Group Members

Janees Sara Buttar

Nimrah Rais
Muhammad Jazib
Yassir Hussain
Ovais Mehmood Khan
Muhammad Ghufran Abid

Industry Analysis
STEP.1: Select an industry
We are considering the Event Planners industry.

STEP.2: Determine the level of threat to industry profitability for each of the forces
(low, medium, or high)

Threat of new entrants: (MEDIUM) - Entering the market is relatively easy, but brand
recognition and experience can provide an advantage.

Bargaining power of suppliers: (LOW )- Suppliers have low bargaining power due to many
alternatives and the ability to negotiate.

Bargaining power of buyers: (MEDIUM) - Clients have many options but value high-quality
service and reputation.

Threat of substitutes: (LOW) - Few alternatives to professional event planning services for
large-scale events.

Rivalry among existing competitors: (HIGH) - Many firms compete, resulting in price wars
and reduced profit margins.

STEP.3: Use the table to get an overall feel for the attractiveness of the industry.

Competitive Force Level of Threat

Threat of substitutes Low

Threat of new entrants Medium

Rivalry among existing firms High

Bargaining power of suppliers Low

Bargaining power of buyers Medium

The event planning industry has a moderate level of threat to profitability due to a mix of low
and moderate to high threats from the five forces. While there are opportunities for
profitability, there are also challenges and risks that need to be managed effectively to
sustain profitability over the long term.

STEP.4: Use the table to identify the threats that are most often relevant to industry
profitability.

Threats to profitability in the event planning industry include high rivalry among competitors
and the threat of new entrants. Managing these forces effectively is crucial for sustained
profitability, while the bargaining power of buyers and the threat of substitutes also play a
role.