In this research paper we discussed the effective business communication in the expending

market of South Korea. South Korea is a great success in the business sector. One of the

elements that differentiates South Korea is their business culture. Knowing and understanding

the business culture of South Korea will make business affairs between different cultures easier.

Aside from knowing how to behave toward South Korean and knowing what behavior to expect

from them, this paper will also illustrate how to enter the South Korean market. The goal of this

paper is to research is to discuss different aspects of South Korea, with the end objective to

facilitate business endeavors between South Korean’s or South Korean based companies and

people or companies with other cultures or customs from around the world.