Synopsis of the project report.

Title:
“TO STUDY THE IMPACT OF LIFESTYLE CHANGE ON EATING HABBITS
OF GENRATION Z AND MILLENNIALS”

Submitted by:
Tanvi Mastakar
Final year CT 19-38 I

Under guidance of:

Dr. Gauri Shah

Date of submission:
21th March 2023
Introduction:
In today’s world everything around us is changing at a very fast
pace which also impacts our lifestyles. The lifestyle of our
ancestors was way different than what our lifestyles are today.
This changing lifestyle also has a great impact on our eating
habits. The eating habits have changed a lot, the older
generation preferred eating healthy food which was prepared
at home but today due to the change in lifestyle today’s
generation prefers to eat out or give preference to convenience
food over fresh homemade food.
Therefore this project report will study the impact of lifestyle
change on eating habits of genZ and millennial.

The objectives of the project are as follows,

 To enlist the eating habit changes in generation Z due to
lifestyle.
 To illustrate the eating habit differences between the
generation Z and millennial.
 To analysis the impact of convenience food and fast food
on generation Z due to lifestyle changes.
 To enlist the lifestyle impact on unhealthy eating patterns.
Hypothesis:
 H1.Lifestyle change has affected the eating habits of
generation Z.
H0.Lifestyle change has not affected the eating habits of
generation Z.

 H1.There is a noticeable change in the eating habits of

generation Z and millennial.
H0.There is no noticeable change in the eating habits of
generation Z and millennial.

 H1.Convenience food and fast food has become

inseparable part of generation Z lifestyle.
H0.Convenience food and fast food is not at all an
important part of generation Z lifestyle

Research Methodology
This research is a type of a quantitative research. It would be
based on questionnaire on changes in eating habits due to the
life style changes between two generations, it will be filled by
the local people of the generation Z and millennial.
Sampling Tool
The research methodology will be derived from the
questionnaire based on changes in eating habits due to the life
style changes between two generations.

Sampling Technique
The research paper is based on the quantitative data collected
using a random sampling technique.

Scope
The research project is based on the quantitative data
collection limiting only to Pune city.
The research will be based only on changes in eating habits due
to the life style changes between two generations.

Sampling Size
The research size for the paper would be 100 responses from
the local people of generation Z and millennial based on
changes in eating habits due to the life style changes between
two generations.

Research Gap:
The research which has been carried out till today lack in the
comparison between the genZ and millennial based on their
eating habits which are impacted by the lifestyle. These papers
are mostly based on the eating habits which are either based
on genZ or millennial. The researches are based mostly based
on dietary habits of genZ which will help them with the
diseases.
The gaps in this research paper are, we won’t be advising how
to improve your eating habits considering your lifestyle. It
won’t state which generation has better eating habits
considering their lifestyle, rather it will focus on the impact of
changing lifestyle on the eating habits of genZ and millennial.

Literature Review
 1. Changing the Pattern of Food Consumption-Influencing
Factors
Food consumption among Europeans has changed considerably
over time. For example, more than twice as much meat is
consumed per capita as it was 50 years ago. However, since
1995, a change in the structure of meat consumption can be
observed: beef consumption per capita has fallen by 10% and
poultry consumption has increased. At the same time,
Europeans eat more fish, seafood, fruit, and vegetables. For
Romanian consumers having a healthy diet means, first of all, a
balanced diet and a menu with more fruits and vegetables,
generally fresh and natural food, low sugar consumption, and
cooking at home. Regardless of Generation zs’ lifestyles, in
order for them to have proper food consumption patterns they
must follow the four essential dietary laws: (a) the law of
quantity, which involves correlating the amount of food
ingested with the needs of the body; (b) the law of quality,
which involves a varied diet, complete in the necessary
nutrients; (c) the law of balance, respectively maintaining the
correct proportions between the quantities of various nutrients
that are part of the food consumed; (d) the law of adequacy,
which implies that the choice, preparation, and quantity of food
are closely correlated and adapted to the weight, age,
physiological state, and type of activity performed.
 2. Eating habits and lifestyle changes during COVID-19
lockdown: an Italian survey
With regards to lifestyle changes during the COVID-19
lockdown, most of the population declares not to have changed
its habits (46.1%), while 16.7% and 37.2% feel to have improved
them or made them worse, respectively. The perception of
weight gain was observed in 48.6% of the population, whereas
a slight increased physical activity has been reported in 38.3%
of respondents, especially for bodyweight training.
Interestingly, the population group aged 18–30 years resulted
to have a higher adherence to the MD when compared to the
younger and the elder population. Moreover, 15% of
respondents turned to farmers or organic purchasing groups for
fruit and vegetables, especially in the North and Centre of Italy,
where BMI values were lower. Another positive result is the
percentage reduction in smokers by 3%. 

