productprompts.

com

THE PRODUCT MANAGER'S

PROMPT BOOK
Learn how to become a ChatGPT Prompt Wizard and become
10x more efficient, save time and get more shit done.
Version 1.0
Created by Martin Slaney
at ProductPrompts.com
WELCOME. Welcome to the product manager's guide to using
ChatGPT! In this deck, we'll explore how this
incredible AI tool can help inspire you, streamline
your work and free up more time for strategic
activities.
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NOTHING YOU ARE
ABOUT TO SEE IS
REAL.
FOR REAL.
This document contains:

Ideas that were never thought of.

Photos that are not real. Images that were not designed.
Products and startups that do not exist.
(Some) copy that was never written.

It was generated by the AI tools ChatGPT and

Midjourney.

CONTENTS
5. Preface
6. How AI can help you
7. What is a prompt?
8. Prompt design
9. Your new BFF: ChatGPT
10. AUTOMATE section
11. Perform competitor analysis
13. Estimate market size
15. Create agenda for a strategy meeting
17. Draft a Product Requirements Doc
21.Write a user story
23. Write release notes
25.Write a marketing brief
27. Write customer support docs
29.Write agenda for pre-mortem meeting
productprompts.com
31. INSPIRE section
32. Create a product strategy
34. Create a product vision
36. Create a vision, mission and strategy
38. Use trends to innovate
40. Ideate names
42. Ideate new products / startups
44. Ideate features
46. Category design
48.Create a magical UX
50. Create a habit-forming UX
52. Craft product principles
54. Play devil's advocate
56. Write a buyer's persona
58. Mock interview prep
61.Other tools
4
PREFACE
productprompts.com

This prompt book is designed as a visual resource to help product people make the most of ChatGPT,
with a particular emphasis on crafting your input (the prompts) in a productive way.

This document was created by Martin Slaney and is published on ProductPrompts.com.

This is an unofficial document, not affiliated with OpenAI or ChatGPT.

All images within were created by me, generated by Midjourney, with a paid licence, and are my
intellectual property.

For more ideas on using ChatGPT and many other AI tools, subscribe to the Product Prompts
newsletter, and follow me on Twitter.

5
AI CAN HELP YOU…
productprompts.com

Stop the overwhelm.

Get shit done.
10x your productivity.
Become a more full-stack product manager.
.
Get inspired.
GPT models are multi-disciplinary. They have learned across a huge spectrum of topics,
and many product management-related tasks can benefit.
They're pre-trained. So they're useful out of the box for so many different applications.
This has democratised who can use AI, who can get value out of it - no longer do you need
massive data sets to get started.
The skill is understanding PROMPTS and how to engineer them for the best results.
This document will help you with PROMPT DESIGN.
6
SO WHAT IS A
PROMPT?
A prompt is a set of instructions given to a
machine learning algorithm that is used to
generate a specific output.

Here's an example:
"Give some examples of clear, measurable
OKRs (Objectives and Key Results) for the
product team of a lending fintech scale-up."

midjourney - nerd using robot called ChatGPT to ask it the

meaning of life 7

PROMPT DESIGN
How you phrase and structure the prompt
has a big impact on the quality of the output.
Prompts can be very short - or very long!
With ChatGPT, you can use follow-up prompts to
go deeper on a particular part of the output.
If required, you can format the output as a table,
or in bullet points, or in detailed step-by-step
sentences. All you have to do is ask!
ChatGPT has an output limit of around 500 words.
If this means it didn't get to complete your
request, you can simply say "please continue".
productprompts.com
Can you give 4 ideas for micro-copy for when a new user
lands on our empty video editor.
Write a Product Requirements Document for a new
feature for our app. Our app offers microloans to farmers
in Africa who struggle to get credit to pay for the
materials they need to grow crops. The new feature is to
enable them to ask for the loan, and go through the
assessment process, using ChatGPT-style AI to automate
the conversation.
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 productprompts.com

YOUR NEW BFF: CHATGPT

chat.open.ai

ChatGPT is a large language model chatbot developed by OpenAI based on

GPT-3.5. You can access it through the OpenAI website with an account,
and also through an API. And yes, there's a Zapier integration now available!
It has a remarkable ability to interact in conversational dialogue form and
provide responses that can appear surprisingly human.
It's an example of a Large Language Model. LLMs perform the task of
predicting the next word in a series of words.
Currently, ChatGPT is free to use. The founder of OpenAI, Sam Altman, has
said he will let the AI suggest the best way to monetize the technology…!
9
AUTOMATE
PERFORM A COMPETITOR ANALYSIS PROMPTS

Prompt format
Provide a list of <company name> competitors and do a SWOT analysis
of each.

Sample prompt
Provide a list of Robinhood competitors and do a SWOT analysis of each.
Answer in table format.

