Professional Documents
Culture Documents
Ltd. Limited
MNC Multi National Corporation
Ministry Ministry of Consumer Affairs of Vormir
No. Number
OP Opposite Party
Ors. Others
(P) Private
Pg. Page
RPM Resale Price Maintenance
RM Relevant Market
SCC Supreme Court Cases
SCCOnline Supreme Court Cases Online
SCR Supreme Court Reporter
SCR Supreme Court Reports
S.E.E. Single Economic Entity
SSNDQ Small but Significant Non-transitory
Decrease in Quality
SSNIP Small but Significant Non-transitory
Increase in Price
Supra see above
TFEU Treaty of Functioning of European Union
UP Uttar Pradesh
VAR Vormirian Association of Restaurants
VCLAT Vormirian Company Law Appellate
Tribunal
v. Versus
INDEX OF AUTHORITIES
STATUTES PAGE NO.
§ 149, The Companies Act, Act 18 of 2013, INDIA CODE (2013). 6
§ 166, The Companies Act, Act 18 of 2013, INDIA CODE (2013). 6
§ 19(3), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 35
§ 2(h), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 1
§ 3(3)(a), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 35
§ 4, The Competition Act, No. 12 of 2003, INDIA CODE (2002). 1
§ 18, The Competition Act, No. 12 of 2003, INDIA CODE (2002). 24
§ 19(3)(b), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 26
§ 19(3), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 25
§ 2(b), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 17
§ 2(s), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 4
§ 27, The Competition Act, No. 12 of 2003, INDIA CODE (2002). 28
§ 3(3), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 29
§3, The Competition Act, No. 12 of 2003, INDIA CODE (2002). 31
§ 4(2)(a), The Competition Act, No. 12 of 2003, INDIA CODE (2002). 24
OnLine SC 1718.
Rajasthan Cylinders v. Union of India, 2018 SCC OnLine SC 1718. 32
Ramakant Kini v. Dr. LH Hiranandani Hospital Pawai, Case No. 39 of 8
2012 (CCI).
RRTA v. Amar dye Chem, RTP Enquiry No. 51 of 1975 (MRTPC). 24
Saint Gobain Glass India Ltd. v. Gujarat Gas Company Limited, 2015 8
CompLR 431 (CCI).
Samir Agarwal and ANI Technologies (P) Ltd., 2018 SCC OnLine CCI 86. 34
Samir Agarwal v. ANI Technologies, 2018 SCC OnLine CCI 86. 29
Sh. Dhanraj Pillay v. Hockey India, 2013 CompLR 543 (CCI). 15
Shailesh Kumar v. Tata Chemicals Ltd., Case No. 66 of 2011, (CCI). 18
Shri Pravahan Mohanty v. HDFC Bank Ltd. and Card Services Division of 7
the HDFC Bank, Case No. 17 of 2010 (CCI).
Subhas Chanda v. Ganga Prasad, AIR 1967 SC 878. 33
Sunil Bansal v. Jaiprakash Associates Ltd., 2015 CompLR 1009 (CCI). 9
Suresh Chandra v. State of W.B., AIR 1976 Cal 110. 17
Swastik Stevedores (P) Ltd. v. Dumper Owner's Association, 2015 20
CompLR 212 (CCI).
The National Stock Exchange of India Ltd. v. Competition Commission 9, 14
of India, 2014 CompLR 304 (COMPAT).
Three D Integrated Solutions Ltd. v. VeriFone India Sales (P) Ltd., 2015 15
CompLR 464 (CCI).
21, 24, 32
ABIR ROY, COMPETITION LAW IN INDIA : A PRACTICAL GUIDE (2nd ed. 5, 12, 17
2016).
ALISON JONES & BRENDA SUFRIN, EU COMPETITION LAW, TEXTS, CASES AND 15, 21
MATERIALS, (6th ed., Oxford University Press 2016).
JONATHAN FAULL & ALI NIKPAY, THE EU LAW OF COMPETITION (3rd ed. 2014). 3, 12, 13
RICHARD WHISH, COMPETITION LAW (David Bailey, 8th ed. 2017). 27, 28, 33
VAR along with several restaurant owners filed an information before the CCV
under §19(1)(a) of the Act. Separately, DFI also referred the matter to CCV. The
VAR in its information had alleged the contravention of §3 and 4 of the Act by the
FSAs. VAR in respect of §4 of the Act alleged the charge of excessive commissions
from the partner restaurants by the Trimato, the leveraging of dominant position by
the FSAs in order to enter the downstream market of conventional restaurants
function, recommendation software of Trimato and predatory pricing by way of deep
discounts, in contravention of different provisions of §4 of the Act. The VAR had also
alleged hub and spoke cartelisation by the FSAs in light of the across platform
parity agreements which were entered into by the FSAs and their partner
restaurants. The CCV heard the VAR and passed an order under §26(1) of the Act,
thereby directing the Director General [for brevity ‘DG’] to conduct an investigation
into the matter. The FSAs challenged the said order before the High Court of
Doomstadt [for brevity ‘HC’], by way of a writ. However, the HC dismissed the writ
petition filed by the FSAs. Consequently, the DG submitted its report and upheld all
the allegations made by VAR against the FSAs and concluded that the FSAs have
contravened the provision of §3 and 4 of the Act. The CCV, concurring with all the
findings of the DG Report passed final order under §27 of the Act.
CASE NO. 02 OF 2020
The FSAs consequent to the final order in Case No. 01 of 2020 filed an
information under §19(1)(a) of the Act against VAR and alleged the violation of §3
(3) read with 3(1) of the Act, on the grounds of hub and spoke cartelisation by the
VAR and its member restaurants, in light of price parallelism, price fixing and
collusive agreement to indulge in anti-competitive activities. The CCV heard the
FSAs and passed an order under §26(2) of the Act as according to it no prima facie
was made out against VAR and its partner restaurants.
PRESENT APPEAL
Aggrieved by the orders of the CCV in Case No. 01 of 2020 and Case No. 02 of 2020
the FSAs preferred separate appeals before the Hon'ble VCLAT under §53-B of the Act.