3. Zoomer Mindset and Eating Habits

Zoomers (or Generation Z) are considered to be those born
between 1995 and 2012 or after 1997. This generation
represents 32% of the global population (predicted for 2019 by
Miller and Lu, 2018) and is expected to represent 26% of the
world population in 2030 and be the largest global cohort in the
world. Data from Eurostat allow us to outline a demographic
profile for Romania and the EU. Thus, considering Zoomers as
those who in 2020 are between 8 and 27 years old, we see that
out of Romania’s population of 19.2 million people, 21.22%
belong to this generation (4.09 million). This is quite similar to
the percentage of Zoomers in the population of the EU
(21.32%). Following the same generation over the course of the
years, the Eurostat projections for 2030 indicate that the
Zoomers in Romania will represent 21.4% of the population,
while the ones in the EU will represent 22.41%, maintaining
thus their quota in the overall population.
Compared to teens and young people in the past, Zoomers are
much more willing to try different types of local cuisines and
tastes as well as ingredients and plant-based meat. They are
showing a growing interest in vegetarian and vegan food, more
out of moral or ethical consideration than other reasons, but
only 7% of Zoomers describe themselves as vegetarians or
vegans. Zoomers also take the time needed to make
sustainable food choices when shopping for food, but, although
aware of the fact that choices with better environmental and
social impacts exist, they will not do the same while shopping
for clothes because of the momentary satisfaction received.
This is connected to the fact that 89% of Zoomers “consider
themselves price-conscious shoppers and 62% prefer to spend
their money on an experience over purchasing something
material”.
4. The appetite of 2020: GenZ and Millennials on fast food.

 In light of the remarkably shifted consumer behaviors in 2020,

Segmanta presents a brand new study on the freshest declarative
consumer insights about humanity’s most widespread passion
and ultimate unifier: food. We surveyed more than 2,000 U.S.
consumers from the age of 15 to 39, across Generation Z and
Millennials, aiming to explore their lifestyles, preferences, tastes,
and opinions associated with food. 
Based on the research by McKinsey & Co, together,
Generation Z and Millennials hold the purchasing power of
roughly $350 Billion in the U.S. By 2020, 40% of the global
consumers are Gen Z-ers. The enormous buying potential of
the two generations alerts marketers to act fast and smart on
the big opportunity.
With people more aware of their health status, major food
sectors such as fast food are pushed to improve the quality
of food and alternate their services to fit the shifted
demands of customers, especially after taking a major
hit from the global health crisis this year. In response to the
social distancing policies, the closure of restaurants, etc.,
food industry marketers are hungry for innovative,
sustainable business strategies in order to overcome the loss
during the unprecedented recession.
Through this study, we observed current trends in the fast
food industry and discovered new declarative data points
that reflect Gen Z and Millennials’ attitudes towards fast
food. The year is 2020. The business world has experienced
unprecedented changes. Further, brands now carry different
missions to satisfy customers’ demands and to care more for
society. New “battlefronts” such as winning over younger
generations as well as innovating in food and services have
become more challenging for fast food markers and beyond.