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 productprompts.com

PERFORM A COMPETITOR ANALYSIS (PARTIAL) OUTPUT

Acorns: Strengths:

• Automated investment management using advanced algorithms

• Low fees compared to traditional financial advisors
• Wide range of educational resources and investment tools
• Wide range of customer service options, including phone support
• Unique feature of rounding up everyday purchases and investing the spare change Weaknesses:
• Limited investment options, mainly focused on index funds and ETFs
• Limited options for international trading
• Limited options for advanced trading, such as options and futures Opportunities:
• Continued growth in the robo-advisory market
• Expansion into new markets, such as retirement planning and financial planning services
• Integration of new technology, such as artificial intelligence and machine learning Threats:
• Competition from other robo-advisors and traditional financial advisors
• Market fluctuations and economic downturns
• Changes in regulation and increased scrutiny from regulatory bodies
ESTIMATE MARKET SIZE PROMPTS

Prompt format
Who would use this and how big is the market? <describe your product
idea>. Include references to sources of statistics or data.

Sample prompt
Who would use this and how big is the market? A Vegan Cat Nutrition
Tracker: A tool that helps vegan cat owners track their pets' nutrition
and ensure they are getting the right balance of nutrients. The tool
could include a database of plant-based cat foods and supplements, as
well as a feature to input and track the cat's intake. Include references
to sources of statistics or data.

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 productprompts.com

ESTIMATE MARKET SIZE OUTPUT

It is possible that vegan cat owners and people who are interested in feeding their cats a
plant-based diet may be interested in using a vegan cat nutrition tracker. However, it is
difficult to estimate the size of this market as there is limited data available on the number
of vegan cat owners and the prevalence of plant-based diets for cats.

According to a survey conducted by the American Pet Products Association (APPA),

approximately 3% of cat owners in the United States feed their pets a vegetarian or vegan
diet. This represents a small portion of the overall cat ownership market, which is estimated
to be around 94 million households in the United States.

It is important to note that while it is possible for cats to thrive on a well-planned vegan or
vegetarian diet, it can be challenging to ensure that they are getting all of the necessary
nutrients. Cats have specific nutritional requirements, and it is important for owners to
consult with a veterinarian or a qualified animal nutritionist before making any changes to
their pet's diet.
CREATE AGENDA FOR A STRATEGY MEETING PROMPTS

Prompt format
Create a dynamic <meeting type>agenda, using <relevant meeting
framework> <add details about the context of the meeting.>

Sample prompt
Create a dynamic Quarterly Product Strategy Meeting agenda, using
Gibson Biddle’s suggested approach? it's the first of its kind at the
company and we want to emphasize getting alignment on the product
strategy and clarity of direction.

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 productprompts.com

CREATE AGENDA FOR A STRATEGY MEETING OUTPUT

Welcome and introductions (5 minutes)
Introduce the purpose of the meeting and the agenda
Have each participant introduce themselves and their role in the company

Review of product strategy (20 minutes)

Review the current product strategy and any changes or updates since the last meeting
Discuss any challenges or obstacles to implementing the strategy
Review key performance indicators (KPIs) and progress towards goals

Alignment on product direction (30 minutes)

Discuss any potential changes or shifts in the product direction
Seek input and feedback from all team members on the proposed direction
Ensure that there is alignment on the product direction and that all team members understand their role in achieving it

Breakout sessions (45 minutes)

Divide the group into smaller teams to brainstorm and discuss specific areas of the product strategy in more detail
Each team should identify key priorities and action items for the next quarter

Recap and next steps (15 minutes)

Have each team present their key priorities and action items
Discuss any overlaps or potential conflicts
Document the key priorities and action items for the next quarter and assign ownership
Set a date for the next product strategy meeting and any follow-up actions
DRAFT A PRD PROMPTS

Prompt format
Write a Product Requirements Document for a new feature for our app.
Our app <value prop, target market>. The new feature is <feature
description>.

Sample prompt
Write a Product Requirements Document for a new feature for our app.
Our app offers microloans to farmers in Africa who struggle to get credit
to pay for the materials they need to grow crops. The new feature is to
enable them to ask for the loan, and go through the assessment
process, using ChatGPT-style AI to automate the conversation.

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 productprompts.com

DRAFT A PRD OUTPUT 1/3

Overview:
This feature aims to improve the process of applying for a microloan for farmers in Africa by using ChatGPT-style artificial intelligence to automate the
conversation and assessment process. This will allow farmers to easily ask for a loan and receive a decision without the need for in-person visits or lengthy
paperwork.
Features:
• ChatGPT-style AI to handle the conversation with the farmer and gather the necessary information for the loan assessment.
• Ability to ask questions and provide information about the loan, including the amount needed, the purpose of the loan, and the repayment plan.
• Assessment of the loan application using predetermined criteria, such as the farmer's creditworthiness, the viability of the intended use of the loan, and the
likelihood of successful repayment.
• Notification of the loan decision to the farmer, including the terms and conditions of the loan if it is approved.
• Option for the farmer to accept or decline the loan offer.
Benefits:
• Easy and convenient loan application process for farmers, who may not have access to traditional credit sources.
• Reduced time and cost for the loan assessment process, as it can be done through the app rather than in-person visits.
• Improved access to credit for farmers, as the ChatGPT-style AI can handle multiple loan applications at once and make decisions in a timely manner.
Scope:
• This feature will be available to farmers in Africa who use the app to apply for a microloan.
• The ChatGPT-style AI will handle the conversation with the farmer and gather the necessary information for the loan assessment.
• The loan decision will be based on predetermined criteria, including the farmer's creditworthiness, the viability of the intended use of the loan, and the
likelihood of successful repayment.
 productprompts.com

