengland.org.uk/listing/the-list/list-entry/1148497.

18
1920s.34 In the 1950s, a group of businessmen bought the property and reopened it as

an amusement park.35 Other reuses of English manor homes include conversions into

luxury apartments (Thurland Castle) or hotels (Cliveden), childcare centers

(Winmarleigh Hall), and prisons (Hewell Grange).36 While the public can continue to

interact with these historic properties in some—albeit very limited—capacity, these

properties were completely altered from their original purpose and devoid of the

assemblage of material culture that was once displayed within them.

As Michael Sayer argues in his work, The Disintegration of Heritage, the

necessity to sell a house’s contents to traditional museums or private collections

causes the dispersal of these objects and as a result, the integrity and context of that

object and the house’s collection are inevitably affected.37 While the demolition,

abandonment, and repurposing of these houses result in the separation of a house’s

contents, remodeling the management or ownership of these properties is considered

34Nick Sims, Tales from the Towers: The Story Behind Alton Towers, Britain's Most
Popular Theme Park (London: Theme Park Tourist, 2014), 36; The contents of the
house were also sold during this period in a 1924 auction.
35Nick Sims, Tales from the Towers: The Story Behind Alton Towers, Britain's Most
Popular Theme Park, 58.
36Thurland Castle is a Georgian-revival country estate located in Lancashire;
Cliveden is an Italianate mansion located in Buckinghamshire; Winmarleigh Hall is a
Jacobean revival manor located in Lancashire; Hewell Grange is a Jacobethan country
house located in Worcestershire.
37Michael Sayer, The Disintegration of Heritage (Norwich: Michael Russell
Publishing, 1993), 71.

19
as the preferable option from the cultural heritage perspective as it ensures the

protection of its architecture, material collections, and the continued involvement of

the family—an aspect that truly differentiates the country house from other historic

houses.38 This option is typically made possible with the help of public organizations,

such as the National Trust. For instance, in the 1940s, it became financially impossible

to maintain Chatsworth, England’s most visited country house, as a private home. In

1946, the family established the Trustees of the Chatsworth Settlement and in 1981, a

new charitable foundation, the Chatsworth House Trust, was established to ensure the

preservation of the house and its contents for the benefit of the public. Interestingly,

the Duke of Devonshire continues to rent private apartments in Chatsworth, allowing

the house to still be occupied by the family despite being owned by a public entity.39

Meanwhile, Waddesdon Manor also operates under a unique arrangement as the house

has been owned by the National Trust since 1957, but the Trust allows the property to

be managed by the family’s own charitable organization, the Rothschild Foundation,

and is regularly opened to the public.40 Contrasted with the country houses that have

38Clive Aslet, Old Homes, New Lives: The Resurgence of the British Country House
(London: Triglyph Books, 2020), 17.
39 “History of Chatsworth: 20th Century,” Chatsworth, accessed October 12, 2020,
https://www.chatsworth.org/about-chatsworth/history-of-chatsworth/20th-century/.
40 The house and grounds of Waddesdon are typically open to the public for tours
Wednesday through Sunday from 10 a.m. to 4 p.m.; “History of the House,”
Waddesdon Manor, accessed October 12, 2020, https://waddesdon.org.uk/your-
visit/house/history-of-the-house/.

20
been abandoned, demolished, or repurposed, properties that have remodeled their

ownership and management models in partnership with public organizations are more

likely to ensure the original integrity of the house as well as the original context in

which the house’s material culture was collected and displayed. As seen in these and

countless other examples, English country houses have faced a variety of fates as

owners were often forced to either reevaluate and alter the ownership and management

of their property or risk losing their ancestral homes and collections.

The so-called “decline” of the English country house has had a consistent

presence in scholarship, but the particular field of “country house studies” places a

renewed emphasis on how to reassess this decline by considering the relevance of

these houses to twenty-first-century visitors. For instance, David Cannadine and

Jeremy Musson’s 2018 work, The Country House: Past, Present, and Future, provides

an overview of how twenty-first-century values have affected the state of the country

house as they cite that there is “evidence that the numbers of country house visitors are

declining,” which they attribute to the public’s increased interest in more domestic

spaces, such as the servants’ quarters or kitchens, rather than manors’ formal living

spaces and their impressive collections “to which they cannot relate so easily, and

which do not change much, if at all.”41 Oliver Cox’s chapter within this work further

explores this phenomenon by examining the impact of popular media, especially

41David Cannadine and Jeremy Musson, The Country House: Past, Present, and Future
(London: Rizzoli, 2018), 17.

21
Downton Abbey, on the public’s impression of the country house.42 More recent

conversation on the English country house has centered on these properties’

connections to the Atlantic Slave Trade, which is also addressed in Cannadine and

Musson’s work through Madge Dresser’s essay, “Legacies of British Slave

Ownership: Facing a Difficult Past.”43 The presence of colonialism and slavery in

country houses was further examined in a report published by the National Trust in

September 2020 that is being used to “share the histories of slavery and colonialism in

its properties and collections, and engage people in these histories.”44 The large

amount of scholarship on how to enhance the relevancy of British country houses and

their collections to twenty-first-century visitors strongly suggests the urgent need to

reassess and reinterpret these spaces. Furthermore, several country houses continue to

face financial challenges as access restrictions due to the COVID-19 pandemic have

drastically decreased the revenue generated from these sites.45

42 Oliver Cox, “Downton Abbey and the Country House: Exploring New Fictions” in The
Country House: Past, Present, and Future, ed. David Cannadine and Jeremy Musson
(London: Rizzoli, 2018), 413-417.

43Madge Dresser, “Legacies of British Slave Ownership: Facing a Difficult Past” in The
Country House: Past, Present, and Future, ed. David Cannadine and Jeremy Musson
(London: Rizzoli, 2018), 343-348. See also “The Grim Truth Behind Britain’s Stately
Homes,” CNN, September 27, 2020, https://www.cnn.com/travel/article/national-trust-
colonialism-slavery/index.html.

44 “Interim Report on the Connections between Colonialism and Properties now in the Care of
the National Trust, Including Links with Historic Slavery,” National Trust, September 2020,
https://nt.global.ssl.fastly.net/documents/colionialism-and-historic-slavery-report.pdf.

45 As the COVID-19 pandemic is still ongoing at the time of writing this thesis, research on its
overall impact on museums cannot be considered as conclusive, but see

22
As evidenced by the current state of the country house in England, the story of

privately-owned country houses can be identified as a declension narrative. Managing

these estates as private, familial properties requires constant time, energy, and money

and these needs unsurprisingly have a fatiguing effect on the person to whom this

responsibility falls.46 Along with the obvious challenges of maintaining these

properties, such as financial burden or delicate family dynamics, uncontrollable

external factors, including altering trends in public interest, have also reinforced the

impracticality of sustaining privately-owned country houses. This issue is further

evidenced by the wealth of research being conducted in the field of “country house

studies” as it was born out of the recognition and continued dialogue surrounding the

unsustainability of British country houses.47

The trajectory of the British country house and the countless properties that

have been lost reinforce the necessity for country house owners to reconsider the

futures of these houses and their contents. As demonstrated by the examples of

Chatsworth and Waddesdon, owners were forced to remodel the ownership and

management of their ancestral homes in order to ensure their survival. These examples

https://www.artfund.org/blog/2020/05/28/covid19-impact-research-report and
https://www.museumsassociation.org/museums-journal/news/2020/10/museums-among-the-
worst-hit-in-cultural-sector-research-finds/ for more information.

46 Clive Aslet, Old Homes, New Lives, 22.


47 See ongoing projects sponsored by Oxford University’s Heritage Network
(https://www.heritagenetwork.ox.ac.uk/research-projects-0) as well as courses offered
by The Attingham Trust (https://www.attinghamtrust.org/courses/summer-school/).

23
also stress that the risk of losing the rich assemblage of material culture, architecture,

and social history enclosed within these houses as well as the supplemental value of an

estate’s grounds, outbuildings, and gardens, can be avoided if a new model of

ownership—favorably one that increases both funding streams and public

accessibility—is adopted. This foresight and the assistance of a public entity

ultimately rescued these important houses from being “lost.” As a result, for the

British country house owner, it is not a question of “if” they will have to reconsider

the future of their houses, but a question of “when” they should start considering and

implementing changes to ownership and management that will ultimately aid its

survival for future generations rather than chance the loss of another country estate.

Considering both the past and current threats to the survival of the English

country house raises the question of whether or not the current state of the country

house in the United Kingdom serves as a cautionary tale to their American

counterparts. Have these properties faced a similar trajectory and if so, why and in

which ways have America’s formerly private country estates transitioned to more

public-facing properties?

The Past, Present, and Future of the American Country House

In November of 1985, the National Gallery of Art opened their lauded

exhibition, The Treasure Houses of Britain, which displayed over 700 objects ranging

from the fifteenth to twentieth centuries that had been loaned from the private

collections of over 200 British country houses. The exhibition provided an

24
unprecedented opportunity for the American public to view these objects as several

had been removed from these houses for the first time. Articles published in American

newspapers revealed ardent public interest as several writers praised the “pomp” and

“beauty” of the exhibit, which included an opening event attended by the Prince and

Princess of Wales.48 These glowing reviews and the nearly one million visitors who

saw the exhibition during its short five-month run further reinforced the American

public’s sustained fascination and interest in the English country house.49 A review of

Treasure Houses published in a local Delaware newspaper provided a brief

explanation of this persistent captivation as a curator at the Winterthur Museum,

Nancy Richards, stated that this “admiration for the English country house goes back

to our nation’s roots.”50 She elaborates on this point by arguing that the nation’s

earliest settlers did not only bring English artifacts with them “but a sense of tradition

and style” that “wasn’t the only tradition in the United States, but it was the

strongest.”51 While the objects in Treasure Houses may have arrived and been

48“’Treasure Houses of Britain’ a Royal Display of Pomp, Beauty,” The Morning Call
(Allentown, Pennsylvania), November 17, 1985, Newspapers.com.
49 The Cincinnati Enquirer, November 5, 1985: in 1984 more than 45 million people
went to visit English country houses and only 20% of them were visitors from
overseas; Total attendance of Treasure Houses was reported to be 990,474 visitors,
https://www.nga.gov/exhibitions/1985/treasure_britain.html.
50“I Say There, Chap, Charming Home,” The Morning News (Wilmington,
Delaware), November 3, 1985, Newspapers.com.
51 “I Say There, Chap, Charming Home,” The Morning News.

25
displayed in America for the first time, the idea, tradition, and implications of the

English country house had, as Richards asserts, arrived in the nation nearly three

centuries earlier and by the 1980s, it had morphed into a new, unique American

iteration of the country estates discussed in Treasure Houses.

The American country house takes various forms and its definition has often

been debated, but it is unanimously acknowledged that the American country house is

undeniably connected to its Old World counterparts as it was born from the English

tradition. The country house was brought to the American colonies as early as the

seventeenth century in an attempt to emulate the British system of aristocracy and to

serve as a visual representation of one’s wealth and power.52 The first American

houses to emulate this definition were Southern plantation estates as the wealth and

power communicated by these grand properties were directly tied to the enslaved labor

and agricultural land on which the house was built. Another category of the American

country house is the villa. Primarily used as a seasonal home for merchants and

manufacturers, this category of houses was popular during the eighteenth century and

was designed to bring merchants and manufacturers closer to their work in major

cities, such as New York and Philadelphia, while also providing a retreat from the

pollution and crowds of the city.53 However, the particular category of the American

52 Davis Moss, The American Country House (New York: Henry Holt & Co, 1990), 1.
53David Moss, The American Country House, 6. Also see Stephan Hague, “Building
Status in the British Atlantic World: The Gentleman’s House in the English West

26
country house that will serve as the focus of this project largely developed after 1885:

the home of the “country gentlemen.”54

In 1903, the Architectural Record wrote of this version of the country house

and reported that “nothing comparable to it exists elsewhere in the world,” asserting

its individuality among both other forms of American architecture and other European

country houses. Architectural historian, Barr Ferree, defined this “entirely new type of

American country house” in 1904:

The great country house as it is now understood is a new type of dwelling, a


sumptuous house, built at large expense, often palatial in its dimensions,
furnished in the richest manner, and placed on an estate, perhaps large enough
to admit of independent farming operations, and in most cases with a garden
which is an integral part of the architectural scheme.55

In Roger Moss’s 1990 work, The American Country House, he retrospectively defines

this type of country house as the homes of late-nineteenth and early-twentieth-century

industrial-capitalists stating that these houses “represent the ultimate consumption of

wealth derived from means other than the land.”56 While the main source of these

owners’ wealth came from industrial investments and fortunes, American country

Country and Pennsylvania,” in Building the British Atlantic World: Spaces, Places,
and Material Culture, 1600-1850, ed. Daniel Maudlin (Chapel Hill: University of
North Carolina Press, 2016), 231-252.
54Clive Aslet, The American Country House (New Haven: Yale University Press,
1990), 20.
55Barr Ferree, American Estates and Gardens (New York: Munn and Company,
1904), 1.
56 Moss, The American Country House, 7.

27
estates often included lucrative agricultural aspects as well. The owners of these

houses further attempted to mimic life in the English countryside by creating and

managing independent farming operations on their estates to “convey the illusion of

self-sufficient landed life” that would provide “their own produce for the table and

every form of outdoor amusement for family and guests.”57 The primary purpose of

the country houses constructed by turn-of-the-century American industrialists was

succinctly relayed in a 1906 issue of San Francisco’s Sunset Magazine, which reported

that outside California’s cities, “the rich are making country places which are intended

to afford an opportunity for the most elaborate and expensive pleasures of country

life.”58

A root cause for the differing trajectories of the English and American country

house is the fact that American country houses were principally built and designed for

these short-term enjoyments and pursuits rather than the long-term, permanent

function of the British country house as dynastic seats. Aslet reinforces the idea that

American country homes were not meant as ancestral homes as he writes: “owners

rarely expected them to be lived in by even their sons and daughters.”59 As a result,

several country houses were abandoned when their owners died or decided to move on

57 Aslet, The American Country House, 21.


58Herbert D. Croly, “The California Country House,” Sunset Magazine (1906);
reprinted in Architect and Engineer of California 7 (December 1906), 24.
59 Aslet, The American Country House, 26.

28
from that particular house or area, leading ownership of numerous homes to be

transferred outside of the original family and dispersing the assemblage of material

culture that was once displayed within it.

Despite the temporary intentions most industrialists had for their country

house, several American country estates were ultimately preserved as public-facing

sites—albeit in various forms and for several different uses—largely due to their

impressive architecture and connections to the social and material histories of the

Gilded Age. As will be further explored in the case studies, many country houses were

preserved as a result of their founders or immediate descendants’ decision to donate

the house and its contents for the benefit of the public. As a result, these properties

were often made into formal historic house museums, a tradition that began in

America in the mid-nineteenth century with the preservation and opening of the

Hasbrouck House in Newburgh, New York. Hasbrouck House served as George

Washington’s living quarters while he commanded the Continental Army during the

last year of the Revolutionary War and was the first American property to be

purchased by a state for its historical significance.60 The first country house museums

were also preserved due to their association with America’s founders, including the

plantation estates of George Washington (Mount Vernon) and Thomas Jefferson

(Monticello) in the late nineteenth century. As noted by Patricia West in her work,

60Christopher Monkhouse, “America: The Country House Museum,” in The


Destruction of the Country House: 1875-1975, eds. Roy Strong, Marcus Binney, John
Harris (London: Thames and Hudson, 1974), 135.

29
Domesticating History: The Political Origins of America’s House Museums, this

particular type of country house museums (those that memorialize American figures)

was shaped by the “exigencies of the period in which [it] is founded, in particular by

the political issues so meaningful to those defining its public role.”61 She also

emphasizes the importance of investigating the institutional origins of these house

museums as their “actual histories…have been superseded by vague, mollifying

‘creation myths,’ which give conventional form to early missions and institutional

self-conceptions.”62 While the houses featured in Key’s work fit into Linda Young’s

“hero” category of historic houses as they were saved due to the people who lived

within them, interpretation employed at properties considered as “country house

museums” also frequently overlap into the “hero” category as the social history of the

American elite and prominent families, such as the Vanderbilts and Rockefellers, are

often relayed at these sites. As a result, Key’s investigation into the political origins of

house museums nevertheless provides a helpful framework that will be applied to this

project’s examination of the public-facing origins of country estates lived in and built

by turn-of-the-century American industrialists.

Focusing on the singular category of the country houses of American

industrialists will ensure that these houses have more similar histories, collections, and

61
Patricia West, Domesticating History: The Political Origins of America’s House
Museums (Washington, D.C.: Smithsonian Books, 1999), xi.
62 West, Domesticating History: The Political Origins of America’s House Museums,
xii.

30
interpretative strategies to analyze, ultimately creating a more fruitful comparison that

provides both specific and universal strategies for improvement. Furthermore,

Ardrossan was founded by a twentieth-century industrialist, leading this category of

country houses to be the most comparable to Ardrossan’s history and collections and

providing more compatible parallels to the challenges currently facing the property.

While studies and surveys have been conducted on the architecture and history of this

category of American country houses, including Frank Miles Day’s American Country

Houses of Today (1913), Arnold Lewis’ American Country Houses of the Gilded Age

(1982), Virginia and Lee McAlester’s Great American Houses and Their Architectural

Styles (1994), and Clive Aslet’s The American Country House (2005), the transition of

these houses from private homes to public-facing institutions has received less

attention. Monographs on individual American country houses may include the

modern history of the house’s afterlife as a museum or public-facing space, but this

project is unique as it aims to provide an intensive study of various American country

houses’ transitions from private to public properties and places these transitions into

dialogue with one another.

Examining these properties’ transitions to public sites will ultimately provide

an American perspective of the subjects addressed and analyzed in the field of

“country house studies,” including reassessing these properties and their relevance to

new, changing audiences in order to ensure their survival. Interestingly, the period of

crisis and loss that plagued British country houses between 1930 and 1960 was also a

significant period for American country houses as several properties were

31
transitioning from private homes to public institutions during this time. Modeled after

the efforts to reexamine English country houses, the case studies included in this thesis

assess how the interpretative and management decisions made during these transitions

have shaped and informed the current iteration of these properties and the public’s

interactions with them. Furthermore, as the mid-twentieth century was a redefining

moment for the country house in both nations, examining three American country

houses that remained open and preserved their social and material histories during this

period by employing three different ownership and management models reveals

strategies and possibilities for historic houses that are facing an uncertain fate in the

twenty-first century, such as the Ardrossan Estate.

32
Chapter 3

ARDROSSAN: THE UNCERTAIN FATE OF A QUINTESSENTIAL


AMERICAN COUNTRY HOUSE

A year after the construction and furnishing of the Ardrossan Estate was

complete, the New York Times reported it as being “among the notable homes of

America,” a statement that would prove true as Ardrossan would remain a central hub

of Philadelphia’s high society for decades.63 Built from 1911 to 1913 as the fifty-

room, 33,000 square foot, Georgian-revival country home for investment banker

Colonel Robert Leaming Montgomery and his family, Ardrossan is an outlier on

Philadelphia’s Main Line as its first-floor rooms are largely the same as they were

when they were first furnished in 1913 and remarkably, the house remains in the

private ownership of Montgomery’s descendants (fig. 3). Despite the family’s

dedication to their ancestral home, Ardrossan’s future remains in jeopardy due to

financial concerns and uncertainty of how to best increase public accessibility. The

future of Ardrossan is at a crossroads and if a sustainable plan is not enacted, the

house risks being sold and its contents risk being dispersed. Throughout its history,

Ardrossan has served as the backdrop for grand society balls, visits from diplomats

and first ladies, photoshoots for Vogue and Town & Country, and countless

63“Palatial Home Distinctive for Lack of Ornamentation,” New York Times, January
11, 1914, as quoted in David Wren’s Ardrossan, 90.

