CC assignment

Name- Trisha Sinha

Ans 1: The principle consists of four key stages in the advertising process:
obtaining the attention of a potential customer, evoking interest in a product
or a service, developing the desire in the customer to have what is offered
and inducing action which might Lead towards the purchase.

Ad: A little kid of Republic of Sierra Leone wants to get into cricket team,
during his Practice he faces lots of difficulty because of his poor strength,
he sees a great cricketer of India playing so effortlessly and during his
break he was eating aata noodles, that got his attention, and he thought if
he also eats aata noodles that give him strength! And desires him to buy
noodles and amazingly impresses him go to local store to buy aata
noodles.

Ans 2: Hello everyone, welcome to the CSR program,

Being healthy should be part of your overall lifestyle. Living a healthy

lifestyle can help prevent chronic diseases and long-term illnesses. Feeling
good about yourself and taking care of your health are important for your
self-esteem and self-image. Maintain a healthy lifestyle by doing what is
right for your body.

Today we will be talking about what you all need, what is the actual need of
your life and of all the young students here , I will cover my talk in 5 points ,

1. Physiological needs - these are biological requirements for human

survival, e.g. air, food, drink, shelter, clothing, warmth, sleep.
If these needs are not satisfied the human body cannot function optimally.
Maslow considered physiological needs the most important as all the other
needs become secondary until these needs are met.

2. Safety needs - once an individual’s physiological needs are satisfied, the

needs for security and safety become salient. People want to experience
order, predictability and control in their lives. These needs can be fulfilled
by the family and society (e.g. police, schools, business and medical care).
For example, emotional security, financial security (e.g. employment, social
welfare), law and order, freedom from fear, social stability, property, health
and wellbeing (e.g. safety against accidents and injury).

3. Love and belongingness needs - after physiological and safety needs

have been fulfilled, the third level of human needs is social and involves
feelings of belongingness. Belongingness, refers to a human emotional
need for interpersonal relationships, affiliating, connectedness, and being
part of a group.

Examples of belongingness needs include friendship, intimacy, trust, and

acceptance, receiving and giving affection, and love.

4. Esteem needs are the fourth level in Maslow’s hierarchy and include
self-worth, accomplishment and respect. Maslow classified esteem needs
into two categories: (i) esteem for oneself (dignity, achievement, mastery,
independence) and (ii) the desire for reputation or respect from others (e.g.,
status, prestige).

5. Self-actualisation needs are the highest level in Maslow's hierarchy, and

refer to the realisation of a person's potential, self-fulfillments, seeking
personal growth and peak experiences.

This was brief of what I wanted of you all to be aware of, being CEO of
SAIL I personally focus on giving all that is required to make a healthy
world, I would love you all to join my organisation by helping us adopt the
blind school of my beautiful state.