DRAFT A PRD OUTPUT 2/3

Constraints:
• The ChatGPT-style AI is designed to handle the conversation and assessment process, but it is not capable of replacing the need for human review in
certain cases.
• The ChatGPT-style AI may not be able to understand all accents or dialects, and may require additional training to handle a wider range of languages and
accents.
• The ChatGPT-style AI may not be able to handle complex or unusual loan requests, and may require additional training or manual review in these cases.
Assumptions:
• Farmers who use the app to apply for a microloan will have access to a smartphone or other device with internet connectivity.
• Farmers will be able to communicate in English or another language that the ChatGPT-style AI is able to understand.
• The ChatGPT-style AI will be able to handle most loan requests and make decisions in a timely manner.
Risks:
• If the ChatGPT-style AI is unable to handle certain loan requests or accents, it may result in delays or errors in the loan assessment process.
• If the ChatGPT-style AI is not properly trained or maintained, it may make incorrect loan decisions or provide misleading information to farmers.
Stakeholders:
• Farmers: The primary users of the feature, who will benefit from the improved convenience and accessibility of the loan application process.
• Loan officers: The individuals who will be responsible for training and maintaining the ChatGPT-style AI, as well as reviewing any complex or unusual loan
requests.
• App development team: The individuals responsible for implementing and testing the ChatGPT-style AI feature.
• Marketing team: The individuals responsible for promoting the feature to farmers and explaining its benefits.
 productprompts.com

DRAFT A PRD OUTPUT 3/3

Timeline:
• Phase 1: Research and development of ChatGPT-style AI for loan application process (4 weeks)
• Phase 2: Testing and training of ChatGPT-style AI (4 weeks)
• Phase 3: Integration of ChatGPT-style AI into app and testing (4 weeks)
• Phase 4: Launch and promotion of ChatGPT-style AI feature (4 weeks)

Deliverables:
• ChatGPT-style AI that can handle the conversation and assessment process for microloan applications.
• Integration of ChatGPT-style AI into the app.
• Training materials and documentation for loan officers on using and maintaining the ChatGPT-style AI.
• Marketing materials and promotions to inform farmers about the new ChatGPT-style AI feature and its benefits.

Success criteria:
• ChatGPT-style AI is able to handle a high volume of loan applications in a timely manner.
ChatGPT-style AI is able to accurately assess loan applications based on predetermined criteria.
• ChatGPT-style AI is able to handle most accents and languages.
• Farmers report high levels of satisfaction with the ease and convenience of the loan application process.
• The number of loan applications processed through the app increases significantly after the launch of the ChatGPT-style AI feature.
WRITE A USER STORY PROMPTS

Prompt format
Write a user story including acceptance criteria, using best modern
practice, for <feature>.

Sample prompt
Write a user story including acceptance criteria, using best modern
practice, for a checkout in an e-commerce app.

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 productprompts.com

WRITE A USER STORY OUTPUT

As a user, I want to be able to easily and securely purchase items from the e-commerce app, so that I can receive my purchases in a
timely manner.

I should be able to add items to my cart and review my order before completing the checkout process. The app should provide a clear
breakdown of the cost of each item, as well as any applicable taxes and shipping fees.

The checkout process should be streamlined and intuitive, with the option to save my payment and shipping information for future
purchases. The app should also offer a variety of payment options, such as credit card, PayPal, and Apple Pay.

Upon completing the checkout, I should receive a confirmation message, as well as an email receipt with the details of my purchase.
The app should also provide tracking information for my order, so that I can stay updated on its delivery status.

Overall, the checkout process should be smooth and seamless, with clear communication and a focus on security. This will help me feel
confident and satisfied with my purchase, and encourage me to continue shopping on the app in the future.

Here are some example acceptance criteria for the checkout user story:
• The user can add items to their cart and review their order before completing the checkout process.
• The app displays a clear breakdown of the cost of each item, as well as any applicable taxes and shipping fees.
• The checkout process is streamlined and intuitive, with a focus on security.
• The app offers a variety of payment options, including credit card, PayPal, and Apple Pay.
• Upon completing the checkout, the user receives a confirmation message and an email receipt with the details of their purchase.
• The app provides tracking information for the user's order.
• The checkout process is smooth and seamless, with clear communication throughout.
WRITE RELEASE NOTES PROMPTS

Prompt format
Write release notes for the App Store and Google Play Store for our new
feature: <insert feature description>.

Sample prompt
Write release notes for the App Store and Google Play Store for our new
feature: we've added magic link log-in so users don't have to remember
passwords.

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 productprompts.com

WRITE RELEASE NOTES OUTPUT

New in Version X.X:

Magic link login: No more forgotten passwords! Simply request a magic link via email or SMS and use it to
log in to the app.

What's new in this version:

Magic link login: Don't worry about remembering your password – just request a magic link via email or SMS
and use it to log in to the app.

Update X.X:
- Introducing magic link login: No need to remember your password – just request a magic link via email or
SMS and use it to log in to the app.
- Magic link login is quick and easy to use – just click the link and you'll be logged in to the app.
- This new feature provides an extra layer of security, as magic links can only be used once and expire after
a certain amount of time.