33
Montgomery family memories. In addition to this rich social and familial history,

Ardrossan can be considered as a significant repository of material culture, reinforcing

the impetus to preserve this home and its contents in situ for the benefit and study of

future generations. This chapter will provide a brief history of the Ardrossan estate,

largely guided by David Nelson Wren’s comprehensive study on the estate’s history

and architecture, as well as the current state of the house and its uncertain future.

An Overview of Ardrossan’s Architectural, Material, and Social History

In his 2017 work, the first and only comprehensive study on Ardrossan, Wren

identifies the property as the “last great estate on the Philadelphia Main Line,” an area

northwest of the city that served as a country retreat for its affluent community.

Located northwest of Philadelphia, the Main Line gets its name from the “Main Line

of Public Works” legislation passed in 1826, which allowed the construction of a new

canal system and later in 1828, a railroad that would facilitate efficient commercial

travel between Pittsburgh and Philadelphia.64 The residential area that became known

as the “Main Line” was centered around the seventeen railroad stations on the route

between Paoli and Philadelphia’s 30th Street Station.65 As John Marshall Groff argues

64John H. Hepp, IV, “The Pennsylvania Railroad and the Development of the Main
Line” in The First 300: The Amazing and Rich History of Lower Merion, ed. Dick
Jones (Collingdale, PA: Diane Publishing Co., 2000).
65 David Nelson Wren, Ardrossan: The Last Great Estate on the Philadelphia Main
Line (New York: Bauer and Dean Publishers, 2017), 6; The seventeen stations along
the “Main Line” include Overbrook, Merion, Narberth, Waynewood, Haverford, Bryn

34
in his work, Green Country Towns: The Development of Philadelphia’s Main Line,

1870-1915, “the development of the Main Line as an area of country houses is

intricately linked to the Pennsylvania Railroad.”66 Not only did the company own the

land adjacent to the tracks that would soon be developed into impressive country

estates, but when the company’s executives, prominent members of Philadelphia’s

elite, began to build their own houses in the area, other members of high society

followed suit.67 In the late nineteenth century, way stations were built along the tracks

and several wealthy families flocked to the surrounding areas to purchase land that

would secure a sprawling estate and the construction of a grand main house that would

provide “healthy, yet cultivated, country living.”68

Located in the heart of the Main Line in a small town in Radnor Township is

the land that Robert Leaming Montgomery would purchase in 1908 and call

“Ardrossan,” affectionally named after the Scottish town in which his ancestors

lived.69 Born in 1879, Montgomery came from a modest background but found

Mawr, Rosemont, Villanova, Radnor, St. Davids, Wayne, Strafford, Devon, Berwyn,
Daylesford, and Paoli.
66
John Marshall Groff, "Green Country Towns: The Development of Philadelphia’s
Main Line, 1870-1915," Master’s Thesis (University of Delaware, 1981), 20.
67 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 6.
68Fodor's Philadelphia & the Pennsylvania Dutch Country, 16th Edition (Fodor's
Gold Guides, 2015), New York, 83.
69 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 5.

35
substantial success and wealth when he and his two business partners founded the

investment firm, Montgomery, Clothier & Tyler, in 1907.70 At this point,

Montgomery had already married his second cousin and the matriarch of the

Montgomery family, Charlotte Hope Binney Tyler. Charlotte came from a family with

a generational fortune, primarily from land investments, but her family’s fortune

increased with her father’s appointments as the president of the Shenandoah Valley

Railroad in 1885 and then in 1886, the first president of the Fourth Street National

Bank.71 Following their marriage in 1902 and Montgomery’s financial success in

1907, Robert (hereafter referred to as the “Colonel”) and Charlotte’s combined

industrial fortune was used to purchase 309 acres of land on the Main Line and to rent

the main house of Roselyn, a neighboring Main Line estate, while construction began

on the main house of their future familial estate, Ardrossan.72

By the time he was commissioned to design the Montgomerys’ home in 1911,

Gilded Age architect, Horace Trumbauer, was already renowned for “his elegant and

well-proportioned city mansions and country houses,” largely due to the twenty-nine

70 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 16.
71 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 18.
72 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 27; From
this point forward, Robert Leaming Montgomery will be referred to as the “Colonel”
to avoid confusion with other family members also named Robert Montgomery.

36
page spread in the 1904 issue of The Architectural Record that featured his work.73

Trumbauer’s former work included Grey Towers Castle, designed for sugar magnate

William Welsh Harrison, and Lynnewood Hall, a Neoclassical Revival-style mansion

designed for Peter Arrell Browne Widener, a successful real-estate developer and

founding partner of the Philadelphia Traction Company.74 In addition to the Wideners,

several other members of the Montgomerys’ social circle, including the Clothiers,

Elkins, and Drexels, had worked with Trumbauer, so he was the natural choice to

design and oversee the construction of Ardrossan. Similar to other American country

houses, the main house of Ardrossan was modeled after a particular English country

house as Trumbauer used Ardenrun Place, the home of financier, Woolf Barnato, for

his inspiration. Designed by Ernest Newton in 1906, Ardenrun Place is located in

Surrey, England and is in the Georgian Revival style (fig. 4). The house shares several

similarities with Ardrossan, including the same “H shape” ground plans, slate roofs

73 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 37; “A
New Influence in the Architecture of Philadelphia,” The Architectural Record 15, no.
2 (1904): 93-121,
https://www.architecturalrecord.com/ext/resources/archives/backissues/1904-02.pdf?-
2080148400.
74 Lynnewood Hall, located in Elkins Park, Pennsylvania, is a 110-room country
house that has switched ownership several times after Widener’s death in 1912. The
property has been used to train military dogs and served as a theological seminary.
During its time as a seminary, the religious group began to sell large portions of the
house’s interior details, including paneling and mantels. Currently owned by a doctor
living in New York, it has been largely vacant since 1952.

37
with scrolled dentils, and limestone cornerstones.75 Ardrossan remains a prime

example of the distinctive homes Tumbauer designed for his “robber baron” clients

throughout the late nineteenth and early twentieth centuries and significantly,

Ardrossan is the only Tumbauer-designed house remaining in the ownership of the

original family and with its original contents.76

After the structural aspects of the house were finished in early 1912, the

Montgomerys hired White, Allom & Company, a London-based decorating firm that

had previously completed commissions from high-end clients, such as Henry E.

Huntington, Henry Clark Frick, and Buckingham Palace.77 The firm was responsible

for decorating and furnishing several first-floor rooms, including the dining room,

library, and ballroom, and was managed by the lead designer for the project, Leonard

L. Lock.78 Interestingly, the Colonel and Charlotte Montgomery requested that

“everything was to be as plain as possible but of a quality unsurpassed” in order to

create a sophisticated yet functional and relaxing home for their family.79 The objects,

75More information on the similarities and differences between Ardrossan and


Ardenrun Place can be found in Wren’s Ardrossan: The Last Great Estate on the
Philadelphia Main Line, 41-44.
76 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 341.
77 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 90.
78 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 90.
79“Palatial Home Distinctive for Lack of Ornamentation,” New York Times, January
11, 1914, as quoted in David Wren’s Ardrossan, 90.

38
furnishings, and woodwork selected and installed by Lock and his team create an

impressive assemblage of material culture throughout Ardrossan’s first-floor interiors,

most of which remain as they were when they were first installed in 1913. The house’s

woodwork includes several intricate Circassian walnut features in the dining room:

carved garlands in the style of Grinling Gibbons above the fireplace, fiddleback panels

on the walls, and arch pediments with the family’s coat of arms above all three sets of

the room’s double doors (fig. 5, fig. 6).80 There are several examples of Chippendale

furniture in the house, including a mahogany case clock made between 1775 and 1780

that sits next to two Chippendale chairs dating to 1775 in the “long hall,” all of which

are family heirlooms.81 While the family continued to make some purchases for their

home throughout the years they lived there, the furnishings selected by White, Allom

& Company have seen little alteration, providing insight on the family’s early years at

Ardrossan as well as a prime example of the interior design and furnishings of a

quintessential early twentieth-century American country house.

Ardrossan’s art collection receives its own chapter within Wren’s work as the

Montgomerys had acquired an impressive collection of works by significant American

and European artists that continue to decorate the halls of Ardrossan’s first-floor

rooms (fig. 7). As members of the “American aristocracy,” both the Colonel and

Charlotte boasted lineages that traced back to Colonial America, and they emphasized

80 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 92.
81 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 106.

39
this connection by primarily collecting portraits of their distant ancestors. Several of

these familial portraits are displayed in Ardrossan, including portraits by Charles

Wilson Peale, Jacob Eichholtz, Gilbert Stuart, and several by Thomas Sully. A unique

pair of silhouettes by Charles Balthazar Julien Févret de Saint-Mémin that were

created in 1789 using a physiognotrace and feature two of the Colonel’s distant

ancestors were also displayed at Ardrossan until 1995. Known by the family as the

“Pink Uncles” due to the pink-tinted paper on which they were drawn, Helen Hope

Montgomery, the Colonel’s daughter, specified in her will that these portraits would

be donated to the Philadelphia Museum of Art following her death.82 However,

reproductions of these Saint-Mémin works and their frames were made and now hang

in the same place as the original silhouettes in Ardrossan’s living room. Among the

portraits of immediate and distant family members is a work by George Romney, an

English artist known for his portraits of prominent leaders in eighteenth-century

British society. The Montgomerys acquired Romney’s portrait of politician Paul Cobb

Methuen in 1912, and it remains the only portrait in the collection that is not of a

family member.83 Other works in the collection feature Ardrossan’s main house,

including The Meet at Ardrossan, Christmas Day, 1925 and Montgomery’s Meadow

by American painter, Charles Morris Young (fig. 8). These pieces of fine art and

familial portraits are complemented by several examples of Charlotte Montgomery’s

82 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 207.
83 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 187.

40
own needlework pieces that are prominently displayed, including a needlepoint

recreation of Young’s 1922 painting, Tyron Lewis Covered Bridge. She also created

several needlepoints of Ardrossan’s interiors and coverings used to reupholster various

pieces of antique furniture within the house (fig. 9).84 Ardrossan’s collection of

decorative arts creates a unique synergy between the intrinsic value of each object and

their display within a domestic space. While each object has significant historical,

cultural, and material value on its own, the personal connections the Montgomerys had

to these objects as they collected and lived among them provide an additional layer to

their provenance, ultimately creating a more holistic narrative for each object.

This brief overview of Ardrossan’s architectural history and material

collections demonstrates the significant contributions this house has to both

architectural and material culture studies and reinforces the importance of keeping

these collections together within the space they were originally assembled and

displayed. Furthermore, the Montgomerys’ sustained presence in and influence on

Philadelphia’s high society enhances the historical significance of Ardrossan, another

motivation for saving this house and increasing public accessibility. In addition to the

Colonel and Charlotte Montgomery, their four children, especially their daughter,

Helen Hope Montgomery Scott, also created a lasting legacy for Ardrossan. Helen

Hope was a prominent socialite who was known for being independent and witty, and

would eventually serve as the inspiration behind the character of Tracy Lord, the lead

84 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 117.

41
in Philip Barry’s 1939 play, The Philadelphia Story, and the widely successful 1940

film adaption that starred Katharine Hepburn as Lord.85 The film’s representation of

Helen Hope depicts her and her family as the peak of high society, an accurate

portrayal as Wren asserts that the Montgomerys, being “good Philadelphia blue

bloods,…understood the obligations that came with their wealth and embraced their

responsibility as leaders in society.”86 While the height of the family’s power and

influence belong to a bygone era of Philadelphia’s high society, the Montgomerys’

descendants continue to own and manage Ardrossan’s “Big House,” allowing it to be

preserved as a remnant of the Main Line’s former Gilded Age glory.

Ardrossan’s Unique Present and Uncertain Future

As previously established, the typical trajectory of American country houses

includes several changes in ownership before the house is eventually abandoned or

repurposed. Ardrossan’s unique ownership situation can largely be attributed to the

foresight of its founders, Colonel and Charlotte Montgomery. Following the initial

construction of the house, the patriarch and matriarch of the family placed the estate

into “two principal, irrevocable family trusts that still own the Ardrossan property.”87

An irreversible trust was implemented after both of their deaths that stipulated that the

85 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 8-9.
86 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 13.
87 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 341.

42
house could not be divided until twenty-one years after the death of their last child. As

Robert Alexander Arnulph Montgomery, the last surviving sibling, died on March 14,

1997, the estate could be divided among the Montgomerys’ descendants as of March

14, 2018.88 However, the impracticality and challenge of managing Ardrossan as a

private, family home became a pressing issue long before 2018. In 1999, only two

years after Alexander’s death, the Philadelphia Inquirer reported on the heirs’

dedication to sustaining the property despite the “taxes, trust law and the tide of

suburban development along the length of the Main Line” that were “all forces of

erosion, swirling around Ardrossan's beautiful, open spaces.”89 The urgency of these

threats inspired Robert “Bob” Montgomery Scott, the son of Helen Hope, to organize

a workshop to address these pressing concerns and discuss the uncertain future of the

estate.

Sponsored by the Brandywine Conservancy, Natural Lands Trust, and Radnor

Conservancy, the “Ardrossan Vision Workshop” convened at the property in May

2005 to work towards ideas that would preserve the site as well as “providing value to

the family trusts which own it.”90 The workshop’s ultimate purpose was to “assemble

an objective team to provide top-notch professional input on potential outcomes both

88 Wren, Ardrossan: The Last Great Estate on the Philadelphia Main Line, 341.
89“Undermining Good Intentions,” The Philadelphia Inquirer, February 8, 1999,
Newspapers.com.
90
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 1.

43
suited to the property and feasible for the long-term, sustained operation of the site.”91

The team was comprised of nine experts who ranged from museum professionals,

preservationists, and luxury real estate agents.92 To provide further context, the

experts received background information on the property and attended several panel

discussions facilitated by local and regional leaders on a wide array of topics related to

the property and nearby cultural institutions. The final report generated by the

workshop’s team offers possible uses for the future of Ardrossan and suggests various

pathways for a transition into a more accessible public institution. However, this

workshop was conducted fourteen years ago, and Ardrossan’s fate still remains

uncertain, especially given new challenges like the COVID-19 pandemic. Assessing

the solutions and next steps suggested by the expert team provides insight on

Ardrossan’s current situation and comparing these possible solutions to the successful

public transitions of the country houses discussed in the case studies will highlight the

feasibility and sustainability of these recommendations, ultimately helping the family

move forward with this process.

91
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 1.
92 The full team of experts for the Ardrossan Vision Workshop included: Charles
Granquist (Director of Pocantico Programs at Kykuit), Andrew Kendall (The Trustees
of Reservations), Judith LaBelle (Glynwood Center), Steve Miller (Biltmore
Company), Susanne Pandich (Filoli, a property of the National Trust for Historic
Preservation), Richard Perkins (LandVest), Ann Taylor (Filoli/Big Sur Environmental
Institute), Giles Waterfield (Royal Collections Study Course), and Alec Webb
(Selbourne Farms).

44
The workshop team ardently echoed the significance of Ardrossan to both

national and local heritage and asserted that the property was “worthy of protection.”93

They also highlighted the critical role the family had played in the house’s

preservation and praised their continued stewardship. Furthermore, the experts

emphasized how important the family’s continued participation is to the future of the

house as the “preservation of the house should reflect the imprint of the family as this

gives this building and its contents a life and soul it would not have otherwise.”94 The

family’s importance and involvement is most evident in the first-floor interiors that

held countless family gatherings and retell the Montgomerys’ history through its

furnishings and portraits. As a result, the team identified the first floor as a priority for

preservation, but interestingly, warned against turning the space into a formal museum

as this option was too expensive and not sustainable as “house museums in general are

losing visitors and experiencing financial problems because they are usually under-

endowed.”95 These threats to the historic house museum are echoed in Donna Ann

Harris’ work, New Solutions for House Museums, as she cites a 1988 survey

conducted by the National Trust for Historic Preservation, which revealed that “54

93
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 8.
94
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 3.
95
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 9.

45
percent of house museums received no more than 5,000 visitors…and 80 percent had

annual budgets of less than $50,000.”96 Even more relevant to Ardrossan’s situation,

Harris provides a statistic that states that of the over 275 house museums in the

Philadelphia region, “less than 10 percent have a sufficient endowment of at least

$250,000 to sustain a site into the next generation,” meaning that over 90 percent of

house museums in the area are neither financially secure nor sustainable.97 Rather than

risk the sustainability of the property as a house museum, the team of experts

identified the house’s connections to high society and the Philadelphia Story as a

possibility for the site to become a “premium entertainment venue.”98 Of course, the

financial feasibility of these options is a crucial consideration, but addressing possible

funding streams was outside the scope of this particular workshop.99 Despite this

unaddressed aspect, the team ultimately decided that in terms of ownership, Ardrossan

would be best served if a “new non-profit entity” was created that would negotiate

96Donna Ann Harris, New Solutions for House Museums: Ensuring the Long-Term
Preservation of America’s Historic Houses (Lanham, MD: AltaMira Press, 2007), 11.
97 Harris and Silberman, “Grant,” 3. Donna Ann Harris, “Field Research for Heritage
Philadelphia Program, Internal Revenue Service Form 990 Reports for 27 Heritage
Sites,” Heritage Philadelphia Program, December 2005, quoted in Donna Ann Harris,
New Solutions for House Museums: Ensuring the Long-Term Preservation of
America’s Historic Houses (Lanham, MD: AltaMira Press, 2007), 11.
98
“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan Vision
Workshop” (2005), 9.
99The expert team did suggest that portions of the funding for the property’s
protection could come from the Township, county and/or state within the final report.

46
with the family to buy the entire property and subsequently serve as the property’s

steward.100

While the report from the Vision Workshop provided possible solutions and

feasible next steps, Elaine Schafer, director of the Radnor Conservancy and workshop

participant, revealed in 2005 that after Bob Scott died just five months after the

workshop, the team “[did not] get very far with the family.”101 However, the

Montgomerys did seem to accomplish one of the most pressing “next steps” suggested

by the team: to hire a consultant to facilitate the development of a “cohesive family

mission, vision, and core values” as well as selecting a family spokesperson,

reinforcing the team’s assertation that “the family history is the heart and soul of

Ardrossan.”102 The role of family spokesperson was embraced by one of the two

descendants that continue to live on the property: Joanie Mackie, a granddaughter of

the Colonel and Charlotte Montgomery.103 While Mackie lives on an area of the

property that she purchased and now owns, she continues to inform the public on the

state and future of Ardrossan’s “Big House.” Following the publication of Wren’s

100“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan
Vision Workshop” (2005), 20.
101“More than a Mansion is on the Market,” The Philadelphia Inquirer (Philadelphia,
Pennsylvania), May 6, 2007, Newspapers.com.
102“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan
Vision Workshop” (2005), 20.
103
The other Montgomery descendant to live on the property is Mackie’s cousin,
Mary Remer.