The Hon'ble VCLAT has clubbed the appeals filed by the FSAs for hearing together in
Appeals [TA (AT) (Competition) Nos. 1-2 of 2020].
ISSUES FOR CONSIDERATION
_________________[ISSUE I]_________________
WHETHER THE FSAS VIOLATED PROVISIONS OF §4 OF THE ACT,
COLLECTIVELY AND/OR INDIVIDUALLY (ON PART OF TRIMATO AND/OR AS
PART OF A SINGLE ECONOMIC ENTITY)?
_________________[ISSUE II]_________________
WHETHER THE FSAS VIOLATED THE PROVISIONS OF §3(3) READ WITH §3(1)
OF THE ACT?
_________________[ISSUE III]_________________
WHETHER THE FSAS VIOLATED THE PROVISIONS OF §3(4)(E) AND §3(3)
READ WITH §3(1) BY WAY OF THEIR APPAS?
_________________[ISSUE IV]_________________
WHETHER VAR, ALONG WITH ITS MEMBER RESTAURANTS, VIOLATED
PROVISIONS OF §3(3) READ WITH §3(1) OF THE ACT?
SUMMARY OF ARGUMENTS
_____________[ISSUE-I]______________
The APPELLANTS respectfully contend that their market conduct does not amount to
abuse within the meaning of section 4 of the Act because, firstly, the APPELLANTS
operate in the relevant market of ‘provision of food services aggregation in the State of
Vormir’ which is a transaction based two-sided market. Secondly, the APPELLANTS do
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not constitute a single economic entity because they do not fall within the ambit of
Explanation (b) of section 5 of the Act and the economic interests of the APPELLANTS
are distinct from one another as they are competitors in the relevant market. Thirdly,
Trimato independently is not dominant in the relevant market as it cannot function
independently of its competitors in the relevant market or affects its competitors or
consumers or relevant market it its favour. Lastly, the conduct of the FSAs does not
amount to abuse within the meaning of section 4 of the Act as the APPELLANTS have not
indulged themselves in either exclusionary or exploitative market conduct. Moreover,
the FSAs have not leveraged their dominant position in the relevant market in order to
enter into market under section 4(2)(e) of the Act as they do not meet the conditions
necessary for leveraging position.
_____________[ISSUE-II]______________
The APPELLANTS respectfully content that they have not violated the provisions of
section 3(3) read with section 3(1) of the Act on account of two reasons, firstly, the
circumstantial evidence relied upon by the DG in its investigation report which was
later upheld by the CCV are only indicative of parallel business behaviour in the
market. The collusion on part of the FSAs by way of an understanding or a horizontal
agreement between the FSAs cannot be proven in the instant case. Secondly, the
conduct of the FSAs is not causing an AAEC, relevant for the purpose of section 3(1) of
the Act, in the relevant market of because the conduct of the FSAs is leading to
accrual of benefits upon the consumers and as such there is no presence of barriers in
the relevant market.
_____________[ISSUE-III]______________
The APPELLANTS respectfully content that a violation of section 3(4)(e) read with
section 3(1) can also not be established because firstly, the APPAs entered into
between the FSAs and their partner restaurants are not in nature of RPM as they are
not the producers of the product and the prices specified are not stipulated prices
which are set by the FSAs. Secondly, the APPAs do not cause AAEC in the relevant
market as they are actually pro-competitive agreements that reduce the possibility of
free riding and accrue benefits to consumers and the provisions of services. Lastly, the
charge of hub and spoke cartelisation is also not made out as there was no meeting of
meeting of mind and collusion on part of FSAs and their partner restaurants.
_____________[ISSUE-IV]______________
The APPELLANTS respectfully contend that there is indeed a requirement of
investigation into the anti-competitive practices of the VAR and its member
restaurants as there is presence of an anti-competitive understanding between the
member restaurants of VAR which is violative of section 3(3) read with section 3(1) of
the Act. This is because, firstly, sensitive information pertaining to the market weas
shared in the bi-annual meetings of the VAR and subsequently there was a significant
increment in prices of the services by VAR member restaurants. Secondly, the VAR
member restaurants have indulged in price and quality fixing on the platforms of the
FSAs which is not objectively justified and cause AAEC in the relevant market.
WRITTEN ARGUMENTS
ISSUE I:—WHETHER THE FSAS VIOLATED PROVISIONS OF §4 OF THE ACT,
COLLECTIVELY AND/OR INDIVIDUALLY (ON PART OF TRIMATO AND/OR AS
PART OF A SINGLE ECONOMIC ENTITY)?
1. It is respectfully contended before the Hon'ble VCLAT that dominance per se is
not prohibited under the scheme of Antitrust Law in the State of Vormir but its abuse
is prohibited.1 The key elements considered while determining the conduct of an
enterprise2 in relation to §4 of the Act3 are, first, the relevant market in which the
enterprise is operating, second, the market power of the entity and third, whether the
conduct of enterprise under investigation amounts to abuse.4
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2. Accordingly, the APPELLANTS respectfully contend, first, the FSAs operate in the
relevant market of provision of food aggregation in the State of Vormir [A], second,
the FSAs collectively cannot be termed as dominant entity within the meaning of §4 of
the Act [B], third, Trimato is individually not dominant in the Relevant Market [C] and
fourth, alternatively, the conduct of FSAs either individually or collectively does not
constitute abuse of dominant position within the meaning of §4 of the Act [D].
A. THAT THE FSAS OPERATE IN THE RELEVANT MARKET OF FOOD SERVICES AGGREGATION
IN THE STATE OF VORMIR
3. It is humbly contended that for the purpose of determining the dominance of an
enterprise or a group under §4 of the Act, it is essential to delineate the relevant
market5 in which the enterprise or group is functioning.6
4. In the instant case, the APPELLANTS are operating in the relevant market of
provision of food aggregation for in the geographical region of Vormir for two reasons,
first, the relevant product market is a two-sided market in which the FSAs are
intermediaries [1] and second, the relevant geographical market is the State of Vormir
[2].