If you have any questions or need help with magic link login, just reach out to our customer support team.
WRITE A MARKETING BRIEF PROMPTS

Prompt format
Write a feature brief for this feature, for our marketing team: <insert
feature description>.

Sample prompt
Write a feature brief for this new feature, for our marketing team: a
magic link log-in so users don't have to remember passwords.
 productprompts.com

WRITE A MARKETING BRIEF OUTPUT

Feature: Magic Link Login

Description:
With magic link login, users no longer need to remember their passwords to log in to the app. Instead, they
can request a magic link via email or SMS and use it to log in. This feature is quick and easy to use, and
provides an extra layer of security as magic links can only be used once and expire after a certain amount
of time.

Benefits:
Simplifies the login process for users, as they no longer need to remember their passwords
Improves security by using a one-time use login method
Increases user convenience and satisfaction

Marketing points:
No more forgotten passwords – magic link login makes it easy to log in to the app
Extra layer of security – magic links can only be used once and expire after a certain amount of time
Quick and easy to use – just click the link to log in
WRITE CUSTOMER SUPPORT DOCUMENTATION PROMPTS

Prompt format
Write customer support documentation for this feature: <insert feature
description>.

Sample prompt
Write customer support documentation for this feature: a magic link log-
in so users don't have to remember passwords.

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 productprompts.com

WRITE CUSTOMER SUPPORT DOCUMENTATION OUTPUT

Magic Link Login

Magic link login is a new feature that allows users to log in to the app without having to remember their
passwords. Instead, they can request a magic link via email or SMS and use it to log in. This feature is quick
and easy to use, and provides an extra layer of security as magic links can only be used once and expire
after a certain amount of time.

How to use magic link login:

On the login screen, tap the "Send magic link" button.
Enter your email address or phone number and tap "Send link."
Check your email or SMS for the magic link.
Tap the magic link to log in to the app.

Troubleshooting:
If you did not receive the magic link, check your spam folder or try requesting the link again.
If the magic link has expired, request a new one.
If you are still having trouble logging in with the magic link, try resetting your password.
WRITE AGENDA FOR PRE-MORTEM MEETING PROMPTS

Prompt format
Write a pre-mortem meeting agenda for a new feature we're
considering building. (You could also add specific events or concerns
you wish to cover, meeting duration etc.)

Sample prompt
Write a pre-mortem meeting agenda for a new feature we're
considering building.

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WRITE AGENDA FOR PRE-MORTEM MEETING OUTPUT

Introduction and purpose of the meeting: The purpose of the pre-mortem meeting is to identify potential risks and
problems that could arise during the development and launch of a new feature.

Review of the new feature: The team should review the details of the new feature, including its goals, target audience, and
expected impact.

Brainstorming session: The team should brainstorm and list out all the potential risks and problems that could arise during
the development and launch of the new feature.

Prioritization of risks: The team should prioritize the identified risks based on their likelihood and potential impact.

Risk mitigation strategies: The team should discuss and brainstorm potential strategies for mitigating the identified risks.

Action items: The team should assign specific action items to team members to address identified risks and mitigate
potential problems.

Next steps: The team should discuss the next steps for moving forward with the development and launch of the new feature.

Conclusion: The team should review the outcomes of the pre-mortem meeting and any action items that were assigned.
INSPIRE
CREATE A PRODUCT STRATEGY PROMPTS

Prompt format
Using <your preferred framework> as the basis for your answer, suggest
how we might map out a strategy for <product description and key
sticking point / risky assumption you want to address>.

Sample prompt
Using the Blue Ocean Strategy canvas sections as the basis for your
answer, suggest how we might map out a strategy for an electric car
rental app which is differentiated from the competition.

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CREATE A PRODUCT STRATEGY OUTPUT

To map out a strategy for an electric car rental app using the Blue Ocean Strategy canvas, you can consider the following sections:

Value Proposition: What unique value does your electric car rental app offer to customers that is different from the competition?
This could include things like a larger selection of electric car models, a more convenient rental process, or lower prices.

Customer Segments: Who are your target customers, and how does your electric car rental app cater specifically to their needs and
preferences? This could include segments like business travelers, families, or urban residents.

Distribution Channels: How will you reach and interact with your target customers? This could include online channels like a
website or app, as well as offline channels like physical rental locations.

Revenue Streams: How will your electric car rental app generate revenue? This could include rental fees, membership fees, or
additional services like car charging or insurance.

Cost Structure: What costs will be incurred in order to operate your electric car rental app, and how will you manage these costs to
ensure profitability? This could include things like vehicle acquisition and maintenance costs, employee salaries, and marketing
expenses.

Unfair Advantage: What unique advantage does your electric car rental app have that sets it apart from the competition and makes
it difficult for them to imitate or replicate? This could include things like a proprietary technology, strong brand recognition, or a large
network of strategic partnerships.
CREATE A PRODUCT VISION PROMPTS

Prompt format
Give an example of a product vision for a new product, using <your
preferred framework>, which is a <product description, value
proposition>.

Sample prompt
Give an example of a product vision for a new product, using Gibson
Biddle's GLE approach, which is a brain implant with a ChatGPT chip to
augment human intelligence.

