Brand Analysis

Activity Conduct research on Brand Positioning related to the brand assigned to you. Create a Brand Positioning sheet for your brand by duplicating the given sheet.
Brief Your information must be relevant to the products and services the brand assigned to you.

Go through the given brands and start researching.

Define the brand personality of the given brand.
Steps and List out all the primary colours the brand uses. Mention the significance of those colours for the brand and mention them on the activity sheet.
Guidelines What is the tone of voice of the brand? How this tone of voice is helping the brand in conveying its message successfully and mention them on the activity
sheet.
In the end, give an insight about the the Brand Promise and the Brand Value

How to access the task sheet?

Click on the Top-Left File option >> Make A Copy >> Rename the file as "Your Name - T1: Brand Analysis" (For eg: Bhoomi Harsora - T1: Brand Analysis

How to submit the file?

After completion of your task, click on File >> Download >> Microsoft Excel (.xlsm)
After downloading, please mail to
 Brand Analysis
Cult.fit
Website https://www.cult.fit/

Logo

What are the brand

Black | Orange | Blue
colours?
What does the each
Black - Sophistication | Orange - Vibrance | Blue - Playfullness
colour signify?
What is the Brand
Excitement - Lively | Sincerity - Positive
Personality?
The tone of Voice Enthusiastic
The Brand Promise Fitness | Good health
The Brand Value Formal | Serious
 Brand Analysis
Zomato Myntra GradeE
Website

Logo

What are the

brand colours?
What does the
each colour
signify?
What is the Brand
Personality?
The tone of Voice
The Brand
Promise
The Brand Value