47
work on Ardrossan in 2017, which revived public interest in the house, Mackie

conducted several interviews with press outlets to maximize publicity as it “might get

people to think about the house and what it really means [and] help us see how much

interest there is in helping it be preserved.”104 Another wave of publicity came in 2018

when the family began to sell portions of the over 700-acre estate. While the house

itself and the ten acres of land that surround it have stayed in family ownership, a large

remainder of the estate’s acreage and outbuildings have been sold for development,

including an $11.6 million deal with Radnor Township in 2018 that allowed them to

preserve seventy-one acres of the estate as open space.105 The family is continuing to

sell portions of land and are currently in “Phase III,” with the Ardrossan Farm’s

website stating that “buyers may use the builder and architect of their choice to create

a home that is tailored to their preferences…at one of the most sought-after locations

on the Main Line.”106 While the open land of Ardrossan is in the process of being sold

and developed, the future of the “Big House” and its collections remain uncertain.

104Quote from Joanie Mackie in John Timpane’s “Estate’s Fate: Ardrossan, the Main
Line’s ‘Philadelphia Story’ Mansion, Faces an Uncertain Fate,” The Philadelphia
Inquirer, February 16, 2018.
105 “The Preservation of Portions of Ardrossan: Executive Summary,” Radnor
Township, 2018, https://www.radnor.com/DocumentCenter/View/13871/The-
Preservation-of-Portions-of-Ardrossan---Executive-Summary. According to the
Executive Summary, this space will be used for trails, agricultural purposes,
reforestation, and wetland restoration.
106 Ardrossan Farms, accessed February 20, 2021, https://ardrossanfarms.com/.

48
Mackie has also spearheaded and facilitated a series of events that have

gradually enhanced the accessibility of the “Big House.” Of the several small-scale

tours that she leads on a limited basis, the most notable are occasional tours of the

estate sponsored by the Philadelphia chapter of the Institute of Classical Architecture

and Art (ICAA) for the cost of $125.107 While the first iteration of this event in 2018

was extremely successful, the following tour was canceled due to the COVID-19

pandemic. Nevertheless, the ICAA recently published an informative video series on

Ardrossan’s history and interiors for their “ICAA Visits Series,” which further

enhanced accessibility and Ardrossan’s public-facing offerings.108

Despite the 2005 Vision Workshop and these more recent efforts to generate

public interest, the future and fate of the “Big House” remains an unresolved issue for

both the family and the public.109 As recently as September of 2019, The Philadelphia

Inquirer reported on this ongoing challenge and pithily stated: “unfortunately for

Ardrossan, there’s no nonprofit acting as steward or community-supported agriculture

107 “Behind the Scenes at Ardrossan: A Private Tour and Reception,” American
Institute of Architects: Philadelphia Chapter, accessed October 1, 2020,
https://www.philadelphiacfa.org/events/behind-scenes-ardrossan-private-tour-and-
reception.
108 View the ICAA’s video series on Ardrossan at
https://www.youtube.com/watch?v=oNJEP0tpLAk&t=279s.
109The 2005 Vision Workshop Report cited a significant public interest in the
property and its survival: “There is “a sense of commitment to the place evident
among members of the local and regional community, which is important to carrying
forward future work toward the preservation of the property,” 5.

49
farm. There’s no master plan, no strategic plan, no land-use plan.”110 The descendants

that have been tasked with maintaining the property are well-aware of these obstacles

but are nevertheless dedicated to ensuring the preservation of the family history and

material culture that Ardrossan contains. Reassessing the insights provided in the

Vision Workshop report concerning the possible uses for the “Big House” through the

lens of the successful public transitions of three American country houses during the

mid-twentieth century provides an opportunity to pave the way for a new and

sustainable chapter in Ardrossan’s future as an accessible and public country house in

the twenty-first century.

To examine each country house’s transition from private to public, I relied

heavily on materials housed in their institutional archives. The following case studies

utilize sources that relate to the site’s early interpretive strategies, the management

model chosen (non-profit, private, mixture, etc.), and the rhetoric used when

describing the purpose and goals of the museum, which were largely located in local

periodicals, promotional materials, and internal documents, such as founders’ personal

correspondence and board meeting minutes. In addition, I examined ephemera related

to the initial tours offered at each site, including details relating to their structure, the

targeted audience, and the objects and narratives emphasized during these tours. While

pinpointing and analyzing the formative moments of each house, I assess each site’s

110“A Main Line Family’s Fortune and Misfortune,” The Philadelphia Inquirer
(Philadelphia, Pennsylvania), September 2, 2019, Newspapers.com.

50
institutional origins, how decisions made during this period shaped the current entities

of the property, and finally, how lessons from each case study can be applied to

Ardrossan’s situation and future transition into a public-facing property.

51
Chapter 4

THE WINTERTHUR MUSEUM: AN EDUCATIONAL, NON-PROFIT

On October 30, 1951, the Director of the National Gallery of Art and Chairman

of the National Trust for Historic Preservation, David Finley, delivered a speech to

celebrate the recent achievement of his friend, Henry Francis du Pont: the official

opening of his former home as the Henry Francis du Pont Winterthur Museum. Finley

praised du Pont’s dedication to the field of American decorative arts and the value of

his collection, which would thereafter be available for the enjoyment and education of

the general public. Furthermore, Finley specifically lauded the display of this

collection within the context of du Pont’s ancestral home and compares the effect this

arrangement has to the display of fine art seen in traditional art museums:

Furthermore, [these objects] are shown, in accordance with the purpose for
which they are made, as part of the furnishings of a house. In the case of a
museum of paintings and sculpture, the work of art should be isolated, so far as
possible, so that one can enjoy it without being forced at the same time to take
account of its too insistent neighbors. But in the arrangement of a museum of
decorative arts, this rule should be reversed, as at Winterthur. Fine examples of
furniture, ceramics, silver and textiles, can best be understood and enjoyed
when seen in the kind of setting for which they were intended, with other
objects that contribute to a harmonious whole.111

111 “Speechof David E. Finley,” 1951, WC 137, ARC 46, Winterthur Library:
Winterthur Archives, Winterthur, Delaware.

52
Finley’s assessment of the displays at Winterthur not only reinforces the impact and

significance of displaying objects within the context in which they were assembled but

also designates Winterthur, originally the private home of du Pont and his family, as a

“museum,” signifying the 30th of October 1951 as an imperative transitional moment

for the site. Winterthur is unique among the other case studies in this project as the

owner of this particular country house collected objects and designed interiors for the

express purpose of eventually turning his house into a decorative arts museum. As a

result, several moments throughout Winterthur’s transition from a private home to a

public institution can be identified as “formative”—all of which were primarily shaped

by du Pont himself to some degree.

Along with being proactively prepared as a museum by its owner, the

Winterthur Museum also provides an illustrative example of an American country

house that transitioned into a non-profit institution dedicated to education and

scholarship for the benefit of the public. The Winterthur Museum has operated as a

501(c)3 non-profit organization since its opening in 1951 and is now open to the

public six days a week for eleven months of the year and charges between $6-$20 for

admission (as well as $1 admission for Philadelphia Art-Reach Access

Cardholders).112 Along with being known as the premier museum for the American

decorative arts, Winterthur further emulates this model of education and scholarship

112 “Admission Packages,” Winterthur, accessed January 14, 2021,


https://www.winterthur.org/visit/admission-packages/.

53
through its graduate programs in American Material Culture and Art Conservation as

well as the numerous conferences that have been held at the site throughout its history

as a museum.113 Exploring Winterthur’s journey into a non-profit institution provides

an avenue to investigate the particular decision-making process and implications of

becoming a non-profit entity focused on education and scholarship. Furthermore,

assessing the legacy and sustainability of these decisions, including how it affects the

public’s interactions with and perceptions of Winterthur, ultimately provides insight

into the feasibility of Ardrossan’s possible future as a non-profit entity that primarily

aims to educate the public.

Brief History of the Winterthur Estate114

Prior to its opening as a museum, Winterthur was the private estate of Henry

Francis du Pont and his family, which he inherited from his father, Henry A. du Pont,

upon his death in 1926. Nearly 1,000 acres in size, the estate’s first residents were

113 The Winterthur Program in American Material Culture was founded in 1952 and
the Winterthur-University of Delaware Program in Art Conservation was founded in
1974. Winterthur also continues to host scholarly conferences such as Furniture
Forum, Needlework conferences, and sponsors academic lectures at the annual
Delaware Antiques Show.
114 The history of the Winterthur Estate has been largely documented and E. McClung
Fleming’s article, “History of the Winterthur Estate,” provides a comprehensive
history of the house, gardens, farm, and land before the opening of the Winterthur
Museum. An in-depth biography on the life of Henry Francis du Pont can be found in
Ruth Lord’s work, Henry F. du Pont and Winterthur: A Daughter’s Portrait (1999).
This section is meant to provide a brief context of the origins of the Winterthur estate
prior to Henry Francis du Pont’s decision to transform it into a museum.

54
Jacques Antoine Bidermann and his wife, Evelina Gabrielle du Pont, the daughter of

the founder of the du Pont family, Éleuthére Irénée du Pont. After purchasing the

estate in 1837, Bidermann named it after his ancestral home of Winterthur,

Switzerland and began the construction of a twelve-room house that would serve as

the origin and basis of the 175-room house Henry Francis du Pont would eventually

create to display his growing collection of decorative arts. This original house would

remain without major alterations from 1839 to 1884. Renovations to the exterior began

after Colonel Henry Algernon du Pont (H.A.) and his wife, Mary Pauline Foster,

settled at Winterthur in 1876 and drastically remodeled the roof in 1884.115 A more

extensive remodeling occurred between 1902 and 1903, which resulted in a new front

door, a port-cochere, and a three-story addition on the east side of the house.116 H.A.

du Pont’s additions and expansion of the Winterthur house, gardens, and farm to

further emulate European estates parallels the decisions of other industrialists as they

used inspiration from English estates to design and create their American country

houses. In fact, H.A. and his son, Henry Francis, toured several country homes while

they were in England in 1914, and made quick improvements to Winterthur’s gardens

upon their return, including planning the Pinetum and Azalea Woods.117

115 E.McClung Fleming, “History of the Winterthur Estate,” Winterthur Portfolio 1,


1964, 29.
116 Fleming, “History of the Winterthur Estate,” 29.
117 Fleming, “History of the Winterthur Estate,” 30.

55
Henry Francis du Pont (H.F.), who would eventually turn the du Pont ancestral

home into a public museum, was actively involved in his three chief interests that

would shape the property into its present-day iteration long before he inherited

Winterthur in 1926. H.F. studied horticulture at Harvard University’s Bussey

Institution until his graduation in 1903, after which he took an increasingly active role

in developing the estate’s grounds and “naturalistic” gardens. He also took over

managing the estate’s farm when H.A. was elected to the United States Senate in 1906

and began to establish the famed Winterthur cattle herd by 1914. In these pursuits,

H.F. was said to have employed “meticulous attention to details, use of expert

advice…and above all, a passionate search for not only excellence but perfection.”118

While his dedication to the estate’s gardens and thriving farm were integral aspects of

Winterthur, H.F.’s most impactful interest on Winterthur’s future was his dedication to

the American decorative arts, a serious interest of his since 1924.

It was this commitment to collecting American antiques that motivated H.F. to

drastically transform his ancestral home after he inherited it in late 1926 by enlarging

the interior area of the house by 200% as he collected the interiors of abandoned

houses and appropriate objects to furnish and decorate these rooms “not for mere

display, but to be used and enjoyed as the settings of his own home.”119 Among the

major renovations were the relocation of the main entrance and driveway to the west

118 Fleming, “History of the Winterthur Estate,” 35.


119 Fleming, “History of the Winterthur Estate,” 45.

56
façade of the house, the addition of a nine-story wing that extended 150 feet from the

south end of the house, and the installation of the woodwork from the interiors of over

ten houses built between 1730 and 1762 in twenty-three of the house’s new “period

rooms.”120 The exterior was also altered to fit its new purpose of housing H.F.’s

collection of early American decorative arts as the house’s former European

Renaissance designs were replaced with “a new simplicity based on eighteenth-

century American architecture” (fig. 10).121 In fact, various elements that contributed

to Winterthur’s new architectural design were salvaged from two country houses

outside of Philadelphia, Port Royal and Woodlands, which were built in 1762 and

1788, respectively.122 Additions to the house and installations of each room’s

furnishings and accessories would continue until the house officially transitioned into

a museum in 1951, but the years of H.F.’s major renovations (1927 to 1931) were a

significant period for Winterthur as not only was the very nature and layout of the

house rapidly changing and expanding, but H.F. himself started to view this project as

a significant aspect of his legacy as the plan to turn his house and collections into a

museum began to take shape.

120Fleming, “History of the Winterthur Estate,” 48; Landscape architect Marian


Coffin was also designing and installing several aspects of the Winterthur gardens
during this period.
121 Fleming, “History of the Winterthur Estate,” 46.
122 Fleming, “History of the Winterthur Estate,” 46.

57
From Private Home to Museum: Winterthur’s Transition into a Non-Profit
Institution

According to Henry Francis’ youngest daughter, Ruth Lord, the decision to

turn his collection into a museum was a topic that “was never discussed at home” and

therefore, any answer “must be speculative.”123 While the exact moment H.F. decided

to create the Winterthur Museum is impossible to pinpoint, his actions during this

period of major renovations were certainly integral to the property’s future as a public,

non-profit entity. For instance, H.F. was contemplating the future of another one of his

residences in the late 1920s—his summer house in Southampton, New York, known

as the Chestertown House. In 1927, he inquired about the provisions in Isabella

Stewart Gardener’s will regarding the transformation of her Boston home into an art

museum, including whether it was left in a trust, as he was “thinking about doing

something of the kind with my Southampton house.”124 While Chestertown House

never became a museum, this information was no doubt applied to his larger ancestral

home in Delaware, and in 1930, H.F. cemented Winterthur’s path to becoming a non-

profit entity.

On February 28, 1930, H.F. established the Winterthur Corporation as an

educational and charitable membership corporation. The thought process behind this

123 RuthLord, Henry F. du Pont and Winterthur: A Daughter’s Portrait (New Haven:
Yale University Press, 1999), 195.
124 Quoted
in Ruth Lord, Henry F. du Pont and Winterthur: A Daughter’s Portrait
(New Haven: Yale University Press, 1999), 195.

58
decision is best detailed in a letter he wrote to potential board members nineteen years

after the Winterthur Corporation was first established. Revealing his initial intentions

for the property, H.F. writes that he planned to retain the control and ownership of

Winterthur and its contents throughout his lifetime and upon his death, the ownership

of the house, the collections of American antiques displayed within it, and the grounds

would be passed to the Winterthur Corporation in order to “become a museum run by

a Board of Directors and open to the public.”125 Importantly, a large motivating factor

for creating a non-profit entity was the fact that the corporation would be exempt from

taxes, which played a significant role when H.F. began “gifting” pieces of his

collection to the museum in 1951. As he believed that the house would not become a

museum before his death, the corporation remained largely inactive and functioned as

“a skeleton organization” with a small number of members and directors for several

years. However, H.F. made several gifts to the corporation during this time and by

1949, the organization “already possesse[d] securities and other assets of substantial

value,” which can be considered as the foundation of the Winterthur Museum’s

endowment.126 He also disclosed why he altered his plan and ultimately chose to

transform his home into a museum prior to his death within this letter as he wrote,

125 Letter
from H.F. du Pont to potential board members of the Winterthur
Corporation, 1949, WC 14, ARC 46, Winterthur Library: Winterthur Archives.
Winterthur, Delaware.
126Letter from H.F. du Pont to potential board members of the Winterthur
Corporation, 1949, Winterthur Library: Winterthur Archives.

59
“during the past few months I have felt that I should make an active start towards the

establishment of the museum as a going concern with an organization which could

take over immediately upon my death.”127 H.F. further expanded on this point during

an interview with a Tennessee report about the opening of the museum in 1951 and

was quoted saying: “I always knew what I wanted Winterthur to be, but I never

thought it could happen until after I popped off…Then one day I got to thinking if I

want a museum here I ought to see the job through myself.”128 As a result, H.F.’s own

vision for his former home was integral in shaping the mission and nature of the

Winterthur Museum and his goals were twofold. First, he hoped that his collections

would show Americans how previous generations lived, and second, he “sincerely

hope[d] that the Museum [would] be a continuing source of inspiration and education

for all time."129 Furthermore, these ideals continue to be upheld by the institution as

its current mission statement asserts that the museum “builds upon the vision of Henry

127 Letter
from H.F. du Pont to potential board members of the Winterthur
Corporation, 1949, Winterthur Library: Winterthur Archives.
128 “Winterthur
Museum,” Morristown Gazette Mail, 19 November 1951,
Newspapers.com.
129“To the Executors and Directors under my Will and the Winterthur Corporation,”
74WC3, WC 39, ARC 46, Winterthur Library: Winterthur Archives, Winterthur,
Delaware.

60
Francis du Pont to inspire and educate through its collections,” reinforcing the critical

importance H.F.’s vision has to both the institution’s past and present.130

Two other figures had a large role in shaping the institutional history of the

Winterthur Museum: the first curator, Joseph Downs, and the executive secretary and

eventual first director of the museum, Charles Montgomery. As du Pont lacked a

traditional museum background, he hired Downs, former curator of the Metropolitan

Museum of Art, and Montgomery, an expert in American decorative arts, in 1948 to

prepare the museum for its official opening. Downs and Montgomery were two of

H.F.’s most trusted collaborators and advisors and were critical to Winterthur’s

transition into a museum. For instance, Charles Montgomery, who had been

acquaintances with H.F. since 1939, claims it was his idea to formally catalog H.F.’s

collections, effectively employing professional museum practices and elevating the

objects within Winterthur from pieces of a private collection to museum objects.131

This cataloging project coincided with the revitalization of the Winterthur Corporation

spearheaded by H.F. in 1949. He wrote to several colleagues and friends to ask if they

would be “interested in the preservation of Americana and willing to cooperate with

me…in the establishment of what I hope will be known as the Henry F. du Pont

130 “The Mission,” Winterthur Museum, accessed December 11, 2020.


https://www.winterthur.org/employment/.
131Montgomery states it was his idea to catalog H.F.’s collections in an oral history
conducted by the Winterthur Library in 1977. Oral History with Charles F.
Montgomery, May 16, 1977, ARC 36, Winterthur Library: Winterthur Archives,
Winterthur, Delaware.