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 productprompts.com

CREATE A PRODUCT VISION OUTPUT

Get big: To build a large and loyal user base for our brain implant, we will focus on identifying and addressing the
needs of individuals who want to improve their cognitive abilities and increase their productivity. We will offer a
compelling value proposition by highlighting the benefits of our ChatGPT chip, such as enhanced memory, faster
learning, and improved decision-making. We will implement effective marketing and growth strategies, such as
targeted advertising and referral programs, to reach a wide audience and attract new users.

Lead: Once we have a large user base, we will focus on establishing our brain implant as a leader in the market for
cognitive enhancement technology. We will introduce new and innovative features, such as the ability to connect
with other ChatGPT-powered devices and access a shared database of knowledge and information. We will work with
industry experts and influencers to set standards for the use and ethical implications of our technology. We will also
build partnerships with other companies in related fields, such as neuroscience and artificial intelligence, to expand
our reach and influence.

Expand: In the final step, we will focus on expanding the reach and impact of our brain implant. We will enter new
markets, such as education and military training, where our technology can be used to enhance learning and
performance. We will also develop complementary products and services, such as brain-computer interfaces and
specialized software, to enhance the functionality and usability of our technology. Finally, we will partner with other
organizations, such as research institutions and advocacy groups, to amplify our message and promote the benefits
of cognitive enhancement.
CREATE A VISION, MISSION & STRATEGY PROMPTS

Prompt format
Use this example of creating a company mission, vision and strategy to
do the same for a company which is like <insert your product/startup
description>. Here's the example: <insert example of choice>.

Sample prompt
Use this example of creating a company mission, vision and strategy to do the same for a company which is like a
“Google Docs for health care”, meant to make it easier for doctors to share and collaborate on medical paperwork.
Here's the example: Company Mission: Accelerate the world’s transition to sustainable energy Company Vision:
Create the most compelling car company of the 21st century by driving the world's transition to electric vehicles
Company Strategy: (1) Build a sports car, (2) Use that money to build an affordable car, (3) Use that money to build
an even more affordable car, (4) While doing above, also provide zero-emission electric power generation options.

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CREATE A VISION, MISSION & STRATEGY OUTPUT

Company Mission: Improve the efficiency and effectiveness of healthcare through

innovative technology

Company Vision: Become the leading platform for healthcare professionals to share
and collaborate on medical documentation

Company Strategy:
(1) Develop a user-friendly, intuitive platform for medical documentation management,
(2) Partner with hospitals and clinics to streamline their paperwork processes,
(3) Expand to include additional features such as appointment scheduling and
electronic health record management,
(4) Continuously gather user feedback and use it to improve and enhance the platform.
USE TRENDS TO INNOVATE PROMPTS

Prompt format
How can I generate new product ideas from emerging trends, and get
insights from them? Use <your preferred framework>, as a basis for the
recommendations. Give the answer in a series of full-sentence
bulletpoints.

Sample prompt
How can I generate new product ideas from emerging trends, and get
insights from them? Use the book “Create The Future” by Jeremy
Gutsche, and any of his content, as a basis for the recommendations.
Give the answer in a series of full-sentence bulletpoints.

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USE TRENDS TO INNOVATE OUTPUT

Here are a few steps you can follow to generate new product ideas from emerging trends and get insights from them,
using the book "Create The Future" by Jeremy Gutsche as a basis for the recommendations:

Start by identifying the latest trends in your industry or market. This can include new technologies, consumer
preferences, and changes in regulations, among other things.

Look for patterns and connections among these trends, and try to anticipate how they might evolve or intersect in
the future. This will help you identify potential opportunities for new products or services.

Use the "6 Patterns of Opportunity" outlined in "Create The Future" to guide your thinking. These include the pattern
of excess, the pattern of mismatch, the pattern of underdogs, the pattern of context, the pattern of convergence, and
the pattern of chaos.

As you generate ideas, use the "Idea Quicksand" test to evaluate their potential. This involves considering whether the
idea is original, relevant, viable, and actionable.

Once you have a few promising ideas, conduct market research to validate them and gather insights. This could include
surveying potential customers, analyzing market data, and conducting competitive analysis.

Use the insights you gather to refine your ideas and develop a plan to bring them to market. This could include
developing a prototype, creating a business plan, and identifying potential partners or investors.
IDEATE NAMES PROMPTS

Prompt format
Generate names for the following kind of business: <detailed
description of the business or product, the value proposition and key
features>.

Sample prompt
Generate names for the following kind of business: A subscription-
based service that offers consumers access to a curated selection of
ethically and sustainably produced clothing and accessories at
discounted prices. This service could also include a personal stylist who
helps users create a wardrobe based on their style and ethical and
sustainable values.

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IDEATE NAMES OUTPUT

☐ Ethical Threads
☐ SustainStyle
☐ Conscious Closet
☐ Green Boutique
☐ Eco Chic
☐ Fair Fashion Forward
☐ The Ethical Stylist
☐ The Sustainable Wardrobe
☐ The Conscious Clothes Collection
☐ The Green Closet
IDEATE NEW PRODUCTS/STARTUPS PROMPTS

Prompt format
Generate some tech startup ideas in <opportunity space>. Centre the
ideas around the problem that <problem statement>.