1. The relevant product market is a two-sided market of food services
aggregation
5. It is contended that a relevant product market7 comprises of all those products
and/or services which are regarded as interchangeable or substitutable by the
consumer, by reason of the products' characteristics, their prices and their intended
use.8 In addition, substitutability is an essential parameter which is considered while
determining a relevant product market.9 Furthermore, the SSNIP test10 or the HM test
is taken into due consideration while determining the product market for the purpose
of ascertaining the dominance of an enterprise or a group in a relevant market.11
6. Keeping in view the aforesaid, the FSAs cater to both the restaurants who list
their food products on their platform and the customers who order food products from
their platform and the restaurants.12 Furthermore, there is presence of ‘indirect
network effects’.13 Therefore, the market so defined must include both sides of the
markets i.e. the restaurants and the ultimate consumers.14
7. Assuming arguendo, it is accordingly contended that in the instant case, the
relevant market ought to be considered as ‘provision of food services aggregation’,
while treating the offline and online markets as different channels of distribution of the
same product and not as two distinct relevant markets.15
2. The relevant geographic market is the State of Vormir
8. It is contended that the relevant geographical market16 in the instant case, ought
to be taken as the entire geographical region of the State of Vormir.17 This is because,
as per the Act, relevant geographic market comprises the area in which conditions of
competition are distinctly homogeneous.18
9. Additionally, for the purpose of provision food services aggregation, the
conditions of competition are homogeneous pan-Vormir and accordingly, the relevant
geographical market in the instant case ought to be taken as ‘State of Vormir’.19
B. THAT THE FSAS COLLECTIVELY CANNOT BE TERMED AS DOMINANT WITHIN THE
MEANING OF §4 THE ACT
10. The analysis of the dominance under §4 of the Act is done in relation with an
enterprise or a group of enterprises as defined under §5 of the Act.20 Accordingly, the
APPELLANTS contend, first, the FSAs do not constitute an S.E.E. and accordingly not
dominant [1] and second, collective dominance is outside the purview of §4 of the Act
[2].
1. The FSAs do not constitute an S.E.E. and accordingly not dominant
11. It is respectfully contended that while interpreting the relationship between two
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or more enterprises qua S.E.E., regard is placed upon the economic interests of the
enterprises in question, their de facto economic relationship and the nature of
relationship that exist between them.21
12. APPELLANTS therefore contend that first, they fall outside the definition of ‘group’
under §5 of the Act [i], second, there is absence of effective legal control [ii] and
third, the economic interests of the FSAs are distinct and separable [iii].
(i) The FSAs do not constitute ‘group’ within the meaning of Explanation (b)
to §5 of the Act
13. It is respectfully submitted that §4 of the Act provides that no enterprise or
group shall abuse its dominant position.22 Therefore, an entity which is not an
enterprise or collection of enterprises that do not form part of the group will not be
considered under §4 of the Act.23
14. Furthermore, group under §5 of the Act requires two or more enterprises, either
directly or indirectly, to have twenty six percent or more voting rights in the other
enterprise or capacity to appoint more than fifty percent of the members of the board
of directors or existence of control over the management or affairs of the other
enterprise.24 Moreover, there must be an existence of de jure or de facto control
between the enterprises.25
15. In the instant case, however, there is absence both de facto and de jure control
in the functioning and management of the FSAs, which are separate legal entities.
Moreover, the existence of certain investments of fifteen present in Trimato, five
percent in Ziggy and eight percent in NomRhino by the IronBank, with a board seat in
each does not effectively establish that the FSAs collectively constitute a group under
explanation (b) of the §5 of the Act.26
(ii) There is no effective legal control
16. There must be an existence of effective legal control over the management and
functioning of an enterprise over the other in order to term them as a single economic
entity.27 It is contended that the day to day affairs of the FSAs are managed by their
respective board of directors which take decisions that are in best interest of the
economic interest of the respective FSA.28
17. It is further submitted that the IronBank has limited shareholding rights in the
FSAs and only one seat in the Board of Directors of the FSAs.29 Accordingly, it is
contended a substantial degree of effective legal control which is required in order to
term two or more enterprises as a single economic entity cannot be established in the
instant matter.30
2. Additionally, collective dominance is outside the purview of §4 of the Act
18. The Antitrust Law scheme of Vormir does not recognize collective abuse of
dominance.31 The word ‘group’ used under §4 of the Act does not refer to group of
independent corporate entities or enterprises.32 In fact, it refers to different
enterprises belonging to the same group in terms of control of management or
equity.33 Additionally, there must be collective decision making and exercise of joint
dominance which can only be exercised by a group.34
19. Accordingly, it is submitted that the APPELLANTS cannot be regarded as
collectively dominant in the relevant market as they do not constitute a group and
possess separable economic interests with distinct decision-making exercise.35
C. THAT TRIMATO IS NOT DOMINANT IN THE RELEVANT MARKET
20. An enterprise must hold a position of strength qua its competitors in the given
relevant market in order to be termed as dominant within the meaning of §4 of the
Act.36 The strength should enable the enterprise to operate independently of
competing forces prevailing in the relevant market or to affect its competitors or
consumers or the relevant market in its favour.37
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21. In this vein, the APPELLANTS contend that first, Trimato in not dominant in the
relevant market as market share is only an initial indication of dominance [1] and
second, Trimato does not meet the host of stipulated factors mentioned under §19(4)
of the Act [2].
1. Market share is only an initial indication of dominance
22. It is respectfully submitted that market share of an equity is only one of the
factors that decides whether an enterprise is dominant or not, but that factor alone
cannot be decisive proof of dominance.38 Additionally, where an enterprise has a large
market share, it may be constrained by that of its other large competitors.39 It is
further submitted that a consistently high market share may also be the result of a
firm's ability to stay ahead of its rivals through constant innovation and develop ment
of products that appeal to the consumers.40
23. Accordingly, market share of sixty percent of all orders per month for the past
eleven months of Trimato cannot be treated as a sole criterion in order to term Trimato
dominant in the relevant market of food aggregation in the geographical region of
Vormir.41
2. Trimato cannot be termed dominant within the meaning of §19(4) of the
Act
24. Due regard is to the factors enunciated under §19(4) of the Act while inquiring
into the dominance of an enterprise in a given relevant market.42 Accordingly, it is
submitted that first, Trimato is not dominant in the relevant market as there is
absence of entry barriers [i] and second, the dependence of consumers on Trimato is
not per se unrestrained [ii].
