SECTION 2

Marketing Mix

 PRODUCT
Core Product
In essence, it's an antiseptic solution. Washing hands with an antiseptic solution is one of
the most effective ways to prevent diseases
Actual Product
Our Brand name is ACI Savon Hand wash. It is a product which contains antimicrobial
and glycerin. It has a distinctive design and flavor. Comes up with a handy Bottled
packaging.
Augmented Product
Savlon Hand Wash brings more excitement and pleasure while washing hands with its
different fragrances. It also nourishes skin with moisture.
Product Mix
 Width - Handwash
 Length - Herbal line handwash, Refill
 Depth – Flavors include Active, Aloe Vera and Ocean Blue as well as a trio of
herbal hand washes: Marigold, Irish and Lavender from the new Herbal Hand
Wash line. In addition to the stand pouches, there are dispensing pumps of 250ml
and 500ml, re-fills of 1 and 5 liters, and 500ml packs for the herbal line.
 PRICE
Our pricing strategy is cost-based. As of right now, this is the price we're offering to our
customers.

Description Size BDT

Ocean Blue, Active, Aloe 200 ml 60 tk

Vera Refill

Marigold, Irish, and 500 ml 200 tk

Lavender Hand Wash
 Marigold, Irish, and 200 ml 60 tk
Lavender Hand Wash Refill

Ocean Blue, Active, Aloe 250 ml 90 tk

Vera
Ocean Blue, Active, Aloe 500 ml 150 tk
Vera

Ocean Blue, Active, Aloe 1L 220 tk

Vera
Ocean Blue, Active, Aloe 5L 990 tk
Vera

 PROMOTION
One of the most significant aspects of marketing is the promotion of the product or
service. So, there's TV commercials, billboard, school campaigns, social rallies,
newspaper, magazines and so on and so forth.
 TVC
To reach families who are concerned about the health of their children, we have created a
TVC. So, this TVC will encourage them and their children to wash their hands after

playing and becoming messy.

New mothers need to be very aware of their newborns. Therefore, we're also working on
a TVC that's geared toward parents. We're launched this ad on Mother's Day in order to
get even more attention from the public.

 School Campaigns
We're putting together a series of school-based campaigns. Our goal is to cultivate in the
students the importance of washing their hands before and after participating in any
activity. Additionally, they incorporate it into their daily routines, and they make their
parents aware of it as well.
Billboard
People look around on the street while traveling and a billboard ad can grab their
attention because there are so many germs that cause so many deadly diseases, they can
take precautions to protect their health.

Rallies
It's a good idea to hold rallies to distribute essential information. Social rallies a
reorganized by ACI Savlon to educate the public about the significance of maintaining
health and hygiene habits and avoiding illness. On Global Handwashing Day, ACI
Savlon participates in rallies and events around the town. It has a significant impact on
society and encourages people to choose a healthier lifestyle.

Social Advertisement
As a result, social media has become one of the most important platforms for marketing.
Facebook, Instagram, and Twitter are all examples. Those who are most active on these
social media sites are teenagers and young adults. They can be made aware of health by
producing eye-catching advertisements, which can also be used for mass promotion of
the product.
This picture represents our Digital promotion through social media (Facebook).

 PLACE/DISTRIBUTION
Savlon Handwash by ACI has a widespread/intensive distribution network. For its
antiseptic properties and role in illness prevention, it can be purchased from general
stores, supermarkets, or wholesale markets. Our distribution centers are located at the
sub-district, district, and retailer levels. We also sell it on online such as chaldal.com,
chefcart.com.bd and priyoshop.com. Advanced Chemical Industry (ACI) limited was a
subsidiary of UK base Imperial Chemical Industry (ICI). We have currently running
factories in Bangladesh.