61
Winterthur Museum.”132 Interestingly, of the eleven members of Winterthur’s first

board of directors, eight were members of the du Pont family and the other three were

H.F.’s close acquaintances, suggesting that their visions for the museum were also

greatly aligned with that of H.F.133

The first annual board meeting for the Winterthur Corporation was held on

January 11, 1950, to officially elect the board members and inform them of H.F.’s

plan for the future museum, which was set to open within the year of 1951. The

meeting minutes state that “in addition to the gift of the residence and collection of

Americana, Mr. du Pont’s intention is eventually to give to the Museum a sufficient

endowment,” which was a large factor in ensuring Winterthur’s sustainability and is

important to consider when contemplating the application of Winterthur’s model to

Ardrossan’s current situation.134 This meeting also featured a brief presentation from

Charles Montgomery on the status of the house’s preparation in which he reports that

he and Joseph Downs had been photographing and cataloging the collection in

132 Letter
from H.F. du Pont to potential board members of the Winterthur
Corporation, 1949, Winterthur Library: Winterthur Archives, Winterthur, Delaware.
133 Winterthur’sfirst board of directors was comprised of: Crawford Greenewalt,
Louise Crowninshield, Pauline Louise du Pont Harrison, George deForest Lord, Ruth
du Pont Lord, Edmond du Pont, Henry B. du Pont, Lammot du Pont Copeland, Pamela
Cunningham Copeland, Walter Laird, and George Edmonds. The president of the
Corporation was Beverly Robinson, H.F.’s attorney, George E. Hite, Jr. served as the
Secretary and Treasurer, and George W. Jaques served as the Assistant Secretary and
Assistant Treasurer.
134
“Winterthur Corporation Meeting Minutes,” January 11, 1950, WC 14, ARC 46,
Winterthur Library: Winterthur Archives, Winterthur, Delaware.

62
addition to shouldering the “very elaborate work which must be undertaken to prepare

a private house for conversion into a museum.”135 These tasks also entailed finalizing

the legalities of this process as H.F. planned to officially gift the house to the

Winterthur Corporation in early 1951 when his family would move into a new house

on the property designed by Thomas Waterman known as “the Cottage,” which

ultimately forced him to redefine his relationship to and use of his ancestral home.136

Correspondence between H.F. and his attorney, Beverly Robinson, outlines the

various issues that had to be sorted out during this process, including setting

parameters for the transferal of property ownership from H.F. to the corporation. In

January of 1950, Robinson informed H.F. that the “deed to Winterthur would be a

deed of the residence and fixtures with the right of access to and from it over all

existing roads.”137 In response, H.F. asks for clarification about which fixtures

Robinson is referring to as he states that he is removing the fixtures from eight

bathrooms to turn them into “special rooms” for the museum and asks if this should be

135 “WinterthurCorporation Meeting Minutes,” January 11, 1950, WC 14, ARC 46,
Winterthur Library: Winterthur Archives, Winterthur, Delaware.
136 Ruth Lord, Henry F. du Pont and Winterthur: A Daughter’s Portrait, 203; Thomas
Waterman, an architect involved in the Colonial Williamsburg restoration and head of
the Historic American Buildings Survey, was integral in the design and creation of
several of Winterthur’s period rooms. During their collaboration, Waterman’s
concerns for historical accuracy were often in conflict with H.F.’s primary concern for
aesthetics. See Pauline Evermann’s Discover the Winterthur Period Rooms (1998) for
more information on Waterman’s contribution to Winterthur.
137Letter
from Beverley Robinson to Henry Francis du Pont, January 16, 1950, WC
14, ARC 46, Winterthur Library: Winterthur Archives, Winterthur, Delaware.

63
“noted on the deed of gift.”138 Furthermore, H.F. inquiries which roads Robinson is

referring to as he only wished to give the corporation ownership of a few select roads

and does “not plan ever to have the general public using all the little roads around the

place,” providing insight on the earliest iteration of Winterthur as visitors did not have

access to a large portion of the estate, including the gardens.139 These letters also

contain discussions regarding H.F.’s use of the house after he deeds it to the

corporation as Robinson suggests that du Pont should make a “clean break” from the

house in order to avoid issues with the legalities of gifting the house to a non-profit

organization.140

Conversations and decisions during this critical period not only highlight the

unique issues Winterthur faced during the formative years of its transition due to the

involvement of the property’s founder but also reveal the decisions that shaped the

nature of the museum and public access to the property. Regarding his vision for the

museum, H.F. wrote to Robinson: “You know that I plan to have a free museum. It

will be open to the public every day except Sundays, but the number of visitors will be

138 Letter from Henry Francis du Pont to Beverley Robinson, January 19, 1950, WC
14, ARC 46, Winterthur Library: Winterthur Archives, Winterthur, Delaware.
139Letter from Henry Francis du Pont to Beverley Robinson, January 19, 1950,
Winterthur Library: Winterthur Archives; The Winterthur Corporation eventually
convinced H.F. to offer limited garden tours in 1952, which were expanded in the late
1950s and early 1960s.
140
Letter from Beverly Robinson to Henry Francis du Pont, April 24, 1950, WC 14,
ARC 46, Winterthur Archives, Winterthur, Delaware.

64
limited to twenty a day, and they will have to get a ticket beforehand.”141 H.F.’s

proposal for the museum’s tour structure was clearly inspired by the tours he had

offered to the public on a very limited basis beginning in 1941. On the application to

visit, potential visitors were informed that admission to tour H.F.’s house was free, but

it was only “open the first Tuesday and the following days of each month from 2:00 to

4:00 p.m.” and no children were allowed (fig. 11).142 However, H.F.’s model for the

tour was altered when the operations of the house and museum officially changed

hands to the Winterthur Corporation in January of 1951.143 The board voted to charge

an admission fee of $2.00 plus federal tax after the Finance Committee recommended

instating the fee due to the “critical need of the Corporation for additional income to

defray operating expenses.”144 Despite this deviation from his original desires, several

aspects of H.F.’s plan were approved by the board, such as requiring the public to

apply for tickets, limiting the number of visitors per day, and providing a luncheon for

141
Letter from Henry Francis du Pont to Beverley Robinson, January 19, 1950,
WC14, ARC46, Winterthur Library: Winterthur Archives, Winterthur, Delaware.
142“Museum Applications,” WC 6, ARC 46, Winterthur Library: Winterthur
Archives, Winterthur, Delaware.
143E. McClung Fleming, “History of the Winterthur Estate,” Winterthur Portfolio 1,
1964, 50.
144Meeting Minutes of Winterthur Corporation Finance Committee, August 23, 1951,
70WC2, WC 30, ARC 46, Winterthur Library: Winterthur Archives, Winterthur,
Delaware.

65
visitors during the tour.145 The board also stipulated that “children under 16 years of

age shall not be admitted, even though accompanied by their parents,” mimicking

H.F.’s original rule of prohibiting children’s admission to the house. This regulation

reveals that Winterthur immediately excluded this aspect of the general public from

their key demographic during its transition into a museum and is most likely

connected to the low number of young visitors that Winterthur receives in the present

day.146

While the road to opening the house as a museum was filled with legal and

logistical challenges as well as a limited amount of time to prepare the house for

public display, the Henry Francis du Pont Museum was nevertheless set to open to the

public on October 30, 1951. Archival materials related to the grand opening of the

museum, including promotional materials and press releases, are particularly

informative as H.F. and his colleagues were forced to clearly and concisely articulate

the goals and missions of the museum as a non-profit entity. Despite being opened to

the public on a limited basis in the 1940s, the Magazine Antiques issue dedicated to

145Minutes of Special Meeting of Directors, Winterthur Corporation, September 18,


1951, 70WC2, WC 17, ARC 46, Winterthur Library: Winterthur Archives,
Winterthur, Delaware.
146 Minutes of Special Meeting of Directors, Winterthur Corporation, September 18,
1951, Winterthur Archives; In a recent survey conducted by the Winterthur Museum,
participants were asked “Why do they Visit?” Of the responses, the two categories that
received the lowest votes were “Learning for children” and “My children enjoy it” and
less than 10% of respondents chose these answers (2020 Annual Survey of Museum-
Goers, Winterthur Museum).

66
the opening of the Winterthur Museum stated that “almost nothing had been published

about it” (fig. 12).147 Within an oral history conducted by the Winterthur Library,

Charles Montgomery states that he was primarily responsible for facilitating this issue

of Antiques focused on Winterthur as well as writing the press releases—all of which

would be ultimately approved by Joseph Downs and H.F. du Pont himself.148 As a

result, both the goals of the estate’s original owner and the museum professionals

dedicated to reframing the collections for public education are reflected throughout

both private and public documents concerning Winterthur’s official transition into a

public, non-profit museum.

A number of these goals are clearly expressed in the first round of press

coverage the museum received as it officially opened in 1951. In a letter sent to local

and national news outlets two weeks before the opening, Montgomery defined the

Winterthur Corporation as “a charitable and educational foundation” that will operate

the museum, which will be open to the public every day except for Sunday and

Monday.149 Montgomery also invited representatives to a “press luncheon” at the

Hotel du Pont on October 29, during which he assured that “descriptive material and

147 Magazine Antiques: The Henry Francis du Pont Museum, November 1951, 403.
148Oral History with Charles F. Montgomery, May 16, 1977, Winterthur Library:
Winterthur Archives, Winterthur, Delaware. Montgomery also states that Tony
Higgins assisted with this process, but further information on Higgins could not be
found in the Winterthur Archives.
149
“Winterthur Opening,” 93WC11, Box 137, ARC 46, Winterthur Library:
Winterthur Archives, Winterthur, Delaware.

67
photographs” would be available and distributed.150 The articles that resulted from this

luncheon are significant as they represent the first wide-reaching and large-scale

interactions the museum had with the public, which ultimately shaped the public

perception of the estate as a premier educational and cultural institution. Reports

announcing the opening of Winterthur as a museum were printed throughout

American publications, including newspapers in Pennsylvania, California, and

Indiana.151 Similar photographs and rhetoric are found in these reports, further

suggesting that the specific contents of the articles were largely curated by

Montgomery, Downs, and H.F., and that these excerpts reveal which aspects of the

museum they wished to highlight and communicate to the public. Consistencies in

these articles include identifying Winterthur as the “185-room house of Henry Francis

du Pont,” estimating the value of the house and its collections at $20,000,000, and

inserting a quote from H.F. in which he states that the museum’s goal is to “help show

modern Americans how earlier Americans lived.”152

150
“Winterthur Opening,” 93WC11, Box 137, ARC 46, Winterthur Library:
Winterthur Archives.
151Examples of articles on Winterthur’s opening can be found in the Philadelphia
Inquirer, the San Francisco Examiner, and the Indianapolis Star; all found on the
Newspapers.com Database.
152
Quotes are seen in numerous articles, including the 1951 issue of The Museum
News and an article of the New York Times housed in the Winterthur Archives (WC 8,
ARC 46).

68
As expected, the ground rules of visiting are also included in nearly every

report and informed the public that a maximum of twenty people could visit the

museum each day and tours would last from 10 a.m. to 4 p.m. Readers were also

encouraged to reserve shorter, focused tours designed for “devotees of a specific

period.”153 The Magazine Antiques issue provides further detail on the tour structure

and informs readers that there are “no ropes or guard rails [that] provide forbidding

barriers to the visitor who with a trained guide, may circulate at will.”154 Downs also

writes that groups are limited to four in order to “contribute to the impression of

personal privilege for the visitor.”155 An informative clip from a 1963 orientation

video provides a visual depiction of the tour structure that was put in place during the

1951 opening of the museum. H.F. himself greets guests and after telling them the

story of his own inspiration for collecting, he informs them that he hopes one of these

objects can inspire visitors as well. The video also shows a group of four people and

their tour guide about to embark on their all-day tour and no stanchions or barriers are

visible in the museum, a strategy employed to reinforce the “lived-in feeling” of the

153“Vast du Pont Home to Open as Museum,” The New York Times, October 30,
1951, WC 8, ARC 46, Winterthur Library: Winterthur Archives, Winterthur,
Delaware.
154
Joseph Downs, Magazine Antiques: The Henry Francis du Pont Museum,
November 1951.
155 Downs, Magazine Antiques, 407-408.

69
room that H.F. hoped to communicate to guests (fig. 13).156 As these tours lasted

several hours and were designed to provide in-depth information on the museum’s

rooms and the objects displayed within them, it can be assumed that only those

interested in learning about the decorative arts, including scholars, museum

professionals, and higher-education students, would be interested in visiting the

museum, further reinforcing that Winterthur’s main goals of education and scholarship

were implemented during the institution’s origins.

Of course, Winterthur’s dedication to education and scholarship are connected

to the institution’s status as a non-profit organization as it is obligated to serve the

local community, but it was H.F.’s long-time wish to open his house for the benefit of

the public that cemented Winterthur’s status as both a non-profit entity and an

institution designed to advance the fields of American material culture and American

decorative arts. This mission was a guiding principle for the museum throughout its

infancy as outlined by Charles Montgomery in his article, “The First Ten Years of

Winterthur as a Museum.” Within three months of its opening, Winterthur’s staff

began an annual lecture series in collaboration with the Wilmington Y.M.C.A. and

published its first academic work, American Furniture: Queen Anne and the

156“To the Executors and Directors under my Will and the Winterthur Corporation,”
74WC3, WC 39, ARC 46, Winterthur Library: Winterthur Archives, Winterthur,
Delaware.

70
Chippendale Periods by Joseph Downs.157 Winterthur also hosted various

conferences, such as those sponsored by the College Art Association and the Pewter

Club of America, as well as the museums’ own conferences, including the “Winterthur

Seminar on Museum Operation and Connoisseurship” and “The Place of Objects and

Ideas in Early American History,” both held in 1954.158 The establishment of the

Winterthur Program in Early American Material Culture in 1952 furthered H.F.’s

vision of his museum becoming a center for emerging museum professionals and

future scholars in the decorative arts. Graduates of the program have consistently

made significant contributions to the museum studies and material culture fields,

including 1956 graduate Jules Prown, whose article, “Mind in Matter,” continues to be

a seminal work within material culture studies.159 The institution’s emphasis on

education was also strengthened in the 1960s with the opening of the Louise du Pont

Crowninshield Research Building, which housed a new library, archive, and several

157Charles Montgomery, “The First Ten Years of Winterthur as a Museum,”


Winterthur Portfolio 1 1964, 65.
158Charles Montgomery, “The First Ten Years of Winterthur as a Museum,”
Winterthur Portfolio 1 1964, 66; “The Place of Objects” conference served as the
basis for nine articles on “America’s Arts and Skills” that appeared in Life Magazine.
159See David Jules Prown’s “Mind in Matter,” Winterthur Portfolio 17 (1982): 1-19
and Charles F. Montgomery’s “The Connoisseurship of Artifacts,” in Material Culture
Studies in America, edited by Thomas J. Schlereth (London: Altamira Press, 1999).

71
conservation labs. The establishment of another graduate program, the Winterthur-

University of Delaware Program in Art Conservation, soon followed in 1974.160

The first tours implemented at Winterthur also reflected the institution’s

guiding vision as visitors were invited to closely examine pieces of the museum’s

collections in order to learn about previous generations of Americans and to inspire a

keen interest in American decorative arts. This tradition is largely continued in the

interpretation given to current-day visitors as Winterthur guides are instructed to point

out certain “highlights” of H.F.’s collections to guests during the “Introductory Tour.”

While the nature of the property has certainly evolved since it transitioned into a

museum, the tours, programs, exhibitions, and interpretation offered at Winterthur

continue to be primarily guided by H.F.’s initial and steadfast vision of his house and

collection as “a Museum and arboretum for the education and enjoyment of the

public.”161 Winterthur did not become a public museum out of financial necessity, but

the institution’s transition into a non-profit entity with the mission to forward

academic and educational initiatives nevertheless provides a helpful model when

considering Ardrossan’s possible future.

160 “History of Winterthur,” Winterthur, accessed December 12, 2020,


http://www.winterthur.org/visit/about-winterthur/history-of-winterthur/.
161“To the Executors and Directors under my Will and the Winterthur Corporation,”
74WC3, WC 39, ARC 46, Winterthur Library: Winterthur Archives, Winterthur,
Delaware.

72
Lessons from Winterthur and Actionable Items for Ardrossan

As detailed in Chapter 3, the team of experts that assessed Ardrossan’s

situation in 2005 advised against turning the “Big House” into a house museum as

they are consistently losing visitors and facing financial challenges because “they are

usually under-endowed.”162 Instead, the workshop concluded that the creation of a

“new non-profit entity” would be the best option for the future of the house,

reinforcing the advantage of considering the models and missions of a non-profit

entity that is also focused on interpreting the story of a country estate and its material

contents.163 When examining Winterthur as a potential model for Ardrossan, it is

important to consider that while H.F.’s involvement and financial support secured a

significant endowment that has provided a degree of financial security and

sustainability for the institution, Ardrossan will most likely be unable to secure a large

endowment.

Despite this difference, Winterthur’s foundational model of educating the

public and advancing the study of the American decorative arts can be applied to

Ardrossan as the house is a repository of American material culture and the objects’

assemblage within a family home presents endless opportunities to share the various

narratives and stories contained within the house with both the local community and

162
“To the Executors and Directors under my Will and the Winterthur Corporation,”
Winterthur Library: Winterthur Archives, Winterthur, Delaware, 9.
163
“To the Executors and Directors under my Will and the Winterthur Corporation,”
Winterthur Library: Winterthur Archives, Winterthur, Delaware, 20.

73
the general public through guided tours and educational programs. After establishing a

non-profit organization, the next step that H.F. took to turn Winterthur into a museum

was to hire museum professionals to begin cataloging and photographing his

collections. While Joanie Mackie stated that objects in the house have been somewhat

inventoried due to various appraisals, formally cataloging the objects in the first-floor

rooms with standard museum practices would best serve the site’s future as a public-

facing property.164 This is perhaps the largest priority for Ardrossan’s future as

creating a database of the house’s objects will prove the site’s significance to the

decorative arts and material culture studies and will begin the process of

professionalizing the space, which would ultimately facilitate a smoother transition

into a public-facing—possibly non-profit—entity.

164Relayed by Joanie Mackie in an interview conducted by the author, March 19,


2021.

74
Chapter 5

THE BILTMORE ESTATE: A PRIVATE, FOR-PROFIT TOURIST


ATTRACTION

In 1998, the Athenaeum of Philadelphia hosted a symposium entitled,

“American House Museums in the 21st Century,” which aimed to “assess the current

state of American house museums and explore alternative sources of support for those

that will survive—and alternative uses for properties that may not continue as

traditional house museums.”165 During this event, C.E.O. of the Biltmore Company at

the time, William A. V. Cecil, Jr., presented on Biltmore’s success as a historic house

that utilized methods and strategies that could be viewed as “unconventional” within

the museum world. This unique approach was best summarized by Cecil himself as he

said: “In creating Biltmore Estate, George Vanderbilt built a home and a business. He

did not build a museum. As C.E.O. of Biltmore, and the great-grandson of George

Vanderbilt, I run Biltmore just as he did: as a home and business; not as a

museum.”166

165“American House Museums,” Athenaeum of Philadelphia, accessed November 2,


2020, http://www.athenaonline.org/hmuseum/index.htm.
166William A.V. Cecil, Jr., “Biltmore Estate: As the Century Turns,” American House
Museums in the 21st Century: An Athenæum of Philadelphia Symposium, December
1998, http://www.athenaonline.org/hmuseum/index.htm.