Sample prompt
Generate some tech startup ideas in the fashion industry. Centre the
ideas around the problem that many people want to buy more ethically
and sustainably, but think it's too expensive.

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IDEATE NEW PRODUCTS/STARTUPS OUTPUT

☐ A fashion rental service that allows users to rent high-quality, ethically and sustainably sourced clothing at affordable prices.
This would allow users to experiment with new styles and trends without committing to purchasing expensive clothing.

☐ An online marketplace that connects consumers with local, independent fashion designers and brands that prioritize ethical
and sustainable production methods. This platform would make it easier for consumers to discover and support these
designers and brands, while also providing a way for them to sell their products directly to consumers.

☐ A subscription-based service that offers consumers access to a curated selection of ethically and sustainably produced
clothing and accessories at discounted prices. This service could also include a personal stylist who helps users create a
wardrobe based on their style and ethical and sustainable values.

☐ An app that uses artificial intelligence to help consumers make more ethical and sustainable fashion choices. The app could
provide personalized recommendations based on a user's preferences and budget, and could also include information about
the environmental and social impact of different fashion products.

☐ A social media platform that connects consumers with fashion influencers who promote ethical and sustainable fashion. The
platform could include features such as a marketplace for ethically and sustainably produced clothing and accessories, as
well as a community forum where users can share tips and advice on how to make more sustainable fashion choices.
IDEATE FEATURES PROMPTS

Prompt format
What features are necessary to include in this: <your product idea, value
proposition, target audience>?

Sample prompt
What features are necessary to include in this: FocusFlex is a software
platform that helps remote workers stay focused and productive while
working from home. It uses artificial intelligence and machine learning
to analyze the user's digital behavior and identify patterns of
distraction. Based on this analysis, FocusFlex provides personalized
recommendations for improving focus and reducing distractions.

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IDEATE FEATURES OUTPUT

Some potential features of FocusFlex could include:

A "Focus Mode" that blocks distracting websites and notifications for a set amount of time

Customizable "Focus Playlists" of ambient music and white noise to help users tune out distractions

A "Pomodoro Timer" that breaks work sessions into 25-minute increments, with short breaks in
between

A "Focus Score" that tracks the user's progress over time and offers tips for improvement

By providing tools and support for managing distractions, FocusFlex can help remote workers stay on
task and achieve their goals, no matter where they are working from.
CATEGORY DESIGN PROMPTS

Prompt format
Using <your preferred category or positioning methodology> for
designing a new business category, outline the steps involved and give
examples using <product summary>.

Sample prompt
Using the Category Pirates methodology for designing a new business
category, outline the steps involved and give examples using a cross-
border payments app.

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CATEGORY DESIGN OUTPUT

The Category Pirates methodology is a framework for creating and defining a new business category. It involves the following steps:

1. Identify a category "pain point": This is a problem or need that exists within a particular industry or market. For example, the pain point
for a cross-border payments app might be the high fees and slow processing times associated with traditional payment methods.
2. Define the category: This involves creating a clear and concise definition of the new business category, which should include the
problem or need that the category aims to address. For example, a cross-border payments app might be defined as a digital platform that
enables fast and low-cost cross-border payments.
3. Establish category leadership: This involves positioning the company as the leader in the new business category. This might involve
creating marketing campaigns, building partnerships, and engaging with industry experts to establish the company as the go-to solution
for the category pain point.
4. Create category language: This involves developing a unique language and vocabulary that is specific to the new business category.
This helps to differentiate the company from competitors and make it easier for customers to understand the value proposition.
5. Educate the market: This involves educating potential customers about the new business category and the value that it provides. This
might involve creating educational materials, hosting webinars, or participating in industry events.

For example, a cross-border payments app might use the Category Pirates methodology by identifying the pain point of high fees and slow
processing times for traditional payment methods, defining the category as a digital platform for fast and low-cost cross-border payments,
establishing itself as the leader in the category through marketing campaigns and partnerships, creating unique language and vocabulary
specific to the category, and educating the market about the value of the app through educational materials and events.
CREATE A MAGICAL UX PROMPTS

Prompt format
Using <a relevant framework>, describe how this product and its
experience could be designed to create a highly sticky product:
<product description, value prop, target audience>.

Sample prompt
Using the book The Power of Moments, describe how this product and
its experience could be designed to create a highly sticky product: Herd
Tracker is a livestock management platform that uses GPS tracking and
sensor technology to monitor the movements and behaviors of cows,
sheep, pigs, and other farm animals. It provides farmers with real-time
information about the location and activity levels of their livestock, as
well as insights into their eating habits and overall health.

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CREATE A MAGICAL UX OUTPUT

Highlight keystone moments: Keystone moments are significant and memorable events in a product's lifecycle,
such as a farmer using Herd Tracker to locate a lost animal or receiving an alert about an animal's health issue. By
highlighting these keystone moments and helping farmers understand the value and impact of Herd Tracker, the
product can create a deeper emotional connection.

Foster a sense of accomplishment: Using Herd Tracker to monitor and manage livestock can be a challenging task,
especially for farmers who have a large herd. By providing feedback and recognition for tasks completed, such as
setting up tracking for a new animal or analyzing data to optimize feeding schedules, Herd Tracker can help farmers
feel a sense of accomplishment and pride in their work.

