Design Thinking III.

Ideate: Challenge Assumptions & Storytelling in Double Diamond

Principles about Design Thinking Construct Ideas  Double Diamond
1. Human Centricity and Empathy\  Ideation Techniques 1. Divergent Thinking
2. Collaboration 1. Brainstorm 2. Convergent Thinking
3. Ideation 2. Brainwrite Storytelling in the Design Process
4. Experimentation and Iteration 3. Worst Possible Idea 1. Understand
5. A bias towards Action 4. Scamper 2. Define
The Origins of Design Thinking a. Substitute 3. Develop
The Design Thinking Process b. Combine 4. Deliver
Five Phases of Design Thinking c. Adapt Stages in the Design Process and Storytelling
I. Emphatize: Research about Users’ Needs d. Modify Design Process Storytelling
 Key empathy-building Methods e. Put to another use 1. Problem Framing
1. Empathy Interviews f. Eliminate 2. Solution Framing
2. Immersion & Observation g. Reverse
3. Solution
3. Extreme Users IV. Prototype: Start to Form Solutions Implementation
4. Ask what, how, and why in  Prototyping Benefits
curiosity 1. Timely feedback Observation and Insights
 4 Main Components of Empathy Map 2. Prompt changes save time 3 Types of Research
1. Say and cost 1. Generative Research
2. Think 3. Valuation prior to 2. Evaluative Research
3. Do development 3. Validating Research
4. Feel 4. User research and user testing Nine Dimensions for Observational Purposes
II. Define: State Users’ Needs and Problems  Types of Prototyping 1. Space
 Guidelines in Generating Question 1. Low Fidelity 2. Actor
1. Strengthen the good 2. Medium Fidelity 3. Activity
2. Eliminate the bad 3. High Fidelity 4. Object
3. Search the opposite V. Test: Try Solutions Out 5. Act
4. Enquiry of the Assumptions 6. Event
5. Pinpoint the Unanticipated The Power of Storytelling 7. Time
Resources  Elements of Every Story 8. Goal
6. Form an analogy 1. Domain/What 9. Feeling
7. Breakdown the Problem into 2. Players/Who
Pieces 3. Story Flow/How
 Experiments
AEIOU Framework by Rick Robinson  3 Types of Experiments
 Activity 1. Trying out new experiences
 Environment 2. Taking apart products, processes
 Interaction and ideas
 Object 3. Testing ideas through pilots and
 User prototypes
Interview Art and Science Applied to Entrepreneurship
Interview Techniques
1. Make the interviewee relaxed Proper Way to Make Use of the Scientific
Method so than an entrepreneur can Ensure his
2. The interviewee should be on time
Success:
and heading in the right direction
1. Ask a question
3. Concentrate on the customer and not
on documentation 2. Research about subject
4. Ask open ended questions 3. Create a hypothesis
5. Listen, refrain from talking 4. Experiment to test hypothesis
6. Encourage but not influence 5. Assess data and conclude
7. Follow one’s feelings and drill down 6. Publish results and call others to
expand
8. Repeat to confirm
9. Thank the customer at the end of the
process
Effective Interview Questions for Designers
Open-ended Questions
 Types of Open-ended Questions
1. Explorative
2. Affective
3. Reflective
4. Probing
5. Analytical
6. Clarifying
Closed Questions