Lady Mae B.

Calderon
Author
1st Semester 2020

Don Mariano Marcos Memorial State

University – Mid La Union Campus

College of Arts & Sciences

DMMMSU - MLUC
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Module Summative Test College of Arts and Sciences

DMMMSU - MLUC
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Module 2: Technopreneurship Ecosystem

Technopreneurship
MEEC 107

Technopreneurship
Lesson 1
Ecosystem
Lesson 2 SEED Model

College of Arts and Sciences

DMMMSU - MLUC
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INTRODUCTION

This module presents the different components of technopreneurship

ecosystem and how these components affect the flow of the business. It talks about
the SEED Model. You will master the different components in developing business plan.

OBJECTIVES

After studying the module, you should be able to:

1. Demonstrate the technopreneurship ecosystem.
2. Categorize the components of technopreneurship.
3. Able to adopt to the ecosystem of technopreneruship to have market
opportunity.
4. Recognize and scrutinize the SEED model and its importance.
5. Internalize the significance of SEED Model.

DIRECTIONS/MODULE
ORGANIZER

There are two lessons in the module. Read each lesson carefully then answer the
exercises/learning activities to find out how much you have benefited from it.
Work on these exercises carefully and submit your output to your instructor.

Good luck and happy reading!!!

College of Arts and Sciences

DMMMSU - MLUC
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Lesson 1
Technopreneurship
Ecosystem

Lesson 1: Technopreneurship Ecosystem College of Arts and Sciences

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The Technopreneurship ecosystem is made up of HELF

 H- uman Resource
 E- nvironment
 L- aws and Policies
 F- inancial Resource
Human resources components are: Research who is the thinker, idea generator
and innovator. Developer who is the implementor, technical people. Scanner and
marketing people and Financer.
Environment component are: Science parks and incubation centers, Academic
Institutions and R & D centers, Internet access and Communication,
Communication and other Support Services, Geographic accessibility and Venture
Mentoring Services/Support. Incubation is the programmes provide incubation
services to assist technology start-ups in their vulnerable stages, enabling them to
grow and flourish. It supports office space and facilities, technical and
management assistance, promotion and development assistance, business support
and financial aid package.
Laws and Policies, it is the Intellectual Property Rights Office, Technology
Licensing Office – facilities commercialization of Inventions and Legal Services.
Financial Component is the investor, Business Sector, Funding Agencies and
Financial Services (i.e. Accounting).
Succesful technopreneurship = H-E-L-P. Techno Ventures has HUMAN RESOURCES,
ENVIRONMENT LAWS & POLICIES and FINANCIAL RESOURCES.

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The components of Human are Research, Developer, Scanner and marketing

people and financers.
The researchers are the thinkers, idea generators and
the innovators, developers are the implementers and technical people.
Also, scanner, marketing people and financers are components of human
resources.
The components of Environment are Science parks, Incubation
centers, Academic Institutions, R & D Centers , Internet access, Communication,
Other Support Services, Geographic accessibility, and Venture Mentoring
Services/Support.
Incubation centers have incubation programmes provide incubation
services to assist technology start-ups in their vulnerable beginning stages,
enabling them to grow and flourish. Their supports are Office Space and Facilities,
Technical and Management Assistance, Promotion and Development Assistance,
Business Support and Financial Aid Package. Going further, the components
of Laws and Policies are Intellectual Property Rights Office, Technology Licensing
Office (facilitates commercialization of inventions) and Legal Services.
The components of Financial Resources are investors, business sector,
funding agencies and financial services (i.e. Accounting).

Three Vital Components for Business

Excellent Market Opportunity, Superb entrepreneur (and management
team) and Resources needed to start the company and make it grow.

1. Excellent Market Opportunity, it needs to know the Customer

need and must have Timing. If in case, would-be entrepreneurs who are unable to
name customers are not ready to start a business. They have only found an idea
and have not yet identified a market need. In this case, one must plan to start a
business with the knowledge of the market need and must identify
customers. Also, if the window of opportunity is brief, the entrepreneur will rush
to open the business, usually with inadequate planning. This means that usually if
entrepreneurs who rush to open a business without proper planning will lead to

Lesson 1: Technopreneurship Ecosystem College of Arts and Sciences

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costly mistakes. Thus, planning to open for a business needs proper timing. Going
further,
2. The Technopreneur and the management team should have
experience in the same industry or a similar one and cannot go on OJT at the same
time. In addition to this, ideal entrepreneur/technopreneur is one who has been a
successful entrepreneur in the same industry, have management experience,
preferably with responsibility for budgets, profit and loss, sales. The business will
be successful if led by a person with strong entrepreneurial and management skills.
And the last vital component for business is the
3. Resources that has a principle of Entrepreneural frugality
(pagtitipid) which means Low overhead (operating cost), High
Productivity and Minimal ownership of capital assets.