(i) Absence of entry barriers in the relevant market
25. The presence of entry barriers for new entrants and high cost for substitutable
goods or services for consumers is a useful criterion in order to determine the
dominance of an enterprise in a relevant market.43 However, the presence of large
number of options to the consumers from a range of products available in the relevant
geographic market is demonstrative of the absence of entry barriers/foreclosure of
competition.44
26. It is contended that there is rapid growth of new age industries in the State of
Vormir which includes FSAs45 and adding to that there is strong presence of other
companies in the relevant market which offer identical services as provided by
Trimato, in the relevant market. Accordingly, Trimato cannot be termed dominant
within the meaning of §4 of the Act.46
(ii) Dependence of consumers on Trimato is not pe se unrestrained
27. The heavy dependence of customers on an enterprise is an important factor for
attributing dominance.47 However, in the instant case, the dependence of consumers
on the services of Trimato is not unrestrained.48 It is submitted that there is presence
of other strong competitors i.e. Ziggy and NomRhino which are operating in the
relevant market.49 Accordingly, dominance ought not to be attributed upon Trimato in
the present matter.
D. ALTERNATIVELY, THAT THE CONDUCT OF FSAS (COLLECTIVELY AND/OR
INDIVIDUALLY) DO NOT CONSTITUTE ABUSE OF DOMINANT POSITION
28. It is humbly submitted before the Hon'ble VCLAT of the State of Vormir that the
conduct of APPELLANTS either collectively or individually does not constitute ‘abuse’
within the meaning of §4 of the Act as first, the FSAs have not violated the provisions
of §4(2)(a) and 4(2)(c) of the Act [1], second, the FSAs have not contravened §4(2)
(b) of the Act [2], and third, the FSAs have not abused their dominant position by
leveraging their position to enter into another market [3].
1. The FSAs have not violated the provisions of §4(2)(a) and 4(2)(c) of the Act
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29. In this vein, the APPELLANTS respectfully contend that they have not violated the
terms of §4(2)(a) of the Act as first, the charge of differential commissions in not per
se abuse under §4 of the Act [i] and second, the FSAs have not indulged in predatory
pricing [ii].
(i) Provision of differential pricing is not per se abuse under §4 of the Act
30. It is humbly submitted that for a trade practice to be unfair, it must be found
that it causes loss or injury to the consumer.50 Furthermore, usual methods of
competition are permitted and will only become unfair or discriminatory if there are
particular instances which make competition to provide services obstructive.51
Moreover, the difference of margins must be substantial in order to be termed abusive
within the meaning of §4 of the Act.52
31. Keeping in view the aforesaid and the effect-based approach,53 the differential
charge of commissions by Trimato from its partner restaurants is not in contravention
of the §4(2)(a)(i) of the Act as it is based upon intelligible differentia54 and
accordingly, the charge of denial of market access in violation of §4(2)(c) of the Act is
also not made out.55
(ii) Requirements of predatory pricing are not met
32. The APPELLANTS contend that the discounts provided by them to the consumers
are not in contravention of the provision of §4(2)(a)(ii) of the Act as first, predatory
intent cannot be established [a] and second, the discounts provided are commercially
sound and given in order to meet the competition [b].
a) Predatory intent cannot be established
33. Intention on part of the dominant enterprise to reduce competition or eliminate
competitor is a consideration while determining predatory pricing abuse in §4(2)(a)(ii)
of the Act.56 Furthermore, the instances wherein the prices of a product/service are set
below the average variable costs the predatory intent of the dominant undertaking can
be presumed but the same cannot be presumed when prices are above average
variable costs but below average total costs.57 Moreover, the ‘no economic sense’ test
for prices below average variable costs is a test of intent.58
34. In the instant case, all the FSAs are providing deep discounts to the consumers
while they place an order for food on their platform but the said practice cannot stand
alone be termed as predatory since the FSAs operate in a two-sided market wherein
they engage with both their partner restaurants as well as the consumers.59
35. Additionally, it is essential to establish the pricing policy of a dominant
enterprise is producing an actual or likely exclusionary effect, to the detriment of
competition and thereby, of consumers interests.60 However, the conduct of the
APPELLANTS establishes the fact that there is no exclusionary effect in the relevant
market and accordingly the pricing policy of the FSAs does not establish predatory
intent on their part.
b) The discounts provided are commercially sound and given in order to meet
the competition
36. It is respectfully contended that objective justification can be afforded on the
pricing policy by a dominant enterprise.61 In the instant case, the market of online
food aggregation is relatively new from the conventional food services market and
accordingly require promotion and awareness among the consumers.62 Therefore, the
FSAs are following their policy of providing discounts to the consumers.
37. Assuming arguendo, market expanding efficiencies63 is also a justification for
the below cost pricing policy of the FSAs as they have a relatively lower marker
presence when the entire food services sector is considered.64
38. Additionally, the FSAs operate in an oligopolistic market wherein all the
competitors are following sympathetic pricing policy. Therefore, the pricing policy
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which is adopted by the individual FSAs is done in order to meet competition in the
relevant market of food aggregation.65 Accordingly, the pricing policy of the FSAs is
not anti-competitive within the meaning of §4(2)(a)(ii) of the Act.
2. The FSAs have not violated the terms of §4(2)(b) of the Act
39. Technical or scientific development relating to goods or services which is to the
prejudice of consumers is treated as abuse under §4(2)(b) of the Act.66 It is
contended that ‘prejudice to the consumer’ is an appropriate test in order to test
abuse in such cases.67
40. In this vein, it is contended that the unique software developed by Trimato
makes certain recommendations to the customers to for ordering the food on its
platform on the basis of previous orders which were placed by the relevant consumer
and the ratings which are obtained by the partner restaurants from other consumers.68
41. However, the said software is developed for providing better services to the
consumers and is only recommendatory in nature.69 Moreover, consumers are free to
weigh their options and order the food that they prefer and the same is not violative of
§4(2)(b) of the Act.70
3. The FSAs have not abused their dominant position in the relevant market by
leveraging their position to enter into another market
42. A dominant enterprise or a dominant group of enterprises must be dealing in
two distinct relevant markets for the purpose of abuse under §4(2)(e) of the Act.71
Further, the conduct of the dominant enterprise must not be objectively justified.72
43. Accordingly, the APPELLANTS contend that their conduct cannot be regarded as
abuse under §4(2)(e) of the Act because of two reasons, first, the FSAs have not met
the conditions for leveraging position [i] and second, the conduct of FSAs is justified
[ii].