Create a sense of community: Many farmers work alone or in small teams, and may feel isolated from their peers.
By building a community of users who can share tips, success stories, and support with each other, Herd Tracker can
help farmers feel connected and supported in their work.

Offer personalized recommendations and experiences: By using data and analytics to understand the specific
needs and preferences of individual farmers, Herd Tracker can provide personalized recommendations and
experiences that are tailored to each user. This can help farmers feel like the product is designed specifically for
them, and create a more personalized and meaningful experience.
 PROMPTS
CREATE A HABIT-FORMING UX

Prompt format
Use the <retention model> to create habit-forming user experiences for
this startup/product: <startup idea, likely features, target audience,
value prop>.

Sample prompt
Use the Hooked model by Nir Eyal to create habit-forming user experiences for a startup that helps young people to
know how eco-friendly a product is - an app that allows users to search for and compare products based on their
environmental impact. The app could gather information from a variety of sources, including product packaging,
manufacturer websites, and third-party certifications, to provide a comprehensive overview of the sustainability of
each product. Users could search for specific products or browse by category (e.g., clothing, electronics, household
goods) to find more eco-friendly options. The app could also offer tips and resources for reducing environmental impact
in other areas of life, such as transportation and energy use.

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CREATE A HABIT-FORMING UX OUTPUT

Triggers: These are the cues that remind users to engage with a product or service. For the eco-friendly product startup,
triggers could include notifications or alerts that remind users to check the app when they are shopping, or prompts to
share their eco-friendly purchases with friends on social media.

Action: This is the behavior that users take in response to the trigger. For the eco-friendly product startup, the action
could be opening the app and using it to search for and compare products.

Variable rewards: These are rewards that are not always the same, which helps to keep users engaged and coming back
for more. For the eco-friendly product startup, variable rewards could include personalized recommendations for eco-
friendly products, discounts or coupons for sustainable brands, or rewards for using the app regularly.

Investment: This is the time, effort, or data that users put into the product, which increases the likelihood that they will
continue to use it. For the eco-friendly product startup, investment could include creating a profile and adding favorite
brands or products, writing reviews or ratings, or sharing the app with friends.

By incorporating these elements into the user experience of the eco-friendly product startup, the company can create a
habit-forming product that keeps users engaged and coming back for more.
CRAFT PRODUCT PRINCIPLES PROMPTS

Prompt format
Outline a set of up to 10 product principles for my product team which
values <list the values of your team>.

Sample prompt
Outline a set of up to 10 product principles for my product team which
values autonomy, speed, experimentation, learning fast and radical
communication.

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CRAFT PRODUCT PRINCIPLES OUTPUT

☐ Autonomy: Empower the team to make decisions and take ownership of their work.
☐ Speed: Prioritize fast iteration and delivery, while balancing the need for quality and stability.
☐ Experimentation: Encourage a culture of experimentation, where the team is comfortable testing new
ideas and learning from the results.
☐ Learning: Foster a culture of continuous learning and improvement, both individually and as a team.
☐ Radical communication: Encourage open and honest communication, both within the team and with other
stakeholders.
☐ Customer focus: Prioritize the needs and feedback of customers above all else.
☐ Data-driven decision making: Use data and metrics to inform decisions and track progress.
☐ Collaboration: Encourage teamwork and cross-functional collaboration to solve complex problems.
☐ Simplicity: Prioritize simplicity and clarity in all aspects of the product, from design to functionality.
☐ Innovation: Encourage the team to think creatively and come up with new, innovative solutions to
challenges.
PLAY DEVIL'S ADVOCATE PROMPTS

Prompt format
Give me three good reasons to challenge why this is not a good idea:
<outline your idea, strategy, plan>.

Sample prompt
Give me three good reasons to challenge why this is not a good idea: we
are a payment processing company. We're considering a diversification
strategy, whereby we offer additional services: In addition to payment
processing, we are considering offering other services such as
invoicing, payroll, or accounting software.

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 productprompts.com

PLAY DEVIL'S ADVOCATE OUTPUT

Here are three potential reasons why offering additional services such as invoicing, payroll, or accounting
software might not be a good idea for a payment processing company:

Limited resources: Diversifying into new areas requires significant resources, such as additional staff,
funding, and expertise. If the company does not have the resources to adequately support these new
services, it may struggle to deliver high-quality products and could damage its reputation.

Risk of diluting focus: Diversifying into new areas can dilute a company's focus and may distract it from
its core business. This can lead to a decline in the quality of the company's core products or services, which
could have negative consequences for its reputation and bottom line.

Risk of entering unfamiliar territory: Entering into new markets or offering new types of products or
services can be risky, as the company may be entering unfamiliar territory. This could lead to increased
competition and potentially lower profits, especially if the company lacks the necessary expertise or
resources to succeed in these new areas. Overall, it is important for a company to carefully consider the
potential risks and rewards of diversification before making any major changes to its business model.
WRITE A BUYER'S PERSONA PROMPTS

Prompt format
Write example buyer personas for <product description>. Use the
following format: priorities, pain points, willingness to pay, things to
watch out for.

