1-Where does this retailer located?

Nasr City Branch - City Stars - Omar Ibn Al-Khattab Street - Masaken Al-Mohandessin.

Al-Nuzha Branch - Almaza City Center Mall - Sheraton Airport - Al-Nuzha.

Maadi Branch - Maadi City Center Mall - El Mearag City - Zahraa El Maadi.

Fifth Settlement Branch - Cairo Festival City Mall - next to IKEA

6th of October Branch - Mall of Arabia - Maiden Juhayna

6th of October Branch 2 - Mall of Egypt - Al Wahat Road

Alexandria Branch - City Center Mall Alexandria – Amreya

2-Which type & locations does it acquire?

Shopping Centers

The company’s core market is women 24 – 35 years old. They reach this market by locating their
stores in town centers and places with high concentrations of women in this age range.

3-How about its competitors’ locations? Do they locate in the retailer’s location or another
location?

H&M vs. Zara vs. LC wakiki:

H&M, Zara, and LC wakiki are three international clothing retailers with over 2,000 stores each
worldwide. The competitive companies target similar markets and locations but employ different
strategies in their business models to manage the distribution of product lines.