Product: Vaginal suppositories for menstrual cramps (Dysmenorrhea)

Target Audience: Female (18 to 40)

Market size:
Age Group Population
As per UN’s India population prospects 2019 15 to 19 5,95,35,435
20 to 24 5,79,19,863
We can estimate that around 27 crore
25 to 29 5,56,67,536
women
30 to 34 5,36,92,757
fall under our targeting criteria. 35 to 39 5,03,00,522
Total 27,71,16,113
With an employment rate of 24% (ILOSTAT
estimate) working class women can be estimated to be around 6 crores.
Source UN (India population prospects 2019)
Current Product Stage: We are in R&D phase where the product has been circulated among 30
volunteers and feedback has been collected. Current pricing of the product is around 700 INR. (50%
margin)

For the current pricing we estimate that around 5% of our target audience (33 lakh) would be able
to afford our product.

Goal: Primary goal is to create a better version of our product which would be helpful in treating
Dysmenorrhea effectively and get it approved by Ministry of Aayush.

Secondary goal is to bring down the product cost by 68% i.e., 300INR and increase the margin from
50% to 65%. With the new pricing we estimate the product to be financially accessible to at least 10
to 15% of our target audience which would be around 83 lakh women.

How do we achieve our goal: We intend to substitute our current oil with Aayush approved Hemp
oil which can be procured for much cheaper cost without compromising on the quality.

Since our main ingredient is already approved by the Ministry of Aayush we can use that to our
advantage in getting our product approved.

Aayush certified doctors will be onboarded in our team who would help in prescribing the product to
women.

Revenue Scope: With an estimate of 83 lakh women able to afford our product priced around 300
INR we would be able to generate a revenue of 249 crores a month which can be extrapolated to
2988 CR Annually.

What are we looking for: Investment to setup a manufacturing facility for production of
suppositories and building a Research and Consultation team.

Mentorship and Guidance in getting the product legally approved by Ministry of Aayush