Sample prompt
Write example buyer personas for my digital whiteboard collaboration
tool. Use the following format: priorities, pain points, willingness to pay,
things to watch out for.

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WRITE A BUYER'S PERSONA OUTPUT

Small business owner, priorities: efficient team communication, saving time and resources, pain points:
disorganized meetings and scattered notes, willingness to pay: moderate, things to watch out for: budget
constraints and need for integrations with other tools they are already using.

Marketing manager, priorities: visually appealing presentations, ability to collaborate in real-time with
remote teams, pain points: difficulty sharing and editing documents remotely, willingness to pay: high,
things to watch out for: need for strong security measures to protect sensitive company information.

Education administrator, priorities: facilitating interactive and engaging virtual classes, budget-
friendliness, pain points: managing and organizing virtual class materials, willingness to pay: moderate to
low, things to watch out for: need for a user-friendly interface for both teachers and students.

Graphic designer, priorities: ability to share and receive feedback on designs in real-time, integration with
design software, pain points: slow review and approval processes, willingness to pay: high, things to watch
out for: need for high resolution and accurate color display.
MOCK INTERVIEW PREP PROMPTS

Prompt format
Act as the <hiring manager's role> interviewing me for a <position title>
with the company <company name>. List the questions you will ask to
establish whether I'm right for the role and the culture, and suggest the
kinds of answers you'd be expecting.

Sample prompt
Act as the Chief Product Officer interviewing me for a Senior Product
Manager position with the company Open AI. List the questions you will
ask to establish whether I'm right for the role and the culture, and
suggest the kinds of answers you'd be expecting.

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 productprompts.com

MOCK INTERVIEW PREP OUTPUT 1/2

Can you describe a product that you have worked on in the past, and what your role was in bringing it to market?
Expected answer: You should be able to clearly describe a product that you have worked on in the past, outlining your specific responsibilities and the
challenges you faced. You should also be able to describe the results and impact of your work.

How do you approach gathering and incorporating customer feedback into your product development process?
Expected answer: You should be able to describe a structured process for gathering and incorporating customer feedback into your product development
process. You should also be able to demonstrate how you use customer insights to inform and prioritize product decisions.

How do you approach defining and prioritizing product roadmaps and features?
Expected answer: You should be able to describe a structured process for defining and prioritizing product roadmaps and features, including how you
consider business goals, customer needs, and technical feasibility.

Can you describe a time when you had to make a difficult trade-off or compromise in your product development process? How did you approach
this, and what was the outcome?
Expected answer: You should be able to describe a situation where you had to make a difficult trade-off or compromise in your product development
process. You should also be able to demonstrate how you approached the situation and effectively communicated and justified your decision to
stakeholders.

How do you approach collaborating with cross-functional teams, and how do you ensure that all team members are aligned towards common
goals?
Expected answer: You should be able to describe how you approach collaborating with cross-functional teams, including how you facilitate
communication and ensure that all team members are aligned towards common goals. You should also be able to provide examples of successful 59
collaboration with cross-functional teams in the past.
 productprompts.com

MOCK INTERVIEW PREP OUTPUT 2/2

At OpenAI, we value diversity and inclusion. How do you approach building and leading diverse teams, and how do you create an inclusive work
environment?
Expected answer: You should be able to demonstrate a commitment to diversity and inclusion, and describe how you approach building and leading
diverse teams. You should also be able to describe specific actions you have taken to create an inclusive work environment in the past.

How do you approach data-driven decision making, and how do you use data to inform your product development process?
Expected answer: You should be able to describe how you use data to inform your product development process, and provide examples of how you have
used data to make decisions in the past. You should also be able to describe any tools or techniques you use to analyze data.

How do you stay up-to-date with industry trends and best practices in product management?
Expected answer: You should be able to describe how you stay informed about industry trends and best practices in product management, including any
resources or methods you use. You should also be able to demonstrate an ability to apply this knowledge to your work.

How do you approach managing and developing your team members?

Expected answer: You should be able to describe your approach to managing and developing team members, including any techniques or tools you use to
set goals, provide feedback, and support professional development. You should also be able to provide examples of how you have successfully managed
and developed team members in the past.

How do you think your experience and skills make you a good fit for the Senior Product Manager role at OpenAI?
Expected answer: You should be able to clearly and concisely describe how your experience and skills make you a good fit for the Senior Product Manager
role at OpenAI, including specific examples that demonstrate your qualifications.
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 productprompts.com

OTHER TOOLS
There are new AI tools launching all the time. It's easy for us to suffer from Shiny New Object syndrome and want to try
them all! Instead, the Product Prompts newsletter will help you understand which offer the best option for product-related
use cases - so sign up!

In the meantime, here are a couple of tools which are definitely worth checking out.

Midjourney
An AI based art generator that has been created to explore new mediums of thought. There's also DALLE, from OpenAI,
and a few others, but I find Midjourney gives better results.
Use cases: landing page design, deck images
You
AI search engine, code writer/corrector, content writer, image finder
Use cases: writing marketing emails & blogs, writing code for MVPs, sourcing images, exploring tools
html.to.design
Convert any website into fully editable Figma designs. Leverage an existing website and import its html to Figma to start
your own designs, without building each element from scratch.
Use cases: landing page design, prototype design
THE END.