Who wants something?

- company
What do they want? increasing number of exisiting client
Why do they want it? - to increase their business in holiday season
The following template is one of the most common:
�As [persona], I want to [action], so that I can [benefit].�
sales manager, inventory , customer

Higher retention of existing clients,

marketing manager, developuijok8i[m;pl,ment team

as a inventory manager i want to know the

As a exisiting customer i want to get holiday offers on product in advanc on my

email.
about the holiday product in advance.

as a (user) i want to buy more gift iteams at reasonable price so that i can give
gift get the customer base of the existing customers so that i can

as a customer i want to have satisified product at reasonable price

as a inventary manager i want to know the total number of purchase are done by the
existing customer in holiday season so that i can get the total stock ready.

as a (product manager) i need to know the sales of the product and total amt of
product so i can prepare the sales of the product according to its demand

As a (marketing manager) i want to provide loyalty programs to the existing

customer so they can stick to us.

as a sales manager i want to know the total product availble at demand so that i
know to make more sales.

As a developer, i want to know the requiremnt wishlist button on the app so that i
can make it avalble to end users.
.

As a persona I want to start referral program so they can get coupons for every new
customer.

as marketing managerer i want to asdvertise news about upcoming holiday season so

that end user can get more nd more bt product nd pricing

Acceptance criteria
i exisiting customer should be able to create wishlist
existig client can get delivery to the doors

4. Expansion of new customer base because of the new ease-of-business feature.

as a (persona ) i want to create welcome offers or coupons so that we can attract

new customers.

As a (persona) I want to offer complimentary and paid service so that if any

product lost or not delivered on time

as a (persona) i want to keep the pricing competative (less) so customer can save
more
as a (delivery partner) i want to deliver the product door to door so that which
helps increase online business so that we can attract new customer.

As a (persona) I want to enhance customer service so that can provide satisfaction

to the client.

As a customer service mnger I want to keep return policy for 10 days so customer
can return and get the store credit.

(as I persona accept in store returns for online purchase so customer can return or
shop other product.

As a persona I want to offer free delivery to our recent location so that customer
can get the product on time.

As a (sales manager) I want to get price matching feature so that customer can get
satisfacory on the product

As a persona I want to get the customer feedback so that we can improve anything
required.

As ( persona ) I want to get real time update on product if it goes out of stock so
that we can update in our inventory.

As a persona provides gift cards on their purchase based on amount so that they can
revisit or purchase online.

ffer a buy-online, pickup in-store (BOPIS) option. Customers almost always browse
once they�re in the door, and frequently end up buying more than they came in for.
Be Omni-Channel: