PRIM WEEK 1 Short Quiz 1

The classical economist has assumed markets to be foreign wherein demanders and suppliers knew

of each other presence.

Select one:

True

False

The correct answer is 'False'.

The overall Marketing Umbrella does not cover Advertising and Public Relations.

Select one:

True

False

The correct answer is 'False'.

Telemarketing is one of the most effective way of convincing clients.

Select one:

True

False

The correct answer is 'True'.

Traditional Marketing is a rather broad category that incorporates many forms of advertising.

Select one:

True

False

The correct answer is 'False'.

The development of Marketing thought began in the twentieth century.

Select one:

True

False
The correct answer is 'True'.

Marketing may mean non-satisfaction of clients.

Select one:

True

False

The correct answer is 'False'.

Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and

fliers.

Select one:

True

False

The correct answer is 'False'.

The establishment of a Market Economy wrought marked changes in the social and economic

structure.

Select one:

True

False

The correct answer is 'True'.

Broadcast Marketing includes television and Radio Advertisement.

Select one:

True

False

The correct answer is 'True'.

The heart of business lies in its Marketing.

Select one:

True

False
The correct answer is 'True'.

WEEK 1 LA 1

Includes requested calling and cold calling of consumers over the phone.

Select one:

a. Telemarketing

b. Broadcast

c. Push Marketing

d. Direct Mail

The correct answer is: Telemarketing

These are activities of a company associated with buying and selling a product or service.

Select one:

a. Value Theory

b. Cost

c. Marketing

d. Traditional Marketing

The correct answer is: Marketing

It is another area of economic thought relevant to early studies of marketing.

Select one:

a. Value Theory

b. Marketing

c. Traditional Marketing

d. Cost

The correct answer is: Value Theory

It offers an effective way to deliver content to current and prospective customers and can become a

catalyst to drive your web site along other traffic marketing assets. This traditional marketing

approach often referred to as ?

Select one:
a. Direct Mail

b. Telemarketing

c. Push Marketing

d. Broadcast

The correct answer is: Push Marketing

It incorporates many forms of Advertising and Marketing. It is the most recognizable type of

marketing, encompassing the advertisements that we see and hear every day.

Select one:

a. Traditional Marketing

b. Cost

c. Value Theory

d. Marketing

The correct answer is: Traditional Marketing

WEEK 1 LA 2

WEEK 1 LA3

WEEK 2 SHORT QUIZ 2

Smaller companies typically invest the most in carrying out sophisticated relationship marketing

campaigns.

Select one:

True

False

The correct answer is 'False'.

Relationship Marketing concentrates on selected customer.

Select one:

True
False

The correct answer is 'True'.

Branding is the final component of relationship marketing. A company can form a long term

relationship with a client if that client feels like the brand they purchase reflects who they are or who

they want to be.

Select one:

True

False

The correct answer is 'True'.