Porter’s Five Forces

An easy-to-use framework for examining the economic elements that influence an industry's
earnings and prices is Porter's Five Forces. In order to study an industry thoroughly, Porter's analysis use
economic methods in a systematic and thorough manner.

Threat of New Entrants

Threats from new competitors show how established market participants are
threatened by new competitors. The threat of new entrants increases if the sector is
profitable and entry barriers are low, which will draw more participants.

"Make it PAWssible" can tackle the threat of new entrants by:

· Reduction of adoption fee.

· Assurance of the availability of a dog shelter on the website.
· Acquiring knowledge and gaining experience needed for the dog shelter.

Bargaining Power of Buyers

Buyer bargaining power reflects the pressure that consumers place on companies
to provide high-quality goods at reasonable costs and with top-notch customer service.
The capacity of the animal shelter to meet its goals is directly impacted by this force.
Strong negotiating position reduces profitability and increases industry competition.
However, when consumer power is low, the market becomes less competitive, which
boosts the animal shelter's service profitability and development prospects.

There are the factors that increase the bargaining power of buyers:

· The number of adopters/tenants in the animal shelter.

· Affordable subscriptions for the animal shelter.

· Extreme price sensitivity

Threat of Substitute products or services

For Animal Shelter and other current companies, the competitive environment is
difficult due to the availability of substitute goods or services. High substitution threat
indicates that consumers have access to substitute goods and services from other sectors
 of the economy. The severity of this threat to animal shelters depends on a number of
things.

Increasingly, the threat of substitute goods or services is present when:

· People can just visit a local dog shelter.

· Instead of adopting a dog, they might just purchase one from a store.

Supplier Power

The Porter 5 Force Model's representation of the bargaining power of suppliers

represents the pressure that suppliers place on corporate organizations through the use of
a variety of strategies, such as decreasing product availability, lowering product quality,
or raising pricing. Buyers pay a price when suppliers have significant bargaining power
because- (business organisations). Additionally, strong supplier negotiating power can
raise industry rivalry and reduce Animal Shelter's profitability and growth potential. In
contrast, weak supplier power can boost the industry's attractiveness due to strong
profitability and growth potential.

· No supplier is neccessarily required but a donations are welcomed.

· Low rent cost of dog shelter.
· Assurance of appropriate advice.

Rivalry among existing competitors

Companies draw clients in an industry with fierce competition by aggressively lowering

costs and implementing high-impact marketing efforts. This can make it simple for the tenants
and adopters to find a better animal shelter elsewhere if they don't think you're giving them a
decent price. On the other side, if there is little competition and no one else is doing what you do,
you will probably have a strong competitive advantage as well as a profitable business.

· Low number of competitors

· There are a few number of well established website with a large resource that can rival
"Make it PAWssible"