(i) FSAs have not met the conditions for leveraging position
44. It is necessary for an enterprise or a group of enterprise to be dominant in one
relevant market for the purpose of violation of §4(2)(e) of the Act.73 In the instant
case, the FSAs collectively or Trimato are not dominant in the relevant market of
provision of food services aggregation.
45. Accordingly, the APPELLANTS cannot be said to have abused their dominant
position by leveraging its position to enter the conventional market of food services
where the regular restaurants operate.74
(ii) Alternatively, conduct of FSAs is objectively justified
46. It is respectfully submitted that objective justification for anti-competitive
practice can be afforded by a dominant enterprise in against an allegation of violation
of §4(2)(e) of the Act.75 Additionally, the conduct of dominant enterprise must lead to
substantial elimination of competition in the secondary market due to the restriction
on the availability of input for the purpose of abuse under §4(2)(e) of the Act.76
47. In the instant case, the APPELLANTS are charging commissions in the range of 15
-20% from their partner restaurants.77 The rates of commission which are charged by
the FSAs differ on the basis of individual contracts which are entered into by the FSAs
after negotiations. Furthermore, the cloud kitchens are relatively new in the market of
food services and accordingly lesser commission is charged from them.78
48. Additionally, the charge of commissions in the range of 15-20% does not cause
foreclosure of competition in the secondary market as the input is not indispensable79
to the relevant market and there is no refusal thereof.80 Accordingly, the conduct of
FSAs in not in violation of §4(2)(e) of the Act.
ISSUE II:—WHETHER THE FSAS VIOLATED THE PROVISION OF SECTIONS 3(3)
READ WITH §3(1) OF THE ACT?
49. It is respectfully contended before the Hon'ble VCLAT that the APPAs as
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agreements between the FSAs and their partner restaurants do not violate the
provisions of §3(1) read with §3(3) of the Act because of two reasons, first, there is no
collusion between the FSAs [A] and second, the conduct of FSAs do not cause AAEC
[B].
A. THAT THERE IS ABSENCE OF COLLUSION AMONGST FSAS
50. APPELLANTS contend that there is no existence of collusion between them
because, first, there is absence of anti-competitive agreement between them [1],
second, circumstantial evidences adduced is consistent with independent conduct [2]
and third, there cannot be horizontal agreement between the FSAs and their partner
restaurants [3].
1. There is no anti-competitive agreement between the parties
51. Agreement has been defined inclusively81 under Sec. 2(b) of the Act.82
According to the provisions of the Act, an agreement may be in writing or oral or may
be enforceable by legal proceedings or not.83 Moreover, the basic requirement for
establishing an arrangement is that the parties to it shall have communicated with one
another in some way.84
52. In the instant case, there was no communication85 between the FSAs at any
level and the parallel business conduct in absence of any evidence of communication
at any level is not sufficient for the purpose of establishing the existence of an anti-
competitive agreement between two enterprises.86 Additionally, it is submitted that
merely following a price leader and adopting the price announced by him would not
essentially imply an arrangement as it lacks mutuality.87
53. Keeping in view the aforesaid, it is submitted that adoption of parallel business
behaviour, though may be admissible as circumstantial evidence, cannot be taken to
establish an arrangement.88 Accordingly, in absence of agreement or understanding,
the FSAs cannot be held liable for entering into anti-competitive agreements within
the meaning of §3(3) read with §3(1) of the Act.89
2. Circumstantial evidence adduced is consistent with independent conduct
54. APPELLANTS contend that it is a settled proposition of law that proof of conscious
parallel business behaviour is circumstantial evidence but such evidence, is insufficient
unless the circumstances under which it occurred make the inference of rational,
independent choice less attractive than that of concerted action.90
55. It is also contended that in an investigation of cartelization, the first issue to be
established is whether there was an agreement and then the behaviour of the
members of the cartels had to be seen with reference to the said agreement.91 The
existence of a cartel can only be presumed on the basis of the behaviour of the
members of the alleged cartel.92 Merely because two or more enterprises are doing
similar or identical thing, will not find an agreement within the meaning of §3(1)
unless some meeting of their minds or common intention to do so is established.93
56. Further, in absence of any conclusive evidence of concerted action, the
‘preponderance of possibility’ is considered.94 However, the facts said to indicate
towards the possible collusion are not established as the FSAs are competing against
each other in the relevant market and merely trying to gain profits.95
57. The Sherman Act from which the Act has been inspired, is a comprehensive
charter of economic liberty aimed at preserving free and unfettered competition as the
rule of trade.96 Therefore, the Act also happens to encourage free and fair competition
in the market, which means the motive of gaining profits does not contravene any
provision, as long as it is well within the limits prescribed by law.97 Furthermore, it can
be stated that the similarity in price between FSAs is due to the nature of the
services.98
58. Accordingly, in the mere presence of circumstantial evidence, the
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77. It is humbly submitted that competition does not happen in a void,132 for it the
determination of relevant market is necessary to evaluate AAEC.133 Hence, it is
submitted that the relevant product market is the ‘provision of food services’134 and
the vertical restraints actually cause a positive effect on competition135 and can
accordingly be justified on the grounds of objective justification.136
78. In this vein, the submission of the APPELLANTS is there-fold, first, the absence of
APPAs might drive the FSAs out of market [i], second, the APPAs prevent free riding
[ii] and third, the APPAs lead to accrual of benefits upon the consumers and improves
the provision of service [iii].