75
Built and designed for George Washington Vanderbilt in 1889, Biltmore is

marketed as both a historic house museum and a “tourist attraction” with admission

prices ranging between $64 and $284.167 This site provides an example of a previously

private home that has remained in private ownership but is also consistently opened

for public visitors. While the estate originally opened to the public in the 1930s to

combat the property’s failing economic situation during the Great Depression,

members of the family resided in the museum until 1956. Biltmore is currently owned

by the Biltmore Company, a private enterprise founded by the family that continues to

be operated by Vanderbilt descendants today.168 C.E.O.s of the company have adhered

to the model set by George Vanderbilt and echoed by Cecil, and continue to

commercialize the estate in various ways, including the creation of the Biltmore

Winery and most recently, establishing the Biltmore Inn, which encourages visitors to

equate their visit to Biltmore to a resort vacation. These strategies are certainty

profitable as in 2016, total sales from the Biltmore Company were estimated to be

around $207 million.169 Despite its lack of traditional museum practice, Biltmore’s

model of a private, for-profit company focused primarily on entertainment inevitably

167 “Tickets & Pricing,” Biltmore Estate, accessed October 1, 2020,


https://www.biltmore.com/visit/tickets-pricing/.
168Denise Kiernan, The Last Castle: The Epic Story of Love, Loss, and American
Royalty in the Nation’s Largest Home (New York: Atria, 2017), 276.
169Timothy Rooks, “The Business of Owning America’s Biggest Home,” DW,
October 5, 2019, https://www.dw.com/en/the-business-of-owning-americas-biggest-
home/a-48647671.

76
attracts a larger number of visitors as well as generates significant profit that

contributes to the maintenance and conservation of the property and its collections,

ensuring its long-term sustainability. While Ardrossan will most likely not be operated

by a private company in the future, examining the Biltmore Estate’s transition into a

private company focused on offering profitable programs and activities to the public

nevertheless provides a helpful model of an American country house that

commercialized its history in various ways as a means to generate profit that

ultimately enables the survival of the house and its contents for future generations.

Lessons from Biltmore’s transition can certainly be applied to Ardrossan’s situation

and provide suggestions for how the estate may be able to diversify its streams of

revenue and generate profit in order to safeguard its survival.

Brief History of the Biltmore Estate170

Known as the “Last American Castle” and the “Largest House in America,”

the Biltmore Estate can undoubtedly be considered as an American icon. Its founder,

the grandson of Cornelius Vanderbilt and the youngest child of William Henry

Vanderbilt, George Washington Vanderbilt II was born into wealth and enjoyed a life

of leisure. Rather than getting involved in the family business, Vanderbilt dedicated

170For a comprehensive history of the estate and the George Washington Vanderbilt
Family see Denise Kiernan’s The Last Castle: The Epic Story of Love, Loss, and
American Royalty in the Nation’s Largest Home (2017) and John M. Bryan’s G.W.
Vanderbilt’s Biltmore Estate: The Most Distinguished Private Place (1994). This
section is meant to provide context and offers a brief history of the estate prior to the
family opening the estate to the public in 1930.

77
his time to traveling and exploring cultural pursuits, including acquiring a large

collection of fine art and rare books. While traveling in Asheville, North Carolina in

1888, Vanderbilt was “captivated by the rugged beauty of the rural region and found it

the perfect setting” for his own country estate.171 Inspired by the country estates he

saw while in Europe, Vanderbilt was determined to create a property that would

“serve not only as a showcase for his cherished collections and a retreat for

entertaining but also as a profitable, self-supporting business.”172 To prepare for this

endeavor, he purchased 125,000 acres of land and named his newly acquired estate

“Biltmore,” which was derived from the Dutch town of Bildt, from whence his

ancestors originated, and the old English word for “open, rolling land:” “more.”173

His next step was to hire two of the most well-renowned Gilded Age

architects: Richard Morris Hunt and landscape architect Frederick Law Olmsted. Hunt

had a long and prestigious resume by the late nineteenth century as he designed the

façade of New York’s Metropolitan Museum of Art, the pedestal for the Statue of

Library, and several other Vanderbilt properties. He designed the Petit Chateau in

1886 for William Kissam Vanderbilt and while he was working on Biltmore, Hunt

was also designing another home for W.K. Vanderbilt, the Marble House in Newport,

171 Rachel Carley, Biltmore Estate (Asheville, N.C.: The Biltmore Company, 2004),
13.
172 Carley, Biltmore Estate, 13.
173 Carley, Biltmore Estate, 13.

78
Rhode Island.174 Vanderbilt informed Hunt that he wanted his future home to be made

of limestone and modeled on the Château de Blois, the former residence of several

French kings located in the Loire Valley, and construction began in 1889 (fig. 14).175

The four-story, 250-room main house was built in the French Renaissance style and its

interiors were inspired by various European estates, including Haddon Hall and

Hatfield House (fig. 15).176 These spaces were soon filled with impressive objects and

furnishings dating from the fifteenth to nineteenth centuries that Vanderbilt had

purchased during several trips to Europe for the purpose of displaying them within his

new home. While Biltmore’s collections primarily consist of European objects, Nan

Chase identifies a few examples of the American-made pieces within Biltmore,

including an oak drop-front desk, a walnut piano, and several bronze candlesticks.177

As a result, Biltmore’s architecture and collections create a significant amalgamation

174 John M. Bryan, G.W. Vanderbilt’s Biltmore Estate: The Most Distinguished
Private Place (New York: Rizzoli International Publications, 1994), 19; Haddon Hall
is a medieval manor house in Derbyshire and Hatfield House is a Jacobean country
house located in Hertfordshire. Both Haddon Hall and Hatfield House are examples of
English country houses that have remained in private family ownership.
175The limestone used for the property was transported 600 miles from Indiana and
most of the supplies used to build Biltmore were delivered using a private rail spur
near the estate. A woodworking factory, used to process oak and walnut for the
house’s floors and paneling, and a kiln, used to create the house’s bricks, were built
onsite during the construction.
176Mark Alan Hewitt, The Architect and the American Country House (New Haven:
Yale University Press, 1990), 3
177Nan Chase, Asheville: A History (Jefferson, N.C.: McFarland Publishers, 2007),
69–70.

79
of English, American, and Continental European design and material culture

traditions.

Meanwhile, Frederick Law Olmsted, known as the “father of American

landscape architecture,” was hired to design the gardens and grounds of Biltmore.178

Olmsted was also already well-established in his career when he began working for

Vanderbilt as he had designed the Niagara Reservation at Niagara Falls, the grounds

of the United States Capitol, and New York’s Prospect Park and Central Park.

Olmsted worked closely with both Vanderbilt and Hunt as they created the Biltmore

Estate. When Olmsted discovered that the estate’s terrain was topographically unfit for

the large park that Vanderbilt had originally intended for the estate, he created a new

plan that entailed “installing a 250-acre pleasure garden…establishing farms along the

fertile river bottoms, and replanting the rest of the property as a commercial timber

forest.”179 As Olmsted continued to shape the landscape, he was increasingly

impressed with the magnificence of Biltmore as he believed that “George’s home

could be on par with the great estates of England and Europe.”180 The gardens and

farms designed by Olmsted also enhanced Vanderbilt’s ability to pursue the life of a

“country gentlemen” as Biltmore’s farms became extremely lucrative and yielded

178Olmsted’s son, Frederick Law Olmsted Jr., was an apprentice to his father in 1890
and worked on the design of Biltmore’s gardens alongside his father.
179 Carley, Biltmore Estate, 15.
180Denise Kiernan, The Last Castle: The Epic Story of Love, Loss, and American
Royalty in the Nation’s Largest Home (New York: Atria, 2017), 27.

80
large numbers of fruits and vegetables as well as several dairy and meat products.

Furthermore, the 300-acre nursery designed by Olmsted was known for being one of

the most complete stocks in the nation as it “offered for sale about five million

plants.”181

Once construction was complete, the Biltmore estate was opened with fanfare

on Christmas Eve of 1895 for friends and family members. Guests were encouraged to

partake in a variety of leisurely country activities, including archery, croquet, hunting,

and horseback riding, to celebrate the Vanderbilts’ new North Carolina home. After

spending a significant amount of time in Ashville, Vanderbilt and his wife, Edith

Stuyvesant Dresser, became increasingly involved in the nearby community. They

bought a neighboring town for the purposes of developing it and renamed it Biltmore

Village as well as founding Biltmore Industries in 1901, which produced “furniture

based on models at the big house” in order to provide employment for locals.182 While

these endeavors were lucrative, the Biltmore Estate became financially difficult to

maintain following Vanderbilt’s death in 1914. In order to both make the estate more

manageable and fulfill her husband’s wishes to begin a national forest, Edith sold

about 87,000 acres to the federal government to create Pisgah National Forest.183 In an

181Carley, Biltmore Estate, 8; This nursery was eventually flooded and destroyed in
1916.
182 Clive Aslet, The American Country House, 14-15.
183 Kiernan, The Last Castle: The Epic Story of Love, Loss, and American Royalty in
the Nation’s Largest Home, 130.

81
effort to further consolidate, Edith sold both Biltmore Estate Industries and Biltmore

Village by 1921 and rarely occupied the house while her daughter, Cornelia, continued

to live at Biltmore with her husband, John Francis Amherst Cecil, and their two

children.184 The financial stress would only continue and once Cornelia was officially

deeded the estate in 1929, it became apparent that the family would have to open the

estate to the public in order to offset the property’s increasing financial demands,

which were made worse by the onset of the Great Depression.

Biltmore as a Business: Transition into a Tourist Destination and the Formation


of the Biltmore Company

Given its status as an “American Icon” and the nearly half-million visitors it

attracts each year, it seems inevitable that the Biltmore Estate would eventually be

opened to the public not only for tourists’ enjoyment but also to preserve the house

that was said to be “the beginning of an era of great American country places and

country homes.”185 However, the future of Biltmore was debated among family

members prior to its public opening and while it was clear that the management of the

estate would have to be altered, the nature of this alteration was very much in

question. In 1929, faced with the financial stress of the colossal maintenance costs and

taxes that Biltmore Estate required, the lawful owner of the estate, Cornelia

Stuyvesant Vanderbilt, and her husband began to debate options to alleviate this stress.

184 Clive Aslet, American Country Houses, 16-17.


185 Quoted in Clive Aslet’s American Country Houses, 17.

82
Interestingly, Biltmore’s situation in the early twentieth century parallels that of

Ardrossan in the twenty-first century, and examining the decisions made by the

Vanderbilts during this time—as well as the revival of Biltmore in the 1960s—offers

further options and actions that could be taken by the Montgomerys’ descendants.

Following the transfer of the title of the property to Cornelia in mid-1929, the

family’s attorney, Junius G. Adams, negotiated “a settlement between the trustees and

the Cecils for the house and land to pass into a new private corporation called the

Biltmore Company.”186 This corporation would be responsible for supporting and

managing the estate and Cornelia placed a significant amount of her inheritance in

trust to support this endeavor. However, the Biltmore Company was not formally

organized until 1932 and the Cecils themselves were responsible for deciding the fate

of Biltmore during this interim period. The first written indication of this decision-

making process in the Biltmore Estate Archives is in a letter Cecil wrote to his lawyer,

Harry Nims, in September of 1929. He outlines the “various schemes” that he and

Cornelia had been discussing for “over a year” and reveals that their initial plan was to

continue owning and occupying the house and its immediate surrounding grounds but

to sell the farm and the rest of the estate.187 Cecil then wrote that Nims had previously

186
Howard E. Covington Jr., Lady on the Hill: How Biltmore Estate Became an
American Icon (Hoboken, NJ: John Wiley & Sons, 2006), 70.
187John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, The Biltmore Company
Collection, Box 5, Folder 96, 3.09/10-96, Biltmore Estate Archives.

83
“suggested feeling out some of the very rich people in America, who might possibly

feel inclined to buy the place” and that the idea to sell the entire estate appealed to

Cornelia for a period of time.188 However, her final decision regarding the future of

the property was motivated by ensuring the family ownership and legacy of Biltmore

as Cecil informed Nims that:

Now she has decided on another plan, with two main objects in view. Firstly to
find a method of carrying this appalling and ever increasing taxation, and
secondly, to devise a means of keeping Biltmore House in her hands as a sort
of memorial to her Father, and should brighter days come in the future, when
the boys are grown up, her hands will not be tied and she will be relieved from
the feeling of sacrificing the whole of her father’s life’s work. This is the plan
which Mrs. Cecil has decided upon: To take the House and immediately
surrounding grounds, i.e. about 100 acres and open them up to the public.189

Cecil himself stated that this plan may seem unprofitable, but he cites the Magnolia

Gardens in Charleston as an example on which Biltmore can model itself upon its

public opening. However, he believed that Biltmore would be even more successful as

the property could be a year-round attraction whereas Magnolia Gardens “are only at

their best for about three weeks in the year” and still generated around $30,000 each

year.190 Cecil and Cornelia had already been allowing the public to tour the grounds of

the estate three days a week, which generated about $7,000 per year, but Cecil wrote

188John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.
189John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.
190John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.

84
that opening the house for public tours and charging $2 for admission would most

likely “bring in $50,000 [to] $60,000 a year, after paying for all the necessary

expenses of the upkeep of the grounds and gardens,” which would greatly “help Mrs.

Cecil to carry tax burden.”191 This arrangement would not only lessen the financial

challenges of managing the property, but it would also benefit the local tourism

industry, which was struggling due to the Great Depression. Within this letter, Cecil

also wrote that successfully opening the property to the public would require the

assistance of the local Chamber of Commerce and the Southern Railways to promote

the property and facilitate a large number of visitors and through “a good deal of

careful advertising.”192 In fact, it was Junius G. Adams that would effectively

orchestrate and execute this plan, which would both benefit the city’s tourism industry

and also save the Cecils the “embarrassment” that would accompany the news of

Biltmore turning into a tourist attraction due to the family’s need for financial

support.193

The method of advertising implemented by those involved with the transition

of Biltmore would largely follow the model suggested by Cecil: “We want to steer

191John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.
192John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.
193
Howard E. Covington Jr., Lady on the Hill: How Biltmore Estate Became an
American Icon (Hoboken, NJ: John Wiley & Sons, 2006), 67.

85
clear of any idea of a Museum – it will be a sort of “Show Place.”194 This choice to

market the estate as a display and tourist attraction rather than a museum is unique

among the other case studies included in this project, and it not only cements

Biltmore’s guiding pillar as “entertainment” and “tourism,” but also offers an

intriguing approach to marketing that offers valuable lessons for Ardrossan’s possible

transition to a public-facing property. The plan to open the house began in earnest

when the Asheville Chamber of Commerce approved the resolution to spend a

minimum of $5,000 on advertising the Biltmore Estate during 1930 as they believed

that the privilege of viewing Biltmore’s architecture, material collections, and gardens

“would be genuinely welcomed by our guests and would prove an exceedingly

popular addition to the attractions which serve to draw tourists to this community.”195

With the opening of the Biltmore House set for March 15, 1930, the Chamber of

Commerce widely circulated news of this event, and less than two weeks before the

grand opening, the Ashville Citizen-Times reported that according to the Chamber of

Commerce, clippings about Biltmore’s opening had “a total circulation of over

7,000,000.”196 The materials reproduced in newspapers throughout the nation were

194John Francis Amherst Cecil to Harry Nims, 12 Sept 1929, Biltmore Estate
Archives.
195
Judge Junius Adams to John Francis Amherst Cecil, 11 Dec 1929, The Biltmore
Company Collection, Box 5, Folder 96, Biltmore Estate Archives.
196 “Wide Publicity Given Biltmore House Event,” Asheville Citizen-Times
(Asheville, North Carolina), March 2, 1930, Newspapers.com; The article states that
the New York Times, the Boston Post, the Chicago Tribute, the St. Louis Post-
Dispatch were among the publications that printed news of Biltmore’s opening.

86
mailed by the Chamber’s publicity bureau and contained “reproductions of photos of

the house and its interior and stories regarding the opening of the mansion.”197

Private correspondence between Cecil and Nims further discusses strategies for

publicizing this new chapter of Biltmore’s history and highlights the specific approach

the Cecils took when marketing and promoting the opening of their home to the

public. In January of 1930, Cecil wrote:

the policy, which we want to convey to the public, is that Cornelia is making a
sacrifice in opening up the House…and that she is doing this solely at the
appeal of the Chamber of Commerce as offering an incalculable benefit to the
people of Asheville and a tremendous assistance towards the advertisement
and hence development of this part of the country. Adams has steered clear
entirely of the material benefits which we hope to derive from the
scheme…The benefits of Cornelia’s generosity will accrue to the citizens of
Asheville and let the local authorities take the praise for having persuaded her
to come so magnanimously to their assistance. If we can stick to this line and
get the public to swallow it, you can realize what a tremendous difference it
will make to the whole ‘prestige’ of the place and throw a completely different
light on the transaction than if we, by some unwitting move, gave the idea that
the matter was tinged with commercialism.198

This excerpt details the narrative that the family chose to promote and disseminate

throughout publications in order to maximize the public’s interest in the house,

encouraging visitors to contribute financial support to the local community of

Asheville rather than to members of the high-society Vanderbilt family. This narrative

was perpetuated in various publications, including the Asheville Citizen-Times which

197 “Wide Publicity Given Biltmore House Event,” Asheville Citizen-Times.


198
Junius Adams to Harry Nims. 11 Jan 1930. The Biltmore Company Collections.
Box 6. Folder 98. 3.09/10-98. Biltmore Estate Archives.

87
reported that “the Asheville Chamber of Commerce is to be congratulated upon,

having persuaded Mr. and Mrs. Cecil to open Biltmore House to the public” and that

the local community and general public will be appreciative of the decision “which

Mr. and Mrs. Cecil with fine civic spirit, have reached.”199 Interestingly, this version

of events is also included in contemporary histories of the estate, including Richard

Hansley’s 2014 work, Asheville’s Historic Architecture, which states that the Cecils

opened the house at the request of the City of Asheville in order to revitalize the area’s

tourism industry, highlighting the extent to which this marketing strategy was

effective.200

In addition to advertising and marketing strategies, decisions related to how the

public would interact with the property and its collections were also debated prior to

the official opening of Biltmore. This process was largely the responsibility of the

Cecils’ head butler, Herbert Noble, who was appointed as the house’s first “curator”

by the Cecils in January of 1930. Aspects of Noble’s actions and motivations during

this critical period are documented in the Biltmore Archives as he recorded various

observations in a journal known as the “Butler’s Log.” He writes that his new position

was not an easy task “as Biltmore House had to be run as a private residence as well as

a public art collection” and several of the rugs and pieces of furniture within the house

199 “Opening of Biltmore House to Public Enhances Asheville’s Lure,” Asheville


Citizen-Times (Asheville, North Carolina) February 16, 1930, Newspapers.com.
200 Richard Hansley, Asheville's Historic Architecture (Cheltenham: The History
Press, 2014), 151–152.

