E-BUSINESS STRATEGY

presented by: OUMAIMA ZIALE

NOUHAILA ALAOUI
 INTRODUCTION E-BUSINESS
STRATEGY

TO GROW AN E-BUSINESS AND

HELP IT SUCCEED, THERE ARE
A NUMBER OF STRATEGIES
SMALL BUSINESS OWNER CAN
EMPLOY . FALLING BEHIND
THE TIMES IN THIS RAPIDLY
CHANGING FRONTIER CAN
MEAN RISKING YOUR
COMPANY'S SUCCESS IN
THE VIRTUAL WORLD

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 what is
E-Business Strategy refers to a plan or a e-business
set of actions that an organization
undertakes to leverage electronic
strategy
technology and the internet to achieve its
business objectives. It involves the use of
technology to optimize business
processes, improve customer experiences,
and enhance organizational performance.
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 E-BUSINESS
ELECTRONIC BUSINESS, IS
THE ADMINISTRATION OF
CONDUCTING BUSINESS
VIA THE INTERNET. THIS
WOULD INCLUDE THE
BUYING AND SELLING OF
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GOODS AND SERVICES,
 Tactical social Tactical social Strategic
Media Media Business
objective obective Goals

• Grow network • Grow new

• Connect with existing
(followers email Business Of new
SOCIAL MEDIA STRATEGY
customer and new
prospective and subscribers customer
• Listen & engage in
• Develop as acquisition rate
conversation with
prospective customer market leader to
& industry leader know, purchase
• Share company
information, news and influencer, trend
personal * information  setter
 ENTERING NEW
MARKETS

-THE ABILITY TO REACH A GLOBAL AUDIENCE

-SELLING BACK STOCK AT A DISCOUNT OR FINDING A NEW TARGET MARKET FOR A
NEW PRODUCT
-USE THE INTERNET IN A VARIETY OF WAYS TO REACH CONSUMERS.
- THE USE OF SOCIAL MEDIA AND QUALITY CONTENT IN ORDER TO BUILD A STRONG
FOUNDATION FOR THE NEW MARKET TO USE
 E-BUSINESS STRATEGY
Customer Relationship Management
CRM • manage and analyze customer interactions and data
throughout the customer lifecycle, assisting in customer reten

Supply Chain Management (SCM)

SCM They supply materials, information, and finances as they move in a process
from supplier to manufacturer to wholesaler to retailer to consumer.

Electronic Commerce
EC • Focuses on transaction processes and can be applied to the links of various
business processes, such as auctioning of surplus goods.

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 Ø-No strategy wrong strategy
Ø-Poor implementation
Ø-Failing to measure
RISK ISSUES performance
Ø-The strategic plan is
incorrectly translated into
design so that key
objectives are not met
 -Privacy is among the top concerns of
Internet users.
-Companies can track customers'
shopping and viewing habits through
E-BUSINESS cookies
CHALLENGES -Vising, or voice phishing, involves
phone calls to credit card customers
to obtain personal and
banking information.
 • Web
• Customer relationship
management system (CRM):
E-BUSINESS • Enterprise Resource Planning
SOLUTIONS System (ERP):
• Supply Chain Management
(SCM):
• Knowledge Management (KM)
 THANK YOU FOR YOUR ATTENTION

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