(i) The absence of APPAs might drive the FSAs out of the market
79. Elimination of competitors is to be given due regard while evaluation of a
vertical restraint.137 It is submitted that the parity agreements do not create barriers
to competition as they do not in any manner promote price differentiation138 rather
profess price parity.139 Further, if the restaurants are allowed to price differently on
different sales channels, it will lead to the elimination of the competitors as they will
charge differently on different platforms.140
80. The fact that the restaurant might quote a lower price to Trimato and higher to
Ziggy will lead to the elimination of Ziggy, as customers will use Ziggy and not
Trimato for ordering food Therefore, in order to survive in the market, parity
agreements are vital and will deliver a pro-competitive effect in the instant case.141
81. It is further submitted that the e-commerce sector is a new sector in Vormir
and the FSAs have only boomed recently142 within a very less time143 RPM might
actually create demand144 but the FSAs are running into losses.145 Therefore, such
practices of RPM are necessary to retain competition, as difference in prices will led to
the distortion of the entire business model of the FSAs.
(ii) The APPAs prevent free riding
82. It is submitted that the e-commerce sectors being new146 bring the issue of
free riding with it147 which is prevalent economic problem since 1995.148 Further, the
platforms of the FSAs are different, the investments are different, so in case if
tomorrow a new FSA enters the market with very less investment and just provide
delivery, charging very less commission to the restaurants, then the people will use
the platforms of Trimato, Ziggy and NomRhino to view the product get all the
information and then buy it from the cheapest of all149 as customers use online market
to compare prices150 leading to another FSA taking a free ride on the investment of
another FSA,151 and hence will lead to the problem of free riding.152
83. Further, the recommendation software of FSAs recommends restaurants
through its software.153 It is submitted that consumers will use the platform of FSAs to
see its recommendation but not actually buy from there.
84. Hence, the parity agreements will help the market flourish by ending the
problem of free riding154 which was completely ignored by the commission155 while
imposing the penalty upon the FSAs under §27 of the act.156
(iii) The APPAs lead to accrual of benefit to consumers and improves provision
of services
85. It is humbly submitted that, the parity agreements create price parity, which
allows the restaurant to publish the lowest price they can offer, and because of the
FSAs polices of party agreements the restaurants eventually had to reduce their
prices157 which has led to consumer benefit which has been neglected by
commission.158 Moreover, due to the reduction of prices across platform the
restaurants have stopped giving hygienic food159 and have entered into foul practices.
86. Assuming arguendo, the parity agreements have led to scientific progress in
the field of e-commerce as due to them the FSAs do not have to worry about the new
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competitors taking free ride, they can focus on the delivery services. It is submitted
that as there is no price discrimination, the FSAs can actually look forward to
innovation and technology and brand of its services.160
B. THE APPAS DO NOT FELICITATE A HUB AND SPOKE CARTEL WITHIN THE MEANING OF
§3(3) READ WITH §3(1) OF THE ACT
87. It is humbly submitted that the penalty on the FSAs on violation of §3(3)161 is
unjustified as the sine qua non of §3 is an agreement.162 There is no fact in the entire
proposition to indicate any sort of agreement to fix prices or cartelization in any
manner and hence, the CCV has wrongly penalized the FSAs under the Act.
88. It is submitted that the commission has penalized the FSAs on the grounds of a
hub and spoke cartel.163 A traditional hub-and-spoke cartel is one wherein there is
exchange of strategic information between horizontal competitors (spokes) by the
means of a common contractual partner active at a different level of the distribution
chain (the hub), who often also contributes to stabilizing a cartel.164 It is contended
that in the scheme antitrust law the need of an agreement is necessary.165 Hub and
spoke is a single collusive agreement where the allegation is that the FSAs advocated
the decrease in prices of the restaurants listed on their platforms.166
89. The intent of a cartel is to increase price167 and not decrease, it is not
economically sustainable for a cartel to reduce their prices, and the agreement is
eventually leading to reduction of prices.168 The fact that the competition has
increased and the VAR has to reduce their prices in order to compete with the FSAs is
the sole reason VAR filed a case against the FSAs.169
90. Additionally, hub and spoke cartel involves a dominant purchaser and needs an
evidence of collusion.170 However, there is no concrete fact to show that there has
been a horizonal agreement between the FSAs and the FSAs have actually increased
competition in the market.171
91. A mere existence of a common partner, as in this case the FSAs172 does not
leads to a hub and spoke173 and in order to conclude that the FSAs are indeed a hub
which led to hub and spoke, it is necessary to show that there was meeting of mind
between the FSAs and the restaurants.174
92. However, in absence of these evidences the DG has come to the conclusion175
that the FSAs and some of the restaurants formed a hub and spoke cartel176
complementing to which the CCV wrongly imposed a penalty on the FSAs.177
ISSUE IV:—WHETHER VAR, ALONG WITH ITS MEMBER RESTAURANTS,
VIOLATED PROVISIONS OF §3(3) READ WITH SECTIONS 3(1) OF THE ACT?
93. It is respectfully contended that VAR along with its member restaurants has
violated §3 of the Act by way of a hub and spoke cartel because of two reasons, first,
there was collusion amongst the members of VAR [A] and second, the hub and spoke
cartel amongst the VAR and its member restaurants has caused an AAEC in Vormir
[B].
A. VAR FELICITATED A COLLUSION AMONGST ITS MEMBER RESTAURANTS
94. In this vein, the APPELLANTS contend that first, there is a tacit agreement
amongst the members of VAR [1] and second, the fact that there has been an
exchange of sensitive and confidential information is a proof of collusion [2].