Seed Money or Seed Funding which is a form of securities offering in which

an investor purchases part of a business. According to our class discussion, the
term seed suggests that this is an early investment, meant to support the business
until it can generate cash of its own, or until it is ready for further investments.
The options of this include friends and family funding, angel funding and—
recently -- crowd funding. In our lessons also, tapping family and friends to raise
cash for a company that's either too new or too small to get financing elsewhere is
an age-old formula that still makes sense. But here's one risk too big to ignore in
today's highly competitive capital marketplace: if you don't follow professional
standards in structuring and documenting "F&F" loans or equity arrangements,
your sloppiness will likely come back to haunt you. This is true because if and
when your company grows to the point at which it can credibly approach banks or

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professional investors for funds, their lawyers will examine your corporate
capitalization structure with a fine-tooth comb. In my own opinion, an
entrepreneur must have a good credit record everywhere so that whenever he
needs to borrow money, especially in banks in which really investigate your credit
backgrounds very keenly, they would grant him loans.
The examples of Seed Money that has been discussed during our class
are Blood Money, Borrowing: Avoiding Problems with Family and Friends,
Borrowing Money for Your Business, Steps to Borrowing from Family or
Friends, and Try Bank Borrowing. Blood Money or borrowing money from family
and friends is the most common way to finance a start-up and it's also the riskiest.
In avoiding problems with family and friends in borrowing, it's best to prepare for
the worst -- before it happens. Moreover, the steps in borrowing money from
family and friends includes one should keep the relationship professional is the
key to successful borrowing from close acquaintances. Also, in borrowing money
for your business, especially in the banks or someone you know, it is best to sign
a promissory note - - a legally binding contract in which you promise to repay the
money. Tips to remember, one should try Bank borrowing for bank financing isn't
impossible and one should find an Angel Investor because they will not only share
their money; they're also great sources of knowledge for fledgling businesses.

The 9 F’s of Business

The 9Fs to consider in starting a business and these are
1. Founders (first class entrepreneur),
2. Focused (focus on niche markets, specialize),
3. Fast (decision making, implementation),
4. Flexible (open mind, respond to change),
5. Forever Innovating,
6. Flat (organizations),
7. Frugal (low overhead, productivity high),
8. Friendly (to their customers, suppliers, workers) and
9. Fun (to be associated with an entrepreneur company).

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Going further, talking about Intellectual Property which refers to creations of the
mind: inventions, literary and artistic works, and symbols, names, images, and
designs used in commerce.

Intellectual Property Rights these are the rights given to persons over the
creations of their minds. It usually grants the creator an exclusive right over the
use of his/her creation for a certain period of time. Intellectual Property Code of
the Philippines is the Republic Act No. 8293 of June 6, 1997 is an act
prescribing the intellectual property code and establishing the intellectual
property office, providing for its powers and functions, and for other
purposes.

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It is divided into three categories:

Industrial property (PATENT), Trademark and Copyright. Industrial

property includes inventions (patents), Trademarks include industrial designs, and
geographic indications of source and Copyright includes literary and artistic works
such as novels, poems and plays, films, musical works, artistic works such as
drawings, paintings, photographs and sculptures, and architectural designs.

a Patent grants an inventor exclusive rights to make, use, sell, and import an
invention for a limited period of time, in exchange for the public disclosure of the
invention. It has a term of protection of twenty (20) years providing an inventor
significant commercial gain. In return, the patent owner must share the full
description of the invention. This information is made available to the public in
the form of the Intellectual Property Official Gazette (is the public journal and

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main publication of the government of the Republic of the Philippines) and can be
utilized as basis for future research and will in turn promote innovation and
development.

Requirements for Filing a Patent

1. Request for the Grant of Patent
2. Description of the Invention (Specification and Claim/s)
3. Drawings necessary for the Invention (if any)
4. Filling Fee

Trademarks according to our lessons, is a tool used that differentiates goods and
services from each other. It can be one word, a group of words, sign, symbol, logo,
or a combination of any of these. Generally, a trademark refers to both trademark
and service mark, although a service mark is used to identify those marks used for
services only. Trademark is a very effective tool that makes the public remember
the quality of goods and services. Once a trademark becomes known, the public
will keep on patronizing the products and services. Utilized properly, a trademark
can become the most valuable business asset of an enterprise. In addition to
making goods and services distinctive, the owner of a mark may earn revenues
from the use of the mark by licensing its use by another or though franchising
agreements.
These are examples of Trademarks:

• ® Registered trademark

• ™ Intent to use application filed for product

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SM
• Intent to use application filed for services

Rights are reserved exclusively for owners for 17 years; it can be renewed and
lasts indefinitely.

