Introduction to the terribly tiny tales (ttt)

Making of the TTT

The terribly tiny tale is an up-and-coming company that has recently become popular
on various social media platforms. They are the pioneers in starting a new trend of delivering
short stories, usually under 140 characters that are both entertaining and also very relatable.
These few features quickly attracted the younger user base of all the various social platforms
and gave rise to its popularity. Now, in order to analyze the market situation of this company,
firstly we have to study its internal structure first.

The company was first established in 2013 by Anuj Gosalia, Co-Founder & CEO of
terribly tiny tales. It initially started with a small team of writers, and slowly increased its
number of employees. They released their first short story in 2017 named “terribly tiny tales”
on online platforms that marked the start of this company. Since then they have immensely
increased the number of short stories released from their site. According to a study done by
the newspaper ‘The Times of India’, the company released more than 6000 short stories to
date, only on Facebook itself. The number of short stories is still increasing on other social
media platforms.

TTTs Content

The company has also diversified the type of content it releases since the first short
story. The company encourages aspiring writers all over the country to come to their platform
and try their hand at writing short stories. According to the same study mentioned above, the
company has attracted over 75000 writers from over 4000 thousand studies. With such a great
number of writers, there come great types of different content that attract a big user base.
Along with the moral stories, there are also the genres of romantics, adventures, friendship,
sad stories, and even horror stories along with many others that are made available by the
site. These various contents are available on the social media platforms such as Instagram,
Facebook, YouTube, Twitter, and even LinkedIn and they have garnered a big following in all
of these social media platforms. The viewership of their content comes back again and again
to these sites looking for more new short stories.
TTTs Revenue Model

The company also provides a good amount of pay to its writers. The earning scheme of
this company is divided into various parts, but over 70% of its earning is done through brand
collaborations. In the last three years, TTT has done 75 brand collaborations with Cadbury,
United Colors of Benetton, Accenture, Tinder, Kohler, and others, with writers having to submit
stories around a theme or a word. Then the best of these short stories are picked by the company
to be published on Facebook which has more than 1,000,000 number of viewers. The company
claims that a collaboration with an international brand can pay between 10,00,000 to 15,00,000
Rupees, and the writer whose short stories are published can earn up to ₹1000 for just one short
story.

TTTs Other Ventures

The company also branched off to providing video-based content Other than audio short
stories. This video content is available in the name of their twin company “terribly tiny talkies”
which is majorly available on YouTube with over 1.4 million subscribers. The short films are
generally hey 5 to 10 minutes long, among which is their most watched 12 minutes long shot
film named ‘interior cafe night’ with over 2.6 million views. Some of these short films are also
released on various popular OTT platforms nationally and even internationally.

The company has also entered into ed tech services by further branching out to another
twin company called “TTT Academy”. TTT aims to provide the greatest content-learning
courses through this platform, which already has 4000+ student alumni, in order to assist
aspiring content creators in upskilling, monetizing, and progressing in the expanding digital
content market. Learners will be able to write in a way that appeals to the audience for
businesses, goods, movies, short videos, LinkedIn, Twitter, and more thanks to this. TTT
provides two courses through the TTT Academy that are made to equip prospective writers
with abilities that will enhance their writing and help them dominate the Internet content
market. A five-week course called "Writing That Sells" teaches the intricacies of content
writing. 'Writing That Sells Pro' is a comprehensive certification program designed to teach
writers writing techniques for the content market in 3 demanding months.
Reference

How Terribly Tiny Tales became a popular storytelling platform - The Hindu BusinessLine

Terribly Tiny Tales - EverybodyWiki Bios & Wiki

Terribly Tiny Tales Overview and Company Profile | AmbitionBox

Turning terribly tiny stories into a big business - Times of India (indiatimes.com)

Terribly Tiny Tales: Popularising Microfiction - INKLINE (the-inkline.com)