1. There exists a tacit agreement amongst the restaurants felicitated by VAR
95. It is contended that there exists an agreement between enterprises which
might cause an AAEC is barred by the mandate of the act under §3.178 It is submitted
that the agreement must be a contract is not essential, but a formal understanding.179
The fact that the members of VAR agreed upon certain anti-competitive practices180
can be gathered by their motive and conduct.181 It is also to be noted that a presence
of an association is also a threat to competition as they might provide a platform to
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105. There is no change in demand of food in Vormir and yet increase in prices is
something which goes beyond the preview of a reasonable person, and hence not a
logical thing to do.204 The fact that the consumers will not have an option to switch as
VAR members are the big 5 of all the restaurants in Vormir205 and the FSA's brick and
mortar outlet is less than 5% of the entire market.206
106. It is submitted that the conduct of the parties has caused AAEC in the
relevant market of provision of food service aggregation in the State of Vormir, making
the agreement between the VAR and its member restaurants anti-competitive207 and
in contravention of §3(3) read with §3(1) of the Act.208
107. Once existence of prohibited agreements, practice or decision enumerated
under §3(3) of the Act is established there is no further need to show an effect on
competition because then a rebuttable presumption is raised that such conduct has an
AAEC and is therefore anticompetitive.209
108. In the present matter, agreement between VAR and member restaurants
forms price fixing cartel. An agreement for the provision of services which directly or
indirectly determines sale prices is presumed to have AAEC.210 Price fixing in the food
service sector is also subject to Article 101(1) of the TFEU.211 Price fixing may be
achieved indirectly by agreeing on certain elements of price like increment of price.212
109. It is submitted that the VAR along with member restaurants indirectly yet
jointly determined the price of each item which results in consistently increment of
200% of price. Determining or fixing the price in the market form cartelization and
cause violation of §3(3)(a) and led to AAEC.213
PRAYER
Wherefore in light of the issues raised, arguments advanced and authorities cited,
the Counsel of the Appellants most respectfully pray that this Hon'ble Tribunal may be
pleased to:
a. Hold that the FSAs have not violated the provisions of the §3(3) read with §3(1)
of the Act;
b. Hold that the FSAs have not violated the provisions of the §3(4)(e) and §3(3)
read with §3(1) of the Act;
c. Hold that the FSAs do not constitute a single economic entity;
d. Declare that Trimato individually is not dominant in the relevant market of
provision of online food aggregation in the State of Vormir;
e. Hold that the FSAs neither collectively nor individually have violated the
provisions of §4 of the Act;
f. Set aside the order of CCV in Case No. 01 of 2020 and penalty imposed thereof;
g. Set aside the order of CCV in Case No. 02 of 2020 and direct the DG to hold an
investigation into the anti-competitive activities of VAR and its member
restaurants.
AND/OR
Permit any other relief that this Hon'ble Tribunal may be pleased to grant in
the interest of justice, equity and good conscience.
And for this demonstration of kindness, the Appellants shall forever be duty
bound ever humble pray.
1
Belaire Owners' Association v. DLF Ltd. Haryana Urban Development Authority Department of Town and
Country Planning, State of Haryana, [2011] 104 CLA 398 (CCI).
2 §2(h), The Competition Act, No. 12 of 2003, INDIA CODE (2002) [for brevity ‘Competition Act’].
3 Competition Act, supra note 2, §4.
4
1 S.M. DUGAR , GUIDE TO COMPETITION LAW 423 (Arijit Pasayat et al. eds., 6th ed. 2016) [for brevity ‘SM Dugar’].
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35Manappuram Jewellers (P) Ltd. v. Kerala Gold & Silver Dealers Association, 2012 CompLR 548 (CCI); See: Jyoti
Swaroop Arora v. Tulip Infratech Ltd., 2015 CompLR 109 (CCI).
36Exclusive Motors (P) Ltd. v. Automobili Lamborghini SPA, [2014] 121 CLA 230 (CAT); Shri Pravahan Mohanty v.
HDFC Bank Ltd. and Card Services Division of the HDFC Bank, Case No. 17 of 2010 (CCI).
37
Hoffman-La Roche & Co. v. Commission, [1979] ECR 461; See also: United Brands v. Commission, [1978] ECR
207.
38 Ramakant Kini v. Dr. LH Hiranandani Hospital Pawai, Case No. 39 of 2012 (CCI).
39 M/s HNG Stock Exchange of India Ltd. v. Competition Commission of India, 2014 CompLR 304 (COMPAT).
40Unilateral conduct workbook, Chapter 3, Assessment of Dominance, prepared by The Unilateral Conduct
Working Group, The Hague, Netherlands, (2011).
41 Saint Gobain Glass India Ltd. v. Gujarat Gas Company Limited, 2015 CompLR 431 (CCI).
42 SM Dugar, supra note 4 at 423.
43See : The National Stock Exchange of India Ltd. v. Competition Commission of India, 2014 CompLR 304
(COMPAT).
47 Belaire Owners' Association v. DLF Ltd. Haryana Urban Development Authority Department of Town and
Country Planning, State of Haryana, [2011] 104 CLA 398 (CCI); See also: Commercial Solvents v. Commission,
[1974] ECR 223.
48See: M/s Gujarat State Electricity Corporation Ltd. v. M/s South Eastern Coalfields Ltd., 2013 CompLR 910
(CCI).
49 See: Moot Proposition, ¶7(f).
50
H.M.M. Ltd. v. Director General, MRTPC, (1998) 6 SCC 485.
51 R v. Re A Loyalty Bus Bonus Scheme, (2001) ECC 19.
52Mr. Om Datt Sharma v. M/s Adidas AG, M/s Reebok International Ltd. and M/s Reebok India Company, 2014
CompLR 180 (CCI).
53 See: Ghanshyam Das Vij v. Bajaj Corp Ltd & Others, Case No. 68 of 2013 (CCI).
54 Prasar Bharati (Broadcasting Corporation of India) v. TAM Media Research (P) Ltd. Case 70 of 2012 (CCI).
55See: Case C-525/16, MEO v. Autoridade da Concorrência, EU : C : 2018 : 270; See also: Case C-413/14, Intel
Corporation Inc v. Commission, EU : C : 2017 : 632, ¶22.
99 Rajasthan Cylinders and Containers Ltd. v. Union of India, 2018 SCC OnLine SC 1718.
100
Raghavan Committee Report, Report of High-Level Committee on Competition Policy Law, ¶4.3-1.
101
Swastik Stevedores (P) Ltd. v. Dumper Owner's Association, 2015 CompLR 212 (CCI).
102 Moot Proposition, ¶2.
103
Swastik Stevedores (P) Ltd. v. Dumper Owner's Association, 2015 CompLR 212 (CCI).