88
were in a “terribly run down and deplorable condition” prior to Biltmore’s public

opening.201 Noble was given full permission from the Cecils to employ his own

“discretion in using any of the materials in Biltmore House to a better advantage and

try to restore the furnishings to a better and former beauty” for future visitors.202 In

addition to restoring several objects within the house, the Cecils’ lawyer offered the

practical advice of installing electric alarms at all exits and also suggested a potential

tour structure that could be implemented at the house. Nims informed John Cecil that

“It is much safer, in this man’s opinion, to handle the people in groups, each group

being conducted by a guide, rather than post people around the house.”203 The Cecils

did implement this strategy soon after opening the house as an article in the

Minneapolis Sunday Tribute reported that the “gatemen, wardens and

watchmen…have been transformed into guides, who will reveal to the public the

mysteries hidden effectually for so many years” through a “systematic tour of the

house.”204 The use of guards for tour guides not only suggests that the possibility of

theft was an issue carefully considered by the Cecils but also causes one to

201 Herbert Noble, “The Butler’s Log,” Biltmore Estate Archives.


202 Herbert Noble, “The Butler’s Log,” Biltmore Estate Archives.
203Harry Nims to John Francis Amherst Cecil. 5 Jan 1930. The Biltmore Company
Collection. Box 5. Folder 97. 3.09/10-97. Biltmore Estate Archives.
204“Visit the Vanderbilts—Admission $2,” The Minneapolis Sunday Tribune
(Minneapolis, Minnesota), May 25, 1930, Newspapers.com.

89
contemplate how informative these initial tours were as providing an educational tour

was not these “guides’” primary responsibility or concern.

Instead of educating the public on the craftsmanship and social history of the

objects within the house, it appears that the Cecils and their advisors chose to center

the house tour around its extravagance and connections to a rich, old-monied family.

Not only did newspaper articles advertise the tour as an opportunity to “roam

American’s Costliest Castle, where only bluebloods once were welcome,” but the

1930 House Guide provided to guests during their visit offers little information

besides basic facts about a few objects in each room (fig. 16). For instance,

information on the “Entrance Hall” lists that the room contains wooden French

candlesticks that date to the late seventeenth century and “one of Cardinal Richelieu’s

Furnishings.” Certain rooms have more objects listed than others, but the pamphlet is

primarily focused on providing guests with the materials and dates of significant

objects. In addition to objects belonging to Richelieu, another object often highlighted

was a chess table that belonged to Napoleon Bonaparte, which the guide asserts that

“upon his death, his heart was placed in the drawer of this table.”205 Interestingly, a

recent blog post about the chess table written by Biltmore staff clarifies that after

Napoleon’s heart was removed during an autopsy, it was “sealed in an alcohol-filled

silver urn, and placed on the nearby gaming table,” further suggesting that early tours

205 1930 House Guide, Biltmore Estate Archives.

90
aimed to sensationalize the history of Biltmore and its objects for the benefit of

visitors’ entertainment.206

This strategy was clearly lucrative as only one month after Biltmore’s grand

opening, Adams wrote to Harry Nims that the house had “been running an average of

considerably over 100 a day paid admissions...So far I have not heard of a single case

where a visitor did not think the show was well worth the money, and in fact quite the

greatest that they had seen, either in this country or abroad.”207 This success continued

into the year as reported by the Robesonian in August of 1930, which informed

readers that since its March 15th opening “an average of 200 to 250 persons have

visited the place daily.”208 Content with the estate’s financial success, Cornelia and

John Cecil left the majority of operations to the Biltmore Company and its first

president, Junius Adams, following the company’s formal organization in 1932.

However, the house faced another period of crisis within the next decade. Adams was

forced to closed Biltmore to the public during World War II and in 1942, several

pieces of valuable art, including one of Gilbert Stuart’s famed portraits of George

Washington, were transferred from the National Gallery of Art and stored at Biltmore

206 Amy Dangelico, “The Emperor’s Chess Set,” Biltmore, October 23, 2016,
https://www.biltmore.com/blog/the-emperors-chess-set/.
207
Judge Adams to Harry Nims. 18 Apr 1930. The Biltmore Company Collection.
Box 6. Folder 100. 3.09/10-100. Biltmore Estate Archives.
208
“A Visit to Biltmore House,” The Robesonian (Lumberton, North Carolina)
August 14, 1930, Newspapers.com

91
for protection while David Finley, the museum’s director, lived on the estate.209 After

it reopened in 1946, Biltmore saw consistent growth in ticket sales as over 42,000

visitors came to Biltmore in 1946 and nearly 50,000 tourists paid admission in

1950.210 However, interest in the estate was dwindling as neighboring tourist

attractions, such as National Parks, were more sought-after destinations than George

Washington Vanderbilt II’s former estate. In addition, members of the Cecil family,

including their oldest son, George Henry Vanderbilt Cecil, had stopped living in the

house since 1956, leading the maintenance and condition of the house to gradually

decline.211 However, when the Cecils’ second son, William A. V. Cecil, Sr. decided to

return to Biltmore in the late 1950s, he utilized the same model of prioritizing

entertainment implemented by his parents and their advisors in 1930 to make Biltmore

a profitable endeavor once again.

The restoration and revitalization of the Biltmore Estate in the 1960s is

detailed in Howard E. Covington’s Lady on the Hill: How Biltmore Estate Became an

American Icon, but a brief overview provides further evidence of the Biltmore

Company’s effective use of applying a private, for-profit business model to a historic

house. When William Cecil first returned to Biltmore, the estate was receiving a small

209 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 96.
210Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 106;
120.
211 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 136.

92
number of visitors and the company was losing about $250,000 a year. Covington

argues that Cecil brought a new perspective to Biltmore as he “wanted visitors to stroll

at their own pace, unencumbered by guides, and see a residence that met his

grandfather’s standards.”212 Cecil was determined to increase Biltmore’s self-

sufficiency and began this process by investing heavily in restoring aspects of the

house and most importantly, in marketing Biltmore to potential visitors. In the 1960s,

Cecil continuously expanded the Biltmore Company’s advertising budget, eventually

reaching $90,000 a year in the mid-1960s.213 This strategy proved to be effective as in

1965, Biltmore welcomed over 94,000 visitors, a stark difference from the site’s

visitation in the 1950s.214 Cecil also raised the price of admission to $2.50 not only to

further offset the costs of taxes and other expenses that were required due to

Biltmore’s status as a private company but also because Cecil simply believed that

“Biltmore was worth the charge.”215

After Cecil’s intervention and unique approach to managing a historic house,

Biltmore was once again a profitable endeavor that only continued to increase in

value. In 1980, the Biltmore Company opened the house’s downstairs servants’

quarters and kitchens to the public and the addition of these spaces to public tours

212 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 153.
213 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 153.
214 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 161.
215 Covington, Lady on the Hill: How Biltmore Estate Became an American Icon, 164.

93
provided an opportunity to increase ticket prices by 55% and the estate saw a 28%

increase in visitation due to this new endeavor.216 Further profitable expansions to the

company include the establishment of the Biltmore Estate Wine Company in 1983, the

Inn on the Biltmore Estate in 2001, and the Antler Hill Village, which features “a

Vanderbilt exhibition and new opportunities for shopping, dining, and outdoor

activities” in 2010.217 Alongside resorts, wine tastings, and shopping, Biltmore also

offers a host of educational programs, including guided house tours for field trips, a

homeschool festival, and hands-on learning experiences at Antler Hill Barn, which

facilitates a variety of experimental academic programs that align with the North

Carolina Standard Course of Study.218 Furthermore, despite the Biltmore Company’s

emphatic separation from the term “museum,” the company does feature a Museum

Services department that focuses on conservation, curation, and educational programs

and these activities are most likely well-funded due to Biltmore’s financial success as

a for-profit tourist attraction, reinforcing the benefit of Biltmore’s management model

of emphasizing visitor entertainment and profit.

216 “Biltmore Estate: As the Century Turns,” American House Museums in the 21st
Century: An Athenæum of Philadelphia Symposium, December 1998,
http://www.athenaonline.org/hmuseum/index.htm.
217 “Estate History,” Biltmore, accessed October 15, 2020,
https://www.biltmore.com/our-story/estate-history/.
218 “Educational Groups,” Biltmore, accessed February 5, 2021,
https://www.biltmore.com/groups/educational/.

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Lessons from Biltmore and Actionable Items for Ardrossan

Former CEO of the Biltmore Company, William A. V. Cecil, Jr. aptly

described the model of entertainment and profit utilized by his family’s company

during the previously mentioned symposium on historic house museums: “I consider

the best comparison to Biltmore is Disney. My mission is to create an atmosphere

where people enjoy their experience at Biltmore—a place where guests have fun,

interact, and live out a fantasy. I know they’ll learn something in the process; it will

just be an easier, more palatable of doing so.”219 This prioritization of entertainment

may overshadow the estate’s dedication to education, but the profit generated by this

model ultimately ensures the long-term preservation of the property and its public

accessibility. Just as Biltmore capitalized on its connections to a “blue-blood”

American family during its transition to a public-facing property, Ardrossan’s history

provides opportunities to employ creative ways to generate revenue that will ensure its

survival and eventual growth as a cultural institution.

In the final report of the 2005 Ardrossan Vision Workshop, the expert team

suggested that “one positioning message for the house could emphasize its history of

entertaining,” which would provide “a way of differentiating the estate and

communicating some of what makes it distinctive and unique among historic

219William A.V. Cecil, Jr., “Biltmore Estate: As the Century Turns,” American House
Museums in the 21st Century: An Athenæum of Philadelphia Symposium, December
1998, http://www.athenaonline.org/hmuseum/index.htm.

95
properties worldwide.”220 In addition to opening the first floor for occasional tours,

using Ardrossan as a “premium entertainment venue” was among the team’s top

solutions for the house as it would “keep life in the house.”221 Both the property’s

interior and exterior spaces offer the potential to be a profitable rental facility for high-

end events, such as academic conferences, fundraising galas, antique shows, and even

dog shows.222 Ardrossan’s familial ties to the blockbuster film, The Philadelphia

Story, provide further opportunities to attract elite, prestigious functions. The report

also included further ways to generate revenue, including the possibility of converting

the two upper floors into “life estates for family members.” Joanie Mackie, the

descendent currently living on the property, has also echoed this idea and is agreeable

to renovating these upper stories into condominiums as a way to share the expenses of

the Big House and as a result, this financial burden would not fall entirely onto the

family or a future non-profit foundation.223 Furthermore, this plan would allow the

220“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan
Vision Workshop” (2005), 5; 8.
221“Preservation and Use of the Ardrossan Estate: The Report of the Ardrossan
Vision Workshop” (2005), 7.
222Another suggestion is creating unique, limited experiences on platforms like
Airbnb. Ardrossan could offer a “booking” in which small groups of people visit and
tour the house and these offerings have earned the most popular “hosts” over
$200,000. See Jim Richardson’s “With 1.5 million annual bookings, is your museum
missing out on Airbnb Experiences?” https://www.museumnext.com/article/is-your-
museum-missing-out-on-airbnb-experiences/.
223 Interview with Joanie Mackie conducted by the author, March 19, 2021.

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first floor and its contents to remain in situ, functioning as a museum space and

effectively preserving the house’s history and material culture.

These options and possibilities would create a unique model for a historic

house, but ultimately reflects Biltmore’s model of prioritizing the entertainment of

visitors throughout its transition to a public property. The lessons gleaned from this

case study and Biltmore’s example reveal that taking steps to emphasize the site’s

history with entertainment and creating various streams of revenue during Ardrossan’s

own transition can provide an opportunity to not only secure financial stability in the

present but may also ensure Ardrossan’s growth and sustainably for the future.

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Chapter 6

CASTLE HILL: A MODEL OF EDUCATION, ENTERTAINMENT, AND


LAND CONSERVATION

In August of 1949, the Boston Sunday Globe reported that the “Reservation

Trustees have a $1,000,000 problem in what to do with Castle Hill.”224 A month

earlier, Florence Crane, the widow of Richard Teller Crane II, had died and left the

ownership and management of her family’s fifty-nine-room summer home in Ipswich,

Massachusetts to the Trustees of Reservations. The Trustees is a private, non-profit

land conservation and historic preservation organization established in 1891 that owns

over 100 properties and 26,000 acres throughout Massachusetts with the mission to

“preserve, for public use and enjoyment, properties of exceptional scenic, historic, and

ecological value” throughout the state.225 The family’s relationship with the Trustees

had been established in 1945 when Florence deeded over 950 acres of land, including

224“Reservation Trustees Have a $1,000,000 Problem in What to Do with Castle


Hill,” The Boston Globe, August 14, 1949, Newspapers.com.
225Internal Revenue Service. 2019. Form 990. Retrieved from GuideStar. Return of
Organization Exempt from Income Tax: Trustees of Reservations.
https://pdf.guidestar.org/PDF_Images/2019/042/105/2019-042105780-17243691-
9.pdf?_gl=1*oneumm*_ga*MTQ0Njg5ODE3Ni4xNjE2NTQ4NjE1*_ga_0H865XH5JK*MT
YxNjU0ODYxNS4xLjEuMTYxNjU0ODY1NC4w*_ga_5W8PXYYGBX*MTYxNjU0ODYx
NS4xLjEuMTYxNjU0ODY1NC4w&_ga=2.161002493.1373866148.1616548615-
1446898176.1616548615.

98
the Cranes’ private dunes and beach, to the organization for conservation and public

use. However, her gift of the house and the remainder of the property presented a

challenge for the Trustees as this mansion and its surrounding lands were unique

among its existing properties and the house’s use was debated among Trustees

employees and the Cranes’ children.

Castle Hill now operates as a historic house museum open to the public as well

as a popular rental venue for weddings and corporate events. While the grounds and

gardens are open seven days a week, the main house is typically open for tours on

Tuesday through Saturday from 10 a.m. to 4 p.m.226 The site also offers special tours

and programs, including various hikes throughout the estate. Castle Hill’s rental

offerings are prominently advertised on a separate website dedicated to booking

private events and its homepage states that the property “offers a dramatic setting for

weddings, celebrations, and corporate functions, with extraordinary atmosphere and

breathtaking views along the half-mile-long manicured lawn.”227 While the Trustees’

operation of Castle Hill includes both education and entertainment offerings, their

rental activities are certainly more profitable. As the Trustees oversee numerous

226 Tours on Fridays and Saturdays are typically available from 10 a.m. to 2 p.m.
However, these hours reflect the site’s pre-COVID hours. The grounds are still open to
visitors, but tours of the Main House are currently being offered by appointment only
and on a limited basis. See “Admissions and Hours,” The Trustees of Reservations,
https://thetrustees.org/place/castle-hill-on-the-crane-estate/.
227 “About the Estate,” Crane Estate Events, accessed February 12, 2021,
https://www.craneestateevents.com/#about.

99
properties, the statistics in their annual reports reflect the revenue gained from the

properties collectively, but in the fiscal year 2020, the Trustees gained 41% of their

revenue from “Property and Other Revenues,” a majority of which comes from events

and rentals, compared to 14% of revenue gained from programs related to “Education

and Engagement.”228

While the management model and uses of Castle Hill are well-established and

sustainable in the present day, the nature of its survival was just as undefined and

ambiguous during its public origins as that of Ardrossan. Just as the Montgomerys’

descendants are presently discussing various uses and futures for the house, the

Cranes’ descendants and those tasked with managing the estate (the Trustees) were

considering various possibilities, all of which would have had a unique impact on how

contemporary and future generations would interact with the property and its

collections. The uncertainty surrounding the future of the Crane Estate on Castle Hill

in the mid-twentieth century parallels the situation facing Ardrossan in the present

day. As a result, examining the decisions and debate that surrounded the transition of

Castle Hill into a public property is undoubtedly a valuable exercise and provides a

comparative example of an American country house that not only efficiently balances

models of education and entertainment but also considers land conservation as a

228 The Trustees of Reservations, Annual Report for Fiscal Year 2020 (2021), page 3,
https://issuu.com/thetrustees/docs/trustees_fy20_annual_report_lr.

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guiding principle—a factor that was and remains essential to those managing

Ardrossan.

Brief History of Castle Hill on the Crane Estate229

While the Crane Estate was established when industrialist, Richard Crane, Jr.,

purchased the property in 1910, the land known as Castle Hill has a long history.

Before European colonization, this land was originally inhabited by indigenous

groups, especially Algonquians, who referred to the land as “Agawam” (meaning

“resort for fish of passage”).230 In 1637, the son of John Winthrop, the first governor

of the Massachusetts Bay Colony, arrived in Ipswich to establish a plantation that

would inhibit French colonists from further extending their influence on the Gulf of

Maine and “negotiated” with Agawam’s sagamore, Maskonomett, to purchase the land

for £20.231 This deed was signed with Maskonomett’s mark and stipulated that “I do

fully resign up all my right of the whole town of Ipswich as far as the bounds thereof

shall go…unto the said John Winthrop…and I do bind myself to make it clear from

229This section is meant to provide a brief overview of the estate prior to Florence
Crane’s death in 1949 and the transfer of ownership to the Trustees of Reservations.
For a more comprehensive study of Castle Hill’s history see Elsbeth Magnarelli’s
National Registry of Historic Places Nomination Form for Castle Hill (1998), Anna
Kasabian’s Castle Hill on the Crane Estate (2021), and Past Designs’ Historic
Landscape Assessment Report for Castle Hill (1997).
230
Sidney Perley, The Indian Land Titles of Essex County, Massachusetts (Salem,
M.A.: Essex Book and Print Club, 1912), 26.
231
Alternate spellings of Maskonomett found in archival sources include
“Masquenominet” and “Masconomet.”

101
the claims of any other Indians whatsoever.”232 Interestingly, this text was copied onto

a plaque that was mounted on the southeast side of the Great House and continues to

be a physical reminder of the Indigenous history connected to the land and property

(fig. 17).

The property continued to be used as farmland for over two centuries under

various owners as Winthrop deeded the land to Samuel Symonds in 1644 and it was

passed down throughout his family until 1745 when it was deeded to the Brown

family. No major changes happened on the estate until John Burnham Brown hired a

landscape gardener, Ernest Bowditch, in 1886 to create a road system that would

enhance the site’s natural features and views. Several trees were also added to the

property and a farmhouse was renovated into a “rambling seaside cottage” and these

alterations were “evidence of [the] 19th century change from the utilitarian to the

aesthetic.”233 After Brown’s death, the estate was purchased by Richard Teller Crane

II in 1910. Crane inherited an industrial fortune from his grandfather, Richard Teller

Crane, who founded the Crane Company in 1855. Based in Chicago, the Crane Co.

sold and manufactured plumbing supplies and brass goods. The company quickly

expanded and by 1890, was producing the pipes used in the central heating systems of

232 Perley, The Indian Land Titles of Essex County, Massachusetts, 26.
233 Elsbeth T. Magnarelli, “Castle Hill,” National Register of Historic Places
Nomination Form (Washington, DC: U.S. Department of the Interior, National Park
Service, 1997), Section 8,
https://npgallery.nps.gov/NRHP/GetAsset/NHLS/77000183_text.

102
several of Chicago’s skyscrapers as well as the heating equipment for various public

buildings, including the Cook County Courthouse.234 Richard Crane II was the

president of the company by 1910 and purchased the Castle Hill property to create a

large summer house for his wife, Florence Higginbotham Crane, and their two

children, Cornelius and Florence.

Prior to the creation of the main house currently standing atop Castle Hill, a

sixty-room villa designed in the Italian Renaissance Revival style by the Boston-based

architecture firm, Shepley, Rutan, and Coolidge, was commissioned in 1912 by Crane.

