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  • Week 5 Alsea Geographical Expansion

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    Veria Tejada Alvarez
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    Alsea's market capitalization has changed between 2015 and today due to factors like its business strategy, operational effectiveness, and international expansion. Its strategy's fit across activities and business units impacted growth. Cultural, administrative, geographic, and economic differences between countries like Spain, Europe, and the US also influenced capitalization under the CAGE distance framework as Alsea expanded its number of operated units internationally.

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    WEEK_5_ALSEA_GEOGRAPHICAL_EXPANSION

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    Alsea's market capitalization has changed between 2015 and today due to factors like its business strategy, operational effectiveness, and international expansion. Its strategy's fit across activities and business units impacted growth. Cultural, administrative, geographic, and economic differences between countries like Spain, Europe, and the US also influenced capitalization under the CAGE distance framework as Alsea expanded its number of operated units internationally.

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    © All Rights Reserved
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    13 views1 page

    Week 5 Alsea Geographical Expansion

    Uploaded by

    Veria Tejada Alvarez
    Alsea's market capitalization has changed between 2015 and today due to factors like its business strategy, operational effectiveness, and international expansion. Its strategy's fit across activities and business units impacted growth. Cultural, administrative, geographic, and economic differences between countries like Spain, Europe, and the US also influenced capitalization under the CAGE distance framework as Alsea expanded its number of operated units internationally.

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    of 1

    ALSEA MARKET CAP COMPARISON BETWEEN 2015 AND TODAY

    EXPLAIN WHY… CONSIDER:

    • STRATEGY
    o FIT AMONG THE ACTIVITIES ALONG THE VALUE CHAIN OF THE
    BUSINESS UNITS.
    o FIT AMONG THE DIFFERENT BUSINESS UNITS.
    o EXECUTION (THAT IS IMPLEMENTATION / OPERATIONAL
    EFFECTIVENESS AND EFFICIENCY).

    • THE CAGE DISTANCE FRAMEWORK (THINK OF SPAIN, OTHER EUROPEAN


    COUNTRIES AND THE USA).
    o CULTURAL.
    o ADMINISTRATIVE.
    o GEOGRAPHICAL.
    o ECONOMIC.

    • ADVICE REGARDING THE SHARE…


    USA ??? Number of units
    operated by
    Alsea, S.A.B. de
    C.V. as of 4th
    quarter 2021, by
    country

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