UNT Promo Outline & Script

1. Client - The CLASS social media coordinator requested this type of promo video,

meaning it would be for them to use on the CLASS social media to promote

CLASS.

2. Concept - The idea is to promote CLASS and how it is the largest college and

list all the departments that fall under CLASS.

3. Style - Overall I want the video to be easy to digest or watch (meaning it holds

people's attention) by using aerial shots of UNT with happy and peppy music with

script on top going through all the CLASS departments.

4. Audience/Platform - Current CLASS students, future CLASS students, and

anyone interested in CLASS’s social media.

(Continue to next page…)

5. Script -

Video Audio
UNT Battle Flag Opening (STOCK Some form of royalty-free happy or
FOOTAGE) peppy music (I am undecided on what
exactly I want to make it as I want to
TEXT: Fades in “CLASS” with “College make sure it does not become hard to
of Liberal Arts and Social Sciences” in listen to, annoying, or too repetitive)
smaller script.

UNT Battle Flag fades into UNT Aerial

(STOCK FOOTAGE)

TEXT: “UNT’s largest College”

“United Under 15 Departments”

Aerial Footage Continues…

TEXT: “Anthropology”

“Communications Studies”

“Dance and Theatre”

“Economics”

“English”

“Geography and The Environment”

“History”

“Integrative Studies”

“Mayborn School of Journalism”

“Media Arts”

“Philosophy and Religion”

“Political Science”

“Psychology”

“Social Science”

“Sociology”
 “Spanish”

“Technical Communications”

“And…”

“World Languages, Literatures, and

Culture”

Aerial Footage fades out into Green

Clockrower footage (STOCK
FOOTAGE)

TEXT: “To apply or find out more visit

https://www.unt.edu/

Video fades out.

6. Schedule - Breakdown due 03/23/2023, First Cut due 03/30/2023, Footage log

due 03/30/3023, Second Cut due 04/04/2023, Final Cut due 04/06/2023.

7. Equipment - Computer, and an editing program.

8. Research/Footage Gathering - UNT’s video stock

9. Music - Will be from a royalty-free music website.

10. Delivery Format - I will likely upload it to youtube as an unlisted video for easy

access for class viewing and grading, but the video will be intended for Instagram

or Tiktok.