He also hired the sons of Frederick Law Olmsted, known as the Olmsted Brothers, and

Arthur Shurcliff as the site’s landscape architects. The Olmsted Brothers and Shurcliff

collaborated to create various terraced gardens, including the “Rose Garden” and

“Wild Garden,” as well as the most iconic feature of the house: the Grande Allée.235

This grass mall is bordered with classical statues and evergreens that span half a

mile—from the top of the hill to Crane Beach—and offers a magnificent view of the

rolling lawn meeting the Ipswich Bay as one looks on from the Great House. Along

with the elements created by the landscape architects, other remnants of the initial

construction of the Crane Estate are the Farm Complex and the Casino Complex, both

of which were built between 1914 and 1915 by Shepley, Rutan, and Coolidge in the

234 “History,” Crane Company, accessed January 12, 2021,


https://www.craneco.com/about/history/default.aspx.
235Magnarelli, “Castle Hill,” National Register of Historic Places Nomination Form,
Section 8.

103
Italian Renaissance Revival style.236 The estate’s farm consisted of several barns,

greenhouses, a workers’ dormitory, and the caretaker’s residence. Most of these

structures feature green tile roofs and stucco exteriors and “provided an infrastructure

that enabled the estate to be self-sufficient,” a defining characteristic of industrialists’

houses built during the Country Place Era.237 Meanwhile, the Casino, which was built

at the midpoint of the Grande Allée, features a courtyard that was originally the

family’s swimming pool, the “Bachelor’s Quarters,” which served as a four-bedroom

guest house, and the “Ballroom,” a building that was typically used for large social

gatherings. These buildings were also built with stucco walls but have red tiles as

roofing instead of green. Nevertheless, these and other buildings designed by Shepley,

Rutan, and Coolidge offer insight into the architectural style and appearance of the

first Great House built on Castle Hill.

The impetus behind Richard Crane’s decision to replace the Italianate villa

with a new country house is attributed to Florence Crane’s vocal dislike towards the

original house as she often described it as “drafty.”238 In 1925, Crane ordered for the

Shepley, Rutan, and Coolidge-designed mansion to be demolished and replaced with a

236The Farm Complex was also created with the help of an agricultural design
consultant.
237“Castle Hill on the Crane Estate: Self-Guided Tour.” Brochure. Trustees of the
Reservations.
238Magnarelli, “Castle Hill.” National Register of Historic Places Nomination Form,
Section 8.

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fifty-nine room Great House designed in the Stuart Revival style. For this task, the

family hired Chicago-based architect, David Adler, who had built the Crane’s winter

estate in Jekyll Island, Georgia in 1916.239 While Adler is well-known for his country

house designs in the North Shore area of Chicago, architectural historian, Mark A.

Hewitt, writes that “his best works include…Castle Hill (1927), the mammoth

Wrenaissance Crane estate at Ipswich,” referring to the property that currently stands

on top of Castle Hill: the Stuart-style country house Adler designed in the style of Sir

Christopher Wren.240 As common with main houses of the Country Place Era, Adler

modeled the north (rear of the house) and south facades (front of the house) of Castle

Hill’s Great House after two different seventeenth-century English country houses: the

Ham House in Surrey and the Belton House in Lincolnshire, respectively (fig. 18, fig.

19).241 The house also features “pink Holland bricks set in Flemish bond…with a

239Adler’s designs and plans for Castle Hill can be found in both the Burnham
Library of Architecture at the Art Institute of Chicago and the Trustees of
Reservations’ Archive and Research Center.
240Mark Alan Hewitt, The Architect and the American Country House (New Haven:
Yale University Press, 1990), 267.
241The south façade is also reminiscent of the Dutch Palladian style of Coleshill and
Eagle House and it is probable that Adler also drew inspiration from these houses;
Susan Hill Dolan, “Mr. and Mrs. Richard T. Crane, Jr., House,” in David Adler,
Architect: The Elements of Style, edited by Martha Throne (New Haven: Yale
University Press, 2002), 141.

105
sandstone trim” and follows Palladian and Baroque-style symmetry commonly seen in

seventeenth-century English country houses.242

Along with the significant influence of English country estates in the exterior

of the house, the interiors of Castle Hill also draw inspiration from these manorial

houses, and some even utilize features salvaged from abandoned English country

houses. In his work, The Architect and the American Country House, Hewitt asserts

that Adler’s “finest houses are memorable for their graceful and meticulously detailed

interiors” and this assessment certainly applies to Castle Hill.243 Perhaps the most

significant feature refitted by Adler was woodwork from the home of the Earls of

Essex, Cassiobury Park, which was demolished in 1922. Crane purchased limewood

festoons carved by famed woodcarver Grinling Gibbons at the bequest of Adler, who

refit them as overmantel carvings prominently featured in the Great House’s library.

Crane also purchased a staircase and several wood-paneled rooms from the “Hogarth

House,” an eighteenth-century London townhouse in the Georgian-style and the

previous residence of artist William Hogarth, that Adler installed across nine rooms in

the Great House.244

242Dolan, “Mr. and Mrs. Richard T. Crane, Jr., House,” in David Adler, Architect:
The Elements of Style, 141.
243 Hewitt, The Architect and the American Country House, 267.
244Dolan, “Mr. and Mrs. Richard T. Crane, Jr., House,” in David Adler, Architect:
The Elements of Style, 143.

106
Despite these seventeenth- and eighteen-century elements and inspirations,

Castle Hill is also firmly a country house of the twentieth century as it is made of load-

bearing bricks, framed in steel, and features state-of-the-art plumbing and bathroom

fixtures due to Crane’s own industrial trade, creating an eclectic country estate that

mixed the traditional features of various English manors with the industrial, modern

comforts expected by American industrialists. Other indications of the period in which

the house was built are two griffin statues that were presented to Crane by employees

of the Crane Company as a gift for his new home upon its completion in 1928 (fig.

20). These griffins, created by American sculptor Paul Manship, are in the Art Deco

style and flank either side of the house’s north entrance. In a letter sent with the

statues, employees informed Crane that they “set these griffins to guard his home on

Castle Hill.”245 While these statues were designed to guard Crane’s family home as

they did for over twenty years, the Griffins continue to serve their purpose as they

greet thousands of visitors each year as they explore, tour, and use Castle Hill as a

public-facing site.

From the Trustee’s “Problem” to a Popular Public Site: Castle Hill’s Transition

On July 29, 1949, New York’s Daily News reported that Florence Crane,

widow to industrialist Richard T. Crane and daughter of the president of the 1893

Columbian Exposition, had passed away in “her 1,500 acre summer estate…at

245 “The Griffins at Castle Hill,” Label Text, The Crane Estate on Castle Hill.

107
Ipswich, Mass.”246 Richard had died eleven years earlier in 1938 and after deeding

several acres of the Crane beach to the Trustees, Florence stipulated in her will that the

remainder of the property, including the Great House, would be owned and managed

by the Trustees of Reservations following her death. Her children were also included

in this portion of the will as they were both granted the option to purchase various

portions of the property.247 The Boston Globe informed the public of Crane’s gift and

reported that a “meeting of the Trustees will be held to decide whether to accept the

bequest and that if it is accepted, the use [of] the buildings, especially the huge

mansion house, will…have to be decided.”248 The Trustees unanimously voted to

accept this gift, but while Florence specifically stated in her will that the beaches

should be opened for Ipswich residents in perpetuity, her wishes for the Great House

were less strict. Within the meeting minutes for a discussion in 1945 on the Trustees’

eventual ownership of the entire Crane Estate, the standing committee presented the

family’s plan for the property:

It is the present desire of the family that…the Trustees ultimately should hold
the remainder of the property with [the] right to put the buildings to such use as

246“Mrs. Florence H. Crane: Chicago Philanthropist,” Daily News (New York, New
York) July 29, 1949, Newspapers.com.
247As outlined in her will, Florence bequeathed the estate’s Brown Cottage, Gate
House, Barn group, and Hog Island to Cornelius Crane and Steep Hill and Steep Hill
Beach to Florence Crane; Crane Family Collection (CH.MS.Coll.1), Box2A, Deeds,
Trustees of Reservations Archive and Research Center.
248“Reservation Trustees Have a $1,000,000 Problem in What to Do with Castle
Hill,” The Boston Globe, August 14, 1949, Newspapers.com.

108
they might deem advisable, or if they thought necessary to tear them down;
that Mrs. Crane had under consideration, for insertion in her will provisions to
the foregoing effect; that her personal preference would be to have the house
established and endowed as a museum in memory of the late Richard T. Crane,
but at the moment it appeared an annual expenditure of some $40,000 would
be required to maintain such an institution satisfactorily, and the amount of
endowment which would be required to support the project would thus, it now
seems, be too great.249

While Florence was keen on the estate becoming a museum, the Trustees were

ultimately free to decide the eventual use of the Great House and conversations about

possible uses began as early as one month after they were officially deeded ownership

of Castle Hill.

In a preliminary study on the property conducted by the Trustees in August of

1949, concerns about the lack of an endowment were echoed as the report stated that

the property would be expensive to own and as a result, “it must pay back something

or be heavily endowed” (the author of this report suggested a sufficient endowment

would be over $800,000).250 Furthermore, the author asserts that “the maximum

earning power and maximum utility to the public would not be reached together” as,

249“Ipswich Beach,” Trustees of Reservations Meeting Minutes, 1945, Charles W.


Eliot II Papers (TTOR.4.Coll.1), Folder 12, Trustees of Reservations Archives and
Research Center, Sharon, Massachusetts.
250“Impression from a Trip to Castle Hill: Saturday, August 27, 1949,” Charles W.
Eliot II Papers (TTOR.4.Coll.1), Folder 12, Trustees of Reservations Archives and
Research Center, Sharon, Massachusetts.

109
for example, renting portions of the grounds would limit public access.251 Achieving

this balance of public accessibility and generating revenue that would ensure the

property’s sustainability is a common challenge facing historic houses, reinforcing the

value of examining how Castle Hill planned to strike this balance throughout its

transition to a public-facing property. Despite Florence’s wishes for the house, this

report suggested against the idea of turning the property into a museum not only for

financial reasons but also due to the house’s limited possibilities for education other

than “a place where people examine the luxuries of a wealthy man.”252 This

observation is especially relevant to American country houses as their narratives and

collections are often considered to be solely concerned with the lifestyles of the upper

classes, an unrelatable topic for a majority of the nation’s public. Rather than turning

the property into a museum, the potential uses provided by the report’s author

included offering Castle Hill as a filming location for movies, a county club, a golf

course, a summer hotel, hiking trails, or a convalescent home. While all of these

suggestions were possible futures for Castle Hill, the debate over the Great House’s

use continued into the following year as the Cranes’ children, who had been

bequeathed the interior furnishings of the house, were simultaneously debating

251“Impression from a Trip to Castle Hill: Saturday, August 27, 1949,” Charles W.
Eliot II Papers (TTOR.4.Coll.1), Folder 12, Trustees of Reservations Archives and
Research Center, Sharon, Massachusetts.
252“Impression from a Trip to Castle Hill: Saturday, August 27, 1949.” Trustees of
Reservations Archives and Research Center.

110
whether or not these belongings should remain in the house, another factor that would

ultimately shape the current-day iteration of Castle Hill.

In January of 1950, Cornelius Crane wrote to the president of the Trustees,

Laurence Fletcher, to inform him that “my sister and I have finally definitely decided

to sell all of the furniture in the Castle Hill house which we have not already taken for

our own use.”253 This decision was the result of several discussions the siblings had

with their lawyers and Trustees staff, especially Henry Channing, who had petitioned

for the house to become a museum of eighteenth-century furniture. Cornelius wrote

that while he, his sister, and his lawyers “appreciate Mr. Channing’s position and have

carefully considered his point of view, we simply do not feel that the creation of a

museum…is at all practical.”254 Instead, he asserted that there were more practical

uses for Castle Hill, a list of which he provided himself. Crane sent a list of thirty-

eight “non-impossible uses of the Crane Reservation” as he believed “the surface has

been but scratched in the use of Castle Hill and the surrounding lands” (fig. 21). The

suggested uses are wide-reaching and reinforce the countless models that could be

applied to country houses forced to remodel their use for public accessibility or to

generate revenue to effectively maintain the property. Crane’s suggestions included

253Letter from Cornelius Crane to Laurence Fletcher, January 10, 1950, Charles W.
Eliot II Papers (TTOR.4.Coll.1), Folder 12. Trustees of Reservations Archives and
Research Center, Sharon, Massachusetts.
254Letter from Cornelius Crane to Laurence Fletcher, January 10, 1950, Trustees of
Reservations Archives and Research Center.

111
becoming a destination for ski weekends and a venue for various events, such as

fashion shows, model airplane meets, barn dances, jamborees for Scouts, horse shows,

and field trials for dogs.255 The large number and wide variety of possible uses all

share the purpose of increasing the site’s accessibility, benefitting the public, and

generating revenue for the Trustees’ operations. Furthermore, implementing any of

these models and uses would have inevitably altered the public’s interactions with and

perceptions of Castle Hill, underlining just how impactful these transitional

discussions and moments are to a site’s future trajectory and sustainability. Along with

deciding against a museum and providing multiple suggestions of use, Cornelius

Crane also adamantly encouraged the Trustees to preserve the Great House in some

way and warned the Trustees that if they decided to tear it down without a thorough

and careful consideration of its “uses for public or charitable purposes, there might

very well be such an outcry from the Massachusetts public as to seriously jeopardize

the whole future of the Trustees.”256 Cornelius’s warning and recommendations to the

Trustees not only imply the public’s ardent investment in the property, but also

reinforce the Cranes’ heirs continued role in their family’s property during the critical

period of its transition.

255“Some Non-impossible Uses of the Crane Reservation,” David C. Crockett Papers


(CH.MS.Coll.5), Box 2, Folder 2, Trustees of Reservations Archives and Research
Center, Sharon, Massachusetts.
256“Some Non-impossible Uses of the Crane Reservation,” Trustees of Reservations
Archives and Research Center.

112
The siblings’ decision to sell the remaining furnishings of Castle Hill resulted

in an auction hosted by Parke-Bernet Galleries that was held at the estate from June 29

to July 1, 1950, and further affected the property’s afterlife as a public site. The

event’s catalog emphasized the important seventeenth- and eighteenth-century English

furniture from Florence Crane’s estate and also mentioned that the “vast array of

decorative material” offered in the sale included Georgian portrait mezzotints,

Wedgwood wares, Irish glass, Chinese jades, marble statues, and garden ornaments

(fig. 22).257 As a result, the interiors of Castle Hill were left empty and the site’s

original assemblage of material culture was dispersed and lost. Furthermore, the

siblings’ decision to sell the house’s furniture significantly impacted the future of the

property as the house’s social and material history was not presented or available to

guests until the Trustees decided to refurnish the house in the late 1950s and early

1960s.258 While several of the Cranes’ descendants have donated items that were once

displayed within the house back to the property, a majority of the furniture and objects

currently at Castle Hill are not original to the estate. Instead, Trustees employees used

an inventory of the house taken shortly after Florence’s death (as well as the 1950

257“Important English Furniture, Other Valuable Art Property from the Estate of the
Late Florence H. Crane on the Premises of Castle Hill at Ipswich, Mass.” Parke-
Bernet Galleries, New York 1950, Trustees of Reservations Archives and Research
Center, Sharon, Massachusetts.
258The restoration was led by David C. Crockett. For future information, see Gordon
Abbott, Jr.’s Saving Special Places (The Ipswich Press, 1993) and the David C.
Crockett Papers (1925-1994) Collection held at the Trustees of Reservations Archive
and Research Center.

113
auction catalog) to locate pieces similar in period, design, and style. Tour guides are

trained to differentiate between these items and often point out which objects were

present while the Crane family lived at the site, including several family portraits that

have returned to the estate. Despite the Trustees’ dedication and efforts to refurnish

the house in order to inform the public of this aspect of the Crane estate’s history, the

mixture of original and non-original pieces displayed in Castle Hill nevertheless

presents an altered and modified version of the house’s original assemblage of

material culture—a form of interpretation that was ultimately dictated by the siblings’

wish to sell the house’s collection. While this decision did not entirely alter the

house’s nature or lead to the demolishment of the house, separating the house’s

contents is a fate that those managing Ardrossan are actively trying to avoid as the

overall synergy of the site’s collections enhances its narrative and historical

significance.

Following the sale of the house’s furnishings, the Trustees decided to

experiment with using the Great House as a venue for concerts and music camps.

Beginning in the summer of 1950, the Trustees offered “the free use of the House and

part of its grounds to an interested group which established an Art Center there on a

trial basis.”259 The Castle Hill Art Center offered fine art classes for local students and

those who wished to reside at Castle Hill throughout the summer as well as offering

259Castle Hill Foundation Archive (CH.MS.Coll.3), Finding Aid, Trustees of


Reservations Archive and Research Center, Sharon, Massachusetts.

114
several public programs. This experiment was so successful that the Trustees not only

decided to continue this program but also formed a new organization, the Castle Hill

Foundation, to develop the art center and manage the estate in January 1951. The

Castle Hill Foundation’s Articles of Organization states that its purpose is “to advance

education, skill, and appreciation in the Fine Arts; to give courses of instruction,

conduct exhibitions, performances, symposia, convocations in the foregoing field” and

to ensure the preservation and restoration of the property.260 The foundation hosted a

variety of events, including a demonstration of Renaissance music and dance called

“Dancing on the Green” and a “Children’s Early Dance and Music Week” that offered

daily classes and games. However, the most popular event was the foundation’s

annual “Castle Hill Concerts” series, which featured several musical and dance

performances throughout each summer. This series also provided an optimal

opportunity for the Trustees to raise money for the operation of the property,

especially as several concerts featured notable artists, such as Ella Fitzgerald and

Louis Armstrong.261 As a result, each program also solicited visitors to become

members of the foundation and informed them that their support was integral to the

house’s survival:

260“Castle Hill Foundation, Inc. Articles of Organization,” The Commonwealth of


Massachusetts: Department of Corporations and Taxation.” Crane Family Collection
(CH.MS.Coll.1), Box 19, Folder 2, Trustees of Reservations Archives and Research
Center, Sharon, Massachusetts.
261Castle Hill Foundation Archive (CH.MS.Coll.3), Finding Aid, Trustees of
Reservations Archives and Research Center, Sharon, Massachusetts.

115
the future of the Great House is not assured. Since Mrs. Crane’s bequest came
to the Trustees without endowment, the Reservation’s only means of assured
support is the net income from fees charged for the use of the parking spaces at
the beach…an annual sum which is wholly inadequate for maintenance of the
Great House and its surroundings. Without additional income to keep it in
repair and to maintain its terraces and gardens, the House would have to be
torn down. The Foundation must therefore continue its work…because this
place, unique in its architecture and landscape setting, must endure.262

As admission and concessions for these events were so successful, it is clear that the

Art Center and Castle Hill Foundation were both vital in generating revenue during

this critical period of the property’s transition into a public-facing site. However, both

ventures ended in 1987 when the Trustees and the foundation’s leadership reached an

agreement that the Trustees would become “the sole member of the corporation and

[assume] full management responsibility for the property” beginning in January

1988.263 Despite this change, the Trustees continued to use the property as a venue for

outdoor picnic concerts each summer and it remains one of the site’s most popular

public events. While certain concertgoers may visit Castle Hill for this event, the

Trustees assert that after learning about the site’s various programs, “many come back

262Castle Hill Concerts, 1953 program, Castle Hill Foundation Archive


(CH.MS.Coll.3), Box 6, Folder 1, Trustees of Reservations Archives and Research
Center, Sharon, Massachusetts.
263Castle Hill Foundation Archive (CH.MS.Coll.3), Finding Aid, Trustees of
Reservations Archives and Research Center, Sharon, Massachusetts, 3.