104
Moot Proposition, ¶3.
105 See: Moot Proposition, ¶7(g).
106 SM Dugar, supra note 4 at 421.
107
In Re, Alleged cartelization in supply of LPG Cylinders procured through tenders by Hindustan Petroleum
Corporation Ltd. (HPCL) v. Allampally Brothers Ltd., Case No. 64 of 2014 (CCI), ¶120.
108 Case T-86/95, Compagnie Generale Maritime, [2002] ECR II-1011.
109Case C-360/92 P. Publishers Association, [1995] ECR I-23; See also: ALISON JONES & BRENDA SUFRIN, EU
COMPETITION LAW, T EXTS, CASES AND MATERIALS, 252 (6th ed., Oxford University Press 2016).
110
Ajay Devgun Films v. Yash Raj Films (P) Ltd, 2012 SCC OnLine Comp AT 233.
111 Guidelines on the Application of Article 81(3) of the Treaty, (2004/C101/08), ¶ 33.
112 SM Dugar, supra note 4 at 188.
113
Moot Proposition ¶7(h).
114
List of Clarifications, No. 21 at pg. no 5.
115See: Avinash Amarnath, The Oligopoly Problem : Structural and Behavioural Solutions Under the Indian
Competition Law, 55, JILI 283, 298-300 (2013).
116
Mohan Meakins limited, RTP Enquiry No. 65 of 1984 (MRTPC).
117 Fx Enterprise Solutions v. Hyundai Motor India Ltd., Case No. 36 of 2014 (CCI).
118 Moot Proposition, ¶7(g).
119
Ben Klopack & Nicola Pierri, Vertical contracting and price parity agreements : evidence from hotels in
Europe (2016), available at http:/stanford.edu/bopack/Vertical_Contracting_and_Price_Parity_Agreements.pdf.
120 Competition Act, supra note 2, §4(2)(a).
121 See: Competition Act, supra note 2, §18.
122
SM Dugar, supra note 4 at 360.
123 Moot Proposition, ¶3.
124
In re, Meera metal industries, RTP Enquiry No. 19 of 1986 (MRTPC).
125
RRTA v. Amar dye Chem, RTP Enquiry No. 51 of 1975 (MRTPC).
126 DLF v. State of Haryana, (2003) 5 SCC 622.
127 Dr. Miles Medical Co. v. John D. park, 220 US 373 (1911).
128
In re, SCGH v. L&T., [2013] CCI 69.
129
§19(3), The Competition Act, No. 12 of 2003, INDIA CODE (2002).
130 CCI v. Artistes & Technicians, (2017) 5 SCC 17.
131
Ghanshyam Dass Vij and Bajaj Corp. Ltd. [2015] CCI 155.
132 Excel Corp Care v. CCI, (2017) 8 SCC 47.
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147Kenneth G. Elzinga & David E. Mills, The Economics of Resale Price Maintenance, 3, ABA SAL 156, 165-166
(2008).
148 R v. William E. Coutts Co., [1968] 1 O.R. 549.
149Ittai Paldor, The Vertical Restraints Paradox : Justifying the Different Legal Treatment of Price and Non-Price
Vertical Restraints, 58, THE UNIVERSITY OF T ORONTO LAW JOURNAL 317, 317-353 (2008).
150 Mohit Manglani v. Flipkart India, 2015 SCC OnLine CCI 61.
151
RICHARD WHISH , COMPETITION LAW 655 (David Bailey, ed. 2017) [for brevity ‘Richard Whish’]
152William Breit, Resale Price Maintenance : What Do Economists Know and When Did They Know It, 147, J.
INSTITUTIONAL & THEORETICAL EC O N. 72, 72 (1991).
153 Moot Proposition, ¶7(d).
154 Lester G. Telser, Why Should Manufacturers Want Fair Trade II, 33, J.L. & EC O N. 409, 415-416 (1990).
155 Moot Proposition, ¶10.
156 §27, The Competition Act, No. 12 of 2003, INDIA CODE (2002).
157
Moot Proposition, ¶7(h).
158 List of Clarifications, No. 21 at pg. no 5.
159 Moot Proposition, ¶5.
160 Richard Whish, supra note 151 at 655.
161 Competition Act, supra note 2, §3(3).
162 Samir Agarwal v. ANI Technologies, 2018 SCC OnLine CCI 86.
163 Moot Proposition, ¶10.
164Iga Małobęcka, Hub-and-spoke cartel — how to assess horizontal collusion in disguise?, 8, AKADEMIA LEONA
KOŹMIŃSKIEGO 64, 64-78 (2016).
165 See: Fx Enterprise Solutions India (P) Ltd. v. Hyundai Motor India Ltd., Case No. 36 of 2014 (CCI); Crown
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200 See: In Re, Sheth & Co., Case No. 04 of 2013 (CCI).
201
See: Moot Proposition, ¶11(b).
202 See: Moot Proposition, ¶2.
203Samir Agarwal and ANI Technologies (P) Ltd., 2018 SCC OnLine CCI 86; See also: United States v. Socony-
Vacuum, 310 US 150 (1940).
204
In Re, Manufacturers of Asbestos Cement Products Suo-Moto Case No. 01 of 2012 (CCI).
205 List of Clarifications, No. 12 at pg. no. 3.
206 List of Clarifications, No. 9 at pg. no. 3.
207
Builders Association of India v. Cement Manufacturers' Association, Case No. 29 of 2010 (CCI).
208 Competition Act, supra note 2, §19(3).
209 All India Organisation of Chemists and Druggists v. CCI, Appeal No. 21 of 2013 (COMPAT).
210
Competition Act, supra note 2, §3(3)(a).
211 Richard Whish, supra note 151 at 562.
212See: In Re, Cartelisation in respect of zinc carbon dry cell batteries market in India v. Eveready Industries
India Ltd., Suo Motu Case No. 02 of 2016 (CCI).
FICCI-Multiplex Association of India v. United Producers/Distributors forum, Case No. 1 of 2009 (CCI), ¶23.9 &
213
¶23.52.
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