TM = unregistered trade mark, SM = unregistered service mark, ® = registered

trade mark

Trademark can be protected through registration. Registration gives the

trademark owner the exclusive right to use the mark and to prevent others from
using the same or similar marks on identical or related goods and services. Your
mark should be able to distinguish your goods or services from those of
others. Your mark should also meet the requirements for registrability of marks
under Sec. 123.1 of the Intellectual Property Code.

What are the requirements to apply for registration?

1. A duly filled out trademark application form [you can access link from site]
2. Drawing of the mark
3. Payment of fees

Part of our lesson is the Trademark Infringement, Counterfeiting, and Dilution.

 Infringement is a mark that is likely to cause confusion with a trademark
already existing in the marketplace,
 Counterfeiting is the deliberate copying of a mark, and
 Dilution is defined as the value of the mark is substantially reduced through
competition or through the likelihood of confusion from another mark.

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And the last category for Intellectual Property is Copyright. It is a protection for
authors of original works, whether published or unpublished. It covers original
works of authors, composers, screenwriters, and computer programmers.
In Section 172 of the IP Code are the copyright protection listed.

THE TWO TYPES OF RIGHTS UNDER COPYRIGHT

(1) economic rights, so-called because they enable the creator to obtain
remuneration from the exploitation of his works by third parties, and
(2) moral rights, which makes it possible for the creator to undertake measures
to maintain and protect the personal connection between himself and the work.
The term of protection of Copyright for original and derivative works is the life of
the author plus fifty (50) years after his death.

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Learning Activity

REVIEW QUESTIONS
Having been able to discuss the various characteristics of successful
technopreneurs, what characteristics do you think you have that may determine
your own personal success in the field of entrepreneurship?

Take a look at the discussion and make an honest self-assessment.

Characteristics of successful entrepreneurs that I possess:

1____________________ 6____________________
2____________________ 7____________________
3____________________ 8____________________
4____________________ 9____________________
5____________________ 10___________________

Lesson 1: Technopreneurship Ecosystem College of Arts and Sciences

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Lesson 2
The SEED Model

Lesson 2: The SEED Model College of Arts and Sciences

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The SEED Model

The SEED Model stands for Self-Mastery, Environment Mastery, Enterprise Mastery,
and Development of Business Plan.

1. Self-mastery is a passion that comes

from knowing yourself meaning you know
what you want and do not want. It was
also taught to us that a self-mastered
person does not need high Intelligent
Quotient (IQ) but if it is high, this will be
beneficial to him or her, does need
high Emotional Quotient (EQ) which
means that it is ability for an
entrepreneur/technopreneur to connect
to other people and be able to feel
others’ emotions easily, does need
high Adversity Quotient (AQ) which is the is the ability to rise up after a failure and to
go against the norm.

2. Environment Mastery, it is about generating business ideas and seeking

opportunities out from his or her environment through serendipity walks, crisis,
trends and others. Examples of environment-mastered person is someone who
understands the industry he/she is in, sees the opportunities, not the problems, is on
top of the situation instead of being under the situation, is the organization/industry
innovator and strategist.

3. Enterprise Mastery which is about how to run a business. This also pertains to the
knowledge of the different enterprise disciplines such as: Creating the Business,
Marketing Management (creating a promise), Operations Management (keeping the
promise and how to make the perception a reality), Financial Management (putting
only a small margin on your product), and Risk Management (ability to take measured
or calculated risks). Examples of enterprise-mastered person is someone who
understands and integrates the functions of management (marketing, human resource,
operations, and finance), understands and integrates the process of management
(planning, organizing, directing, and controlling), and leads and inspires rather than
manage.

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4. Development of Business Plan and this covers writing the business plan,
presenting and defending the business plan, adding refinements to the presented
business plan.
Four types of entrepreneurship
 Incremental (Routine business, modest innovation, i.e. new coffee shop, new
BPO),
 Imitative (Imitation of venture, same business model and template, i.e. new
regional branch, franchised operations),
 Rent-seeking (Business that utilizes standards, regulations and laws to share in
value of enterprise, i.e. Coca Cola Export), and
 Innovative (Business based on innovation, i.e. new memory chip).

The bottom line is a Technopreneur are technology idea owner who ventures to make
his idea a commercial reality and it is also an entrepreneur who gets a technology
idea, finds an opportunity to make it a commercial reality.

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Learning Activity

REVIEW QUESTIONS
1. What are the factors that contributed to the success and failure of Steve
Jobs as a technopreneur?, How do you see yourself as a technopreneur? And
Would you take the same career path that Steve Jobs took? Why or why not?
2. Identify and discuss Trends and Opportunities in convergence.

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topic.html
http://karlaethics.blogspot.com/

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References College of Arts and Sciences

DMMMSU - MLUC