116
for interior and exterior house tours, other events and programs and to visit our world-

famous, family friendly Crane Beach and Wildlife Refuge.”264

This strategy of offering popular entertainment offerings as a way to bring

visitors to the site and then encourage them to return for different, more educational

programs is an effective balance that Castle Hill successfully achieved during its

infancy as a public site and continues to do so today. In addition to being a popular

rental and event venue, the Trustees have also generated revenue from the site by

serving as a filming location. Along with the movies, The Witches of Eastwick (1987)

and Ghosts of Girlfriends Past (2009), the most recent major feature film to use the

Crane Estate as a shooting location was Greta Gerwig’s Little Women (2019), which

resulted in a significant amount of press attention surrounding the property.265 The use

of Castle Hill as a filming location not only produced significant profit but also

garnered media attention that undoubtedly attracted more visitors to the site,

ultimately reinforcing the value of the property’s model of utilizing entertainment as a

means to advance their mission of educating the public about the estate’s history and

conserving the land on which it sits.

264 “History of Concerts at Castle Hill,” Trustees of Reservations, accessed February


4, 2021, https://www.ttorevents.org/125/history-of-concerts-at-crane.pdf.
265 See reports from the Chicago Tribune and Wicked Local Ipswich:
https://www.chicagotribune.com/travel/sc-trav-little-women-sites-0204-20200130-
jq3htokarre2jfetvdqlw5te2i-story.html and
https://ipswich.wickedlocal.com/entertainmentlife/20200102/crane-estate-in-ipswich-
serves-as-setting-for-little-women.

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Lessons from Castle Hill and Actionable Items for Ardrossan

The first years of Castle Hill’s transition from a private summer home to a

property for public use were characterized by uncertainty and seemingly endless

possibilities for the property’s future. Not only did the new legal owners, the Trustees,

debate the best use for the Great House and its surrounding land amongst themselves,

but the original owners’ descendants also played an active role in shaping what the

house would become. Perhaps the most significant lesson or warning from Castle

Hill’s formative moments as a public site is the loss of the property’s original

assemblage of material culture. As argued in chapter 3, Ardrossan’s significance as a

historic site is primarily connected to the survival of the house’s collections from the

1910s into the twenty-first century and keeping these objects together is the main

priority for the Montgomerys’ descendants. While Castle Hill continues to interpret

the social history of the house through objects that have been returned to the house as

well as other period-accurate pieces, this decision to sell and separate collections

would undermine the family’s mission as well as significantly jeopardize the urgency

to preserve the property’s first-floor interiors for future generations.

As seen in the examples of Winterthur and Biltmore, Ardrossan has the

potential to provide both educational and entertainment value to the public and Castle

Hill’s transitional period provides insight on how Ardrossan could potentially balance

these two guiding principles as it becomes a more public-facing property. Castle Hill’s

first uses as an art center and concert venue were both profitable endeavors and

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successfully generated the funds to cover the house’s maintenance costs and

eventually financed re-furnishing the house’s interiors, which finally allowed the

Trustees to provide educational content about the site’s historical significance to the

public. Drawing from this example, those managing Ardrossan must first find ways to

generate revenue that would not only offset the substantial costs required by the house

but would also serve as the basis of a future foundation’s funds to maintain the public-

facing aspects of the property. It is a large possibility that without securing reliable

streams of revenue to keep the house open and operatable, the site’s potential to

educate the public on the Montgomery family, Gilded Age Philadelphia, and the

American decorative arts will never be achieved or sustainable.

The use of the Crane Estate as a filming location for several movies provides a

helpful model for how Ardrossan can initially raise funds to support its future as an

independent foundation. The Montgomerys’ descendants took the opportunity to

experiment with Ardrossan serving as a filming location for movies, television shows,

photoshoots, or commercials in 2018 when the family agreed for the house to serve as

several sets in a local filmmaker’s production entitled, A Call to Spy (2019), which

focused on the story of female spies during World War II. This film generated positive

reviews and Ardrossan’s key role in the film did not go unnoticed. The Main Line

Today reported that when the film was released in England, “a positive review in The

Guardian praised the…‘considerable effort that has clearly gone into re-creating

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period interiors and ephemera.’”266 Of course, these interiors were not, in fact,

recreations but the well-preserved interiors of Ardrossan as the director used every

room on the first floor throughout the film. Joanie Mackie, the family liaison for the

property, relayed the positive experience she had while overseeing the crew’s use of

the interiors, including their care and respect of the rooms and furnishings, but stated

that a larger-scale project would be infeasible to film within the house as it would

ultimately risk the safety of the collections. Instead, the family is open to offering the

exterior of the house as a potential filming location and is considering listing it on

industry websites, such as LocationsHub.267 This strategy would not only create a

potential source of revenue for the eventual non-profit managing Ardrossan, but would

also enhance the public’s exposure to the site through increased publicity, as was the

case for Little Women at Castle Hill.

Finally, the Trustees of Reservations’ model of land conservation, which

extends to the management of Castle Hill, also provides a potential strategy for

Ardrossan as maintaining a majority of the estate’s open land is another priority for

the family. While several acres of the Ardrossan estate have been sold and developed,

the sale has been managed extremely well and preserves much of Ardrossan’s open

spaces as well as the acres immediately surrounding the Big House. The open land

266J.F. Pirro, “Ardrossan Makes It to the Big Screen in the New Film A Call to Spy.”
Main Line Today, February 3, 2021, https://mainlinetoday.com/life-style/ardrossan-
new-film-a-call-to-spy/.
267 Relayed in interview with Joanie Mackie conducted by the author, March 19, 2021.

120
managed by Radnor Township presents an opportunity to parallel Castle Hill’s model

of utilizing the acres surrounding the estate’s main house as a draw for potential

visitors. For instance, Castle Hill hosts frequent hiking events called “The Castle Hill

Hike” as well as the “Castle Hill Fire Pit Adventure,” wherein children participate in a

treasure hunt around the estate.268 Similarly, those managing Ardrossan could

potentially partner with Radnor Township to sponsor “hikes” or “nature walks” around

the area, which would further inform the public about Ardrossan and perhaps ignite an

interest in coming back to the property for a tour or visit.

Ultimately, the strategies and ideas inspired by Castle Hill’s model and

transition into a public site outlined above all share the benefits of increasing public

access to Ardrossan, providing additional streams of revenue, and spreading

awareness of the property. As an American country house that effectively balances the

guiding principles of education, land conservation, and entertainment (in both

programs and rental opportunities), examining the decisions made during the period in

which Castle Hill’s fate and future use were unclear and debated provide further

clarity to the similar conservations and deliberations over potential uses currently

surrounding Ardrossan.

268See the “Events” page on Castle Hill’s website for more information on the site’s
events. https://thetrustees.org/place/castle-hill-on-the-crane-estate/.

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Chapter 7

CONCLUSION

The future of Ardrossan and its material collections has been a persistent and

lingering unanswered question for the Montgomerys’ descendants for over two

decades. When visiting Ardrossan for the first time, Scott Cooper, the current

President and C.E.O of the Academy of Natural Sciences, informed Joanie Mackie

that due to the assemblage of material culture and family memorabilia within its

interiors, he could truly sense the essence of the people who lived there and insisted

that saving Ardrossan “was not just important, but essential.”269 While the architecture

of the house is significant, it is the assemblage of objects—originally installed in the

1910s and enhanced by the family’s personal additions throughout the years—that

elevate the house’s value as a historic site that should be preserved for future

generations. Of course, remaining in the family’s private ownership is unsustainable,

forcing the Montgomerys’ descendants to learn from and potentially emulate the

examples of several English and American country houses that remodeled their

ownership and use into more public-facing, profitable ventures in order to fund these

houses’ upkeep and ensure their sustainability into the future.

269 Relayed by Joanie Mackie in an interview with the author, March 19, 2021.

122
From various informal conversations with local museum professionals and

preservationists to a four-day workshop dedicated to assessing the estate and

suggesting feasible solutions, discussions surrounding future uses and management

models for Ardrossan have identified several possibilities that would not only preserve

the house and its ensemble of material culture but also enhance the public’s

accessibility to this significant site. However, as feasibility studies continue to be

conducted and the best path forward continues to be debated, Ardrossan remains a

country house at a crossroads. Questions about the financial sustainability of

establishing the house and its contents as a non-profit entity or the potential risks of

converting portions of the house for adaptive reuse have repeatedly impeded the site’s

transition into a public-facing property. Progress on determining Ardrossan’s next

chapter may be slow but making a rushed decision regarding the future of the house,

especially one without a sustainable model and plan, would risk the survival of the

house and its history for future generations, an outcome that the family is determined

to avoid. Therefore, considering the examples set by the country houses in each of the

case studies provides valuable information that can be used to further inform and

support Ardrossan’s eventual transition into a public-facing site, as well as providing

more general lessons that can be applied to other historic houses that may be

struggling to survive.

While uncertainty continues to surround the Ardrossan estate, the American

country houses featured in this project all faced a similar critical period and each

property has a chapter in its history wherein those tasked with managing the house had

123
to create a new public identity for the property and experiment with ways to efficiently

function as a public-facing property. Winterthur, Biltmore, and Castle Hill can all be

considered as successful and sustainable institutions in the current day, but each

property’s management model and guiding principles had to first be determined and

tested as they navigated their new status as a public, rather than private, country house.

The decisions made at these sites during their formative moments in the mid-twentieth

century provide entry points and actionable items that Ardrossan can begin to take in

the near future, whether initiated by the family members or a museum professional if a

non-profit foundation is established. First, it is necessary to restate the plan and model

that the family is currently considering and hoping to achieve in order to evaluate how

lessons from the case studies may be applied to further support or enhance this

possible alteration of the house’s use.

Of the numerous ideas for Ardrossan’s future use, the most feasible and

sustainable option appears to a plan that requires two major changes. First, a not-for-

profit foundation would be established, and the ownership of the house would be

transferred to this organization. Joanie Mackie stated that this action would be ideal as

managing the costs of the property—especially paying its substantial taxes—would be

out of the hands of the family. This foundation would also be tasked with conserving

and interpreting the first floor of the house and its materials contents, including

creating and offering tours and public programs. The second aspect of this new use

plan, which would help generate necessary funds, involves converting the second and

third floors of Ardrossan (which do not contain original furnishings) into

124
condominiums. After conducting a primary feasibility study on this project, a second

study—this time with a contractor and potential architect who are interested in seeing

this plan through—is currently underway. Interestingly, the architect involved in the

study suggested that the ability for renters to utilize the front, main entrance of the

building would increase the value and asking price of these condominiums, suggesting

the sustained appeal of the lifestyle that these grand industrial mansions evoke. Of

course, this arrangement would necessitate prohibiting access to the first-floor

interiors for security purposes, but Mackie suggested the effective solution of

installing glass doors that would lock these rooms from potential renters. While the

logistics and practicalities of creating these condos have not been determined, the

family is hopeful that this project, if successful, would effectively lessen the financial

burden of the house’s maintenance costs as well as contribute to the non-profit’s

operational budget.270

As outlined in each of their respective chapters, all of the American country

houses included in this project provide lessons and actions that can be applied to

Ardrossan. Winterthur is a helpful model for Ardrossan’s probable future operation as

a non-profit foundation that is focused on displaying and interpreting decorative arts

and the social history of its founder and his family. Meanwhile, the Biltmore estate’s

“unconventional” approach to managing a historic house reinforces the need for these

270The information in this paragraph was all relayed by Joanie Mackie in an interview
with the author, March 19, 2021.

125
sites to be self-sustainable and self-reliant rather than dependent on government

funding, as is the case for several house museums.271 Biltmore primarily achieved this

success by capitalizing on its association with a “blue-blood family” as a way to create

various sources of revenue and this strategy can also be implemented at Ardrossan.

Along with emphasizing the Montgomerys’ role in Philadelphia’s elite society, its

connection to the classical Hollywood film, The Philadelphia Story, can be used to

attract visitors and potential renters for large corporate events, creating profit that will

further support the foundation’s operations. Castle Hill’s balance of educational, not-

for-profit activities and profitable events strictly focused on entertainment, such as

their concert series, provides another model for generating revenue as a non-profit

foundation. The most feasible option, as the family has already considered it, is the use

of the property as a filming location for small-scale projects. Of course, paid tours of

the house, such as those offered on a limited basis prior to the COVID-19 pandemic,

would provide another important stream of revenue for the foundation.

In her work, New Solutions for House Museums, historic preservationist Donna

Ann Harris explores several case studies of house museums throughout North America

that were struggling to survive in the twenty-first century and attempted to adapt their

practices for long-term sustainability. She praises the “breadth of innovation being

undertaken by…well-known and distinguished organizations” as they are “confronting

271 Donna Ann Harris, New Solutions for House Museums, 13.

126
the future of their house museums and…[taking] action.”272 The family’s proposed

plan for Ardrossan, as well as additional possible actions inspired by the case studies,

would create a unique, seemingly eccentric model for a historic house, but those

tasked with managing these properties are often forced to consider new and alternative

approaches to preserving these houses due to the increasingly unsustainable model of

a traditional non-profit museum reliant on an endowment and federal funding.

Along with the vision workshop and other conversations that the

Montgomerys’ descendants have had about the property’s future, the findings in this

thesis can serve as a foundation for a future project that takes direct and concrete

action to establish Ardrossan’s new use, increased public accessibility, and

revitalization as a public-facing property. While this study focused primarily on

addressing Ardrossan’s situation and survival, the examination of the public origins of

three established country houses nevertheless offers valuable insights and further

examples of possible sustainable models for historic houses facing a similar

situation—whether being unable to remain in private ownership or struggling to

function as a sustainable museum or public site in the twenty-first century. Attempting

to ensure the protection and preservation of the narratives contained within these

properties and told through the assemblage of material culture displayed within them

was just as prevalent of a challenge in the twentieth century as it is today. However,

considering how a selection of country houses successfully faced uncertainty during

272 Donna Ann Harris, New Solutions for House Museums, 229.

127
their transitions into public sites may help prevent the loss of other historic houses by

offering suggestions on how historic sites can enhance their sustainability, reassess

their management model, or alter their use in order to ultimately ensure their survival

as windows into the past and significant repositories of architectural, material, and

social history for future generations.

128
FIGURES

Figure 1. The Lynnewood Estate in Elkins, Pennsylvania serves as an example of a


“lost” American country house. This Trumbauer-designed country house
is devoid of furnishings and has passed through several owners. It
remains unoccupied and in disrepair to the current day. Image courtesy of
James Kelleher.

129
Figure 2. Graph tracking the number of English country houses demolished since
1800. The 1930s to 1960s is clearly identified as a critical period in
which hundreds of English country houses were “lost” each decade.
Image courtesy of Matthew Beckett / Lost Heritage
(www.lostheritage.org.uk).

130
Figure 3. The front facade of the Ardrossan Estate. Photograph by Steve Gunther and
published in Ardrossan: The Last Great Estate on the Philadelphia Main
Line. Image courtesy of Bauer and Dean Publishing.

131
Figure 4. Ardenrun Place, the English country house that inspired Ardrossan. Image
published in Country Life. This image is in the Public Domain.

132
Figure 5. The dining room of Ardrossan, featuring Grinling Gibbons-inspired
woodwork approve the fireplace. Photograph by Steve Gunther and
published in Ardrossan: The Last Great Estate on the Philadelphia Main
Line. Image courtesy of Bauer and Dean Publishing.

133
Figure 6. The rear wall of Ardrossan's sitting room, featuring the Montgomery's
familial coat of arms above the doorway. Photograph by Steve Gunther
and published in Ardrossan: The Last Great Estate on the Philadelphia
Main Line. Image courtesy of Bauer and Dean Publishing.

134
Figure 7. Ardrossan's "ballroom," which features several portraits of family members.
Photograph taken by the author in 2021.

135
Figure 8. The Meet at Ardrossan, Christmas Day, 1925 by Charles Morris Young.
Photograph by Tom Crane and published in Ardrossan: The Last Great
Estate on the Philadelphia Main Line. Image courtesy of Bauer and Dean
Publishing.

136
Figure 9. Examples of Charlotte Montgomery's needlepoint works that feature
Ardrossan's interiors. Photograph by Tom Crane and published in
Ardrossan: The Last Great Estate on the Philadelphia Main Line. Image
courtesy of Bauer and Dean Publishing.

137
Figure 10. Exterior of the Winterthur Museum in the current day. Image courtesy of
Wikimedia Commons. This image is in the Public Domain.

138
Figure 11. Front and back of the applications used to visit Winterthur prior to its
opening as a museum in 1951. Courtesy, Winterthur Library: Winterthur
Archives.

139
Figure 12. Cover of the November 1951 Winterthur issue of the Magazine Antiques.
Vol. LXI, No. 5. Photograph taken by the author in 2021.

140
Figure 13. A group of four guests participating in the first iteration of tours at the
Winterthur Museum. “Winterthur, Adventure in the Past,” 1963.
Courtesy, Winterthur Library: Winterthur Archives.

141
Figure 14. Photograph of visitors in the mid-twentieth century viewing the spiral
staircase in the courtyard of the Château de Blois in the Loire Valley,
France. This building served as partial inspiration for Biltmore’s
architectural design. Image courtesy of Granger Academic.

142
Figure 15. Front Façade of the Biltmore House, the main house on the Biltmore Estate
designed by Richard Morris Hunt for George Washington Biltmore II.
Library of Congress, Prints & Photographs Division, Detroit Publishing
Company Collection. This image is in the public domain.

143
Figure 16. Pages from the Biltmore House Guide, 1930. Courtesy of the Biltmore
Estate Archives. Used with permission from The Biltmore Company,
Asheville, North Carolina.

144
Figure 17. Plaque depicting the deed between Maskonomett and John Winthrop Jr.,
which is mounted on the southeast side of the Great House. Photograph
taken by the author in 2020.

145
Figure 18. Front view of Castle Hill, which was inspired by the Belton House
(Lincolnshire). Photograph taken by the author in 2020.

146
Figure 19. Rear view of Castle Hill, which was inspired by the Ham House (Surrey).
Castle Hill on the Crane Estate Stewardship Files. Image courtesy of The
Trustees of Reservations, Archives and Research Center.

147
Figure 20. One of the two Griffin Statues created by Paul Manship in the Art Deco-
style and gifted to Richard Crane by Crane Company Employees in 1928.
Photograph taken by the author in 2020.

148
Figure 21. First page of a document sent to the Trustees by Crane’s son, Cornelius
Crane, entitled, “Some Non-impossible Uses of the Crane Reservation.”
David C. Crockett Papers (CH.MS.Coll.5). Image courtesy of Trustees of
Reservations Archives and Research Center.

149
Figure 22. “Important English Furniture, Other Valuable Art Property from the Estate
of the Late Florence H. Crane on the Premises of Castle Hill at Ipswich,
Mass.” Parke-Bernet Galleries, New York 1950. Image courtesy of
Trustees of Reservations Archives and Research Center.

150
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Appendix A

IMAGE PERMISSIONS

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