Title: “SEGMENTATION: IT’S EFFECT TO THE DEMAND AND PROFIT

GENERATION OF FOOD ESTABLISHMENT IN DUMALINAO ZAMBOANGA DEL

SUR

Direction: Put a check on the space provided below the indicators opposite to the items listed
such as.

1.How does the Market Segmentation Affects the Demand and Profit Generation of the
Business?
ITEMS YES NO

1. Is the market segmentation helps increase the demand and profit

generation of the business?
2. Is the market segmentation helps prosper your business in long period of
time?
3. Is the market segmentation helps you to become more competitive rather
than your competitors?
4. Have you ever experienced difficult situations in your business? (e.g. low
income competition of prices)
5. Does the market segmentation helps you to have a firm strategy that will
make your business more profitable?

2. How Market Segmentation helps the Business to Become More Prepared and Aware for
the Future?
ITEMS YES NO

1. Is the market segmentation gives you an advantage in terms of decision-

making?
2. Is the market segmentation helps you to have an alternative plan for the
business?
3. Is the market segmentation helps you to take an action on whatever
problems of your business establishment?
4. Is the market segmentation helps you to become more prepared in facing
 the risk of your business such as debt, competition of price and crisis?
5. Does the market segmentation helps your business to have firm decision
in operating your business?

3. What are the Steps in applying market segmentation in Food establishments?

ITEMS YES NO

1. Have you considered the location of your business?

2. Have you considered the population of your business?
3. Have you ever conducted a survey before having a business?
4. Have you considered the needs and wants of the people in the area?
5. Have you ever considered the accessibility the near barangays to your
establishments?